LEGO GROUP ANNOUNCED ITS ANNUAL REPORT FOR 2015

tn_2015_20160301_jpg LEGO Group President and CEO Jørgen Vig Knudstorp was pleased to recently announce that as a result of an impressive 19% sales growth, more and more children can now experience the unique play experience that only LEGO can deliver. In the company’s press release, Knudstorp said, “2015 was a fantastic year for us as a company dedicated to inspire and develop children through play.  Across the year we estimate that approximately 100 million children had a LEGO® experience – be it through playing with great LEGO products, in schools via LEGO® Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world.”

So what are the good things that happened last 2015 as far as LEGO is concerned? LEGO came up with a nice interactive presentation to creatively present their facts. We present the gist of their presentation here:

Number of countries in which LEGO products are sold – More than 140

LEGO Brand Stores around the world – 125

Number of nationalities working for LEGO – 71

Different nationalities of LEGO designers – 35

Total Number of LEGO pieces sold in 2015 (approximately) – 72 billion

Number of different LEGO shapes (approximately) – 3,600

Number of active LEGO element colors – More than 60

LEGO Minifigures produced in 2015 (approximately) – 725 million

LEGO tires produced in 2015 (approximately) – 675 million

 

Fact: It takes about 40 billion 2×4 LEGO bricks stacked on top of each other to reach the moon. I guess we’ll have plenty of that around.

 

THE TOP FIVE BEST-SELLING PRODUCTS OF 2015

  • LEGO Disney Princess: Elsa’s Sparkling Ice Castle

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  • LEGO Star Wars: Millennium Falcon

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  • LEGO City: Police Station

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  • LEGO Mindstorms EV3

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  • LEGO Friends: Heartlake Grand Hotel

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BEST-SELLING LEGO THEMES OF 2015 (arranged in random order)

  • LEGO City 

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  • LEGO Star Wars

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  • LEGO Friends 

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  • LEGO Duplo

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  • LEGO Ninjago

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Knudstorp was also on a high note with regards to the potential of LEGO Dimensions as an emerging play experience combining LEGO brick building and interactive console gameplay. LEGO Elves had also seen a good start when the new fantasy theme was launched March of 2015. You can download a copy of their Fact Sheet here.

 

To top off their presentation, LEGO shared its newest video educating children and adults alike how LEGOs are made.

 

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