Remember that time during the late 90s when LEGO introduced the concept of its LEGO Imagination Celebration Tour? Loaded with more than a half million LEGO bricks and pieces, the Truck Show was LEGO’s bearer of good tidings and was very much welcomed across 25 US cities during its brief stint. It was done, in part, to celebrate LEGO’s 25th anniversary in the US. LEGO fans, adults and children alike, experienced a unique building experience where they got the chance of participating in a variety of brick-building activities, the most memorable of which is the Ultimate LEGO Creation Building Contest. The LEGO Imagination Celebration Tour was so endearing to the LEGO Group that they eventually decided to immortalize the Truck Show as an actual complimentary LEGO set for those who participated in last year’s LEGO Inside Tour.
This time around, the tradition of sharing joy and spreading creative fun is very much alive again thanks to another ‘bricktastic’ adventure from LEGO. LEGO Systems Inc. has announced a similar tour to launch in North America beginning on July 7. Dubbed as the LEGO World of Creativity Tour, the brand new LEGO play experience promises tons of activities geared towards the entire family. The said tour will make five stops across the US and tickets are now available for purchase. Check out the LEGO Group’s official statement below.
LEGO Systems, Inc. Announces New Interactive Experience Tour – the LEGO® World of Creativity
-Show Will Travel to Five Cities in 2017, Beginning in Savannah, Georgia July 7-
ENFIELD, Conn. (May 10, 2017) – Kids and adults alike are in for a “bricktastic” adventure as LEGO Systems, Inc. kicks off the LEGO® World of Creativity tour. This new, hands-on LEGO building experience will tour the United States offering creative adventures for families across the country. LEGO World of Creativity will make five stops in 2017, launching in Savannah, GA July 7-9. Additional tour stops include: Albuquerque, NM (August 4-6), Tacoma, WA (September 8-10), Boise, ID (September 29-October 1), and Madison, WI (October 13-15). Tickets on sale now at worldofcreativity.lego.com. The tour will continue in 2018, with markets and dates to be announced at a later date.
Packed with innovative activities all centered around the endless possibility of the LEGO brick, LEGO World of Creativity gives children and parents a chance to imagine, build and play together. Featuring new interactive building activities, as well as proven family-favorite experiences, LEGO World of Creativity is designed for the whole family to explore the world through imagination and creativity. Families will be captivated by the variety of build and play experiences available in hands-on building zones, such as The Big City, where they can build custom LEGO vehicles and test them down race ramps, The Ocean, where they are invited to build sand castles on a LEGO brick beach, and Outer Space, where customized LEGO creations are put to the gravity test. Other building activities, games and challenges will round out each stop.
“We can’t wait to be back on the road to bring a brand new LEGO building experience to families,” said Vince Rubino, senior manager, event marketing for LEGO Systems. “We know how much families enjoy the time they spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO event experiences with a new slate of interactive activities centered on open-ended creative building that are sure to surprise and delight kids and adults alike.”
“We are thrilled to collaborate with LEGO Systems on the LEGO World of Creativity tour and we’re excited to bring the classic LEGO brick building experience to families across the country,” said Eddie Newquist, EVP and chief creative officer for global events company, GES. “With GES’ long history of connecting brands with the families who love them, we are sure that the LEGO World of Creativity tour will be a wonderful addition to the roster of official LEGO experiences.”
Seven sessions – each three hours in length – will be held at each tour stop over three days. The event requires a timed-entry ticket and visitors are encouraged to purchase their tickets early to ensure entry during their desired date and time.
Information regarding show schedule, venue, directions, event information, and tickets can be found at worldofcreativity.lego.com.