This year’s LEGO Toys R Us Bricktober 2017 promotionals are now up, and as we reported from yesterday, this annual LEGO and TRU promo have already kicked off in some parts of the world and has just recently began in the US. For its first wave of offerings during this week (October 1 to 7), LEGO purchases of $50 and above at any Toys R Us stores will entitle you to a free LEGO Bricktober Minifigure set which is from the Ninjago Masters of Spinjitzu theme. Week 2 (October 8 to 14) giveaways will be the LEGO Batman Movie minifigs; Week 3 (October 15-21) the LEGO City Jungle Exploration; and Week 4 (October 22-28) will be a selection of LEGO CMFs coming from past series.
According to some reports we’re receiving from our brick fans, certain TRU stores, particularly in Arlington, Texas, are now even offering Week 2 series which is yet to be released next week. Furthermore, store clerks are even offering them for sale for $19.99 per set even without any qualifying purchases, including The LEGO Batman Movie series, which is still due next week. Here are some images snapped by one of our friends.
What I find odd is the fact that there seems to be an absence of any active promotions or marketing for these minifigure sets. According to reports, there are no visible in-store signages of any kind that hints on these Bricktober promotionals. Unlike that of last year’s where flyers were given away to promote 2016’s Bricktober minifigs, this year is somewhat lacking. This is only me speculating, but it could be that TRU has underestimated how popular these minifigure sets are and is now doing some regulating of some sorts to ensure that there will be plenty of sets to go around during the next three weeks, OR in light of their recent financial crisis and bankruptcy, advertising is one of the company’s activities that are placed in the backburner. Couple it with a rather low morale from their frontline store personnel, then you can expect a relatively apathetic atmosphere where you can easily get products that are not yet supposed to be offered.
We just have to wait and see if TRU will be consistent in its announcements and promo, and for the mean time please let us know if these 2017 Bricktober Minifigure sets are now available in your local TRU stores. Drop us a comment below if you happen to spot them.
Thanks to Justin for giving us a heads up.