As one of the best-known makers of toy products based on licensed franchises, LEGO is an incredible master of franchise promotion. Often they release their licensed tie-in products somewhat ahead of schedule from the premiere of a major film or TV show. Their sets for Lucasfilm’s Solo are an example.
LEGO however, is capable of going beyond just tie-in brick sets and minifigures to sell a franchise. They also employ a multimedia approach. When Marvel Studios’ Thor: Ragnarok came out in November last year, The LEGO Group also made a sweet minifigure version of one of that film’s official posters.
By now you must’ve probably guessed what we’re getting at. In line with the upcoming premiere of Solo: A Star Wars Story on cinemas this May, The LEGO Group and Star Wars has once again rolled out some minifigure takes on the movie’s lineup of official character posters.
Seen above are the original Solo posters featuring Alden Ehrenreich as young Han Solo, Donald Glover as young Lando Calrissian, Emilia Clarke as Qira and Joonas Suotamo as young Chewbacca. Below are the same posters after LEGO. Already some of the Twitter comments claim they’re better than the real actors.
— LEGO (@LEGO_Group) February 18, 2018
For your reference, the LEGO Star Wars Solo tie-in sets are scheduled to start coming out as early as April, eventually spilling into May when the movie is going to be released. We can also expect online retailers to be stocking Han Solo’s Speeder (75209), etc. a little bit earlier.