LEGOLAND Discovery Centers are the “little brothers” of the big LEGOLAND theme parks. They are family attractions usually located wholly indoors within commercial complexes in North America, Europe, Asia and Australia. Their smaller scale also highlights the prestige and responsibilities of one man in every LLDC: the “resident” Master Builder.
Now, one of LEGO’s soon-to-be opening LLDCs, the Discovery Centre in Birmingham, UK, will be holding a special one-off event to choose a dedicated and skilled LEGO enthusiast to be its first Master Builder. This is “The Brick Factor”, to be held this Saturday, March 24 just outside Debenhams.
Following initial applications, LEGOLAND Discovery Centre Birmingham has invited 40 finalists to compete for the title of Master Builder, with 20 scheduled for the morning (11 AM GMT) and the other 20 in the afternoon (before 3 PM). The contestants’ abilities will be professionally judged as they build their hearts out.
Among the panel of judges are Abraham and Guy from the reality competition “LEGO Masters” which aired on British TV network Channel 4. And the contestants will have every opportunity to impress them, since they’re all given no less than 90,000 various LEGO bricks and building elements to work with.
The winning contestant of “The Brick Factor” will be assigned as Master Builder of LEGOLAND Discovery Centre Birmingham once it officially opens in the summer. Like his fellows across all LLDCs around the world, his duties include building and maintaining the LEGO displays in the venue, along with giving free LEGO-building lessons to the Centre’s daily rush of child guests.