The LEGO Icons Land Rover Classic Defender 90 (10317) has just been revealed and to celebrate the occasion, LEGO dares us to travel what it refers to as the hardest to reach LEGO Store in the world. Well, that is for two highly competitive adventurers willing to take on the college.
The scene is somewhere in the remote Scottish Highlands, where two of the most adventurous travelers go head-to-head to be the first to land at the hardest to reach LEGO Store on the planet.
As you can see, it’s not the typical LEGO Store that we are used to. The LEGO Group came up with the idea of placing a brightly colored yellow Land Rover on top of the Scottish Highlands (complete with its iconic logo and signboard) and see who will be able to first reach this remote location.
It’s a showdown between two fierce adventurers – Raha Moharrak, the first Saudi woman to climb Mount Everest and the Seven Summits, as she takes on Aldo Kane, a native Scottish explorer and extreme locations expert, in a thrilling competition to reach the remote LEGO Store and build the new set. Watch this.
It’s a pretty cool marketing ad actually, keeping in line with the sense of awe and adventure that comes with the Land Rover brand. And now that we have another building set to celebrate the adventurer in us in the form of this latest brick-built offering, it’s time to grab those bricks again and embark on your very own building adventure.
The LEGO Icons Land Rover Classic Defender 90 (10317) is slated to arrive in (actual) LEGO Stores starting April 4, 2023. For more information, visit LEGO.com.