LEGO Stores Archives | The Brick Show

WATCH: Where Can You Find the Hardest To Reach LEGO Store?

The LEGO Icons Land Rover Classic Defender 90 (10317) has just been revealed and to celebrate the occasion, LEGO dares us to travel what it refers to as the hardest to reach LEGO Store in the world. Well, that is for two highly competitive adventurers willing to take on the college.

The scene is somewhere in the remote Scottish Highlands, where two of the most adventurous travelers go head-to-head to be the first to land at the hardest to reach LEGO Store on the planet.

As you can see, it’s not the typical LEGO Store that we are used to. The LEGO Group came up with the idea of placing a brightly colored yellow Land Rover on top of the Scottish Highlands (complete with its iconic logo and signboard) and see who will be able to first reach this remote location.

It’s a showdown between two fierce adventurers – Raha Moharrak, the first Saudi woman to climb Mount Everest and the Seven Summits, as she takes on Aldo Kane, a native Scottish explorer and extreme locations expert, in a thrilling competition to reach the remote LEGO Store and build the new set. Watch this.

It’s a pretty cool marketing ad actually, keeping in line with the sense of awe and adventure that comes with the Land Rover brand. And now that we have another building set to celebrate the adventurer in us in the form of this latest brick-built offering, it’s time to grab those bricks again and embark on your very own building adventure.

The LEGO Icons Land Rover Classic Defender 90 (10317) is slated to arrive in (actual) LEGO Stores starting April 4, 2023. For more information, visit LEGO.com.

Early Look at LEGO Build-a-Minifigure 2023 Characters

The LEGOLAND Japan Twitter Account gives us an early look at 13 new LEGO Build-a-Minifigure 2023 characters scheduled (or BAM for short) to be available sometime in the first quarter of the next year. As most of you are aware, this unique selection of minifigures is quite different from what LEGO usually offers with its LEGO Collectible Minifigures or CMF. LEGO BAM characters are in-store exclusives and are offered 4 times a year in LEGO brand stores as a strategy to attract more customers.

And thanks to an early reveal by LEGOLAND Japan, we can now see what’s in store in this Q1 offering. Take a look.

／
本日、12/10(土)～
ビルド・ア・ミニフィギュアに
新パーツが登場！
＼

キミだけのオリジナル・ミニフィギュアを組み立てよう！#レゴランド #ミニフィギュア pic.twitter.com/K3ZZZwgKQ0

— 【公式】レゴランド･ジャパン･リゾート LEGOLAND Japan Resort (@LEGOLAND_Japan) December 10, 2022

I have to say that this LEGO Build-a-Minifigure 2023 series is a pretty impressive collection – with LEGO throwing in plenty of rare accessories, exclusive parts, and even recolored ones. I’m happy to see that there are plenty of costumed minifigures, some of which whose accessories are included in prior CMF series. We have a ship costume, for example, a redesigned crayon costume, a recolored brick suit guy, and even a new strawberry shortcake costume as well. The Panda Suit guy and the blue rabbit accessories also hint that these are designed with the Chinese New Year in mind, with 2023 being the Year of the Rabbit.

There’s no word yet on when they will be exactly available, but our best guess is next month as well, along side LEGO’s January 2023 releases. Whatever is the case, be sure to check with your local LEGO Stores for its upcoming release schedule.

Special thanks to Jay’s Brick Blog for the heads up.

Build and Take Home a Frankenstein Head at LEGO Branded Stores Next Week

We’re just about to wind up the month of October, and followers of holidays know what that means. Yep, Halloween 2022 is just a mere two Mondays from now. And while LEGO already has some Halloween-themed goodies lined up, there’s still more in store. Ah, “in store”. Speaking of which, LEGO Brand Stores all over have their own little event to celebrate All Hallows’ with. As The Brick Fan would have it, this is another in-store free-build opportunity for young LEGO builders. And the “spooky” build for this year will be the head of a famous and classic movie monster.

Next week on Wednesday and Thursday, October 26-27, build a LEGO Frankenstein’s Monster to take home! Starting at 5PM local time on LEGO Branded Stores near you, get a chance to create Frankie with your kids. Yeah, that late afternoon timeslot makes for a Halloween-y feel before October 31 itself. These LEGO Stores will have limited materials each day to provide visitors for building Frankenstein’s Monster. Only those who have completed their builds can take them home, and the freebies can’t be conventionally purchased. It also means participating guests are first come, first served at their local LEGO Branded Store.

LEGO Stores Mexico Provides Clearer Image of LEGO Mini Disney Castle (40478)

The Magic (in Mini form) is real. For Disney fans and LEGO collectors who feel the Disney Castle set (71040) is too big, they have an alternative. It comes in the form of LEGO Mini Disney Castle (40478), recently confirmed. LEGO even had an image of the box packaging in its official documentation. Of course, being found on a PDF, said image was too small and blurry when blown up. Luckily a better image of the set has surfaced, and from Mexico of all sources.

A big shout-out to Brick Fanatics for catching a recent social media post featuring the Mini Disney Castle. LEGO Stores Mexico posted it on their official Instagram page this past September 6. We get to see the fully-built LEGO Mini Disney Castle (40478) with its included Mickey Mouse minifigure. Superimposed on the picture to one side is the box. The promo image’s Spanish slogans translate: “Your favorite castle in miniature,” and “Look forward to it soon.” Gee, the photo tells more but the text keeps mum on further info.

View this post on Instagram

A post shared by LEGO Stores México (@legostoresmx)

What we know now

Thanks to the clearer image from LEGO Stores Mexico, we can at least discern some new details. The mini castle, like its bigger 71040 original, sits on a black base. Some colors are different since Disney World likes to repaint their central structure once in a while. Finally, the Mickey Mouse minifigure is actually a bit different from the one with set 71040. The older version had yellow highlights on his tuxedo; this one doesn’t.

The 404 number on LEGO Mini Disney Castle (40478) has hinted that this would be a gift-with-purchase. LEGO Stores Mexico however commented on its IG post that it will launch at their stores. There’s a possibility that it could be both, depending on whether it was store-bought or gotten from LEGO Shop@Home. Again, we wait until LEGO gives more clarification.

LEGO Store July 2021 Promotional Calendar Now Up

The LEGO Store July 2021 Promotional Calendar has now been uploaded, with plenty of exciting promotional items to be offered next month. Front and center of next month’s calendar feature the upcoming LEGO Adidas Originals Superstar (10282), slated to be released on July 1st. Let’s take a close look at these promotional items.

Free LEGO Mini Adidas Originals Superstar (40486)

Promo valid from July 1 to 14, 2021

It’s great to hear that a smaller, more adorable version of set 10282 will be available in the form of a free LEGO Mini Adidas Originals Superstar (40486). The good thing is, it is not strictly offered as a tie-in freebie together with its larger cousin, but will be added to your cart automatically when your single-receipt purchase of any LEGO products reaches $85 and more, or while supplies last. Just be sure to avail of this promo right away starting July 1st since it is expected that this item will be quite popular among LEGO fans.

Free LEGO Charles Dickens Tribute (40410)

Promo valid from July 12 to 18, 2021

In a rather puzzling move, LEGO opted to return one of its seasonal offerings from last year. From July 12 to 18, LEGO fans whose qualifying purchase equals $150 or more will get a free LEGO Charles Dickens Tribute (40410) set. So in case you missed out on this promo last November, now is the best time to get this set. And if you will plan your next LEGO purchases accordingly, you may even land a chance of getting this set plus the LEGO Mini Adidas Originals Superstar (40486) July 12 to 15 (while supplies last of course).

Free LEGO Friends Emma’s Magical Box (30414) or LEGO City Skater (30568)

Promo valid from July 16 to 25, 2021

LEGO is offering a choose your gift promo for those who will make their next LEGO purchase from July 16 to 25. Qualifying purchase of any LEGO products worth $40 or more will qualify you to select one promotional item, a choice between the LEGO Friends Emma’s Magical Box (30414) or LEGO City Skater (30568). Any of these polybags is a great way to expand your Friends or City collection. And with a relatively low price point of $40, it’s a freebie that’s not hard to miss.

Free LEGO VIP Blue Key Chain (854090)

Promo valid from June 1 to December 31, 2021

First-time LEGO VIP members will be treated with their first LEGO VIP gift in the form of the exclusive LEGO VIP Blue Key Chain (854090). This offer is valid when you sign-up to become a VIP member online at LEGO.com throughout the 2nd half of 2021.

It seems that LEGO has invested a lot of these promotional items for July. And this is somewhat expected since there are plenty of new LEGO sets that were currently released. We have the LEGO Ideas Typewriter (21327) to give an example and the latest wave of upcoming LEGO Monkie Kid sets slated to be released in July. What is on your LEGO wishlist for next month? Let us know in the comments below.

ICYMI: May 2021 LEGO Store Calendar Out Now

In case you missed it, the May 2021 LEGO Store Calendar has already been released online, and obviously, it’s all about LEGO Star Wars. And though we’re about t to conclude this year’s largest Star Wars marketing event, we still have a few hours left to take this May the 4th opportunity and all the LEGO freebies that it offers. Check out this month’s LEGO Store Calendar below.

Free Collectible LEGO Star Wars Tatooine Homestead (40451)

As I’ve mentioned earlier, this year’s May the 4th commemorative LEGO freebie is still up. You can still grab the Tatooine Homestead (40451) micro-build if you will make your next LEGO Star Wars purchase right now. Your single-receipt LEGO Star Wars purchase worth $85 will entitle you to a free copy of this brick-built mini diorama.

Free Imperial Shuttle (30388) Polybag

Those who will opt to visit their nearest LEGO brand store will also be in for a treat. Because every single purchase of any LSW product made in-store worth $40, the Imperial Shuttle (30388) polybag will be added to your cart for free.

Free LEGO DOTS Mini Frame (30556)

And if you still have a checklist of LEGO must-haves outside of the LEGO Star Wars theme, then LEGO is adding another incentive to your next LEGO purchase. For every single-receipt purchase of any LEGO sets or products worth $35 and more, you’ll get a free LEGO DOTS Mini Frame (30556). This promotional item is available from April 26 until May 9 this weekend. It may not exactly be your cup of tea but as a free LEGO set, it is still very much welcomed.

Speaking about other themes, there are certainly a lot of diverse new LEGO sets out there that deserve a second look. And in case you haven’t checked them yet, you may want to take a look at the latest LEGO Creator Expert NASA Space Shuttle Discovery (10283) for example, or the latest line of LEGO Harry Potter sets, and even the LEGO Vidiyo sets and Bandmates to name a few.

The April 2021 LEGO Store Calendar Encourages Builders To Go Beyond

The April 2021 LEGO Store Calendar is now out, inspiring LEGO fans to capture the wonders of the galaxy with its commemorative LEGO NASA Space Shuttle Discovery (10283) set. As I’ve reported before, this latest LEGO and NASA collaboration is expected to arrive in LEGO brand stores and at LEGO Shop@Home this April. Check out the details below.

Other than the arrival of the LEGO NASA SSD set, LEGO is throwing in its usual set of freebies for April. We’re probably aware of them already since they’ve been around this month. But in case you still don’t have them, these seasonal freebies are still around until next week.

LEGO Easter Bunny’s Carrot House (40449)

232 pieces | Valued at $12.99

This promotional set is available until April 5, 2021, and will be added automatically to your cart once your single-receipt LEGO purchase reaches $60 and more.

LEGO Easter Egg Chick (30579)

52 pieces | Valued at $4.99

The polybag freebie is yours for every single-receipt purchase of any LEGO products worth $40 and above. This offer is valid until April 5, 2021.

Other than these promotional items, LEGO will also be offering another freebie in the form of the LEGO DOTS Miniframe (30556). This 85-piece polybag set measures 20 x 19.5 x 1 cm and is a great desktop accessory to capture those picture-perfect moments. This offer is available from April 26 to May 9 and will be added to your shopping cart automatically once your LEGO purchase reaches $35 and above.

LEGO DOTS Miniframe (30556)

85 pieces | Available from April 26 to May 9, 2021

In-store activities are still obviously missing from our April 2021 LEGO Store Calendar, but there are still a lot of sets to be excited for next month. Other than the LEGO Space Shuttle Discovery (10283), we also have the arrival of the LEGO Marvel Carnage (76199) helmet set and the LEGO Ideas Winnie the Pooh (21326) to look forward to.

Happy building everyone and stay safe!

LOOK: LEGO Easter Bunny’s Carrot House (40449) Official Images

The LEGO Store Calendar for March 2021 has already been released, and if you recall, one of the promotional items that we can expect in the second half of this month is the LEGO Easter Bunny’s Carrot House (40449). Though the image that we have previously was less than desirable, we now have a few official images where we can see the finer details of this seasonal set.

To be precise, you can expect to have this limited-edition LEGO Easter Bunny’s Carrot House added to your cart when your next single-receipt LEGO purchase reaches $60 or more. Valued at $12.99, this promotional gift-with-purchase (GWP) set will be available starting March 15 to April 5 or until supplies last.

The build features a carrot-inspired house and a minibuild of a gray Easter bunny. Despite being relatively small, the carrot house is packed with details (though made up of stickers I think) in its interiors, with several Easter eggs adorning its garden. As an added treat, LEGO designers placed a hidden easter egg on top of the carrot house’s door for a bit of an Easter egg hunt surprise.

And in case you missed it, there is another promotional item that I think will be quite popular among LEGO collectors. In celebration of International Woman’s Day next week, LEGO will be offering another promo in the form of the LEGO Amelia Earhart Tribute (40450). This promotional freebie will be up from March 6 to 14 or while supplies last. Considering the details on this set and the first-ever Amelia Earhart minifigure that goes with it, you can expect that this GWP item will be quite popular among LEGO fans.

So better be ready with your LEGO wishlist this month and make sure that you plan your next LEGO purchase promptly. And for new LEGO sets available this March over at LEGO Shop@Home, be sure to check them out right here.

Here’s A Closer Look at the LEGO Amelia Earhart Tribute (40450)

The March 2021 LEGO Store Calendar is now up, revealing a promotional, limited-edition freebie that celebrates the life and accomplishments of one of the most revered names in aviation. The LEGO Amelia Earhart Tribute (40450) has been announced and now thanks to a LEGO-certified store in Australia, we can now have a better look at this gift-with-purchase set.

Bricks Megastore has published a couple of high-resolution images of the LEGO Amelia Earhart Tribute (40450), giving us a closer look at her iconic red Lockheed Vega 5B. Affectionally referred to by Earhart as her “Little Red Bus”, this brick-built display set comes with plenty of details including some yellow sticker details on the side and the plane’s registration number at the tip of its right side wing and tail. The plane also rests on top of a brick-built, oval platform with a 2×4 plate bearing the name Amelia Earhart, Aviation Pioneer. I was hoping that these might be printed parts actually, but having it as a GWP set, then I guess I have no complaints about it.

The minifigure that comes with this set seems to be exclusive as well. Its torso comes printed with a new aviation suit with Earhart’s signature tie. The head print seems to be unique as well with some minute details added near her eyes and cheek giving it a rough, ready-to-fly anytime look. For the accessories, her official minifigure version comes with a leather cap, flying goggles, and a 2×2 printed tile. I’m not quite sure if this is a new printed tile piece considering that the map itself has flight path markings. I actually love what LEGO did here with all its attention to detail.

And though I’m still unsure why LEGO will release such a promotional set at this time considering that historically her Amelia Earhart’s flight happened sometime in May of 1932, I appreciate LEGO’s thoughtful design of the set’s box art. It has her face printed on the upper right corner of the box instead of the typical limited-edition logo. We also have the year ‘1932’ printed on the side of the box in reference to Earhart’s legendary flight across the Atlantic Ocean.

The LEGO Amelia Earhart Tribute (40450) will be available from March 6 to 14 or until supplies last and will be added to your cart automatically once your LEGO purchase reaches $100 and above. It’s on a bit higher qualifying price range but I guess it’s fine considering the fine details of this set and the limited-edition minifigure that comes with it. Expect this set to be in high demand once it is available in March, so I suggest that you plan your next LEGO purchase during these promo dates.

Thanks to Hoth Bricks for the tip.

The March 2021 LEGO Store Calendar Puts Vidiyo on Center Stage

The March 2021 LEGO Store Calendar has now been uploaded, placing its latest LEGO Vidiyo theme under the spotlight. Other than the full reveal of this latest AR-powered theme which is slated to launch next month, the promotional calendar also features several exciting freebies that LEGO fans can expect from their next LEGO purchase. Let’s take a look.

Free Exclusive LEGO Amelia Earhart Tribute (40450)

This offer is valid from March 6 to 14, 2o21, or while supplies last. First discovered earlier this month, this limited-edition set celebrates the life and accomplishment of the legendary aviator Amelia Earhart when she flew over the Atlantic in 1932. This exclusive gift-with-purchase set features a red Lockheed Vega 5b on top of a brick-built display set bearing our heroine’s name. It also comes with our first-ever minifigure version of Earhart which will undoubtedly be a prized possession for minifig collectors. I’m not really sure what LEGO’s intention behind the release of this set since the timing of the release is a bit early if we want to recognize her iconic flight which happened in May of 1932. Nevertheless, it’s a great collectible set I wouldn’t mind added to my cart. The LEGO Amelia Earhart Tribute (40450) will be automatically added to your cart for free once your single-receipt LEGO purchase reaches $100 and above. This offer is available both in-store and online.

Free LEGO Seasonal Easter Bunny’s Carrot House (40449)

Just in time for this year’s Easter celebrations, the LEGO Seasonal Easter Bunny’s Carrot House (40449) is the next promotional item to be available from March 15 to April 5, 2021. This set will be yours for free for every single-receipt purchase of any LEGO products worth $60 and above. It features a carrot-themed house with plenty of interior details and a mini rabbit build. I can easily imagine the Carrot House to be a great complementary set for 2018’s Easter Bunny minifigure. Similar to other promos, the Easter Bunny’s Carrot House will be available both in-store and online.

Free LEGO Easter Chick (30579) Polybag

For a lower promotional price point, you can get a free LEGO Easter Chick polybag from March 15 to April 5, 2021, for every single-receipt LEGO purchase worth $40 and above. It’s a rather scaled-down, polybag version of 2020’s limited-edition exclusive LEGO Easter Egg (40371).

Other than these freebies, LEGO has heavily promoted the release of the LEGO Vidiyo sets that features a pretty interesting collection of minifigures coming from its BeatBoxes and Bandmates subtheme. As of date, we can expect six LEGO Vidiyo Beatboxes, and 12 additional Bandmates to be available come March 1st.

And finally, in case you missed it, the LEGO Creator Expert Porsche 911 (10295) has already been released to LEGO VIP members, and will also be available to the general public beginning March. Be sure to check with LEGO Shop@Home for more information on other upcoming sets.