Our brick-minded friends from Promobricks managed to round up several, crisp images of what I am personally looking forward to as a LEGO collector. And thankfully, we now have an idea of what we can expect for next year’s collection of LEGO 2021 polybags.
From the looks of it, it seems that each particular LEGO theme will once offer a new polybag – from home-grown themes to licensed ones, each of these LEGO 2021 polybags offers a mini-scale version of a particular set in its upcoming subtheme (like in the case of the new LEGO Ninjagoand DOTS series) or expands your collection of useful LEGO pieces. Such is the case for the LEGO City Pop-Up Store (30569), considering the printed tile pieces that go with it.
They’re not usually listed over at LEGO Shop@Home, though you can find them in your local LEGO brand store and other third-party retailers as well. Expect these polys to be around starting January and throughout the first quarter of 2021, retailing for $4.99. Which one of these will you pick up? Let us know in the comments below.
LEGO Minecraft The Nether Duel (30331)
37 pieces | $4.99
LEGO Duplo My First Space Rocket (30332)
8 pieces | $4.99
LEGO Speed Champions McLaren Elva (30343)
86 pieces | $4.99
LEGO Minions Bob with Robot Arms (30387)
*****No official images are available as of to date*****
LEGO Star Wars Imperial Shuttle (30388)
85 pieces | $4.99
LEGO Disney Princess Rapunzel’s Boat (30391)
38 pieces | $4.99
LEGO Friends Flower Cart (30413)
55 pieces | $4.99
LEGO Technic Helicopter (30465)
70 pieces | $4.99
LEGO Ninjago Lloyd’s Quad Bike (30539)
43 pieces | $4.99
LEGO DOTS Photo Holder Cube Bunny (30557)
109 pieces | $4.99
LEGO Classic Build a Super-Powered Snail (30563)
36 pieces | $4.99
LEGO Classic Build Your Own Monster or Vehicle (30564)
60 pieces | $4.99
LEGO Creator Birthday Clown (30565)
59 pieces | $4.99
LEGO City Fire Helicopter (30566)
40 pieces | $4.99
LEGO City Police Jet Ski (30567)
33 pieces | $4.99
LEGO City Skateboarder (30568)
40 pieces | $4.99
LEGO City Pop-Up Store (30569)
47 pieces | $4.99
LEGO Creator Mega Muscle Car (30577)
63 pieces | $4.99
LEGO Creator 3-in-1 German Shepherd (30578)
76 pieces | $4.99
LEGO Ninjago Legacy 2-in-1 Mini Titan Mech (30591)
77 pieces | $4.99
LEGO xtra Chinatown (40464)
*****No clear images are available as of to date*****
LEGO xtra Food (40465)
*****No clear images are available as of to date*****
UPDATE: It seems that the LEGO Catalog H1 2021 has been uploaded by mistake since it is no longer available to download from LEGO’s servers.
LEGO has uploaded the digital version of its LEGO Catalog H1 2021 (January to May 2021), and with it comes more LEGO sets that are expected to arrive during the 1st quarter of 2021. From the looks of it, LEGO still has plenty of surprises in store, other than what we know so far coming from its 2021 lineup of sets (e.g. those coming from its various non-licensed themes such City, Creator, Ninjago, and Friends among others).
Needless to say, the LEGO Catalog H1 2021 fills in some of the gaps that are noticeably missing in the upcoming sets that were revealed last time. Let’s take a look at some of these additional sets, all of which are slated to be available in February and March. I’ll keep you posted once these sets are listed over at LEGO Shop@Home.
Next year’s latest LEGO Classic sets throws in a handful of useful pieces for any LEGO fans in general. From transparent bricks to cogs and wheels, these extra LEGO pieces will sure come in handy for your next LEGO project.
LEGO City Shopping Street (60306)
533 pieces | $79.99
This particular LEGO City set comes with relatively new road plates and glow in the dark plates. From the looks of it, this set may be connected like a modular set to other sets from this wave.
LEGO CMF Series 22
We’re still counting the weeks before LEGO CMF Series 21 (71029) is released in January, and from the looks of it, LEGO is giving us a treat in May with the reveal of its CMF Series 22. There’s no word yet on the brick street on what this next wave of collectible minifigs will be, but given LEGO’s previous CMF releases, we can expect that this is most likely to come from a licensed theme. Marvel Superheroes perhaps? Let’s keep our fingers crossed.
LEGO Creator Space Mining Mech (31115)
327 pieces | $29.99
LEGO Creator Safari Wildlife Treehouse (31116)
397 pieces | $29.99
LEGO DOTS Bag Tags Dog (41927), Narwhal (41928), Leopard (41929), Panda (41930)
The LEGO DOTS Bag Tag collection is the latest addition to the theme’s brick-built wearables and accessories. Coming in at four animal-themed variants, these bag tags are expected to arrive in March 2021.
LEGO Duplo (10949, 10950, 10951, 10952)
LEGO Friends Heartlake City Bakery (41440)
99 pieces | $19.99
LEGO Friends Vet Clinic Rescue Buggy (41442)
100 pieces | $9.99
LEGO Friends Vet Clinic Ambulance (41445)
304 pieces | $29.99
LEGO Friends Heartlake City Vet Clinic (41446)
258 pieces | $39.99
LEGO Friends Heartlake City Shopping Mall (41450)
1,032 pieces | $99.99
LEGO Friends Doggy Day Care (41691)
LEGO Friends Vet Clinic Rescue Helicopter (41692)
LEGO Minecraft The Coral Reef (21164)
92 pieces | $9.99
LEGO Minecraft The Warped Forest (21168)
287 pieces | $29.99
LEGO Minecraft The First Adventure (21169)
542 pieces | $59.99
LEGO Minecraft The Pig House (21170)
490 pieces | $49.99
LEGO Ninjago Boulder Blaster (71736)
449 pieces | $39.99 | Minifigures include Lloyd, Cole, Eyezor, and a limited edition Golden Kai minifig
LEGO Ninjago Zane’s Titan Mech Battle (71738)
840 pieces| $59.99 | Minifigures include Zane, Soul Archer, Ghoultar, and a limited edition Golden Jay minifig
LEGO Ninjago Jay’s Electro Mech (71740)
106 pieces | $19.99 | Minifigures include Jay and Eyezor
LEGO Ninjago Lloyd’s Jungle Chopper Bike (71745)
183 pieces | $19.99 | Minifigures include Island Lloyd, Island Nya, Rumble Keeper
LEGO Ninjago Jungle Dragon (71746)
506 pieces | $39.99 | Minifigures include Island Lloyd, Island Zane, Thunder Keeper, Poulerik
LEGO Ninjago The Keepers’ Village (71747)
632 pieces | $49.99 | Minifigures include Island Kai, Island Jay, Island Cole, Thunder Keeper, Chief Mammatus
LEGO Ninjago Catamaran Sea Battle (71748)
780 pieces | $69.99 | Minifigures include Island Jay, Island Kai, Island Zane, Rumble Keeper, Thunder Keeper, Chief Mammatus
LEGO Technic Rescue Hovercraft (42120)
LEGO Technic Heavy Duty Excavator (42121)
There’s very scant information regarding this upcoming theme, but from the looks of it, this series will somewhat include some musical play function. We can also expect around 7 sets dedicated to the theme.
It’s that time of the year once again when LEGO, or in this case, excited third-party retailers, are now giving us a glimpse of things to come in the first half of 2021. Dutch online toy retailer Van der Meulen has rolled out a handful of crisp, LEGO City 2021 images giving us a closer look at what we can expect from this first 2021 wave of sets. First reported last October, this wave of LEGO City 2021 sets expands existing subthemes, from high-speed police action and rescue to a more leisurely trip and relaxation in brick-built vacation RVs and city centers.
At first glance, you can notice that are some interesting LEGO pieces included in some of these sets such as the trans orange fire pieces and the trans blue shooters that mimic a water cannon play feature. City buildings and other infrastructures now come with additional road plates that seem to connect with other LEGO City 2021 sets as well. LEGO also offers a sort of an expansion set in case you wish to add more roads to your latest LEGO City creation.
This wave of new-for-2021 sets is expected to be listed soon at LEGO Shop@Home anytime soon. I’ll be updating this post once they’re listed at LEGO’s online store. In the meantime, let’s check out these images. Thanks to The Brothers Brick for the heads-up.
If you’re keeping a watchful eye on some of the things that are happening in the LEGO community scene, then you might have noticed that last month was a roller coaster ride of rumors and teases that gave us a glimpse of what we can expect from LEGO next year. Given with such an enormous amount of info from the leaky faucet, let’s take time to sum up everything that we have learned so far about the upcoming LEGO sets for the first half (H1) of 2021.
60275 Police Helicopter (51 pieces, €9.99)
60276 Police Prisoner Transport (244 pieces, €19.99)
60278 Find the Crooks Hideout (??? pieces, €99.99)
60279 Mini Fire Truck (87 pieces, €9.99)
60280 Fire Truck with Ladder 4+ (88 pieces, €19.99)
60281 Fire Helicopter (212 pieces, €29.99)
60282 Mobile Fire Brigade Control Center (380 pieces, €49.99)
60283 Vacation RV (190 pieces, €19.99)
60284 Construction Site Truck (58 pieces, €9.99)
60285 Sports Car (89 pieces, €9.99)
60286 Beach Rescue Squad (79 pieces, €9.99)
60287 Tractor (148 pieces, €19.99)
60288 Racing Buggy Transporter (210 pieces, €19.99)
60289 Air Show Jet Transporter (281 pieces, €29.99)
60290 Skatepark (195 pieces, €29.99)
60291 Modern Family Home (388 pieces, €49.99)
60292 City Center (790 pieces, €99.99)
60304 Crossing With Traffic Lights (112 pieces, €19.99)
71730 Battle Set: Kai vs. Sculkin (61 pieces, €9.99)
71731 Battle Set: Zane vs. Nindroid (57 pieces, €9.99)
71732 Battle Set: Jay vs. Serpentine (69 pieces, €9.99)
71733 Battle Set: Cole vs. Ghost Fighter (51 pieces, €9.99)
71735 Tournament of the Elements (283 pieces, €29.99)
71736 Cole’s Rock Breaker (449 pieces, €39.99)
71737 X-1 Ninja Supercar (599 pieces, €49.99)
71738 Zane’s Titan Mech (840 pieces, €59.99)
71740 Jay’s Electric Mech 4+ (106 pieces, €19.99)
71741 Ninjago City Gardens (5561 pieces, €299.99)
71742 Overlord Dragon (??? pieces, €29.99)
71745 Lloyd’s Jungle Bike (183 pieces, €19.99)
71746 Jungle Dragon (506 pieces, €39.99)
71747 The Guardian Village (632 pieces, €49.99)
71748 Duel of the Catamarans (780 pieces, €69.99)
LEGO Art Mickey and Minnie Mouse Mosaic (??? pieces, €???)
LEGO Art Hogwart’s Crests Mosaic (4,249 pieces, €119.99)
76168 Marvel Avengers: Captain America Mech (121 pieces, €9.99)
76169 Marvel Avengers: Thor Mech (139 pieces, €9.99)
76170 Marvel Avengers: Iron Man vs Thanos 4+ (103 pieces, €9.99)
76171 Marvel Spider-Man: Miles Morales Mech (125 pieces, €9.99)
76172 Marvel: Spider-Man vs Sandman 4+ (45 pieces, €9.99)
76173 Marvel: Ghost Rider Car (212 pieces, €19.99)
76174 Marvel: Spider-Man’s Monster Truck (439 pieces, €49.99)
76175 Marvel: Spider-Man’s hideout (466 pieces, €69.99)
76180 DC: Batman and Joker Vehicles 4+ (136 pieces, €29.99)
76182 DC: Batman Cowl 18+ (410 pieces, €59.99)
76187 Marvel: Carnage Helmet 18+ (565 pieces, €59.99)
LEGO Super Mario
71380 Starter Course Set 2 (366 pieces, €59.99)
71381 Expansion Set (160 pieces, €19.99)
71382 Expansion Set (267 pieces, €29.99)
71383 Expansion Set (374 pieces, €39.99)
71384 Power-Up/Mario Costume Pack (18 pieces, €9.99)
71385 Power-Up/Mario Costume Pack (13 pieces, €9.99)
71386 Character Pack 2 (€3.99 per blind bag)
The names of these upcoming LEGO sets under the Super Mario theme are understandably kept under wraps, but from the looks of it, we can expect a new Starter Course set, 3 Expansion Sets, 2 additional Super Mario costumes, or Power-Ups, and another series of Character Packs. The Starter Course Set 2 is quite interesting and we’ll have to see how this will turn out.
LEGO Harry Potter
Rumor has it that the LEGO Harry Potter theme will receive its Disney-like series of Storybook Adventures, but in this case, based on the various classrooms of the iconic Hogwarts Castle. Each LEGO Harry Potter Storybook playset is expected to retail for €29.99, with a release date of January 2021.
This is an exhaustive list though since we can still expect plenty of new information to come in as we approach the last quarter of this year. However, since LEGO is quite mum about these things, for now, I highly suggest that we consider all of these things for the rumors that they really are for the time being. Unless we hear LEGO’s official press release and product reveal regarding its upcoming LEGO sets, then let’s take this piece of news with a healthy amount of salt.
After making its first appearance earlier in August, LEGO has now made it official and has exclusively listed the LEGO City Main Square (60271) over its LEGO Shop@Home portal. Coming in with an awesome lineup of LEGO City TV characters (total of 14 minifigs), the set comes in with 1,517 pieces and is expected to retail for $199.99 once it appears in LEGO Stores and online on September 1, 2020.
Here’s LEGO’s official product description of the LEGO City Main Square (60271) together with some awesome close-ups. If you wish to add this to your LEGO wishlist, then you can click on the following affiliate link as well. For the latest LEGO City sets, you may also check with LEGO Shop@Home.
Youngsters can dive right into the LEGO® City Adventures TV series with the amazing LEGO® City Main Square (60271) playset. There’s a city hall, city square, concert stage, classic diner, and a tram station, plus cool toy vehicles including Mayor Fleck’s stretch limousine, Snake Rattler’s motorbike, and Harl Hubbs’ handyman wagon. Add 14 minifigures, including an awesome lineup of LEGO City TV characters, and the scene is set for endless play.
City center playset for kids The LEGO City Main Square playset comes with an easy-to-follow building guide and Instructions PLUS – part of the free LEGO Building Instructions app for smartphones and tablets. This interactive building guide with zoom and rotate viewing tools quickly helps young LEGO builders become master builders.
Inspirational toys for boys and girls LEGO City building sets stimulate open-ended, creative role play with feature-rich buildings, realistic toy vehicles, and fun characters that deliver an enjoyable, fun-filled build, and play experience.
This amazing LEGO® City Main Square (60271) playset is a great introduction to the exciting world of LEGO® City. Perfect for kids aged 5 and up, it inspires open-ended, imaginative role-play based on real-life scenarios.
What’s in the box? Buildings include a city hall, concert stage, and diner. Vehicles include Snake Rattler’s motorbike and Harl Hubbs’ handyman wagon. There’s also an array of LEGO® City Adventures TV series minifigures.
Kids get to create and recreate scenes from the LEGO® City Adventures TV series with this amazing building set. It’s bursting with realistic features, functions, details, and characters that inspire fun, imaginative play.
Looking for a cool toy kids aged 5 and up? This LEGO® City Main Square playset makes a great Christmas, birthday, or any-other-day gift for LEGO City TV fans and kids who love to play. Requires only basic building skills.
When built, the city hall building measures over 12” (32cm) high, 10” (27cm) wide and 5” (15cm) deep, while the tram measures over 4″ (12cm) high, 14″ (37cm) long, and 1″ (5cm) wide.
There’s a new LEGO set on display at the LEGO Store in Billund that got me excited. Thanks to this report from Stone Wars, we now know that we will also be having a larger LEGO City set big enough to qualify as a LEGO Store exclusive. The LEGO City Main Square (60271) comes jam-packed with many smaller builds that give life to this bustling activity center.
Though we only have this single image taken on the shelf of the LEGO Store in Billund, it is enough for us to see what we can expect from the set. For starters, the set includes a town hall, a city diner, a concert stage, a park with string lights, a helicopter, a black limousine, and a pretty interesting monorail and train stop. It’s hard to figure out from the box art if the set comes with tracks for the monorail since the image of the monorail seems to be superimposed on the foreground. The LEGO City Main Square also comes with an impressive array of 13 minifigures, including the characters of Poppy Starr, Harl Hubbs, Mayor Fleck, Snake Rattler, Duke Detain, and Freya Mcloud as seen from LEGO’s ongoing animated series, LEGO City Adventures.
The way the LEGO City Main Square (60271) is designed is also reminiscent of LEGO’s previous offering back in 2015 in the form of the LEGO City Square (60097). This set also featured a monorail and a chopper, with a total number of 14 minifigures hustling and bustling around.
We have no further info about this latest LEGO City Main Square, except for its price point of around 199.99 Euros or $190 to $200 for that matter. This may also suggest that we can expect a piece count of around 1,700 pieces or so coming from such a large set. We don’t know for sure if and when this set will make an appearance over at LEGO Shop@Home, but I’m positive that we will officially hear from LEGO anytime soon.
Thanks again to Lukas from Stone Wars for sharing this piece of news. To know the most recent LEGO City releases, be sure to check our list right here.
Its August 1st, and it can only mean that more LEGO sets are now put on display at your local brand LEGO store (in case they’re now open) and over at LEGO Shop@Home. And this month, it seems that LEGO has the adult fan community in mind when it launched its impressive wave of LEGO 18+ sets, catering to the more discerning LEGO hobbyist in mind.
Since LEGO began introducing its 18+ sets branding with the LEGO Star Wars Helmet Collection, the LEGO Group made it a point to offer larger, more sophisticated sets to the AFOL (Adult Fans of LEGO) community. And since then, we’ve seen a steady increase of sets representing each of LEGO’s current themes.
Just to be sure that everything is covered though, LEGO has also released other sets intended for all ages coming from its various licensed and homegrown themes. With 55 new sets offered this month (as per Brickset’s count), I’m pretty sure there is something that will catch your fancy. We have a handful of new sets coming from other LEGO themes such as Star Wars, Super Mario, Harry Potter, Technic, Friends, City, Ninjago, Hidden Side and my personal favorite, Monkie Kid. Take note that depending on your region, some of these sets might still be released on a later date.
Check out these LEGO 18+ sets now available at LEGO’s online shopping portal. And if you wish to add them to your LEGO must-have list for this month, be kind enough to click on the following affiliate links below to support our work here in The Brick Show. Read on and happy building!
Though we’re still several months away before the start of the holiday season, some online retailers are now making room for LEGO’s seasonal Advent Calendars. LEGO initially mentioned them earlier this year at the floor show of the Nuremberg Toy Fair, and this time around, thanks to Swiss online LEGO retailer Mein Spielzeug, we now have our first look at some of these annual sets, particularly starting with the LEGO City Advent Calendar 2020 (60268). Read on for a rough translation of its product description including some set pictures.
LEGO City Advent Calendar 2020 (60268)
342 pieces | $29.99
Ho Ho Ho! Celebrate the pre-Christmas season with the LEGO® City Advent Calendar 2020, which also includes a snow-covered city play mat on which you can build your own Christmas backdrop! Open a door of the calendar every day to be surprised by a cool toy 24 times by Christmas Eve. Discover the Christmas mini-models and the characters from the TV series “LEGO® City Adventures” who carry gifts. Even Daisy Kaboom celebrates – with new handcuffs for Duke DeTain!
The LEGO® City Advent Calendar (60268) introduces children to the fascinating LEGO® City game world and the TV series “LEGO® City Adventures”. The set allows children from 5 years to play imaginatively throughout the Christmas season.
The calendar contains 24 gifts, including a Christmas tree and Santa’s sleigh as mini-models, six heroes from the TV series “LEGO® City Adventures” as minifigures, for example, Chief Wheeler dressed as Santa, and a city playmat with cleared streets.
This LEGO® City Advent Calendar contains Christmas models, heroes from the TV series “LEGO® City Adventures” as minifigures and a snow-covered city play mat on which children can build backdrops for their own Christmas stories.
Are you looking for a cool gift for a child from 5 years? This advent calendar is perfect for all fans of the TV series “LEGO® City Adventures” and for children who like to get creative while playing. Only very basic building skills are required.
The LEGO® City Advent Calendar is 7 cm high, 38 cm long and 26 cm wide.
This latest LEGO City offering seems to be inspired by the new LEGO City Adventures TV series, which include characters such as Daisy Kaboom, Duke DeTain, and Chief Wheeler among others. Mein Spielzeug also mentions a release date of September 1 for the LEGO City Advent Calendar 2020 (60268), so we can expect this to be somehow listed at LEGO Shop@Home sometime soon.
It looks like the good guys of LEGO City are getting some reinforcements. From the depths of the sea in collaboration with National Geographic, we now return to the action-packed city with three additional LEGO City Elite sets slated to be released in August.
Spotted over at Dutch online LEGO retailer Brickshop, images of these LEGO City Elite sets are now up including what I assume is LEGO’s official product description. As of this posting, these sets are still yet to be listed at LEGO Shop@Home. However, since it is expected to be released in August, then we might see it pop up anytime soon. For now, let’s take a look at these images together with a rough Google translation of their product descriptions. Thanks to the Brickfinder for the tip.
Police Boat Transport (60272)
166 pieces | 19.99€ | Minifigures include: Duke DeTain and Clara the Criminal
Young children love to play the everyday hero, and with this LEGO City Elite Police Boat Transport (60272) set you can! The set includes a cool armored police off-roader with a detachable trailer, a police boat and a cool speedboat. And with Lieutenant Duke DeTain and Clara the Criminal, popular characters from the LEGO City Adventures TV show, all the ingredients are there for hours of action-packed LEGO gameplay. LEGO Building Instructions app for smartphones and tablets. This interactive building guide with great zoom and spin features helps beginner LEGO builders to become true master builders! The LEGO City Elite police sets offer exciting play scenario ‘ s that reflect real life in a fun and imaginative way. The realistic vehicles and fun characters stimulate imaginative, unlimited role play and promote the creativity of children from 5 years.
Police Chase Drill (60273)
179 pieces | 19.99€ | Minifigures include: Sam Grizzled and Hacksaw Hank
Kids who love toy cars and fans of the hit LEGO City Adventures TV series will love this fun LEGO City Elite Police Chase Driller (60273) playset. Features an armored police car and a powerful mining drill, plus figures by Sam Grizzled and villain Hacksaw Hank from the LEGO City TV series for endless action-packed fun. This LEGO playset includes an easy-to-follow building guide and Instructions PLUS – part of the free LEGO Building Instructions app for smartphones and tablets. This interactive building guide with great zoom and spin features helps young LEGO builders become true master builders! The Elite Police playsets belong to the LEGO City universe and offer an exciting building and playing experience. Kids will love coming up with exciting scenarios with models and characters that reflect real life in a fun and imaginative way.
Kids with a passion for role-playing will love this LEGO City Elite Police lighthouse boarding (60274) playset with a toy lighthouse, police reconnaissance helicopter and improvised raft. And with the characters from Rooky Partnur and Vito from the LEGO TV series and a hungry shark, all the ingredients are there for exciting action-packed adventures! You will find the building instructions for this LEGO City building toys in the box. Or you can go online and download Instructions PLUS, part of the free LEGO Building Instructions app for smartphones and tablets. This interactive building guide with great zoom and rotate functions quickly turns beginner LEGO builders into real master builders! LEGO City Elite Police sets provide an exciting build and play experience with cool toy vehicles and fun characters that reflect real life in a fun and imaginative way.
If you’re not living under a shell or in a cave lately, then it’s hard to miss what’s going around in this larger part of the world. I have to admit that I somehow felt out of tune with what’s going on recently, especially that I wasn’t around during the past week updating our blog site. Work from home as brought about by this pandemic turns out to be a more complicated, complex, and oftentimes daunting arrangement. However, far from putting the spotlight on the challenges of working from home, greater issues are pressing down on our society that is getting more traction as the days roll by. So much so that even a multinational company such as LEGO is now slowly making its stand known to the general public. As such, LEGO took to social media to weigh in on these issues and to release a statement that clarifies the availability of some of its LEGO City sets.
It is no secret on how LEGO makes its stand about the recent social unrest sweeping the US and other countries in Europe. In a rare gesture, LEGO has weighed in on the issue by stating its position on racism and racial inequality. Such issues have lately reached a tipping point prompted by the unfortunate death of George Floyd at the hands of arresting US police officers.
The LEGO fan community was quick to respond. From a broad spectrum of opinions ranging from showing support and admiration to the LEGO Group for its act of benevolence of donating $4 million in support of black children, to clear disappointment. Some fans were even saying that LEGO has now dipped its finger unto politics – an area that the company rarely dabbles with (notwithstanding the ban on the use of military guns and vehicles in its sets).
And just a day after TLG released this statement, it followed up with a gesture that shows how the company intends to keep its word. In an email sent to marketing affiliate partners, LEGO has requested the immediate removal of certain LEGO City products on their websites and other online platforms. The LEGO City sets in question were those that depict front-liners such as law enforcers and firefighters in light of the recent events that are happening across the globe. This news about LEGO’s decision in halting marketing and promotions for these LEGO City sets, needless to say, didn’t sit well with many LEGO fans. With some thinking that LEGO might also plan to remove them from store shelves indefinitely. As a result, LEGO immediately released the following statement.
We’ve seen incorrect reports saying we’ve removed some LEGO sets from sale. To be clear, that is not the case and reports otherwise are false. Our intention was to temporarily pause digital advertising in response to events in the US. We hope this clears things up. ♥️
Taken for what it is, LEGO makes it clear that it has no plans of removing these LEGO City sets from their stores and other third-party retailers, and does not intend to do so for such reasons. It also reiterates what it said in their email that they are temporarily stepping on the breaks on the digital advertising of these sets, with no mention of when they will actively promote it again.
In case you’re curious, here’s a screenshot of the sets in question. I did not provide affiliate links for them out of respect for LEGO’s request but feel free to check them out at LEGO Shop@Home.
In spite of how we feel about it, I’m personally glad that LEGO has no plans of pulling out these sets from their stores eventually. I have to agree with some LEGO fans when they say that these LEGO City sets are basically looked upon as toys by children, and even as a stress-relieving hobby for adult fans of LEGO. They contain a certain degree of innocence and neutrality as most toys should be. Furthermore, being a teacher and a parent, I see these LEGO City sets as a way of helping children process what they see and hear around them brought about by these turn of events. This is where a LEGO set becomes an invaluable teaching tool in the hands of a capable parent or caretaker. LEGO City sets such as those mentioned above can help children understand the dynamics of what is going on around them.
After all, if Sesame Street’s Elmo and his dad Louie can communicate the topic of racism to millions of children and parents, I believe LEGO can do the same with bricks, and perhaps even better.