If you noticed starting this year, LEGO has introduced a new “18+” subtheme on its sets targeted specifically for older LEGO fans. From the recently released LEGO Star Wars helmet collection and this year’s UCS set to the LEGO Architecture The White House (21054), all of these sets feature an adult-focused packaging that makes it clear that these line of building sets are for advanced LEGO hobbyists and collectors.
Though the LEGO Star Wars and Architecture themes are still retaining their titles, LEGO Senior Marketing Manager Anders Hellegaard has announced that it will drop the Creator Expert theme entirely in favor of the 18+ re-classification. However, it was also mentioned that the LEGO Haunted House is still part of LEGO’s larger Fairground Collection series which include previously released Creator Expert sets such as the LEGO Roller Coaster (10261) and Carousel (10257) among others, so there is still some unifying element to these sets in the future.
I guess this decision is mainly for aesthetic purposes such as the redesigning of the previous Creator Expert box art moving forward. We can still expect awesome advanced sets later on targeted to an older LEGO fan base who grew up iconic LEGO characters such as Samuel Von Barron, Johhny Thunder, and Bat Lord to name a few.
Here’s LEGO’s official press release for the LEGO Haunted House (10273) for more details. The set comes in at 3,231 pieces and will retail for $249.99 when it is released to LEGO VIP members on May 20 and other LEGO fans on June 1, 2020.
PREPARE TO BE SPOOKED WITH THE BRAND-NEW LEGO® HAUNTED HOUSE SET
The LEGO Group has announced the LEGO Haunted House, a hair-raising new fairground build for adult thrill-seekers – available from 20th May from LEGO.com and LEGO Stores
May 13, 2020– Gear up for a spooky ride and bring to life the ultimate ghostly fairground experience, with the brand-new LEGO® Haunted House set. This latest addition to the LEGO Fairground collection is jam-packed with exciting features to surprise and entertain even the bravest of thrill-seekers.
Modeled on Manor Von Barron, the spooky home of one of the world’s greatest villains – Samuel Von Barron, the new LEGO® Haunted House model is full to the brim with spine-tingling details. Its clever design features a fully functional free-fall ride with automatic doors at the top of the tower, giving brave riders a glimpse of the thrilling plummet to come, as well as intricate ghoulish details such as haunted doors and a cursed painting to warn off any trespassers.
To enhance the spooky experience even further and unlock special features, such as a moving elevator, fans can also add LEGO Powered Up components (available separately) and control and amplify the set as they build via LEGO’s Powered Up app.
The 3,231-piece LEGO® Haunted House model not only makes an impressive and creepy display piece, standing at over 26.5” (68cm) high, 9” (25cm) wide and 9” (25cm) deep but also gives fans the chance to get hands-on and immerse themselves in the ghostly world. LEGO builders can open the model’s exterior and enter the ultimate haunted house to discover the features hidden inside – revealing Von Barron’s extensive collection of stolen artifacts which nod to LEGO brick sets of the past, including the Organ of Catarino and the Orb of OGEL.
This brand-new set has been designed specifically with adults in mind – providing an immersive, creative experience for them to re-focus, re-charge and get creative, whether they’re enjoying alone or as a challenging build with friends or younger builders.
Addressing the new packaging, Senior Marketing Manager Anders Hellegaard Iversen said: “So many of our older builders love the Creator Expert products, as they allow them to show off their passion for the bricks. Whether it’s their favorite film moments, sports icons, travel destinations, buildings, fairgrounds, or vehicles, LEGO sets help to bring these to life in brick form. That’s also why we have decided to stop using the Creator Expert branding and, instead, use the new adult-focused packaging design to make it clearer which hobbies or brand products they can relate to. We hope this will make it easier for fans to track down models they would be proud to display once completed. Of course, our product range will continue to include the same advanced-build, collectible products that guarantee hours of building enjoyment for fans.”
The brand-new LEGO Haunted House is available to VIP members from 20th May and for remaining LEGO fans from 1st June, direct from LEGO.com and LEGO Stores.