New Exclusive Set Offering From the LEGO House Billund: LEGO House Dinosaurs (40366)

The day has passed and the secret is out. Then again, LEGO didn’t seem to be trying too hard. Yesterday they dropped a visual hint on their new upcoming exclusive set for LEGO House in Billund. Lots of visitors placed the set as a smaller recreation of an exhibit at the Home of the Brick. And indeed it was. The official website for the LEGO House in Billund, Denmark has revealed its new LEGO House Dinosaurs (40366) exclusive set. Coming in at 864 pieces, they’re pretty fun small versions of the three brick-built T-Rexes that stand at the entrance to the Experience Zones inside the Home of the Brick.

If you’ve visited LEGO House before, do you like the “realistic” brown LEGO dinosaur display? Do you prefer the fantastical dragon-like green variant? Or does the mechanical T-Rex strike your fancy more. With LEGO House Dinosaurs (40366), why choose when you can build all three? In the history of the Home of the Brick, there have been two prior exclusive sets, the LEGO Architecture LEGO House (21037) from 2017, and the Tree of Creativity (4000026) from last year. The dinosaur exhibits that the new LEGO House exclusive set depicts have been in display there for just around a year.

LEGO House Dinosaurs (40366)

LEGO House visitors starting April 17 can purchase the exclusive LEGO House Dinosaurs (40366) at their in-house shop. Only three boxes maximum are allowed purchase for each person, and it’s priced at 599 DKK ($90.47).

Here’s the press release for your reference.

Three giant LEGO® dinosaurs greet visitors when they climb the stairs to the Experience Zones of the LEGO House. Available from April 17th as a retail set. 

Positioned in The Masterpiece Gallery the three iconic dinosaurs are the stunning centrepieces of the room. Each model has a metal skeleton inside to support the LEGO bricks, the height of each models is 2,92 m (without podium) and the total piece count of the three models is more than 600.000 LEGO bricks. Now LEGO House has taken on the challenge to convert the three giant dinosaurs into a retail product.

The retail product, LEGO® House dinosaurs, will be launched at the LEGO Store in LEGO House this summer. And if everything goes as planned the first boxes will already be for sale from 17th April.

The LEGO model is a great reproduction of the giant dinosaurs capturing all the most iconic features in a rescaled version.

Designer Nina Koopman says: ”One of the biggest challenges with the new model has been to capture all the details from the big models. Especially since the models in Masterpiece Gallery were all built of the three different building systems LEGO DUPLO, LEGO Technic and LEGO System. You see it especially with the yellow dino where we eg. have used gear wheels, and ventilator elements to get the “Technic feel” into the product.”

The three dinosaurs have been on their way for roughly a year and is the third exclusive product that LEGO House launches. The others being Tree of Creativity (4000026) and the LEGO House Architecture set (21037).

In the new product it has been important to underline that it is both a toy for playing and a display model. Nina Koopman explains: “The aim was to make a stunning product and at the same time, we have worked with integrating moveable parts in the heads, arms and legs to enhance the play experience. Also the construction of the three models has deliberately been made different from each other in order to create three different building experiences, and you can remove the dinos from their podium.”

Each of the three models within the new product has a podium that resembles the real podium in Masterpiece Gallery. This pays reference to the fact that Masterpiece Gallery in itself is a giant LEGO brick – just 862 times an ordinary LEGO 2×4 brick – and the three podiums are the tubes of that LEGO brick.

The model is exclusively available at LEGO House in Billund and the retail price is 599 DKK. (Maximum 3 boxes pr. person).

LEGO Promo Art for “Avengers: Endgame” in Shanghai Features Avengers Faces as Brick-Built Chinese Opera Masks

Let nobody doubt LEGO’s mad skills in promoting major films, especially if their IPs were licensed for making tie-in sets. LEGO Porgs in London for “The Last Jedi” in 2017 is an example. Recently they’ve started work on brick-built promo exhibits for “Avengers: Endgame.” The Captain Marvel statue’s pretty cool.

But this “Endgame” promotion in China might top even that. In a Shanghai commercial complex at Nanjing East Road, LEGO-built masks of the Avengers are on display. The big draw is that the character faces are designed to resemble traditional Chinese Opera masks. Now that’s effectively engaging the Chinese market.

This is the brainchild of Prince Jiang, a LEGO Certified Professional from China. He depicts the first six original Avengers in the MCU movies: Hawkeye, Thor, Captain America, Iron Man, Hulk and Black Widow. Each Avenger mask is 1.3 meters tall and 1.1 meters wide. Prince Jiang divided a total of 600,000 LEGO pieces between the six masks on display.

Shoppers and tourists along Nanjing East Road can see the “Avengers: Endgame” Chinese-Opera promo display there until the movie premieres in China. Elsewhere, the film will arrive in the US on April 26. LEGO’s tie-ins are already on sale and the promotional set Avengers Tower (40344) is now gift-with-purchase ready.


New Exclusive LEGO Set at Home of the Brick in Billund to be Unveiled

At over one year old, the Home of the Brick aka LEGO House in Billund is proving itself a top destination for LEGO-minded tourists. It’s played host to exhibits and a one-time Airbnb experience, and offered special merchandise like a book about its history. Now, an exclusive LEGO set is also about to be revealed.

But LEGO House is going to be a tad coy about this. On their official Facebook page, they posted a close-up detail of the completed set and asked visitors to guess what it is. About the only other info they volunteered was that the official set will be fully revealed later on Wednesday, April 10.

What do you think? Commenters on Facebook are of the opinion that this is a scale model of the LEGO dinosaur at the “Master Pieces” exhibit at the Home of the Brick. There’s also a photo of the exhibit in question in the comments. Color and brick shape aside, the close-up does look like the LEGO T-Rex’s flank and tail.

Following the reveal this Wednesday, LEGO House visitors won’t have to wait long for the set. It’ll be available for purchase by interested guests to the Home of the Brick in Billund starting April 17.

Annual Passes Now Available for LEGO House in Billund

When a resort theme park has been well established and operating for as long as LEGOLAND, they’d have plenty of admission options for guests to select from. Aside from one-off tickets, they might have special packages and even the vaunted annual pass. With that, you’d be allowed repeatedly inside for a year barring off-limits days.

LEGO House in Billund, Denmark isn’t part of the LEGOLAND chain. It is after all an “experience house” that hosts LEGO exhibits, special events, and a LEGO Store. But since opening in 2017 it’s attracted lots of visitors arriving at LEGO’s hometown. Perhaps that’s why they’re confident in launching this.

The Home of the Brick is announcing that they are introducing annual passes as a new means of admission for the attraction. It will begin this April 13, and for a limited time until the 28th the LEGO House annual pass has a special rate.

During its introduction, guests to LEGO House can upgrade their 199 Danish krone ($29.92) single-entry day ticket into an annual pass by adding just another hundred kroner (for 299 DKK). With that, potentially the next 365 days from the date of issuance is now open to you at LEGO House.

If you can’t plan on visiting Billund and the Home of the Brick anytime soon, note that after Easter Sunday (April 28) an individual annual pass will jump to 399 DKK. LEGO House annual passes can only be obtained in person at their Information desk. Those wishing to convert their day tickets may do so within the ticket’s validity period.

Annual pass-holders for the Home of the Brick are reserved only a limited number of tickets for use. This means that when visiting LEGO House during peak tourist season, even pass-holders are not guaranteed access. Other than that, they’re free to enjoy at LEGO House.

Soon-to-Open LEGOLAND Discovery Center in San Antonio Teases Miniland Area

Last December of year 2018, the soon-to-open new LEGOLAND Discovery Center in San Antonio promoted its opening date, set for next month, with a brick building exhibit. They featured a number of notable city landmarks, from the Tower Life Building to the Alamo. Three months after that preview, LDC San Antonio now teases the same LEGO structures in their Miniland.

In a sneak peek offered to the San Antonio Express-News, LEGOLAND Discovery Center – San Antonio’s general manager Jeremy Aguillen and marketing manager Chase Hathaway showcases the Miniland section of the indoor theme park, which will open two weeks from now at Shops at Rivercenter mall. The indoor family attraction is a joint project by LEGOLAND operators Merlin Entertainments from the UK and the New York-based real-estate investor Ashkenazy Acquisition Corp.

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The sprawling tabletop display is an idealized San Antonio in miniature, with the city’s downtown filled with famous buildings and locations, all populated with minifigures. The Tower of the Americas actually revolves its restaurant deck; canoes on the San Antonio River can be operated to cruise the waters, and the Alamo has minifig historical re-enactors.

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Other features of the LDC Miniland include lighting that change from day to night plus fireworks effects shown on the surrounding walls. Their building team will also periodically alter the display to reflect any special occasions and holidays happening in the real San Antonio outside.

Like its fellow LEGO Discovery Centers, the San Antonio one will have children’s rides, a 4D cinema for LEGO movies and various themed play zones for kids and their families. San Antonians can look forward to all these when Shops at Rivercenter opens their 3-floor LDC this coming April 12.


LEGOLAND Florida Opens LEGO Movie World

“The LEGO Movie 2” may have already concluded its theatrical run, but the franchise experience is only just starting. The best place to immerse oneself in the world of Bricksburg is in the LEGOLAND Resorts. In particular, LEGOLAND Florida has had the honor of getting the first LEGO Movie World themed area. Announced months ago, it finally opened this week.

As the song goes, “Everything is Awesome” as LEGOLAND Florida Resort finally opened the doors of LEGO Movie World to guests this Wednesday, March 27. Repurposed from the old “World of Chima” land, LEGO Movie World is easily LEGOLAND Florida’s biggest expansion, almost a theme park in and of itself.


Three rides dominate LEGO Movie World: Unikitty’s Disco Drop which is the tallest feature in the area, the Battle of Bricksburg splash ride-and-shoot, and the LEGO Movie Masters of Flight flying theatre ride. Minifigure characters from the films hang out there for meet-and-greets, while other amenities include the Taco Tuesday restaurant, a retail store, children’s play area and a performance stage where the opening program was held, with “Catchy Songs.”

Project director Kieth Carr of Merlin Entertainment’s “Magic Making” division, which designed LEGO Movie World, noted that the new area will serve as a game-changer.


“The immersion and theming that we’ve incorporated into the area is unlike anything we’ve ever done,” Carr relates to Florida Today. “Our guests will have so much fun on all three rides, but the land’s marquee ride, The LEGO Movie Masters of Flight encompasses the only 180-degree turn on a flying theater in the world.”

Visit the LEGOLAND Florida Resort official website for more details, inquiries on tickets and special packages, and to actually book your future trip to experience LEGO Movie World for yourself.

LEGO Builds Another 1:1 Brick (Non-Functional) Sports Car: McLaren Senna

Using LEGO bricks to build life-sized vehicle models isn’t a new thing. The practice did get a boost following LEGO and Bugatti’s 1:1 recreation of the Technic Chiron set as a functional brick-built car. Many creations from other builders followed, though they lacked the Chiron’s ability to move under power.

Recently LEGO has partnered with McLaren to once again do an official life-sized brick build. The subject is McLaren’s Senna sports car, currently interpreted as one of this year’s LEGO Speed Champions sets (75892). A 42-person team took 5,000 hours in total to assemble 467,854 to form the finished product.


In comparison, within the same timeframe as the LEGO and McLaren collaboration, the latter could have manufactured nine real Sennas. Like the brick-built Chiron, this creation also included non-brick components from its namesake car. We’re talking real McLaren tires, steering wheel, pedal box and carbon-fiber driver’s seat in the thing.

Again, however, this impressive 1:1 LEGO McLaren Senna is lacking the multiple Power Functions motor setup that enabled the brick-built Bugatti Chiron to actually drive. In compensation, the car’s start button will instead play a recorded Senna engine sound over loudspeakers. It’s a poor substitute for the real thing though.


The LEGO McLaren Senna build can only be appreciated in images for now, but it will debut “in the plastic” later this summer. UK fans can catch it on exhibit at the Goodwood Festival of Speed in West Sussex, England.

LEGO and Boston Red Sox Announce Second LEGO Day Event in June, During Game vs White Sox

Back in 2016, LEGO and the Boston Red Sox realized their long overdue partnership through the first LEGO Day event. Held at Fenway Park, the occasion catered to both Red Sox and LEGO fans, with a free LEGO-themed build per ticket and more exhibits at the venue. It took three years before a repeat, but here it is at last.

Come July 26, the second LEGO Day at Fenway Park will kick off for the Boston Red Sox and LEGO. This will coincide with their MLB game against the Chicago White Sox. As with the first LEGO Day, ticket-buyers to the game will receive a limited-edition Red Sox-themed LEGO set.

That’s not all. The LEGO Day ticket for Boston vs. Chicago will also provide access to the Kids’ Concourse. There the accompanying LEGO Build Experience is set up. It’s open before the big game in June 26, 11AM to 1:05PM.

While this is certainly going to be a prime destination for Boston LEGO fans, not everybody can make it in. LEGO Day tickets only number 1,500 in total, and they’re only available via this ticket purchase option on the official MLB website. If you’re a brick-head who wants to see the special Red Sox LEGO Master Builder creation at the Brick Experience zone, you better buy your tickets right now.

LEGO Acknowledges Ideas Numbering Error on Steamboat Willie (21317), Plus Set Signing Events at Disney Parks in April

While it’s not going to be available until April 1, we already got our first good looks at the new LEGO Ideas Disney Mickey Mouse – Steamboat Willie set (21317) this week. There might have been an element of April Fools’ with the preview though, when one looks at the numbering.


By that we mean the LEGO Ideas sequential numbering in front of the box. It says this is the 24th Ideas set released. Not true. That was the LEGO Ideas Flintstones (21316) released at the start of this month. LEGO was quick to pick up the buzz and issued this apology for the accidental misprint.

Due to our excitement to get the Steamboat Willie set into the hands of LEGO fans around the world as quick as possible, an error was made on the packaging relating to the sequential set number. It was mistakenly printed as #24 and it should have been #25.

This will be corrected in future sets.

Of course what that means it that the early-run LEGO Ideas Steamboat Willie (21317) set boxes will eventually become collectors’ items for the typographical flub. In the future we might be looking at inflated prices for 21317 boxes with #24 being hawked online. Hilarity ensues.

In other Steamboat Willie-related news, there are signing events lined up for LEGO Ideas 21317. Obviously they’ll be held in Disney theme parks, but the featured signatory will be the original Ideas designer Máté Szabó. American and European Disney-goers take note of these important dates:

LEGO Store at Disney Springs, Walt Disney World

Orlando, Florida

April 3, 5PM – 8PM


LEGO Store at Disney Village, Disneyland Paris

April 6, 10AM – 1PM

First US Appearance of LEGO Life-Sized Bugatti Chiron in Disney Springs, Disney World

It’s been over six month now since LEGO unveiled their proof of concept that LEGO bricks can build anything. The proof was a life-sized brick-built Bugatti Chiron, using the same elements as the official LEGO Technic Chiron set (42083) and able to actually run, powered solely by Power Functions motors.

For the rest of 2018 the 1:1 LEGO Bugatti Chiron has been on a grand European tour, appearing in racetracks, auto shows and LEGO Stores. After last hearing of it in the UK, we’ve learned that the life-sized LEGO Chiron has already crossed the Atlantic for its first appearance stateside.

When guests at the Disney Springs commercial hub in Walt Disney World, Florida noticed that open space was being prepared in front of their LEGO Store, excitement started to build. Now they can announce that the 1:1 LEGO Bugatti Chiron will be making its first US stop at Disney Springs.

In case you need a refresher, a crack LEGO design team assembled this epic e-car with over a million LEGO Technic pieces, or 90% of the total construction. The “engine” housed 2,304 Power Functions motors driving 4,032 Technic gear wheels to move its genuine tires. Considering it weighs 1.5 tons it’s a miracle the LEGO Chiron can actually manage 20/km.

The LEGO brick-built Bugatti will be parked at the Disney Springs LEGO Store in Disney World over the weekend, from March 22 to 24. Unfortunately no test drives are allowed, but guests might sit inside and marvel at it all.