Back in 2008, The LEGO Group and Cuusoo, a Japanese website, entered into a collaboration that opened a beta website. There, aspiring LEGO modelers can submit their MOCs in the hope that online fan support and LEGO staff reviews can see their work become a commercially available set.
If it did, the creator even gets a 1% royalty payment. The site was known as LEGO Cuusoo until 2014, when it was transferred onto the Chaordix online platform and got its present name: LEGO Ideas.
Since then, a number of ideas have been submitted to the site; 21 have been announced to be official and 19 of these have been released commercially. As LEGO Ideas gets ready to celebrate its first decade, they are holding a contest: Build Your LEGO Ideas Logo. As plainly stated, contestants need to create a new logo for LEGO Ideas, the medium being actual LEGO bricks, LEGO Digital Designer (LDD), or any LEGO CAD software.
The lucky winner who gets his new logo picked will receive the crème de la crème of the most popular LEGO Ideas sets released throughout the years. These are but a sampler:
- Yellow Submarine (21306)
- Caterham Super Seven (21307)
- Adventure Time (21308)
- NASA Apollo Saturn V (21309)
- Old Fishing Store (21310), all signed by their respective LEGO designers.
- Women of NASA (21312), signed by the LEGO designer and fan designer.
Runner-ups who were “close, but no cigar” will receive the Saturn V and the Women of NASA sets as consolation, so their efforts will still be rewarded.
Criteria for the logo entries are the following:
- Overall coolness and originality: 25%
- Most inspired details: 25%
- Relevance to contest theme of LEGO Ideas: 25%
- Best use of LEGO elements: 25%
The deadline for entries is on December 15, exactly 10 AM EST. Hurry and join in on this page!