The LEGO Group relaunches its charitable campaign from last year in line with the holiday season. #BuildtoGive is LEGO’s way of giving back and sharing to the world the gift of playing with LEGO bricks. If you recall, LEGO began this philanthropic endeavor last year with the goal of sharing 1 million LEGO sets to needy children across the globe.
The idea is simple: build a holiday-inspired ornament either at home or at select LEGO stores and upload and share a picture of it via social media with #BuildtoGive. For every qualifying uploaded image with the necessary hashtag, the LEGO Group will donate 1 LEGO set. It’s a great way to spread the joy of playing with LEGO bricks among children who are in need.
Here’s LEGO’s full press release and other details regarding the #BuildtoGive Holiday Campaign. For more details about this noteworthy campaign, you may head over at LEGO.com/BuildToGive.
The LEGO Group donates 1 million LEGO® boxes to children in need
Through LEGO® Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.
Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.
Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”
The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/BuildToGive.
LEGO has already released its November 2019 LEGO Store Calendar giving us an overview of the promos and events that will happen this month. The calendar highlights the shop by interest feature of LEGO Shop@Home, which is a helpful kind of filter especially for those new in LEGO. Same as before, let’s take a closer look at some of the things that we can expect from our local LEGO store this month.
Free LEGO Creator Reindeer (40434) With Purchases Over $35 USD
This free polybag is basically a rehash of 2016’s seasonal freebie which is the Reindeer (30474), so if you missed out on this one now is a great time to get it. This free LEGO Creator Reindeer (40434) will automatically appear in your shopping cart from November 4 to 17 once your LEGO purchases reach $35 and above.
Free Exclusive LEGO Christmas Tree (40338) With Purchases Over $120 USD
Last September, it was revealed that this holiday season’s gift-with-purchase (GWP) set will be in the form of the LEGO Christmas Tree (40338). It is now finally confirmed that this GWP set will be an incentive for those who will be making their LEGO purchases during this year’s Black Friday sales from November 29 to December 2. Expect this 392-piece set to be added to your cart during these dates when your LEGO purchases reach $120 and more.
#BuildtoGive Holiday Campaign
LEGO is bringing back its charitable campaign from last year, in the form of #BUILDTOGIVE. The idea is basically straightforward: the LEGO Group will donate one LEGO set to charity for every #BuildtoGive ornament that is built either at home with LEGO bricks and shared via social media with #BuildtoGive, or in a participating store. The LEGO Group aims to donate a total of one million LEGO sets (estimated at $10,000,000 USD) to children in need around the world. It’s a great way to share our love and passion for the LEGO brick this holiday season.
Pick & Build Wall Holiday Gifts
From November 11 until Christmas Eve, the LEGO Store’s Pick & Build Wall will feature holiday-themed builds that you can purchase as a gift or as fun, stocking stuffers for the little kiddos. Be aware though that this unique building experience may only be limited to select LEGO Stores so be sure to ask your LEGO Brick Specialists for details.
2019 Black Friday Sales
Be sure to check with your local LEGO Store or at LEGO Shop@Home for this year’s LEGO Black Friday deals. We don’t have info yet on which sets will have the Black Friday tag so be sure to check with us for more updates.
LEGO Stores Opening This Fall
LEGO fans will be pleased to know that LEGO is opening or has already opened additional LEGO Stores across the US. If you’re living near these areas, then be sure to check the following LEGO brand stores.
The LEGO Originals Pop Up Store and Gallery has opened today in Covent Garden in London, and with it comes the official reveal of a new kind of LEGO collectible – the LEGO Originals Wooden Minifigure (853967). The upscaled 5:1 wooden minifigure display piece is a nod to one of LEGO’s most recognizable pop-icon symbols that began in 1978. LEGO Originals is the company’s new line of products that intends to celebrate the legacy and humble beginnings of the LEGO Group.
The LEGO Originals Wooden Minifigure measures at over 7 inches tall and is handcrafted from genuine FSC-certified oak, and features a pair of adjustable hands. It also comes with 29 LEGO elements and building instructions to create 5 fun models to personalize your wooden minifigure display piece. You can also dress this up and further customize it in any way you like, as you can see from the sample images below.
It will retail for $119.99 USD and will be available globally at all LEGO brand stores and at LEGO Shop@Home starting November 3. Read on for the full product description followed by the LEGO Group’s official press release.
Iconic Wooden Minifigure model for creative customization!
Celebrate a true icon of play with this beautiful, posable LEGO® Originals Wooden Minifigure (853967). A 5:1 upscaled version of the classic minifigure, it is carved out of oak and has adjustable plastic hands. It is presented in a premium gift box with a leaflet featuring inspirational ideas for owners to customize the model in their own ways, plus instructions to build 5 cute items using the included LEGO bricks.
A beautiful, 5:1 upscaled, posable wooden version of the classic LEGO® minifigure introduced to LEGO sets in 1978, for display as it is or for ‘make-it-your-own’ customization.
Reflecting LEGO® origins as a producer of handmade wooden toys, this premium-quality model is handcrafted from FSC-certified oak, with adjustable plastic hands just like today’s LEGO minifigures.
This set also includes a 28-page leaflet featuring the history of the minifigure and the development of this wooden model, plus inspiring examples of how LEGO® creatives personalized their models.
The leaflet also has instructions on how to build 5 fun little models for the minifigure to hold using the included 29 LEGO® elements.
Presented in a premium gift box, this set makes a fantastic birthday, Christmas or nostalgic present for LEGO® fans and any creative person.
Owners can unleash their creativity to dress up, paint or do whatever they want to customize the minifigure in unique ways and then show off their creations via social media using #LEGOOriginals.
Measures over 7” (20cm) tall, 4” (11cm) wide and 3” (8cm) deep.
Igniting nostalgia and celebrating brand heritage – new LEGO® Originals™ series launches with a 5:1 upscaled wooden minifigure
Making its entrance for the first time in 1978, the LEGO® minifigure has become one of the biggest pop-cultural icons of modern times and continues to renew itself – this time paying homage to its heritage in a decorative wooden 5:1 upscaled version
London, November 1st: Launching with the LEGO® Originals Wooden Minifigure 853967, the LEGO Group and design specialists Room Copenhagen are introducing a new range of products dedicated to fans who love a bit of LEGO nostalgia and playful interior design. The product was revealed today at a unique LEGO Originals Pop Up Store and Gallery in Covent Garden, London where fans can drop by for a chance to pick up this rare and limited-edition model before it goes on sale more widely to LEGO VIP-members on LEGO.com from November 3rd to 7th, then globally from November 8th.
Founded in 1932 by master carpenter Ole Kirk Kristiansen, the first LEGO toys were hand crafted from wood. His craftsmanship and attention to detail secured a high level of quality for the products, but when wood supplies became scarce in the aftermath of the second World War, Ole started supplementing his production with plastic toys and the rest is history…
Speaking in 1950, Ole Kirk Kristiansen said: “I have always been committed to making the nicest and most robust objects, and just like other carpenters I believe the best type of advertising is when the product promotes itself. Our purpose is to produce a really good, solid and finely crafted piece of work, and ensure LEGO products always be known for their exceptional quality”.
Respecting our heritage as a producer of high-quality handmade wooden toys, this premium model is handcrafted from FSC-certified oak, with adjustable yellow plastic hands just like today’s LEGO minifigures. The model measures over 7” (20cm) tall, 4” (11cm) wide and 3,5” (9cm) deep. The last LEGO product to combine both wood and plastic was the 1130 Bedford firetruck 60 years ago in 1959.
This 5:1 upscaled version of the classic LEGO minifigure is presented in a premium gift box with a 28-page booklet featuring the history of the minifigure and the story behind the development of this wooden model. Also included are inspiring examples of how LEGO designers personalized their models, as well as inspiration for accessories fans can build using the included LEGO bricks. A number of LEGO designers have already given their take on how to personalize the model, and the results will be exhibited for a limited time at the LEGO Originals Pop Up Store and Gallery in London.
Since its arrival in 1978, there have been over 8,000 different minifigures launched, not to mention the many versions children have created themselves. This new edition is no exception. Owners are encouraged to unleash their creativity to decorate and customize the minifigure in unique ways, display with pride at home or the office and share their creations via social media using #LEGOOriginals.
“It has been a privilege for us to expand our collaboration with The LEGO Group and contribute to the world premiere of a new series of design classics,” explains Jacob Eberhard, CEO of Room Copenhagen. “Going back to the roots of the company and helping to bring back some of the original LEGO toys in new creative ways is an exciting journey to be part of.”
A couple of weeks ago, LEGO VIP members in the UK received an email invitation to participate in the opening of a LEGO Originals Pop-Up Gallery that will be held from November 1 to 2 in Covent Garden in London. Details were still a bit sketchy on what will be the highlight of the event, until today. A report from Campaign Live reveals that the LEGO Pop-Up Gallery will also be a venue for LEGO to launch on what seems to be a collectible wooden minifigure. This wooden collectible pays homage to the LEGO company’s roots as a wooden toymaker in the 1930s.
To be precise, the news item does not specify exactly what this exclusive collectible will be. But based on the images (and online leaks by the way), it seems that LEGO is implying that this LEGO exclusive will be a collectible wooden minifigure. Furthermore, this offering also hints on the fact that this will belong under the line of LEGO Originals products which first appeared as VIP rewards in the VIP rewards center. As a subtheme, LEGO Originals does not exactly fit the category of the typical brick and caters more to adult fans of LEGO that celebrate the heritage and legacy of the LEGO Group. If you recall, LEGO started hinting on this line of LEGO Original products a few months ago, with several prints of the brick’s technical drawings and designs offered as a form of VIP reward. Included also in these prints are schematics of their first wooden toys.
The report from Campaign Live also mentioned that this collectible wooden item will retail for £109.99 giving the impression that it will be a sizeable, limited-edition collectible or wooden display piece. Though the launching event will probably cater more to LEGO fans based in the UK, we can surely expect that this new product will be offered globally in the next few days.
I’ll be giving you more updates on this so stay tuned.
Last July, LEGO fans in the US were thrilled to hear the news that the ultimate LEGO reality TV show is now finally picked up by FOX and it looks like it’s even getting better. LEGO and Fox Broadcasting have finally announced and welcomed onboard the host of the upcoming LEGO Masters US TV show. I have some initial guesses including Chris Pratt and even David Beckham. And I’m delighted to hear that it will finally be LEGO Batman himself – Will Arnett – who will be at the helm of this highly intense LEGO reality TV show.
The multi-talented actor behind LEGO Batman’s brooding voice will bring this contest to an all-new level of brick intensity when he guides pairs of brick contenders beginning February 5. According to FOX, “The series will feature pairs of LEGO enthusiasts facing off in unbelievable brick-building challenges. Throughout the competition, Arnett, alongside expert judges, will encourage the builders, introduce incredible challenges and put the creations to the test until one duo is crowned LEGO Masters.”
LEGO Masters has been a huge success both in the UK and Australia and is expected to have a warm welcome from millions of LEGO fans across the US. A website has been launched last July to facilitate auditions for the TV show, but my guess is that the roster is already complete and we will get to hear the final list of LEGO Masters US contestants anytime soon. Personally, I’m hoping to see Tyler and Sean join the fray, but I guess we will soon find out.
Similar to their UK and Australian counterparts, LEGO Masters US will stretch the limits of our builder-contenders as they figure their way out of the craziest, nearly-impossible LEGO building tasks that will be thrown at them. We’re still yet to see who will be given the most daunting task of judging these creations. For LEGO Masters Australia for example, the arduous task was given to Australian LEGO Certified Professional Ryan “The Brickman” McNaught. It was definitely not an easy task being the show’s judge and we’ll have to see to whom this sobering mantle will fall in.
Are you excited about LEGO Masters US? Who do you think will make it to the final cut? Let me know what you think in the comments below.
Earlier today, Lamborghini and the LEGO Group has revealed it’s first-ever LEGO Speed Champions dual-pack set: the LEGO Speed Champions Lamborghini Huracán Super Trofeo EVO & Urus ST-X (76899). The announcement was made in a launching event in Spain. According to a press release from SportsCar365, this new 2020 LEGO Speed Champions set features two of Lamborghini’s most recent racing vehicles: the first being the Huracán Super Trofeo EVO with its signature shark fin, airscoop, and front diffuser, while the Urus ST-X is the company’s first racing super SUV to compete on the track and off-road beginning next year.
“We’re extremely excited to welcome Lamborghini into the LEGO Speed Champions family, and can’t wait to see what this partnership brings,” said Chris Stamp, LEGO Speed Champions design manager specialist.
“As one of the most famous automotive brands in the world, Lamborghini has always been on our dream list. It’s just been a question of when.
“Fortunately, 2020 marks the start of a new chapter for LEGO Speed Champions with the evolution to the more accurate ‘8 Studs Wide’ design and we felt that we could now do the popular brand justice.
“Especially the wide body of the Huracan Super Trefeo Evo, and with the awesome Urus ST-X we also introduce our first super SUV into the theme, which fans will hopefully be just as thrilled with as we are.”
The LEGO Speed Champions Lamborghini Huracán Super Trofeo EVO & Urus ST-X (76899) will clock at 659 pieces and will include 2 driver minifigures and several start lights on the track. It will also feature an 8-wide stud design that will allow more room for two minifigs to be placed inside the driver cockpit, and a wider build profile never seen in previous set designs.
We don’t have any official images as of to date, save for these ones courtesy of Stone Wars. But we can expect this latest addition to the 2020 LEGO Speed Champions sets to arrive in LEGO stores and online starting January 1, 2020 retailing for $49.99 USD. The LEGO Speed Champions Lamborghini Huracán Super Trofeo EVO & Urus ST-X (76899) is the second out of five sets included in this 2020 collection.
However, even if you were not around to participate in this event, then you’ll be glad to know that Brickset managed to share the building instructions to recreate this Make and Take freebie. Check out the following images below.
Coming in at 87 pieces, there seems to be no exclusive LEGO piece needed to build this set. It’s kind of a basic build actually, and I understand why not all LEGO Star Wars fans are into this kind of thing. But the thought behind this particular build is what makes it more interesting. It’s nice of the designer behind this make-and-take build to feature in using as few as 80+ LEGO pieces the entire Luke Skywalker Timeline as we see him in the events of Episode IV to VIII. Though made up of basic bricks, each rendition of the iconic Star Wars Jedi is easily recognizable. I like how old man Luke was nicely rendered with all the gray beard, hair and sand yellow bricks to represent his current garb as seen in The Last Jedi. Here’s a closer look at the parts list if you wish to see the parts that were used to build this LEGO Star Wars Luke Skywalker Timeline.
If you want to recreate this unique, Triple Force Friday make-and-take build, then I suggest that you go through your collection of LEGO bricks and see if you have the necessary pieces to do so. Thanks again to Brickset for sharing these instructions.
It’s finally on! For legions of LEGO Star Wars fans, the wait seems to be forever but LEGO has finally opened its doors (both in-store and online) to kick-off Triple Force Friday. Featuring the latest LEGO Star Wars sets, plus great discounts on previously released sets, every LEGO Star Wars fans will surely find something that will fancy their interest. You’ll also get Double VIP points for ALL LEGO Star Wars purchases that you will make from October 4 to 6 and a free commemorative LEGO Star Wars Battle of Endor (40362) set will be added to your cart for every qualifying single-receipt LEGO Star Wars purchases worth $75 and more.
Check out these latest LEGO Star Wars sets now available at LEGO Shop@Home while they’re still up for Triple Force Friday. Just click on the following links below. Happy shopping!
The October 2019 LEGO Store Calendar has just been released by LEGO, and it underscores everything that we can expect from this week’s Triple Force Friday celebrations. Let’s take a look at some of the highlights of this month’s LEGO Store calendar and see what cool things we can pick up from our local LEGO brand store. You may also want to check out the entire calendar in PDF format right here, or just click on the following images below.
October 4-6: Free Exclusive Battle of Endor (40362) Micro Build
For qualifying LEGO Star Wars purchases worth $75 and above, you’ll receive this free LEGO Star Wars Battle of Endor – 2oth Anniversary Edition (40362) added to your cart. Just be quick with the mouse trigger though if you will order online at LEGO Shop@Home because this exclusive freebie is only available from October 4 to 6 or until supplies last.
October 5: Join a Special Luke Skywalker Timeline Make-and-Take Building Event
It’s nice to hear more info about this Triple Force Friday promotional make-and-take event. On October 5, adult fans of LEGO will be treated with another freebie by participating in-stores to create a brick memorabilia of Luke Skywalker’s timeline across the Star Wars films. Take note that this building event is intended for adults ages 18 and above, and will require a pre-registration in-store on October 1st. Fans are also encouraged to come inside LEGO stores dressed as their favorite Star Wars characters from October 4 to 6. Special treats will be given to those who will participate on a first-come, first-served basis.
October 16: Visit Your Local LEGO Store to Build a UFO
Visit your local LEGO Store to build and take home a UFO minibuild. Same as with LEGO’s previous monthly minibuilds, this building event has limited space and registration is required. In-store signups start on October 3 and are intended for children ages 6 to 14 only.
October 4-November 3: Red Squadron Vs Blue Squadron
Come into your local LEGO store to decode hidden building instructions using a pair of special glasses. Build your ship as fast as you can and race your siblings, a parent, or new friends. This experience is intended for all ages, and no registration is required. Do take note that this in-store experience may not be available in all LEGO Store locations.
October 31: The LEGO Hidden Side Newbury Juice Bar (40336) Freebie is Back
Just in time for Halloween, you can stop by at your local LEGO store in your spookiest costume for some trick or treat fun. Plus, you can also receive once again the LEGO Hidden Side Newbury Juice Bar (40336) for a minimum single-receipt purchase of any LEGO merchandise worth $50 USD and above both in-store and online.
LEGO Shop@Home has been recently updated to include a handful of Triple Force Friday promos that you may find attractive. Aside from the new LEGO sets that are based on the upcoming The Rise of Skywalker film and Disney+’s The Mandalorian, all of which are slated to be officially released on October 4, LEGO is spicing up our next brick purchase with these nice promos.
First off, we have the exclusive gift-with-purchase LEGO Star Wars Battle of Endor 20th Anniversary Edition (40362) set. This GWP set will be automatically added to your cart both in-store and online for a minimum qualifying purchase of LEGO Star Wars products worth $75 USD or more. Expect this freebie to be hugely popular, and with a relatively short window of opportunity to get this 197-piece commemorative brick diorama, I’m pretty sure supplies will run out fast.
Double VIP points are a somewhat regular staple of LEGO promotions. However, what we are excited to know about are which LEGO Star Wars sets will entitle you to those precious double VIP points. And on top of that, LEGO will also offer its usual price cuts on some selected LEGO Star Wars sets from October 4 to 6. Do take note that historically, these heavily discounted LEGO Star Wars sets usually runs out even during the initial hours of Force Friday deals. It will be helpful to keep a close eye on LEGO Shop@Home if you wish to bag that long-awaited LEGO set that you have kept on your radars. I’m not sure as of this moment which LEGO Star Wars sets will carry the Triple Force Friday discounts, but I’m somewhat hoping LEGO will include those larger, hard-to-find sets such as the LEGO Star Wars UCS Millennium Falcon (75192), the LEGO Star Wars Tantive IV (75244) or the LEGO Star Wars UCS Y-Wing Starfighter (75181).
And finally, for those of you who are looking forward to having your Triple Force Friday purchases in-stores, then LEGO has a special treat for all loyal store visitors. An In-Store Make and Take micro build of a Luke Skywalker Timeline will be given away to participants. Like other LEGO Store make and take events, expect that this promo may require pre-registration so be sure to drop by at the nearest LEGO brand store in your area.
Be sure to check back with us for more info on these LEGO Star Wars Triple Force Friday deals. I’ll keep you posted once these promos go live next week.