LEGO and Airbnb Contest Ends This Friday!

If you recall, we previously mentioned about a special tour and accommodation experience that has been offered by LEGO, and global hospitality provider Airbnb, in which a lucky applicant can win for himself and three companions a one-night stay at The Home of the Brick, aka LEGO House in Billund, Denmark.

There the winning group would be treated to a unique brick-themed hotel stay, and be able to see whether they can realize what they answered in the Airbnb contest application form: “If you had an unlimited supply of LEGO bricks, what would you build?”

News flash: this one-of-a-kind experience will happen next week, on November 24. And the deadline for submissions for answers to the promo question on Airbnb is this Friday, November 17. The exact time till the offer ends is at 6:59 AM GMT, so this is something to bear in mind for non-European applicants, as the LEGO House one-night stay is open to fans worldwide.

Just to refresh your memories – in order to qualify, the answer to Airbnb’s question must be between 50 to 500 words. Furthermore, children in your party of 4 must be at least 4 years old.

The winning group’s stay at The Home of the Brick in Billund will be overseen by Jamie Berard, one of LEGO’s Master Builders and prolific set designers responsible in creating some of the most awesome LEGO sets around: the Cafe Corner (10182), Emerald Night (10194), Tower Bridge (10214), and Assembly Square (10255) just to name a few.

Once the group has settled in on the evening of November 24, they will be free to build to their hearts’ content, with Jamie helping them along.

Time is running out! If you’re still down to win a visit and stay in the LEGO House, go to the Airbnb page for this unique experience and answer their question now! Good luck!

Toy ‘R’ Us UK Having Another Make and Take Event Featuring a LEGO Microbuild BB-8.

Toys ‘R’ Us in the UK sure loves their LEGO “Make and Take” events during the weekends. After indulging in the hype of The LEGO Ninjago Movie with a chance for guests to bring home an Ice Tank polybag, now the global toy retailer’s UK stores will be heading back to the galaxy far, far away with their next Make and Take Building Event.

This event has already been held in US and German Toys ‘R’ Us stores, so this time it’s the turn of their British cousins to offer a model of the ball-shaped astromech droid BB-8 for guests to Make and Take.

Quite obviously, it’s not the 1,000-piece, LEGO Star Wars BB-8 (75187) but rather a build-your-own mini version using specific existing LEGO Parts, the instructions to which are available for download online. It uses no unique printed parts and its round body is but a rough approximation of a sphere, but hey, even a rudimentary TRU Millennium Falcon polybag is popular enough to sell out.

Anyway, UK customers who would like to get their hands on building their own mini BB-8 had better make their way to their nearest Toys ‘R’ Store on Saturday, November 18, between 11AM and 1PM (just like last time). It’s likely that the promotional event will also include a scavenger hunt through the store like stateside.

All this of course is in anticipation for the much awaited Star Wars Episode VII – The Last Jedi, which comes to UK cinemas on December 14 and stateside on the following day. Just so you know, the second wave of LEGO Star Wars sets based on the film – while officially not out until 2018 – were spotted in some retailers already.

LEGO’s Guinness Record-Holding Largest Brick-Built Wind Turbine Is Heading Over To Brighton, UK.

LEGO bricks have long been a simple, quickly acquirable and popular medium of custom model construction. A lot of monumental ideals – both figuratively and literally – have been realized through the use of sometimes thousands upon thousands of LEGO pieces to erect surprising accurate scale models of buildings over the years.

One recent example of this art is the LEGO reproduction of the Duomo cathedral in Florence, Italy. The LEGO Group itself is an old hand at these large-scale constructions. In fact, one of their builds which currently holds a Guinness World record, will soon be put up for display in Brighton, UK.

This is the all-LEGO wind turbine, one built by LEGO back in May as both an attempt at the Guinness Book of World Records, and a celebration of the company’s early achievement of their target use of 100% renewable energy. LEGO had invested in wind farms in Germany and the UK, as well as solar panels in China, to power their factories and offices in those respective countries.

Originally not slated to be completed until 2020, the early completion of their renewable energy use target spurred The LEGO Group to have a wind turbine built with LEGO bricks at Liverpool.

Said wind turbine, constructed by LEGO Certified Pros Duncan Titmarsh, Georg Schmitt and Balázs Dóczy, used up 146,000 LEGO blocks (the Duomo model only had 20,000), and is now recognized by Guinness as the largest wind turbine made out of LEGOs.

After some time on display at Liverpool (close to the wind farm invested on by LEGO), the turbine will be moved from its original site (depicted in our pictures) to the seaside resort of Brighton in East Sussex County. For those in the area, and tourists too, they will be able to see the LEGO wind turbine at its new location in Park Square, ate Brighton Marina.

Registration Now Open for Tour Dates of LEGO Inside Tour 2018.

When a company has such a rich and vibrant history behind it, they can certainly put that to good use by inviting their loyal fans and followers to tour that history with them.

That’s pretty much the main deal with The LEGO Company and their LEGO Inside Tour, a wondrous excursion that the company describes as a once-in-a-lifetime experience. They’ve got several tour schedules set up for next year, and registration is open.

Yes, there’s already a  LEGO Live event happening in New York in February next year, but for longtime and dedicated LEGO fans with some money saved up, the LEGO Inside Tour 2018 could stand to be another pinnacle of their total lifetime experience with LEGO and their products.

 

Throughout the following year, The LEGO Group will be guiding five groups of about 80 or so attendees at a time through some of the most memorable locations in the company’s long history as one of the world’s major toy brands.

It all takes place in LEGO’s home, the town of Billund in Denmark, and will include tours of the house of LEGO founder Ole Kirk Kristiansen, exhibits of original 1930s LEGO sets and models, and an excursion through a modern factory with chances to meet personally meet LEGO personnel and set designers. Each tour session lasts 3 days, so groups will be staying at Billund’s Hotel LEGOLAND in between company visits.

At the end of the tour, participants will receive an exclusively numbered set produced specifically as a gift for the LEGO Inside Tour, and in close collaboration with Kjeld Kirk Kristiansen. This year, tour participants received the LEGO House Tree of Creativity (4000024), a shout-out to the grandiosity of the actual  15-meter, brick-built Tree of Creativity nestled right in the middle of LEGO Square.

2017’s LEGO Inside Tour Exclusive Gift Set – The Tree Of Creativity (4000024)

Here are the five LEGO Inside Tour schedules throughout next year, for your reference:

  • May 23-25
  • May 30-June 1
  • June 13-15
  • September 12-14
  • September 19-21

Note however, that the registration period to join one of these tour groups is really short. It starts November 6 2017 at 10 am until Friday November 10 2017 at 10 am. All dates and times are at Continental Europe Time.

Do note that participants will need to arrange their own travel to Billund, as the LEGO Inside Tour only kicks off from the starting point at Hotel LEGOLAND, not far from the town’s international airport. Visit LEGO.com for more information, and then sign up for registration here.

LEGO Live Coming to New York City on February 2018!

This is somewhat of a revival from LEGO, but with a different twist. Reminiscent of the LEGO Truck Show marketing tour of the late 90s, LEGO will offer once again a unique, family-oriented event that will literally feature millions of LEGO bricks, tons of hands-on building events, life-size builds, workshops from renowned LEGO Master Builders and much more. The LEGO Live inaugural event will run from February 16-18, where the show promises a fully immersive, one-of-a-kind experience that will appeal to LEGO fans of all ages. Some of the highlights of the LEGO Live event include a range of interactive play zones, a Master Lab Help Desk, a huge selection of LEGO sets for sale, and a selection of ‘show only’ souvenirs.

If you wish to book as early as now, tickets are already available for purchase online.  Check out the full press release below. Will give you updates as soon as more information comes in.

SPECTACULAR AND BRICK-TACULAR LEGO® LIVE IS COMING TO NEW YORK CITY FEBRUARY 16-18

 Inaugural show will feature 65,000 square feet of immersive experiences, hands-on building activities, live performances and demonstrations for families and visitors of all ages at Pier 36 in Manhattan.

NEW YORK (November 6, 2017) – LEGO® LIVE will debut a unique blend of imagination, creativity and play for the first time in the United States with a major family event February 16-18, 2018 in New York City. This new official LEGO event will transform Pier 36 in Manhattan into a brick-built family adventure filled with playful activities, performances and more for both kids and kids at heart. Tickets are now on sale at legolive.frontgatetickets.com.

A must-attend event for any LEGO fan, LEGO LIVE NYC will include a range of interactive themed play zones, each offering a distinct experience – from classic building challenges to using coding and robotic technology to program a multifunctional model. Fans will also be able to meet LEGO Master Builders at the Master Lab Help Desk, where builders can get one-on-one advice and show off their creations. Show guests can explore the latest LEGO building sets, compete in exciting building challenges, and take photos with LEGO models based on beloved characters from iconic films and LEGO properties such as Star Wars™ and NINJAGO®. Among the many experiences, families will find:

LEGO® Life: Maximize your show experience via the LEGO Life app, a safe, social network for kids who love to build. The app will offer details on show activities and insider tips, and the LEGO Life team will host exclusive opportunities to build, capture and share unique LEGO creations made at the show with the broader community of LEGO fans in the app.

Meet the Masters on the Main Stage: Meet a LEGO Master Builder and learn building tips and tricks in live demonstrations, competitions and Q&A sessions.

LEGO Architecture: Build together to create the iconic skyscrapers that make up the Manhattan skyline in this community building area.

LEGO Minecraft™: Journey with Steve to build your way through the iconic and ever-popular Minecraft universe with the thousands of specialty LEGO pieces found in this creative building zone.

Coding Corner: Build, code and play with the new LEGO BOOST and heritage LEGO MINDSTORMS® toolkits to test your skill in creating your own LEGO robot.

LEGO Shop: Browse a huge selection of LEGO sets for builders of all ages, or select from an assortment of “show only” souvenirs.

“New York City is home to many of the world’s most dedicated, creative and passionate LEGO fans, so we are thrilled to debut this one-of-a-kind experience with families in the tri-state area,” said Michael McNally, senior director, brand relations at LEGO Systems, Inc. “We can’t wait to see how that inherent creativity comes to life as we engage New Yorkers and visitors alike in memorable hands-on, minds-on LEGO play experiences for the entire family.”

Tickets are now available and can be purchased at legolive.frontgatetickets.com. $30 General Admission, $45 VIG (Very Important Guest) and $75 VIK (Very Important Kid) ticketing options are available.

Be sure to follow @LEGO on Facebook and Instagram and @Lego_Group on Twitter to stay up-to-date with the latest information on LEGO LIVE. Follow along and join the conversation using #LEGOLIVENYC.

For more information on LEGO LIVE, and to plan your visit, please visit liveevent.lego.com.

LEGO LIVE NYC is organized by Parallel Live in partnership with LEGO Systems, Inc.