LEGO’s Lowered Profits in 2017 Attributed to Overstocking of Products by Retailers

So by now, the LEGO Group’s annual financial report for 2017 has played out and, as it seems, it was a bit of a downer revenue-wise. For the first time in 12 years, LEGO reported that their profits suffered a noticeable drop, with a net profit decrease of about 17%. read more

Annual Financial Results Report by LEGO to Be Live-Streamed on Tuesday

It’s usually around this time of the year that major companies would make their annual financial result . That too is the routine for The LEGO Group, hailed as the largest toy company in the world, and makers of our many favorite brick-building play-sets. read more

LEGO Store April 2018 Calendar Reveals (Plus the Return of the LEGO Darth Vader Pod)

The month of March has started, and what does it mean in LEGO-world? Why, that means their store calendar for April is now available for viewing for their loyal consumers. Now LEGO fans can plan on what April release to purchase, what offer to pick, and what events to attend. read more

LEGO House Tree of Creativity (4000026) Exclusive Retail Model Announced.

Back in July of last year, we featured 2017’s LEGO Inside Tour commemorative gift set which was a fitting tribute to the colossal Tree of Creativity that stands tall at the middle of LEGO Square. If you recall, each year’s LEGO Inside Tour (LIT) is capped off with a very unique gift set that only participants of LIT is fortunate enough to receive. For 2017, it was the LEGO House Tree of Creativity (4000024) that were given away as a token and souvenir to all those who participated in the tour. It is so ultra exclusive, that only 175 individually numbered boxes were made. read more

COMMENTARY: Expectations vs Reality – What LEGO Had Us Believe During the 2018 New York Toy Fair.

Quite frankly, I’ve intentionally placed this on the back burner for quite some time carefully thinking things through. I have to go to the motion of sifting my motives all throughout just to be sure that I am not making a complete fool out of myself, out of fear of trivializing matters that are not really worth mentioning. read more