LEGO Launches the LEGO World of Creativity Tour.

Remember that time during the late 90s when LEGO introduced the concept of its LEGO Imagination Celebration Tour? Loaded with more than a half million LEGO bricks and pieces, the Truck Show was LEGO’s bearer of good tidings and was very much welcomed across 25 US cities during its brief stint. It was done, in part, to celebrate LEGO’s 25th anniversary in the US. LEGO fans, adults and children alike, experienced a unique building experience where they got the chance of participating in a variety of brick-building activities, the most memorable of which is the Ultimate LEGO Creation Building Contest. The LEGO Imagination Celebration Tour was so endearing to the LEGO Group that they eventually decided to immortalize the Truck Show as an actual complimentary LEGO set for those who participated in last year’s LEGO Inside Tour.

This time around, the tradition of sharing joy and spreading creative fun is very much alive again thanks to another ‘bricktastic’ adventure from LEGO. LEGO Systems Inc. has announced a similar tour to launch in North America beginning on July 7. Dubbed as the LEGO World of Creativity Tour, the brand new LEGO play experience promises tons of activities geared towards the entire family. The said tour will make five stops across the US and tickets are now available for purchase. Check out the LEGO Group’s official statement below.

LEGO Systems, Inc. Announces New Interactive Experience Tour – the LEGO® World of Creativity

-Show Will Travel to Five Cities in 2017, Beginning in Savannah, Georgia July 7-

ENFIELD, Conn. (May 10, 2017) – Kids and adults alike are in for a “bricktastic” adventure as LEGO Systems, Inc. kicks off the LEGO® World of Creativity tour. This new, hands-on LEGO building experience will tour the United States offering creative adventures for families across the country. LEGO World of Creativity will make five stops in 2017, launching in Savannah, GA July 7-9. Additional tour stops include: Albuquerque, NM (August 4-6), Tacoma, WA (September 8-10), Boise, ID (September 29-October 1), and Madison, WI (October 13-15). Tickets on sale now at worldofcreativity.lego.com. The tour will continue in 2018, with markets and dates to be announced at a later date.

Packed with innovative activities all centered around the endless possibility of the LEGO brick, LEGO World of Creativity gives children and parents a chance to imagine, build and play together. Featuring new interactive building activities, as well as proven family-favorite experiences, LEGO World of Creativity is designed for the whole family to explore the world through imagination and creativity. Families will be captivated by the variety of build and play experiences available in hands-on building zones, such as The Big City, where they can build custom LEGO vehicles and test them down race ramps, The Ocean, where they are invited to build sand castles on a LEGO brick beach, and Outer Space, where customized LEGO creations are put to the gravity test. Other building activities, games and challenges will round out each stop.

“We can’t wait to be back on the road to bring a brand new LEGO building experience to families,” said Vince Rubino, senior manager, event marketing for LEGO Systems. “We know how much families enjoy the time they spend together at our brand-in-hand events. The LEGO World of Creativity tour combines some of the most popular official LEGO event experiences with a new slate of interactive activities centered on open-ended creative building that are sure to surprise and delight kids and adults alike.”

“We are thrilled to collaborate with LEGO Systems on the LEGO World of Creativity tour and we’re excited to bring the classic LEGO brick building experience to families across the country,” said Eddie Newquist, EVP and chief creative officer for global events company, GES. “With GES’ long history of connecting brands with the families who love them, we are sure that the LEGO World of Creativity tour will be a wonderful addition to the roster of official LEGO experiences.”

Seven sessions – each three hours in length – will be held at each tour stop over three days. The event requires a timed-entry ticket and visitors are encouraged to purchase their tickets early to ensure entry during their desired date and time.

Information regarding show schedule, venue, directions, event information, and tickets can be found at worldofcreativity.lego.com.

 

 

LEGO Store May Calendar Now Up!

The LEGO Store Calendar for the month of May has now been released, and it is a fitting tribute for that month where legions of the Star Wars faithful gather and celebrate, especially that this year marks the 40th anniversary of the Star Wars saga. Check out the highlights for next month’s LEGO Store events.

 

May 2 to 3: FREE VIP Monthly Mini Build.

For the month of May, the next FREE mini build will be the Car (40243). To reserve a spot, visit shop.LEGO.com/Minibuild-Registration starting April 15.

 

 

May 4 onwards: Get the new D2C exclusive, LEGO Star Wars UCS Snowspeeder (75144) available only in LEGO Stores and at shop.LEGO.com.

This latest UCS set is slated to be the highlight of LEGO’s May the 4th celebrations. The LEGO Star Wars UCS Snowspeeder (75144) has already been revealed and will be available to all, starting of course, on May 4. The next Ultimate Collector Series hailing from the Resistance comes in at 1,703 pieces and will retail at $200.

 

May 4 to 7: Free R2-D2 (30611) polybag set with a LEGO Star Wars Purchase of $50 + Double VIP Points.

The highly sought after buildable R2-D2 polybag set is the Star Wars promotional highlight for next month, in line with the movie franchise’s 40th anniversary. A healthy amount of interest surrounded the most popular droid on the planet, especially now that he comes as a sought after, brick-built collectible. For me, it is a better deal as compared to previous years’ SW minifigure promotional. It is also wise to assume that this polybag set will go out fast because of the very limited window of opportunity in which it will be offered.

To spice things up, LEGO is throwing in another round of Double VIP points throughout the week on ALL LEGO Star Wars sets, plus discounts on selected ones. On a side note, the UCS Snowspeeder is not included on the list of sale items. However, if you’re holding back on your purchase of the Battle of Scariff (75171) and Y-Wing Starfighter (75172), next month is the best time to get them since both sets will earn you 50 bonus VIP points if you purchase them in May.

 

May 4: Special Star Wars Events in Stores!

Throughout the whole day, children ages 6-14 may visit any LEGO Store dressed up in their favorite Star Wars character and join in the Search & Find activity where participants can receive a pair of collectible Yoda ears (not sure how it will look like though, maybe a cap of some sorts?). In the afternoon at 5PM, participants will also get a chance to participate in a minifigure speed build challenge where the fastest builder will receive a free minifigure. Participation in the minifig speed build challenge may require registration so be sure to ask a Brick Specialist.

 

May 8 to 21: Free Mini Milano With Purchases of $35 or More!

Right after the buildable R2-D2 promotional, comes the FREE LEGO Marvel Supeheroes GOTG Vol. 2 Milano (30499) polybag. Though this polybag set will be available for a longer promotional period as compared to R2, better expect this one to fly out of the shelves quickly as well.

 

Whole Month of May: Receive a Special Star Wars passport stamp when you download the LEGO Life App.

 

April 24 to June 25: Help the Rebel Alliance Build a Base Camp.

Take part in the Rebel Alliance by building vehicles, aircrafts or droids for the base camp at your local LEGO Store. Snap a photo of your creation and upload it to the LEGO Life app to receive a pair of wearable Yoda ears while supplies last. This building activity is for children ages 6-14 only.

 

May 13 and 14: Mother’s Day Weekend Building Event.

On Mother’s Day, come in and build a spring inspired Tulip (40039) mini build that you get to take home for FREE. This event is for VIP members and intended for ages 6 to 14 years old. Registration is required so be sure to inquire at your nearest LEGO Store.

 

Interestingly, the LEGO Store May Calendar also gives us a peek at some LEGO Duplo sets (Flo’s Café 10846 and Thunder Hollow Crazy 8 Race 10744) dedicated to Disney’s Cars 3, just before it debuts in cinemas in August. Starting May, several Minecraft, Elves, Star Wars, and Marvel Superheroes sets will also be available so be sure to check them out.

 

 

A Recap of What To Expect Inside the LEGO Booth During 2017 Star Wars Celebration in Orlando.

We already knew since the start of the year that LEGO has been listed as one of the exhibitors in the highly celebrated Star Wars Celebration 2017 in Orlando this April. If you’re one with the legion of Star Wars faithful who marked their calendars for this event beginning April 13 next week, then you better make sure that you don’t miss out on what LEGO has to offer. For almost two decades, LEGO has been actively involved in the Star Wars Celebration scene where fans of the movie franchise get the chance of winning or purchasing LEGO Star Wars exclusives that you can’t find anywhere else. Unforgettable examples of these are the ultra rare, solid gold C-3PO minifigures (only five were ever made) that were raffled during the SW Celebration IV back in May of 2007.

Though we can assume that it will be highly unlikely that we’ll be seeing a similar promotional anytime soon such as a solid gold minifigure, what we can expect is that the LEGO Booth has plenty of equally delightful surprises as well. These include exclusive, limited edition sets that you can purchase from the LEGO booth only through a pre-selected raffle draw. Yes, that’s how in-demand these LEGO Star Wars sets are that in order to purchase them, you need to be a lottery winner.

Here’s a recap of the rules that LEGO has drafted to guide all attendees of this year’s Star Wars Celebration. Remember: the lottery process requires registering online and will end at 12:01AM EST on Thursday, April 6 so better catch up fast.

Enter the LEGO Exclusives Lottery!

LEGO is coming to Star Wars Celebration Orlando! LEGO will be bringing several exclusive collectibles to the Show Floor and you could go home with one – or all of them! In order to streamline the process and fairly determine who will be eligible to enter the LEGO booth, we’re raffling off tickets and you could get a chance to get into the LEGO booth and snag some LEGO Exclusives – only available at Star Wars Celebration Orlando!

Participation in this process is REQUIRED in order to win a priority ticket with a reserved time to visit the LEGO booth at Star Wars Celebration Orlando. The lottery process will close at 12:01 AM EST on April 6. All winners will be notified by April 7 of the date and time that they can line up at the LEGO booth.

The LEGO booth will open to the public each day AFTER the ticketed sessions (approximately 4:00 PM Thurs-Fri-Sat-Sun) if there is remaining inventory available. The only way to get a ticket to the first sessions of the day is to enter the lottery!

Sessions for all days of Celebration:

Session 1: report to the LEGO Booth at 10:00 AM
Session 2: report to the LEGO Booth at 11:30 PM
Session 3: report to the LEGO Booth at 1:00 PM
Session 4: report to the LEGO Booth at 2:30 PM

LEGO Booth open to all Fans at 4:00 PM – pending inventory

Rules:

This random drawing is for a chance to get a ticket to purchase items at the LEGO booth.

  • Attendee & Professional badges only. No Exhibitors.
  • One application per person only. Attendees will not be permitted to attend more than one ticketed session at the LEGO booth during the event
  • You must have a valid Star Wars Celebration Orlando 2017 badge for any days you select. No exceptions. We will be checking your badge confirmation to ensure that if you win the lottery for a specific day, you have a badge for that corresponding day.
  • Tickets are awarded randomly for a specific date and time and must be redeemed for that specific session only. No exceptions.
  • Tickets are not transferrable and ID will be checked.
  • You must bring your ticket to the LEGO booth to be scanned at the time of your session. You will not be allowed to purchase exclusives without your lottery ticket.
  • There will be a strict limit of one of each item per ticket.
  • You will not be able to line up at the LEGO booth before your session begins.
  • Every person in line will require a ticket. No exceptions.

 

The bigger question in every LEGO Star Wars fans have in mind is: what are these exclusive sets that make it so important and exclusive? What will LEGO bring on the SW Celebration table? Are we going to see new sets, and what Star Wars films will they be based on? These questions will all be hopefully answered once Star Wars Celebration 2017 kicks off on April 13.  We’ll keep you posted here at the Brick Show so stay tuned!

 

 

 

 

Gear Up for PhLUG’s ABRICKADABRA 2017.

If you are a regular follower of our blogsite, then you have probably realized already that I hail from the Philippines. As a Filipino AFOL, my love and advocacy for the LEGO brick is not unmet with particular region-specific challenges. With oftentimes outrageous prices tagged on most of my favorite LEGO sets, keeping up with the hobby is peculiarly difficult. LEGO in itself is quite expensive already as compared to other similar building/construction toys (though I have no qualms over it, knowing that the quality of LEGO bricks and pieces are by far superior than others), but being an international brand with high, local taxes levied on it definitely adds to the burden of high costs.

Thankfully, the recent proliferation of LEGO Certified Stores here in our country has started to mitigate the costs of LEGO sets locally. Another source of encouragement is the establishment of the country’s official LEGO Users Group aptly named as PhLUG. Founded in December of 2012, PhLUG or the Philippines LEGO Users Group consists of members not only from the Philippines but also Filipino AFOLs based in other parts of the globe such as in the US, Europe, and the rest of Asia. Since its inception in 2012, PhLUG has been active in the LEGO interest scene by organizing events and online initiatives that include MOC-building and community building activities all aimed at stimulating interest in creating original LEGO builds, and espousing camaraderie among its members. Some of these activities include organizing publicly accessible events such as Brickxhibit, BRICKFast, and the internationally renowned Philippine LEGO Convention, ABRICKADABRA. LEGO interest groups such as the PhLUG help fan the flames of our passion for the LEGO brick regardless of our backgrounds and cultural differences. It’s a reminder that at the heart of it all, we are indeed building a community one brick at a time.

Images courtesy of PhLUG.

This year, PhLUG is gearing up once more for another awesome year of ABRICKADABRA which began in 2015. This 1-day event promises another year of bigger and more exciting LEGO MOCs and displays which will happen on May 27 at the Promenade Hall in Greenhills, Manila. More than just a LEGO exhibit, the event will also feature building competitions, lectures and presentations on building techniques, trading, and getting to touch base with an incredible bunch of like-minded LEGO fans. It is a grand event that surely has every LEGO enthusiast in mind.

I know this might be a long shot for you in case your reading this outside of the Philippines, but if ever you have plans of visiting the country this May – which is also a great time to visit considering it is summer time over here, which means less chance of heavy rains – then make it a point to visit ABRICKADABRA on May 27. You may keep tabs with this event by heading over to PhLUG’s Facebook page. It’s definitely marked on my calendar, and I’ll be covering the events on this annual LEGO event so hope to see some of you there.

 

 

LEGO and Toys R Us Brings Back the LEGO Disney Lumiere Build and Take Home Event.

Disney ‘s live adaptation of the timeless tale of Beauty and the Beast is still going strong in theaters, and  with a current box office record of more than 400 million US dollars in worldwide ticket sales since its debut last Friday, the live action film is set off to be one of Disney’s most successful films to date.

To celebrate the film’s success, Toys R Us is launching its Disney Beauty and Beast Movie Launch Party at all TRU stores nationwide this Saturday, March 25 from 1 to 3PM. The highlight of this one-time event is TRU’s LEGO Build and Take Home activity where children ages 6 and up can build and bring home their very own LEGO Disney Lumiere for free. The event also features a Disney Beauty and the Beast coloring activity where participants can also take advantage of an undisclosed special offer.

If you recall last September, TRU also launched the same build and take home activity where Lumiere’s LEGO version is joined by a brick-built version of his pal, Cogsworth.  It was a sure hit among store visitors and patrons back then.  Here are the instructions for both Lumiere and Cogsworth in case you want to build them using your existing LEGO bricks.

Be sure to cross out your schedules this Saturday if you don’t want to miss out on this TRU exclusive event. This Toys R Us and LEGO build and take home activity is intended for children ages 6 and up and requires no purchase or fees to participate. Giveaways and other freebies are available while supplies last and are also limited to one per customer.