In August last year, LEGO and Warner Bros. partnered with Turkish Airlines to hit two targets with a single shot. The last one needed an invigorating airline safety video for their passenger planes; the former two wanted an early promotion to the now-long premiered “LEGO Movie 2.” The result of that collaboration was comedy gold.
Starkly contrasting the struggle of “The LEGO Movie 2” itself on the box office, the film’s LEGO set tie-ins and other promotional extras fared better. Turkish Airlines decided a second run was well earned and thus got WB and LEGO to make a follow-up airline safety video with added characters and extras from the sequel.
As you can see, the new video includes Queen Watevra, Sweet Mayhem, Rex Dangervest and even first-film characters who didn’t figure much in the original production like Metalbeard and Benny. It also features several location changes across major international cities reached by Turkish Airlines, all rendered in crisp CGI LEGO. Oh, and LEGO Batman is the director. Absolute hilarity ensues.
The new LEGO Turkish Airlines safety video was released online just last week, and already public relations analysts are gaga over it. PR Week has listed five of their favorite recent campaigns in the industry. There’s no prize for guessing what the top PR gig was on their February list.
For their online survey with 1,202 respondents, 939 of them voted overwhelmingly for the latest LEGO Turkish Airlines video. That’s not bad, and a balm for the “LEGO Movie” franchise that, through the dismal performance of “LEGO Movie 2,” has been speculated to be concluded as a WB film franchise.
“The LEGO Movie 2: The Second Part” is now set to complete its first week in the box office, While its opening weekend saw a number 1 debut despite being markedly less than the premiere of the first film in 2014, LEGO and Warner Bros. are still positive thanks to good critic reviews.
In the meantime, a good number of new LEGO sets tying in to the animated blockbuster sequel have been available on retail and online. Among them are character pods for the film’s characters such as Emmet (853874) and Sweet Mayhem (853875), previewed only last month but are now available on LEGO Shop@Home.
Both LEGO Movie 2 pods are expectedly similar to all products of this theme, containing a character minifigure (or mini-doll figure in case of Sweet Mayhem) plus plenty of accessories that can be held in the character’s hands, attached to their body, or assembled with the pods themselves to create a crane for 853874 and DJ station for 853875, respectively.
These pods also have on their front lids some lenticular images that alternate between showing the faces of Emmet or Mayhem, and the “LEGO Movie 2” logo. It’s plain to see that these LEGO Movie 2 Pods can easily cater to sectors of the general LEGO fan base, with minifigure Emmet geared towards “traditional” LEGO designs and mini-doll figure Sweet Mayhem for the LEGO Friends market due to similar aesthetics.
Both the Emmet (853874) and Mayhem (853875) “Lego Movie 2” character pods are priced at $8.99 on Shop@Home. Several other movie tie-ins are already either similarly available to these two, or will be so by late February or early March.
It looks like it’s not just the LEGO Technic Rough Terrain Crane (42082) that was revealed earlier during the Russian Toy Fair, but we also have a first look at the new LEGO City train sets that will be available this August. If you recall, we first made mention of these sets back in January when they were first announced during the Nuremberg Toy Fair. However, same as with any other exclusive toy fairs, LEGO has been quite firm in preventing any unwanted leaks. But this time around LEGO seemed to have relaxed on the restrictions, and has allowed fans and visitors of the toy fair to take some pictures and to share them to the rest of the LEGO fan community.
Thanks to Instagram user dimaks_lego, we can now have an idea on how these new LEGO City train sets will be like. Frankly speaking, these new sets do not have so much of a difference as compared to previous ones like the High Speed Passenger Train (60051) and the similarly named Cargo Train (60052) both from 2014. What makes it interesting though is the option of having it motorized using LEGO’s latest Power Functions 2.0. The selling point here is the new configuration and design of the controller that allows better, fine-tuned controls over the power functions. Check out the images below.
LEGO City Passenger Train (60197)
LEGO City Cargo Train (60198)
Both the LEGO City Passenger Train (60197) and Cargo Train (60198) will be released sometime in August.
Billed as the “world’s smallest Mechatrobot for children”, the Mechatro WeGo is Japan’s take on the future of children’s school commute. Playfully conceived by Sentinel Co. Ltd. as the ‘ideal’ mode of transportation in extremely mountainous areas and a new way of engaging in various recreational purposes, all of these may sound pretty cool more so if it can be actually real. We don’t know much about this mechanical wonder – where it came from, or what is its ultimate purpose. But one thing is for sure: it caught the attention of our mecha-genius LEGO designer Moko. We featured his transforming LEGO brick a couple of days ago, and now another robotic creation sprung into life in from his workshop – the aptly named LEGO Mechatrobot.
His rendition of the Mechatro WeGo maybe unassuming, not until you start peeling away the layers of this build will you see the depth of Moko’s inventiveness.
Like his transforming LEGO brick, Moko’s LEGO Mechatrobot is similarly articulated, capable of various poses and gestures.
You may follow Moko through his blog and same as before, it will be very, very helpful to hit Translate in Google Chrome’s address bar. In case you are still bit confused about this wonderful piece of Japanese pop-culture, RocketPunchArmy has a pretty neat product review on the actual Mechatro WeGo toy. Check this video.
San Diego Comic Con is coming up later this month and Hasbro will be having an exclusive KRE-O set, the Transformers Class of 1984 Kreon 30-pack. It features 30 of some of the most popular Autobots and Decepticons in G1 and G2 decos including Optimus Prime, Megatron, Starscream, and Bumblebee. There are even a couple of new Transformers Kreon making their debut in this set including Ultra Magnus, Rumble, and Frenzy. Hasbro is also going retro with the Class of 1984 set with some accessories from the 80s like a Rubix Cube, a boom box, a VHS tape, and cassette tapes. The Transformers KRE-O Class of 1984 Kreon 30-Pack will be available at SDCC at the HasbroToyShop Booth #3329 for $59.99.