Netflix’s LEGO-Form “Seinfeld” Promo: Teaser of Mini-Build, or Just Another Joke?

Iconic NCB sitcom “Seinfeld” (1989-99) started streaming on Netflix this past Friday, October 1. Earlier in August, LEGO released its Ideas Seinfeld set (21328) celebrating the series’ 30th anniversary (2019). This was a perfect storm of promotional potential that Netflix used for their “Seinfeld” ad. Released in October 2, it supposedly plugged a new “Seinfeld” series in a LEGO-fied setting. If seeing Jerry Seinfeld in a life-sized minifigure costume didn’t make you laugh, nothing “Seinfeld” will. Towards the end, the video even shilled the LEGO Ideas set…and something else that has fans and collectors curious.

The Brick Fan gives us the lowdown on that Easter egg in Netflix’s Seinfeld LEGO promo. Long story short, towards the end when the LEGO Ideas Seinfeld (21328) was shown, a mini build slides into view (above). Technical similarities can be found with the detached standup stage for Jerry that’s officially part of the set. The difference: it instead depicts the dental office of Tim Whatley, a guest character played by Bryan Cranston. Cranston actually joins Seinfeld himself in the Netflix promo, playing the hammy voiceover appearing in the insets. But a question arises in everyone’s mind: is the Whatley office build a joke? Or does LEGO have more “Seinfeld” coming?

Other than this video, there are no leaks or rumors of another LEGO “Seinfeld” product. Fans of the sitcom might not mind if this was just a red herring. But with the Ideas Seinfeld (21328) getting 5-star customer reviews on Shop@Home, more would be welcome.

LEGO and Unity Launch Ninjago Microgame Development Contest on LEGO Ideas

When LEGO drops teasers for new product, game, or media, we do our best to guess what they’re planning. Sometimes we hit the nail on the head; other times our theories go wide. But hypothesizing on advance hints by LEGO is fun too. Take for example their recent teaser about a collaborative effort with Unity. We believed that meant a LEGO Ninjago-themed microgame using the Unity game engine, much favored by indie game-devs. A reasonable guess, to be sure; but what LEGO finally unveiled threw our theory off. They’re not making the microgame. LEGO Ideas members will, in a contest.

Heck, we have the official LEGO Ideas Contest page for it. “The LEGO Ninjago 1-Button Game Challenge” pretty much sums up what interested participants are in for. If they have game coding potential they can download the Unity game engine, and their LEGO microgame template, free. The objective: to create a microgame (short, simple videogame) with only one button as input. Think perhaps of a basic “endless runner” app and you’d get the idea. It can be themed after Ninjago or an original idea. Naturally LEGO Ideas won’t allow third-party IPs for this. Designers can then show off their microgames on the LEGO Ideas contest page via trailers or screenshots.

The contest will award one winner for each of three categories: Ninjago-themed, original, and Unity behavior-bricks. And look at these prizes for the lucky ones:

  • Nintendo Entertainment System (71374)
  • Super Mario Starter Course (71360)
  • Minecraft Abandoned Mine (21166)
  • Unity Pro subscription, valid for one year
  • $200 in Unity Asset Store Credits
  • The important thing of all: Your microgame could be featured on LEGO Retail stores.

Other things

Check out the contest page for links to download Unity’s LEGO microgame for development. The Ninjago Add-On pack also went live on Unity’s Asset Store for participants planning to theme their game after Ninjago. Entries must be in no later than November 4. The Top 15 will be subjected to a fan vote on November 18, with the three Grand Winners announced on December 2.

Three More Product Ideas Hit 10-K Support for LEGO Ideas Third 2021 Review Stage

It’s beginning to feel like getting 10,000 supporters for one’s LEGO Ideas product idea is really quick now. Just look at the sheer number of 10-K builds from the First 2021 Review Stage (57!). One can see where that impression comes from. But LEGO Ideas plays hosts to a lot of product ideas just waiting to achieve the magic number. Every product idea that gains the necessary support does so because plenty of people want them. So over the weekend, the Third 2021 Review Stage grew to five after three more sets hit 10-K support.

Coral Reef

Set number 3 on the LEGO Ideas Third 2021 Review Stage is kris-kelvin’s “Great Coral Reef.” We might cite similarities to Ralf Ranghaal’s Land Ahoy submission, being a set built on a base. But this product idea features one of the most intricate environmental depictions yet done in LEGO. Even better, rather than plants the “vegetation” is coral. Great Coral Reef undoubtedly pays homage to Australia’s Great Barrier Reef, a Natural World Wonder. Other than the reef, this set will net plentiful vegetation/coral pieces for decorative-oriented LEGO builders. Its short support-gathering phase (presented only last June) also speaks to its popularity with LEGO Ideas voters.

The Last Airbender

The other two new additions, both from licensed IPs, were submitted by their builders last year. Set 2 evokes one of the most iconic 21st-Century animated series, “Avatar: The Last Airbender.” “The Avatar Returns” by ky-e depicts the Nickelodeon show’s pilot arc. Remember how Katara and Sokka rescued Avatar Aang from Prince Zuko and General Iroh’s Fire Nation ship? This could be an Avatar-fan’s chance to replay that scene. Furthermore, ky-e wants to see this build become the next LEGO Ideas set to launch a full line. Surely Nickelodeon’s “Avatar” in its two series can have as big a LEGO fandom as “Minecraft” does.

Zelda and Link

Finally, 10-K Club member BrickGallery channels Nintendo’s “Legend of Zelda” with his product idea. “Hyrule Castle 30th Anniversary” celebrates the aforementioned landmark from the “Zelda” games. While Nintendo released the first installment on NES in 1986, Hyrule Castle only debuted in “A Link to the Past” for SNES in 1991 (JPN) and 1992 (US/EU). This iteration of Hyrule Castle however hails from “Breath of the Wild,” released 2017 for the Nintendo Switch. Princess Zelda and Link must battle through the castle to confront Calamity Ganon before he destroys the world.

In closing

There three submissions join Land Ahoy and Terrariums to make five 10-K sets for the Third 2021 Review Stage. It’s certainly shaping up to be a great selection for the LEGO Ideas crew when the stage ends January next year.

LEGO Ideas 10-K Member Galaxy333 Gets Terrariums Set Into Third 2021 Review Stage

With the LEGO Ideas Second 2021 Review Stage already in deliberation, it’s time to fill up the Third Stage. Ralf Ranghaal’s innovative “Land Ahoy” build was the first 10-K product idea to enter this new batch. Now, a second submission has gained the requisite number of support on the LEGO Ideas page. This one’s another decoration-oriented set, with call-backs to Ideas product Ship in a Bottle (21313) from 2018. Instead of a seagoing vessel, this idea has LEGO plant elements instead, and there is more than one bottle involved. How does a LEGO terrarium sound?

This is the latest brainstorm by LEGO Ideas 10-K Club member Galaxy333. A terrarium is a glass container with soil and growing plants. The most famous type is the sealed terrarium. Here, enclosed plants thrive because the closed environment interacts with sunlight and watered soil to create a mini-water cycle.

Galaxy33 utilizes uncommon LEGO elements for his product idea. It’s full of transparent pieces, brown pieces to assemble the lids, plant pieces and brown-colored studs for “soil.” Up to four kinds of bottle terrariums can be built. Their contents can range from green leafy plants to various types of mushroom.

At roughly 2,000 pieces, these LEGO Terrariums make for a set with plentiful building elements and potential. Like Galaxy333 suggests, the completed builds can make for a zero-maintenance alternative to real plants for indoors. One must wonder how many of the 10-K supporters for this submission on LEGO Ideas got green thumbs. In any case, the Terrariums are joining Land Ahoy in the Third 2021 Review Stage. This phase will accept entries that gain 10-K support until January 10, 2022. The Second 2021 Review Stage ended September 6, with 34 product ideas vying for approval.

LEGO Bricktober Sets Coming to Asia Toys R Us Stores Next Month Revealed

With September just about ready to wind down, LEGO fans and collectors look forward to next month’s release period. We already know that many highly-anticipated sets are due to come out on the first of next month. But one other special LEGO product line that appears every October is Bricktober. These mini-sets and minifigure collections are a fixture of Toys R Us. Perhaps unfortunately, they’re only available as promotional items in Asian TRU stores. Anticipation for these new LEGO-TRU collectibles has been building since the first teaser from LEGO Japan. Now, Toys R Us stores like in Singapore have them officially listed on their websites.

As can be seen from the above Japanese teaser, fairytales are the theme for LEGO’s 2021 Bricktober sets. There will be four mini-sets, depicting scenes from iconic fairy stories, though only three have been revealed thus far. The sets are ultra-micro builds with perhaps a few one-piece microfigures. And the dioramas stand on brick-built hardcover books for that classical feel. We’ve listed the Bricktober 2021 sets known to be coming, with release dates.

  • Alice in Wonderland (Not yet listed on TRU SG, October 15-31)
From the Toys R Us Singapore product info:


This LEGO 2021 Bricktober [set name] is your FREE gift with purchases of $69 and above on LEGO product(s).*

A minimum purchase of $69 on any LEGO products, at any Toys“R”Us store and in a single original receipt entitles each participant to one (1) of LEGO 2021 Bricktober [set name].

LEGO 2021 Bricktober [set name] is valid at Toys”R”Us [country]. Offer valid from [start date-end date] or while supplies last only.

The 2021 LEGO Bricktober sets come in sealed bags, containing an envelope with building instructions and accompanying storybook. The completed sets look like and stripped-down versions of the Ideas Pop-Up Book (21315). Again, TRU Asian stores carry these, so collectors elsewhere might have trouble acquiring these ones.

New LEGO Ideas Activity: Get Your Builds and Minifigs Wet for “Toy Photography in the Rain”

Well, one recently-finished LEGO Ideas Activity got the highlight during National Video Games Day earlier this week. Now it’s time for another challenge from the Ideas web page to take center stage. While the rainy season has been on for a while now in many countries, this is the latest Activity’s theme. As the challenge blurb puts it, “bad” weather doesn’t mean the fun has to stop. What better way to demonstrate it perhaps than to show LEGO builds and minifigures in the rain? It would take some nifty camera work (or digital effects), but the visuals should be startling.

So here’s the gist of the latest LEGO Ideas Activity: “Toy Photography in the Rain.” The rules of the challenge interpret rain photography in two ways. First is the obvious: seeing LEGO toys/vehicles/minifigs outdoors in rainy weather. The alternative is to shoot photos indoors, but having an outdoor view of visible rain. Ideas members answering the challenge can either show their minifigure-characters in rain-gear braving the elements, or having fun in shelter while watching it pour. This Activity lasts for seven days and will culminate Tuesday next week, September 21.

Activity Rules

LEGO Ideas as always have laid down some rules for the challenge, albeit a bit more forgiving. While normally they insist on the use of non-licensed-IP LEGO pieces and minifigs, they might be allowable here. So Ideas members can choose to put Owen Grady and his “Jurassic World” companions under the weather. However, LEGO might not be able to share such builds on social media afterwards. That explains why the “Pong” and “Tetris” –inspired builds from “Love of Gaming” didn’t get tweeted. And of course, the depiction must stay wholesome and all-ages. As stated, the only “prize” for participation is a chance for social media exposure. But surely you’d have fun making your rainy-day LEGO build all the same, right?

LEGO Ideas Official Set #37: Fender Stratocaster (21329) Revealed

Earlier this week another crop of product ideas were finalized for the latest LEGO Ideas Review Stage. Not long after, the attention shifted from product hopefuls to the latest official release. The 37th in order of production, here is the LEGO Ideas Fender Stratocaster (21329). Created by Ideas member Tomas Letenay from Slovakia, this set passed the 2020 First Review Stage in September that year. After several months of finalization, the product is finally listed on LEGO Shop@Home, awaiting an October 1 release. In splendid design ingenuity, 1,074 pieces assemble to create a replica of one of the most famous electric guitars. Take a look.

Just as impressive as the LEGO elements that go into this Ideas build, are the non-brick extras. The Fender Stratocaster set (21329) comes with a brick-pattern fabric strap to go with the guitar. The guitar strings are sturdy threads. There’s also a bonus sticker of the Fender logo LEGO-ized, great to stick on anywhere. Don’t try it on the completed set though; it’s too small.

LEGO Ideas Fender Stratocaster (21329)

1,074 pieces | $99.99 | Coming soon on October 1, 2021

Create your own brick-built 1970s Fender® Stratocaster™ guitar and 65 Princeton® Reverb amplifier with this LEGO® Ideas set (21329). Recall the legendary musicians who have played a Stratocaster® as you recreate its iconic curves and add authentic details such as the posable whammy bar, pickup switch and tuning pegs. The buildable amp has removable panels for easy viewing of the motherboard, reverb tank, speaker and other interior details, plus rubber cables to connect it to the guitar and footswitch.

Striking centerpiece

This set includes bricks to build the guitar in either red or black, guitar picks in 4 colors and an elegant, foldable stand for the guitar model to complete a delightful display piece. There is also a sticker with the Fender logo made from LEGO bricks for you to attach to your real guitar or amp.

Cool collectible

This building kit is part of a collection of LEGO sets for adults. It’s a top gift idea for guitar players, Fender fans, music lovers and keen LEGO builders.

  • Recreate a legendary guitar with this wonderfully detailed LEGO® Ideas build-and-display model (21329) of a 1970s Fender® Stratocaster® guitar and a buildable Fender 65 Princeton® Reverb amplifier.
  • The guitar features a posable whammy bar, pickup switch and tuning pegs, six strings, Fender® logo stickers, and a textile strap. The bricks included let you build the guitar in red or black.
  • The amplifier has removable panels for easy viewing of the motherboard, reverb tank, speaker and other interior details, logo stickers, plus connecting rubber cables for the guitar and footswitch.
  • Includes a foldable display stand for the guitar, model-scale guitar picks in 4 colors, plus a sticker of the Fender® logo built from LEGO® bricks to put on your real guitar, amp or wherever you want.
  • Guitar measures over 14 in. (36 cm) long, 4 in. (11 cm) wide and 1 in. (3 cm) deep. This LEGO® display model makes a cool gift for guitar players, music lovers and Fender® Stratocaster® guitar fans.

Music-loving LEGO fans will surely do anything to possess a brick-built scale copy of this iconic musical instrument. Mark another must-buy product on your calendar this October 1; don’t forget.

LEGO Ideas 2021 Second Review Stage Ends with 34 Submissions for Review

With LEGO Ideas being a well-established venue for aspiring brick-builders to shoot for designing an official set, the number of submissions to the platform has only increased in recent years. In this Second 2021 Review Stage alone, 34 proposals passed the qualifying period before it ended this September 6. We had the sublime pleasure of featuring some of these winners of 10-K support for review. As expected, the batch is another blend of brilliant original creations and licensed-IP homages. Without further ado, let’s enumerate these hopefuls:

  1. Imperial Island Fort
  2. Movie Set
  3. Lifeguard’s Shack
  4. BTS Dynamite
  5. A-Frame Cabin
  6. Spaceballs
  7. The Costume Store
  8. Boston Dynamics Spot (1:4 Scale Motorized Model)
  9. Medieval Tavern
  10. Tavern Under the Snow
  11. Women of Computing
  12. Working Mini Golf Course
  13. Brick Walk
  14. Medieval Harbor
  15. Floating Island (Tensegrity)
  16. Scooby Doo Mystery Machine
  17. Aircraft Engine Workshop
  18. Airport Fire Truck Rosenbauer PANTHER 8×8
  19. Gamestop Classic Shop
  20. Traditional German Cottage
  21. Outer Solar System
  22. Knight Rider KITT and FLAG Mobile Command Unit
  23. Jaws
  24. Basement & Sewerage
  25. Nyhavn – Copenhagen, Denmark
  26. John’s Medieval Watermill
  27. Carl’ House
  28. The Nanny
  29. Minas Tirith
  30. The Apartment
  31. The Medieval Fortress (Castle)
  32. House of Time (Brick Show feature here)
  33. The A-Team Van and Crew (Brick Show feature here)
  34. Log Cabin

(Other Brick Show enumerated features are here and here.)

There was one new LEGO Ideas proposal that recent received 10,000 supporters. That would be Ralf Ranghaal’s impressive Land Ahoy. It’s a brick-built age-of-exploration map of an island, with 3D terrain, model ship and compass rose. The design is also capable of being rolled up partway, like a real map on parchment.

This submission missed the 2021 Second Review Stage and will be the first on the Third Stage instead. It’ll be interesting to see which of these mind-blowing proposals on Second Stage will get the final approval.

LEGO Ideas Sonic Mania – Green Hill Zone Set Rumored to Come Out Next Year, with Some Changes

Just because a LEGO Ideas proposal got 10,000 supporters and passed a review stage for production, it doesn’t mean we will be seeing the fruits of that labor soon. LEGO Ideas member toastergrl first proposed her “Sonic the Hedgehog” set in early 2019. It gained 10-K support a year later and went into review. Then this February 2021 LEGO approved it as a new Ideas set. It’s now September 2021 and “Sonic Mania: Green Hill Zone” hasn’t made any further news. When is it coming out then? For now we only have some rumors according to The Brick Fan.

Details about the LEGO Ideas set themed after videogame icon “Sonic the Hedgehog” surfaced in Europe recently. First is the set name, 21331. Next is the possible retail price of 69.99 Euros, or $83.08 in exact conversion. Third is the expected release date, or dates. LEGO Ideas Sonic Mania – Green Hill Zone (21331) will be released either January 1, 2022 or in April. If both dates are valid then the New Year’s Day availability could be for the LEGO VIPs.

As for the set itself, the LEGO Ideas team may have made some alterations to toastergrl’s original design. That is their prerogative when turning an approved proposal into an official set. Apparently they’ve increased the scale of the environment but at the same time made things more “linear.” One feature of the original build was the versatility in connecting the environment pieces. How this will be translated into something linear has yet to be revealed. That is of course if these rumors hold true. Sonic ought to still remain a minifigure while Dr. Robotnik/Eggman and hench-bot Crabmeat are still brick-built. We really could use official word from LEGO about this. Chalk this one up for another speculation to verify later on.

Win the Hottest LEGO Harry Potter 20th Anniversary Sets on this Latest LEGO Ideas Contest

If the release of some magnificent LEGO sets like Hogwarts Icons – Collector’s Edition (76391) hadn’t clued you in, LEGO is currently celebrating 20 years of the LEGO Harry Potter line. And what better way to spread the joy than for LEGO to give some of their latest HP sets away? But this is not without some effort, of course. LEGO Ideas has launched a contest accepting all Potter-Brick-heads looking to dazzle the Brick Wizarding World. For the 20th Anniversary of LEGO Harry Potter, what magical build can you offer to win five related sets including Hogwarts Icons – Collector’s Edition (76391)?

LEGO Harry Potter Hogwarts Icons-Collectors' Edition

As one can gather from the contest details page in LEGO Ideas, the objective is a LEGO Harry Potter MOC. It has to be, according to the contest people, a “magnificent magical creative” build. And as an additional thematic challenge, the build must have the number “20” displayed somewhere. 20 years of LEGO HP and we mustn’t forget. Ideas members looking to participate can present a physical build or one designed via digital tools (eg. LEGO Brick Designer). Only five photos from multiple angles and focused on details and features are needed. For best resolution the shortest edge has to be 1080 pixels at minimum.

This LEGO Harry Potter 20th Anniversary contest is already running now until October 6. The Grand Prize winner gets these:

  1. Hogwarts™: Polyjuice Potion Mistake (76386)
  2. Hogwarts™: Fluffy Encounter (76387)
  3. Hogwarts™ Chamber of Secrets (76389)
  4. Hogwarts™ Icons – Collectors’ Edition (76391)
  5. Fawkes, Dumbledore’s Phoenix (76394)

Two runners-up will win the following:

  1. Hogwarts™ Icons – Collectors’ Edition (76391)
  2. Limited Edition Minifigures (now numbered 6232944)

So either way, winner or runner-up will receive a guaranteed LEGO Harry Potter Hogwarts Icons – Collector’s Edition (76391) set. Given delivery delays in North America (mollified only by LEGO Shop@Home US already accepting pre-orders), this might be a more fun way to get this beauty.

Please refer to the contest page for further details and judging criteria. A winner (and the runners-up) will be chosen by on October 21, and officially announced on the 28th.