LEGO Toys R Us Bricktober 2017 Minifigures Now On Sale At Select TRU Stores.

This year’s LEGO Toys R Us Bricktober 2017 promotionals are now up, and as we reported from yesterday, this annual LEGO and TRU promo have already kicked off in some parts of the world and has just recently began in the US. For its first wave of offerings during this week (October 1 to 7), LEGO purchases of $50 and above at any Toys R Us stores will entitle you to a free LEGO Bricktober Minifigure set  which is from the Ninjago Masters of Spinjitzu theme.  Week 2 (October 8 to 14) giveaways will be the LEGO Batman Movie minifigs; Week 3 (October 15-21) the LEGO City Jungle Exploration; and Week 4 (October 22-28) will be a selection of LEGO CMFs coming from past series.

According to some reports we’re receiving from our brick fans, certain TRU stores, particularly in Arlington, Texas, are now even offering Week 2 series which is yet to be released next week. Furthermore, store clerks are even offering them for sale for $19.99 per set even without any qualifying purchases, including The LEGO Batman Movie series, which is still due next week. Here are some images snapped by one of our friends.

What I find odd is the fact that there seems to be an absence of any active promotions or marketing for these minifigure sets. According to reports, there are no visible in-store signages of any kind that hints on these Bricktober promotionals. Unlike that of last year’s where flyers were given away to promote 2016’s Bricktober minifigs, this year is somewhat lacking. This is only me speculating, but it could be that TRU has underestimated how popular these minifigure sets are and is now doing some regulating of some sorts to ensure that there will be plenty of sets to go around during the next three weeks, OR in light of their recent financial crisis and bankruptcy, advertising is one of the company’s activities that are placed in the backburner. Couple it with a rather low morale from their frontline store personnel, then you can expect a relatively apathetic atmosphere where you can easily get products that are not yet supposed to be offered.

We just have to wait and see if TRU will be consistent in its announcements and promo, and for the mean time please let us know if these 2017 Bricktober Minifigure sets are now available in your local TRU stores. Drop us a comment below if you happen to spot them.

Thanks to Justin for giving us a heads up.

The LEGO Lester Minifigure (40308) Now Available in LEGO Store Leicester Square.

If you recall from last year’s grand opening of the largest LEGO Store in the world at Leicester Square in London, LEGO fans in the UK were thrilled to know that LEGO went the extra mile by offering a limited edition (only 275 pieces released), Lester minifigure to mark the occasion. However, it is not something that has gone out smoothly since most LEGO fans who visited were quite disappointed to know that they will only qualify to bring home this freebie after reaching a certain purchase threshold AND via a scratch card lottery system. Needless to say, only 275 visitors left the store brimming with smiles during that day.

Now a year later, LEGO Leicester Square has a treat for everyone, now that the store offers Lester once more and this time in a polybag version that you can buy right from the store. The new LEGO Lester Minifigure (40308) polybag is now on sale in the said LEGO Leicester Square, retailing for £5.99 (approximately $8) each, and with no qualifying purchases or conditions.

It is said that this new Lester minifigure offering seems to be a bit different from the original, particularly with regards to its hat element. Though last year’s Lester minifig still remains to be desired for its impressive packaging similar to Comic-Con offerings, this later polybag version is still a good catch if you wish to bring home with you a part of the largest LEGO store in the world. We just have to see later on if such differences from the original version do exist.

Thanks to The Brick Fan for the heads up. Images courtesy of CandidBricks via Reddit.


Looking for a Job? Then You May Want to See How This AFOL Did It.

Here’s something to inspire us. If you’re a fellow AFOL reading this, and you are currently in the process of writing your CV or resume, then you may have realized by now that this is no easy task. Writing a resume that is succinct and comprehensive is a challenge in itself, much more giving it that touch that will somehow make it stand above the rest. The challenge becomes even more daunting when you are applying for a job that requires a great deal of creativity and innovation. As they say, especially in this case, first impressions indeed last.

However, if you are Andy Morris from the UK, a freelance creative artist and a fellow AFOL, then landing your dream job may not be that hard. In fact, you may not even need to arm yourself with pages and pages of curriculum vitae. Perhaps what it takes is just a humble LEGO minifigure.

Not content with the usual bland, white bond paper printed resume, Andy set forth to find the customized LEGO minifigure that will best represent the likeness of his creative, artistic self. The minifigure that he finally settled for is one that carries a laptop on one hand, and custom printed CV in the other. Giving the minifigure a tinge of exclusivity, Andy then packaged it in such a way that gives it an appearance of being like a Comic-Con exclusive LEGO minifig.

The front side of the packaging includes his personalized logo, age (printed like a set number), profession, and a blown up illustration of the minifigure. At the back, Andy managed to squeeze in the highlights of his professional career as a creative artist (including an audience with LEGO’s iconic owner Kjeld Kirk Kristiansen) using only 3 brief paragraphs, and added all of his relevant contact details and presence in the web. As a final touch and to add an element of excitement, Andy placed this ‘Comic-Con resume’ inside a gift box wittingly adding the message, “Unwrap your latest employee”.

The only issue here is that Andy is, indeed of ‘limited availability’. So best of luck to those who are eyeing on him. Here’s Andy with more on his creative process.

My name is Andy Morris and I’m a recent design graduate from the University of South Wales who enlivened my job applications with a unique CV in the form of a LEGO minifigure. I used my design philosophy and experience with toys to create a LEGO minifigure CV that sets me apart from my peers.

My fun take on the classic curriculum vitae comes in the form of a minifigure that resembles my own likeness, holding a laptop in one hand and a miniature custom printed CV in the other. Meanwhile, the packaging has been designed to appear like the exclusive LEGO figures normally reserved for the likes of Comic-Con, while also featuring design elements unique to my work. The entire package and minifigure display the care, detail, and design philosophies that I hold dear, all while conveying my commitment to fun and innovation. This combines to create an interesting CV that sets me apart from my contemporaries while still conveying the necessary information, and proving that everything can be fun if you take the right approach.

Just head over to Andy’s webpage if you wish to see the rest of his brick-themed projects and galleries, and of course, his minifigure resume.

Toys R Us Singapore Is Giving Away This Cool, 20-Inch Minifigure Maxi Stand.

Toys R Us Singapore and Taiwan is currently running a contest in connection to its Bricktober 2017 promotions. If you have your eyes set on collecting TRU’s exclusive Bricktober 2017 minifigures, then you might be glad to know that you have the chance of winning a 50-centimeter (or roughly 20 inches), maxi minifigure stand made entirely of LEGO bricks.

Based on its description, this brick-built giant minifigure replica is specifically designed with a hollow torso, large enough to fit and display an entire 16-piece LEGO Collectible Minifigure Series. It is entirely made of white bricks and at 50 centimeters in height, it comes close to the size of the 18-inch brick-built Medusa that was raffled away by TT Games at E3 last June.

Toys R Us exclusive giant minifigure raffle contest.

The Maxifigure/Minifigure Stand is a creative way to flaunt your prized minifigure collection. Though I hope that it will be able to accommodate at least 20 minifigures (for example, those from the LEGO Batman Movie CMF), the idea of coming up with a brick-built giant minifigure to display your minifgs is a very creative one. It is also a pretty straightforward build, which any LEGO fan can replicate – granted that you have enough white bricks, super glue, and building instructions of course.

To be eligible to join, contestants must be able to present four printed receipts, each of which reflecting the Bricktober Minifigures promo, and are dated within the specified promo periods that the minifigure sets were received. All four receipts qualify you for one raffle entry, and though multiple purchases and receipts are allowed, submitted receipt numbers may only be submitted once. Registration starts on October 20, while the winner will be announced on November 24 via TRU Singapore’s official Facebook page. For more details, you may read the full contest details right here. Will the LEGO faithful see this same raffle contest happen in the US? We just have to wait and see.



TRU’s Bricktober 2017 Minifigure Sets Comes in a Diorama Format.

A couple of weeks ago, we saw the official images of this year’s Toys R Us Bricktober 2017 minifigure sets and this time, more info is coming in from TRU’s outlets in south east Asia. Thanks to TRU Taiwan and Singapore, we have additional images that suggest that we’ll be expecting more than just the usual package of four minifigures.

TRU Singapore’s Bricktober 2017 ad.

TRU Taiwan’s blog site shares details on this year’s Bricktober minifigure sets which apparently includes a diorama for each of them. Each set comes with its unique, foldable diorama that complements the minifigs’ in them. Check these out.

LEGO Ninjago Toys R Us Bricktober 2017 (5004938)

LEGO Batman Movie Toys R Us Bricktober 2017 Minifigures (5004939)

LEGO City Jungle Exploration Toys R Us Bricktober 2017 Minifigures (5004940)

LEGO Toys R Us Bricktober 2017 Collectible Minifigures (5004941)

As  you can see, the LEGO Batman Movie Minifigures (5004939) comes with what it seems to be a facade of Gotham City, while the LEGO City Jungle Exploration Minifigures (5004940) is placed on a jungle themed background (that seems obvious), and the LEGO Collectible Minifigures (5004941) set comes in with a sea rescue diorama format. What I find rather odd is how the LEGO Ninjago Minifigures (5004938) set is packaged. Since it is clear that the set specifically refers to Ninjago Masters of Spinjitzu, the accompanying background is expected to be based on the recent season of the TV show. However, as you can see from the image above, its choice of diorama takes its cue from The LEGO Ninjago Movie, which is quite out of place in my opinion. Nevertheless, the diorama itself is a nice addition to these limited edition sets and adds a touch of exclusivity to them. It reminds me of the LEGO Batman Movie Movie Maker Set (853650), and the LEGO Ninjago Movie Movie Maker Set (853702) which comes with their similar backdrops.

Though TRU stores in some parts of Asia and Europe have already announced their Bricktober release schedules, we still yet to see the same in the US and North America. Traditionally, these sets are released in the month of October, so we are expecting to hear some word from Toys R Us any time soon. Let us know in the comments below if you happen to spot these minifigs in your local TRU store.