Friday is the first day of the Year of the Dog in the Chinese Zodiac Calendar, and in China as well as countries with a significant Chinese community present, celebrations are starting to kick off as the world turns. Giveaways of good fortune symbols are going on as we speak.
Two of the most sought after, gargantuan LEGO sets are now back at shop.LEGO.com – but you have to be quick though, since you know how these things turn out eventually. 2016’s largest set – the LEGO Disney Castle (71040), and the brick buster of an Ideas set, the LEGO Ideas NASA Apollo Saturn V (21309) – are both back for retail over at shop.LEGO.com. The Disney Castle (71040) comes in as a direct-to-consumer set which, like any D2C set, can prove to be very popular. In fact, the LEGO Disney Castle managed to bag the Specialty Toy of the Year awarded by the Toy Industry Association Inc. Click on the image below to head over at shop.LEGO.com’s page for the LEGO Disney Castle (71040).
The 60 Years of the LEGO Brick milestone anniversary is as good as on for the entirety of 2018, with a number of commemorative sets being released. You need only look at the quick selling out of Walmart’s classic sets to know how popular they are.
We at The Brick Show have covered special events involving LEGO in collaboration with some of its major retail partner brands around the world, like Toy ‘R’ Us. There’s been several TRU events, especially the Build and Play ones, that we reported on. Most of them were in the UK.
Yes, the year 2018 is the 60th Anniversary of LEGO as we know it best, a wide line of toy construction sets centered on their patented design of interlocking plastic building blocks. The LEGO brand has been considered so influential that it’s created its own subculture.