Ali and the crew from the LEGO Labs YouTube channel was present during the unveiling of the LEGO Creator Expert James Bond Aston Martin DB5 (10262) set at LEGO’s very special, flagship store in Leicester Squre, London. The LEGO Store in London was particularly busy during the past few days, putting on display several James Bond memorabilia in line with its grand reveal earlier today. The star of the show is, however, is the next LEGO Creator Expert set that most fans waited in line since 5AM. And to make this unveiling event more special, superstar actress Naomie Harris was also around to introduce the LEGO James Bond Aston Martin DB5 (10262).
Now that the secret is out, it’s time to put that licence to build into action. After the reveal of the LEGO Creator Expert James Bond Aston Martin DB5 (10262) set moments ago, LEGO Shop@Home has now listed the suave brick-built set, available for retail to all LEGO VIP members. Starting today, LEGO VIPs can purchase this 1,290-piece set for $149.99 in the US.
The promotional drive being done by LEGO, Aston Martin and the James Bond film franchise to hype up the upcoming LEGO Creator Expert Aston Martin DB5 (10262), has been carried out over the past several days with an amazing precision like an SIS/MI6 operation; and they’ve taken the next step. We already know that there’s going to be a major event to reveal the LEGO Creator Expert Aston Martin DB5 (10262) set at London’s Leicester Square LEGO Store on July 18. There’s a theory going around that it won’t only be an unveiling but an actual product launch. This theory’s right.
The LEGO Store in Taiwan is currently running a promotion from July 6 to August 19 as part of its commemoration of the 60th anniversary of the LEGO brick. The limited edition, LEGO 60th Anniversary Commemorative Pen Holder is a promotional set that comes free for every single receipt purchase of any LEGO sets worth 2,800 TWD and above or roughly 92 USD. This promotional set seems to come with a considerable number of pieces featuring a brick-built pen holder that resembles a yellow 2X4 LEGO brick, a space to hold other smaller items, and a mobile phone stand. The announcement for the said promotional was made via LEGO Store Taiwan’s official Facebook page.
Earlier this year, LEGO has announced its commitment in helping to curb climate change by reducing their company’s environmental impact. One of the many ways they managed to do this is through the use of a special kind of plastic made out of plant-based components to be used in creating future LEGO bricks and pieces. Though not entirely biodegradable, these new LEGO pieces are made from sustainable sourced sugarcane which means that the impact to the environment caused by producing these bricks will be significantly lower as compared to their usual methods of creating ABS plastic. The LEGO Group is committed in moving towards this direction, and as scheduled, has now rolled out its very first plant-based product which is aptly named, LEGO Plants for Plants (40320).