LEGO Launches Adult Street-Wear Clothing Line that can Only be Purchased Via Snapchat AR

In the latter half of 2018, LEGO made quite the splash for Halloween with a lineup of brick and minifigure-themed costumes for children and adults. That was the most prominent push by LEGO into wearable apparel that we have recently covered here in The Brick Show.

But it looks like our favorite toy brand giant has even more in store where it comes to clothing, one that they are combining with, of all things, augmented reality tech with help from social media platform Snapchat. The result is a most unusual clothes store that opened in London before London Fashion Week.

As reported by CNBC, the strange LEGO pop-up shop that was launched this Wednesday, February 13, is actually an empty white room in London. The only feature is a pedestal with a physical icon familiar to Snapchat users: a Snapcode. Scanning that code takes users to an AR platform on their devices where they can buy online a selection of LEGO-themed street wear by the company’s latest garments partner, KABOOKI.

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Here we have a sample of the new LEGO casual fashion line from KABOOKI, designed as scaled-up versions of LEGO Wear clothes for kids. This was confirmed by KABOOKI’s Birgitte Holgaard Langer, who added that they also wanted to experiment with an AR platform provided by Snapchat to make their clothing available for purchase online.

Why have Snapchat as a partner for hosting the digital AR LEGO Store? Snap Inc. Director EMEA Creative Strategy Will Scougal says that it’s because the users of their social media platform are among the most frequent users of augmented reality around.

“Snapchatters engage with AR naturally, on average 70% of them play with an AR lens every day,” Scougal explains. Adding an e-commerce element to create the LEGO-KABOOKI online store seems the logical conclusion.

The best part about this LEGO clothing store on Snapchat is that prospective customers don’t even need to go to that empty shop in London. Snap Inc. has saved us the trouble with this photo of the AR store’s Snapcode. Snapchat-using LEGO fans have nothing to lose and perhaps some sweet new LEGO-wear to gain just by checking this out.

legosnapchatshopcode

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The LEGO Movie 2 BrickHeadz Walmart Exclusives Now Available for Pre-Order

I reported yesterday that LEGO has just released the building instructions for its series of the LEGO Movie 2 BrickHeadz, particularly those of Emmet (41634), Wyldstyle (41635), Benny (41636), and Sweet Mayhem (41637). It gave me the impression that these new series of LEGO BrickHeadz will be soon available at shop.LEGO.com. However, as this new info suggests, it looks like two of these will be exclusive to Walmart instead.  The following LEGO Movie 2 BrickHeadz Walmart exclusives are now available for pre-order and you may check on them by clicking the following links. Each set retails for $14.99, with the LEGO Movie 2 BrickHeadz Wyldstyle coming in at limited quantities only.  Both sets will arrive this Saturday, February 9.

The LEGO Movie 2 BrickHeadz Emmet (41634)

133 pieces; $14.99

Build LEGO® BrickHeadz™ 41634 Emmet with colorful LEGO bricks that recreate the iconic details of THE LEGO MOVIE 2™ hero, including his construction worker’s outfit. This fun creative toy stands on a buildable baseplate ready to display in your home, office or wherever you like.

  • Buildable LEGO® BrickHeadz™ model of Emmet from THE LEGO MOVIE 2™, featuring decorated eyes and authentic details including his construction worker’s outfit
  • Each LEGO® BrickHeadz™ construction character comes with its own buildable baseplate
  • Have fun growing your LEGO® BrickHeadz™ collection with THE LEGO MOVIE 2™ characters 41635 Wyldstyle, 41636 Benny and 41637 Sweet Mayhem
  • Emmet buildable figure stands over 3” (8cm) tall without baseplate
  • Baseplate measures over 1” (4cm) square

 

The LEGO Movie 2 BrickHeadz Wyldstyle (41635)

134 pieces; $14.99

Build and display LEGO® BrickHeadz™ 41635 Wyldstyle, featuring characteristic details of THE LEGO MOVIE 2™ hero including turquoise and violet hair streaks. This awesome construction toy includes a buildable baseplate for you to display your master-building creation in your home, office or anywhere you like.

  • Buildable LEGO® BrickHeadz™ model of Wyldstyle from THE LEGO MOVIE 2™, featuring decorated eyes and authentic details including turquoise and violet hair streaks
  • Each LEGO® BrickHeadz™ construction character comes with its own buildable baseplate
  • Wyldstyle buildable figure stands over 3” (8cm) tall without baseplate
  • Baseplate measures over 1” (4cm) square
  • Limited quantities available  – each set individually numbered 1 out of 5000 units

Designers Share Their Thoughts in this LEGO Movie 2 Welcome to Apocalypseburg! Designer Video

LEGO has just released a designer video that focuses on its next big set: the LEGO Movie 2 Welcome to Apocalypseburg! (70840). Designers James Ramsden (Senior LEGO Designer), Mike Patton (Graphic Designer), and Ruth Kelly (Element Designer) shared their thoughts as they collaborated in making this awesome set. Watch this.

One of the things that Ramsden highlighted are the multiple rooms in the Welcome to Apocalypseburg! set that showcases how life drastically changed for the citizens of Bricksburg after the invasion of the Duplons. It was a bit of a challenge for them on how to convey this tough, wasteland life while at the same time keeping things more or less familiar to LEGO fans. There’s still the same iconic Coffee Unchained coffee shop where overpriced coffee is still served, though by the less friendly and more tough-looking Larry the Barrista. You also have Surfer Dave and his camper van which is now used as a prop to help the statue stand up on its own. Batman and his daily workout routine at the gym which is actually an old, worn out train, and other locations that are all nicely included in this mammoth-sized set. Needless to say, it’s a carefully planned set where designers thoughtfully planted as many surprises as they can. They even managed to hide a reference that alludes to their favorite chicken parmesan dish.

The choice of minifigures that were included is as excellent as the build itself. The set boasts of 12 minifigures, all new for 2019: we have Emmet, Lucy, Batman, Scribble Cop, Suicide Squad-inspired Harley Quinn (which is unique only this set), Green Lantern, Where Are My Pants Guy, Larry the Barista, Chainsaw Dave, Mohawk, Roxxi and Fuse. One of the more interesting detail about this minifigures has something to do with Larry the Barista’s tattoos. According to Mike, Larry’s tattoos are the same as that of actor Chris McKay who voiced Larry in the first LEGO Movie. Now that’s one cool shout out for an actor.

James also described how the LEGO Movie 2 Welcome to Apocalypseburg! set offers plenty of LEGO pieces that LEGO fans would love to have. He underscored the set’s generous use of sand green and sun blue elements which are kind pretty cool actually to be used in LEGO MOCs. The set also features new pieces such Batman’s armor made of tire wheels, Lucy’s new goggles, a Mohawk hair accessory, and a barbed wire element just to name a few. The Welcome to Apocalypseburg! set also has plenty of easter eggs, or hidden references to watch out for. One of which is Scribble Cop’s chair-kicking play feature which is a cool reference to the first LEGO film. The set also features plenty of references to the LEGO Batman and LEGO Ninjago movies as well.

Lastly, I couldn’t help but notice this nagging feeling every time I see this particular set displayed in the background. I know that this might as well be one of the designer’s early concept models for the Welcome to Apocalypseburg! set (which is anywhere between 30 to 40 iterations as disclosed by James), but it is a good candidate to be a follow-up set, very much the same as how LEGO did it with the LEGO Ninjago City (70620) and the LEGO Ninjago City Docks (70657). I know that this might be a long shot, but it’s a cool thing to have this nice Mad Max-styled diner alongside the Welcome to Apocalypseburg! set. What do you think?

We’re just three days away before the LEGO Movie 2 hits theaters worldwide this Friday, and adding this set to your LEGO collection is a great way to add some LEGO Movie fun to them. The LEGO Movie 2 Welcome to Apocalypseburg! set is now available at shop.LEGO.com together with the rest of the TLM2 sets, with more sets to be revealed later in the second half of the year.

LEGO Movie 2 Welcome to Apocalpyseburg, and Collectible Minifigures Now Available

In case you missed it, the LEGO Movie 2 Welcome to Apocalpyseburg (70840) set is now available online and in LEGO brand stores starting this February. As the LEGO Movie 2’s first, direct-to-consumer set, the Welcome to Apocalypseburg comes in at 3,178 pieces, 12 minifigures and tons of play features for virtually each section of this massive build. It retails for $299.99 in the US and you can purchase it online at shop.LEGO.com

This month also marks the release of the much-anticipated LEGO Movie 2 Collectible Minifigures (71023). LEGO fans are looking forward to this collection, particularly for the Wizard of Oz characters that are included in this first wave of TLM2 CMF offering. This newest series of collectible minifigures features 20 minifigs, which are quite easy to catch if you ever happen to stumble on a newly opened box. We know for a fact that this might be the easiest CMF series to collect and complete, considering that each row of 20 minifigure blind bags gives you a complete set of the characters included in this first wave of TLM2 minifigs. Each blind bag retails for $3.99 in the US.

As an added bonus and in celebration of the Lunar New Year, LEGO has already announced its new promotional LEGO Year of the Pig (40186). From today and until Thursday, February 7, any single receipt, minimum purchase of any LEGO products worth $88 and above, entitles you to this exclusive seasonal set. As of this posting, this latest promotional is still up, and is available upon checkout at store.LEGO.com.

The LEGO Year of the Pig (40186) Promotional Set Now Available

2019 is hailed as the Year of the Earth Pig in the Chinese calendar, and LEGO is now commemorating this in its newest promotional set, now live across LEGO brand stores and at shop.LEGO.com. The LEGO Year of the Pig (40186) set is the next promotional item that you can get for a minimum single receipt purchase of $88 and more of any LEGO set or products. This promo has already begun yesterday and will end on February 7 next week or until supplies last, so it’s promo duration is kind of relatively short-lived.

The LEGO Year of the Pig (40186) comes in 152 pieces and is valued for approximately $9.99. Like previous Chinese New Year LEGO promotional, the LEGO Year of the Pig set features a comical, brick-built figure of a pig that comes with poseable ears, arms, and tail. The set also sports a unique 2×2 round, flat tile that represents a snout, which is a new for 2019 piece exclusive to this set. I also like the use of the 2×2 round, flat tiles for the pair of eyes which you can adjust for any kind of wacky expressions. The articulation on the arms adds a sense of humor and character to this build, though I’m not quite sure if the legs are jointed as well based on these images.

If you want to add this to your collection of LEGO Chinese New Year sets, then be sure to set your LEGO purchases throughout this week. LEGO has also released a collection of regional exclusive LEGO sets such as the Chinese New Year’s Eve Dinner (80101) and Dragon Dance (80102).

Happy building and a prosperous New Year to everyone!

 

The LEGO Movie 2 Trading Cards Promotional Now Live

LEGO has a new promotional offer that makes the LEGO Movie 2 experience more awesome. For a minimum, single receipt purchase worth $40 and more, you’ll get three free packs of the LEGO Movie 2 Trading Cards featuring your favorite minifigure characters in the film. Each pack contains four cards, including one special foil card. There are a total of 36 cards to collect. As of this posting, these promotional trading cards are not for sale, though shop.LEGO.com lists them with a $2.99 value per pack. Doing the math, it means that you need to get all 9 packs in order to complete this trading collection (which you can get if you make a total of $120 worth of LEGO products), and this is if you don’t pick up duplicate copies since they are placed in blind foil packs.

LEGO VIP members also get an additional perk in the form of a free collector album with purchases worth $15 and above. The LEGO Movie 2 Trading Cards promotional started today and will run until February 24, or until supplies last. Though this is not the first time that LEGO launched a collectible trading card series with the introduction of the LEGO Create the World Collectible Trading Cards featuring 140 cards in all, the conditions and time frame in which the LEGO Movie 2 trading cards are offered is somehow falling short. Considering that you need to spend more than a hundred dollars in order to complete all 36 cards, without duplicates, and only within a one-month period is quite challenging.

FREE THE LEGO® MOVIE 2™ Trading Card! (5005775)

Get three free packs of your favorite characters and collect all 36! Look for special foil cards in each pack. LEGO® VIPs can add the cards to their free collector album with purchases over $15! Each album includes an exclusive VIP card, details from the movie and quotes from the characters. Offer Details: Valid 01/16/19 through 11:59pm EST, 02/24/19 or while supplies last only; available on shop.LEGO.com and at LEGO Stores.

I’m not much into trading cards, but since this is a freebie then I have no complaints about it. However for completionists, getting all these cards might prove to be a challenge. For the complete line of LEGO Movie 2 sets currently being offered, be sure to visit shop.LEGO.com for more details. The LEGO Movie 2 CMF (71023) series will also be available starting February 1, so you may want to check out on this well.

 

The LEGO Movie 2 Collectible Minifigures (71023) Box Distribution Revealed

LEGO has officially revealed the upcoming LEGO Movie 2 Collectible Minifigures (71023) via its Facebook page. We are also aware that each box contains 60 minifigures, however, we don’t have an inkling on how the 20 minifigures in the series are distributed. Much so if LEGO opted to throw in a certain chase minifigure, similar to what it did with the LEGO Movie CMF Series 18 (71021) Classic Policeman minifig. But thanks to Promobricks and BrickSanity, we now have an idea about the LEGO Movie 2 Collectible Minifigures (71023) box distribution, and how many complete sets can we get out of each box.

Thankfully, it is confirmed that there are three complete sets included in each box of 60 minifigures. And to make it even easier, Promobricks has also confirmed that each row of 20 minifigs corresponds exactly to one complete series, virtually removing any efforts of feeling your way through each blind bag if ever you can get your hands on an unopened box. This is a much-welcomed gesture from LEGO, and as far as I remember a first one of sorts.

One thing that you’ll notice is that the blind bag for the LEGO Movie 2 CMF is also considerably larger than its predecessors, similar to the size of the LEGO Unikitty Collectible Figures (41775). Furthermore, according to Promobricks, the material used for the blind bag is somewhat thinner than before which makes feeling your way through each minifigure relatively easier.

Since the LEGO Movie 2 Collectible Minifigures (71023) box distribution has already been revealed, making it much easier to acquire a complete set, we can expect a lot of LEGO collectors rushing their way to LEGO Stores at the end of the month to be one of the firsts to get an unopened box. The LEGO Movie 2 CMF (71023) is not yet listed at shop.LEGO.com, but you can bet that some LEGO physical stores already have them stocked in their storerooms.

The LEGO Movie 2 Sweet Mayhem’s Pod (853875) Revealed

Hot on the heels of the LEGO Movie 2 Emmet’s Pod (853874), the same Promobricks reader who shared images of this newest collectible set, has also revealed that the LEGO Movie 2 theme will not have one, but two LEGO pods as well. Thanks again to Promobricks, we now have our first look at the LEGO Movie 2 Sweet Mayhem’s Pod (853875).

Coming in at 28 pieces, the LEGO Movie 2 Sweet Mayhem’s Pod (853875) comes in a white-colored pod with, of course, Sweet Mayhem herself. The pod also sports a lenticular front panel showing the LEGO Movie 2 title and an image of Sweet Mayhem with her helmet on. I’m curious though on why LEGO did not opt to include Mayhem’s helmet in this particular pod, choosing instead to include her pony-tailed hair accessory.

The special parts included in the pod itself are quite interesting: from the heart-shaped plate to several clips and hinges. I’m not really sure what the pod is trying to replicate with these very limited parts – it may be like a mini-cockpit of some sorts, but I’ll leave this to your imagination on trying to figure this one out.

Similar to the Emmet’s Pod, the LEGO Movie 2 Sweet Mayhem’s Pod (853875) was accidentally released earlier than expected, with several displayed sets immediately returned to the storeroom until their official release date sometime in February. Unlike Emmet’s minifigure which you can practically get from almost all LEGO sets, the Sweet Mayhem’s Pod (853875) offers a good opportunity to get this particular minidoll version without breaking the bank. An alternate version of Sweet Mayhem, where she particularly wears a helmet, can be found in the following sets: Introducing Queen Watevra Wa’Nabi (70824); Sweet Mayhem’s Systar Starship! (70830); and MetalBeard’s Heavy Metal Motor Trike! (70834).

Once again, a big thanks to Promobricks for sharing these images.

 

LEGO Movie 2 Welcome to Apocalypseburg (70840) Designer Signing Events

Starting January 16, LEGO VIP members can purchase the mammoth sized D2C set, LEGO Movie 2 Welcome to Apocalypseburg (70840) in any LEGO brand store and at shop.LEGO.com. To make the debut of this set extra special, LEGO has organized a couple of designer signing events where LEGO VIP fans who purchased the Welcome to Apocalypseburg (70840) can meet and greet the designers behind this 3,100-piece set. There are two designer signing events that you may want to consider if you happen to be in London in the UK, or Florida, USA during the next few days.

As mentioned in their Facebook events page, the first designer signing event to happen will be on January 17, Thursday at 12PM to 3PM (UTC) at the LEGO flagship store in Leicester Square London, UK. On the other hand, the second event will cater to LEGO fans in the US on January 19 from 12PM to 3PM (EST) to be held at the LEGO Store in Disney Springs, Lake Buena Vista, Florida. Here’s a quick look at what to expect from these designer signing events.

Don’t miss your chance to meet Justin Ramsden & Paul Constantin Turcanu – the official LEGO designer team and master minds behind THE LEGO MOVIE 2 ‘Welcome to Apocalypseburg’ set and get it signed.

Open to LEGO VIPs only!
Not a member of our LEGO VIP Loyalty Program? Upgrade your status to VIP for free today and enjoy exclusive benefits and rewards https://LEGO.build/VIP

Please note, there is a limit of only 2 sets per person to get signed.

If you’re not a LEGO VIP member, then this might be a good time to upgrade your account. Other than the Welcome to Apocalypseburg set, Justin Ramsden is also credited for designing the much larger set, LEGO Harry Potter Hogwarts Castle (71043), and other LEGO Marvel Superheroes sets.

 

Here’s A Compendium of 2019 LEGO Polybags To Watch Out For

For those of you following our blogsite and LEGO’s massive wave of new set reveals for 2019, you’re probably aware that a considerable portion of this includes a handful of interesting polybags coming from LEGO’s diverse themes. From The LEGO Movie 2 to LEGO City themes, these 2019 LEGO polybags are great finds in themselves if you happen to spot them in your local retail stores.

Most of these 2019 LEGO polybags are now available in Walmart and Target stores in the US, with some of it slated to be gift-with-purchase sets as part of LEGO’s promotional campaigns. Here’s a list of what LEGO has to offer for this half of the year. Of particular interest are those tie-in sets related to The LEGO Movie 2 such as the Mini Master-Building MetalBeard (30528), the LEGO City Popcorn Cart (30364) and a first for the LEGO Minecraft theme, a LEGO Minecraft Steve and Creeper Set (30393).

What 2019 LEGO polybag are you planning to grab this January? Share us your top pick in the comments below.

 

LEGO City Fire ATV (30361) – (available online at Walmart)

 

LEGO City Sky Police Jetpack (30362)

 

LEGO City Jet-Ski (30363)

 

LEGO City Popcorn Cart (30364)

 

LEGO Creator Fish Free Builds – Make It Yours (30545)

 

LEGO Creator Pelican (30571)

 

LEGO Creator Race Car (30572)

 

LEGO Creator Santa (30573)

 

LEGO Duplo My First Duck (30327)

 

LEGO Duplo Town Rescue (30328)

 

LEGO Friends Tulips (30408)

 

LEGO Friends Emma’s Bumper Cards (30409)

 

LEGO Marvel Superheroes Spider-Man’s Mini Spider Crawler (30451)

 

LEGO Minecraft Steve and Creeper Set (30393)

 

LEGO Ninjago Sam-X (30533)

 

LEGO Ninjago Ninja Workout (30534)

 

LEGO Ninjago Fire Flight (30535)

 

The LEGO Movie 2 Emmet’s ‘Piece’ Offering (30340) – (available online at Walmart)

 

The LEGO Movie 2 Rex’s Plantimal Ambush (30460)

 

The LEGO Movie 2 Lucy vs. Alien Invader (30527) – (available online at Walmart)

 

The LEGO Movie 2 Mini Master-Building MetalBeard (30528) – (available online at Walmart)

 

The LEGO Movie 2 Mini Master-Building Emmet (30529)

 

The LEGO Movie 2 Star-Stuck Emmet (30620)

 

LEGO xtra Sea Accessories (40341)