After the successful release of last year’s Newsweek Special Edition: LEGO-The Toy That Changed Our Lives, Topix Media Lab is back with another Newsweek edition that covers everything that we love about the iconic brick. Now available in newsstands and online, the Newsweek: LEGO—The World’s Favorite Toy Special Edition celebrates the LEGO brick, some of its greatest builds of all time, and the colorful history of the LEGO Group. Through interviews with some of the key persons inside the LEGO Company, this special Newsweek limited edition will also show us the direction of where LEGO is planning to go through the scouting lens of its leadership.
The Newsweek: LEGO—The World’s Favorite Toy Special Edition will retail for $12.99 USD and is now available online. Check out this quick blurb courtesy of Topix Media Lab.
Newsweek: LEGO—The World’s Favorite Toy Special Edition
Opening the box of a new LEGO set is a cultural touchstone in countries all over the world. In that moment, an adventure lies ahead before every child, every parent, as well as every grown-up finding that old inspirations can become new again. In this Official Collector’s Edition, created in concert with The LEGO Group, Newsweek explores the greatest playsets and builds in history, and reveals that perhaps the best is still yet to come.
Read exclusive interviews with members of The LEGO Group leadership team, including CEO Niels B. Christiansen and VP of Innovation William Thorogood and see where the future of the brand is headed. Plus, this issue features a special section celebrating the 20th anniversary of LEGO Star Wars, a partnership that has transformed playtime.