The LEGO Group has made it one of its key missions to continually bring innovation in creating its products from sustainable materials. And after the successful launch of its first plant-based set, LEGO is now looking at other alternatives and has revealed its prototype brick made entirely from recyclable plastic.
This new prototype brick uses PET plastic from recycled water bottles and is durable enough to withstand LEGO’s rigorous quality and safety requirements. It’s a big step towards LEGO’s sustainability efforts, especially when you consider the fact that a 1-liter plastic bottle has enough materials to create ten 2×4 LEGO bricks.
Check out this neat infographic below to know more about this new brick’s journey from a humble plastic bottle to becoming one of the world’s iconic toy building blocks.
LEGO estimates it will take a year before they can perfect the use of this new recyclable material. But the announcement of this prototype brick is already a huge step towards making LEGO more environmentally friendly, creating a lasting impact on the toy industry in general.
For more information, read the LEGO Group’s official press release below.
Wednesday 23rd June 2021: The LEGO Group today unveiled a prototype LEGO® brick made from recycled plastic, the latest step in its journey to make LEGO products from sustainable materials.
The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements.
A team of more than 150 people is working to find sustainable solutions for LEGO products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other plastic formulations. The result is a prototype that meets several of their quality, safety, and play requirements – including clutch power.
Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: “We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong, and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype we’re able to showcase the progress we’re making.”
Uncompromised quality and safety
It will be some time before bricks made from a recycled material appear in LEGO product boxes. The team will continue testing and developing the PET formulation and then assess whether to move to the pilot production phase. This next phase of testing is expected to take at least a year.
Brooks said: “We know kids care about the environment and want us to make our products more sustainable. Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us. Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild and rebuild with LEGO bricks at home, we’re doing the same in our lab.”
The prototype is made from recycled PET sourced from suppliers in the United States that use US Food & Drug Administration (FDA) and European Food Safety Authority (EFSA) approved processes to ensure quality. On average, a one-liter plastic PET bottle provides enough raw material for ten 2 x 4 LEGO bricks.
The journey towards more sustainable products
The patent-pending material formulation increases the durability of PET to make it strong enough for LEGO bricks. The innovative process uses a bespoke compounding technology to combine the recycled PET with strengthening additives.
The recycled prototype brick is the latest development in making the LEGO Group’s products more sustainable. In 2020, the company announced it will begin removing single-use plastic from its boxes. In 2018, it began producing elements from bio-polyethylene (bio-PE), made from sustainably sourced sugarcane. Many LEGO sets contain elements made from bio-PE which is perfect for making smaller, softer pieces such as trees, branches, leaves, and accessories for minifigures. Bio-PE is not currently suitable for making harder, stronger elements such as the iconic LEGO bricks.
Brooks said: “We’re committed to playing our part in building a sustainable future for generations of children. We want our products to positively impact the planet, not just with the play they inspire, but also with the materials we use. We still have a long way to go on our journey but are pleased with the progress we’re making.”
The LEGO Group’s focus on sustainable material innovation is just one of several different initiatives the company has in place to make a positive impact. The LEGO Group will invest up to US $400 million over three years to 2022 to accelerate its sustainability ambitions. For more information on how the LEGO Group wants to rebuild the world for the better, visit: LEGO.com/Sustainability