The LEGO Ambassador Network Releases the AFOL Passion Survey

The LEGO Ambassador Network or commonly known as LAN within the LEGO fan community has just released the AFOL Passion Survey. The purpose of the survey is to let the LEGO Group know what most likely fuels our interests, passions, and hobbies to better align their 18+ offerings to what really matters among adult fans of LEGO.

Since last year, The LEGO Group had made decisive changes to its product line-up to specifically cater to the adult LEGO fan community. The LEGO 18+ subtheme has grown exponentially since then, with LEGO recognizing the fact that the iconic brick is no longer just a children’s toy. From LEGO Art, Ideas, Creator, Disney, Nintendo, and more, almost every non-licensed and licensed theme as of today have an 18+ set to boast.   It’s great to know that LEGO has acknowledged this fact, and looks forward to offering more sets with the older LEGO fan in mind. Hopefully, through this survey, we can somewhat get our message and passions across in a more meaningful way.

The survey is relatively short and will take 15 minutes of your time to complete. Read the complete announcement below in case you’re interested, and click on the link below to access the survey form.

As an AFOL, we know you are passionate about building – but what else are you passionate about? Do current sets support your interest? How do you connect with the community? How engaged are you with the LEGO Group?

Our department is conducting a new survey on AFOL Passion. We want to answer these questions so we can better understand our AFOL audience and what they love the most. We have done similar surveys in the past but it’s time to update our information to stay up-to-date

The survey is anonymous and open to everyone, everywhere. We estimate it’ll take about 15 minutes to answer, and the feedback you give us will help us better understand how to engage with the AFOL community.

Please take the share and share it here. Right now we have no end date and will close the survey when our response rate reaches a set threshold.

Coming Soon: LEGO VIP Add-On Packs

The LEGO Customer Service Portal has been updated to include several building instructions place holders that hint at the possibility of certain LEGO VIP Add-On packs to be released soon. To be precise, this listing does not include any building instructions, but images of what we can expect from these offerings.

Thanks to Brickset, we now have initial images of these LEGO VIP Add-On Packs and the elements and pieces that go along with them. Frankly, the concept is somewhat similar to the LEGO xtra theme, with the Add-On packs basically offering significantly more LEGO elements and pieces that revolve around a particular theme.

There’s no word as of now on how LEGO VIP members can avail of these add-ons. It might be a form of freebie that will be featured in next month’s LEGO Store Calendar, or perhaps as a reward via the LEGO VIP Rewards Center. We just have to wait and see. For now, it will be helpful if you can keep tabs on our blog site for future updates. Let’s take a look at what we can expect from these expansions packs.

Fun and Funky VIP Add On Pack (40512) – 148 pieces

LEGO VIP Add-On Packs

 

Spooky VIP Add On Pack (40513) – 119 pieces

Image not yet available.

 

Winter Wonderland VIP Add On Pack (40514) – 139 pieces

 

Pirates and Treasure VIP Add On Pack (40515) – 103 pieces

LEGO VIP Add-On Packs

LEGO Reveals Its Prototype Brick Made From Recyclable Plastic

The LEGO Group has made it one of its key missions to continually bring innovation in creating its products from sustainable materials. And after the successful launch of its first plant-based set, LEGO is now looking at other alternatives and has revealed its prototype brick made entirely from recyclable plastic.

This new prototype brick uses PET plastic from recycled water bottles and is durable enough to withstand LEGO’s rigorous quality and safety requirements. It’s a big step towards LEGO’s sustainability efforts, especially when you consider the fact that a 1-liter plastic bottle has enough materials to create ten 2×4 LEGO bricks.

Check out this neat infographic below to know more about this new brick’s journey from a humble plastic bottle to becoming one of the world’s iconic toy building blocks.

LEGO estimates it will take a year before they can perfect the use of this new recyclable material. But the announcement of this prototype brick is already a huge step towards making LEGO more environmentally friendly, creating a lasting impact on the toy industry in general.

Prototype Brick

For more information, read the LEGO Group’s official press release below.

The LEGO Group reveals the first prototype LEGO® brick made from recycled plastic

Wednesday 23rd June 2021: The LEGO Group today unveiled a prototype LEGO® brick made from recycled plastic, the latest step in its journey to make LEGO products from sustainable materials.

The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements.

A team of more than 150 people is working to find sustainable solutions for LEGO products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other plastic formulations. The result is a prototype that meets several of their quality, safety, and play requirements – including clutch power.

Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: “We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong, and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype we’re able to showcase the progress we’re making.”

Uncompromised quality and safety

It will be some time before bricks made from a recycled material appear in LEGO product boxes. The team will continue testing and developing the PET formulation and then assess whether to move to the pilot production phase. This next phase of testing is expected to take at least a year.

Brooks said: “We know kids care about the environment and want us to make our products more sustainable. Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us. Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild and rebuild with LEGO bricks at home, we’re doing the same in our lab.”

The prototype is made from recycled PET sourced from suppliers in the United States that use US Food & Drug Administration (FDA) and European Food Safety Authority (EFSA) approved processes to ensure quality. On average, a one-liter plastic PET bottle provides enough raw material for ten 2 x 4 LEGO bricks.

The journey towards more sustainable products

The patent-pending material formulation increases the durability of PET to make it strong enough for LEGO bricks. The innovative process uses a bespoke compounding technology to combine the recycled PET with strengthening additives.

The recycled prototype brick is the latest development in making the LEGO Group’s products more sustainable. In 2020, the company announced it will begin removing single-use plastic from its boxes. In 2018, it began producing elements from bio-polyethylene (bio-PE), made from sustainably sourced sugarcane. Many LEGO sets contain elements made from bio-PE which is perfect for making smaller, softer pieces such as trees, branches, leaves, and accessories for minifigures. Bio-PE is not currently suitable for making harder, stronger elements such as the iconic LEGO bricks.

Brooks said: “We’re committed to playing our part in building a sustainable future for generations of children. We want our products to positively impact the planet, not just with the play they inspire, but also with the materials we use. We still have a long way to go on our journey but are pleased with the progress we’re making.”

The LEGO Group’s focus on sustainable material innovation is just one of several different initiatives the company has in place to make a positive impact. The LEGO Group will invest up to US $400 million over three years to 2022 to accelerate its sustainability ambitions. For more information on how the LEGO Group wants to rebuild the world for the better, visit: LEGO.com/Sustainability

 

Bring Your Favorite Sesame Street Character Together With These LEGO Keychains

While the LEGO Ideas 123 Sesame Street (21324) is a cool way to celebrate our childhood nostalgia, chances are, the minifigures that come with it are somewhat tucked away in a collectible minifigure case. Well, that’s understandable considering how exclusive they are to this set. Thankfully, LEGO has also provided an opportunity for us to have a spare Elmo or Cookie Monster minifig in the form of LEGO keychains.

I have to admit that these little accessories managed to fall from my radar, but it’s a good thing that LEGO Shop@Home still has them listed and available over at the LEGO home shopping portal for $6 each. I still hope to see Ernie and Bert given the same dangling treatment, but having a LEGO Elmo and Cookie Monster minifigure always with me wherever I go is still very much welcomed.

If you want a better look at these newest LEGO keychains, then I suggest that you click on the following affiliate links below.

Elmo Key Chain (854145)

LEGO Keychains

Introduce a fan of Sesame Street’s Elmo to this great LEGO® Ideas Elmo Key Chain (854145) to take along on their adventures! It features an Elmo minifigure looking cheery with a big smile and red fur, attached to a durable metal chain and ring. This eye-catching key chain can be fastened to a backpack or used to keep keys together in a pocket or bag.

 

Cookie Monster Key Chain (854146)

LEGO Keychains

Give a Sesame Street fan this fun LEGO® Ideas Cookie Monster Key Chain (854146) to keep them company! It features a Cookie Monster minifigure with a big grin and blue fur, attached to a durable metal chain and ring. This fun key chain can be fastened to a backpack or used to hold keys safely in a pocket or purse.

 

ICYMI: LEGO Teases on a Big Annoucement In June

A couple of days ago, LEGO left us with a cryptic teaser on social media that features what seems to be a classic 2×2 brick accentuated by four bright multi-colored neon studs. The caption hints at a big announcement, giving the impression that what LEGO teases might be leaning towards a new product launch the focuses on lighting enhancements of sorts. And in case you missed it, here’s what LEGO has to say.

I’m not sure if June 26, 2021, will be the actual product launch, or perhaps the official reveal. But in both cases, we can expect more and more info to come out in the next few weeks.

For now, my hunch is that it could be referring to LEGO’s official lighting system which is the LEGO Night Mode, first revealed during last year’s LEGO World in Copenhagen. I have to say that its soft launch is somewhat of a low profile at that time. Perhaps it’s LEGO’s way of testing the waters with regards to how fans will receive the announcement. I assume that the LEGO Group was fully aware of the existing third-party providers that dominated the market for custom LEGO lighting kits. And the company would like to see how LEGO fans will respond to such an official LEGO product.

An example of how the LEGO Night Mode Light Kit can be integrated with larger sets, in this case, with the LEGO Ideas Tree House.

Take note that this is just a speculation of mine based on what LEGO has previously revealed. And though my best guess is that it is pointing towards the direction of a big product launch for LEGO Night Mode, it is prudent to wait and see what LEGO will officially reveal in June.

So what do you think about this upcoming reveal? What is your best guess? Let us know in the comments below.

The LEGO Group Named as One of Time Magazine’s 100 Most Influential Companies

Here’s another win and recognition for LEGO. After last February’s achievements at the Toy of the Year Awards, The LEGO Group (TLG) has been selected to be part of Time Magazine’s 100 Most Influential Companies.  The prestigious listicle highlights some of the companies that redefined and shaped their respective industries and has proven to be of significant, positive impact on the lives of consumers.

Roughly presented in five categories (Pioneers, Leaders, Innovators, Titans, and Disruptors), TLG managed to be recognized as one of the companies that broke new grounds even in these challenging times of the COVID-19 pandemic. Here’s what Time Magazine has to say:

The LEGO Group: Fostering Creativity

During worldwide COVID-19 lockdowns, LEGO creations have stacked up in homes with children. The company reported a 21% jump in sales, resulting from the immediate demand for in-home entertainment and the company’s pre-pandemic push to boost online sales globally. While its flagship product remains the classic brick, the 88-year-old family-owned company is evolving to recognize the diverse needs of young consumers with new offerings like Lego Braille Bricks and pandemic-inspired online content and hybrid learning resources. As families continue to hunker down, Lego love appears to be growing. “I have never gotten so many letters … [about] how important LEGO play has been,” CEO Niels B. Christiansen tells TIME.

Though LEGO has been in the business of making plastic bricks for more than 80 years, its innovation and forward-thinking strategies have proven to be invaluable in times of crisis such as this. And now that the world is under the grips of a disruptive pandemic, it’s great to know that the LEGO brick is still around to give some sort of respite from the daily stresses that we encounter. Kudos to The LEGO Group and to the millions of LEGO fans who made this possible.

Add Some DOTs and Ninjago Flair in Your Next Line of LEGO Apparel

By now it’s quite clear that LEGO is very intentional in promoting the LEGO lifestyle. And after its successful collaboration with Adidas in the form of the ZX8000 sneakers, the LEGO Group has announced its next line of LEGO apparel with the famous sportswear maker.  The Adidas x LEGO DOTs, and Adidas x LEGO Ninjago collections feature not just a pair of trendy Fortarun sneakers, but also a complemental clothing line.

Read on for LEGO’s official press statement, and check out some of these product images.

NEW DROP FROM ADIDAS AND THE LEGO GROUP CELEBRATES PLAYFUL VIBES FROM LEGO® DOTS® AND NINJAGO®

HERZOGENAURACH & BILLUND, February 24, 2021: The LEGO Group and adidas today announced the next drop from the continued partnership between this industry-leading sportswear brand and beloved toy company. Get ready for a cool new apparel collection featuring a variety of sleek colors and designs inspired by LEGO® DOTS® and LEGO® NINJAGO. The collection will be available to adidas Creative Club members from March 1st, and broad distribution from March 4th through www.adidas.com/LEGO.

The collaboration between the two brands is a multi-year partnership that aims to infuse more fun into the lives of kids and adults through playful products across apparel, hardware, and bricks. It kicked off with the AZX800 sneaker in September 2020, and since then, fans have been able to celebrate their creativity and passion for the two iconic brands in completely new ways. Most recently we saw an endearing line-up of children’s clothes and shoes all wrapped in the original four LEGO colors (red, yellow, blue, and green), and now we can add to the assortment two new collections inspired by DOTS and NINJAGO.

The adidas x LEGO DOTS collection is all about the endless creative potential of children. The collection enables them to express their personality, create their own style and show the world who they are, using colorful and fun patterns. The playful designs will spark imagination and convey a simple message to children that it’s their world, they make the rules and can make it as vivid as they like.

The adidas X LEGO NINJAGO collection includes pieces that celebrate the 10th anniversary of this LEGO play theme as well as the timeless world of classic NINJAGO. With this range, kids can leap into action and master their journey the ninja way. With vibrant designs that represent the elemental NINJAGO powers, the collection enables kids to express themselves and be a ninja. To ‘Be Ninja’ means: mastering ninja skills, being a good friend, confident, inclusive, and true to oneself. The details in the collection represent the process of mastery, the process of becoming a ninja, supporting kids in their own journey.

For more information about these LEGO-inspired apparel, including their retail price, be sure to check them right here.

LEGO Consults the Fan Community For Their Next LEGO Technic Set

The LEGO Group is once again tapping the LEGO fan community for inputs, and this time, for its next LEGO Technic set. Releasing it through an online survey form, LEGO is now asking the help of fans to pinpoint the next big thing in LEGO Technic.

Asking for feedback from the LEGO community is not actually new for LEGO. The LEGO Ideas platform, for example, is a great way of gauging the types of sets that customers may want in the future. However, this is one of those occasions where LEGO directly asks customers what they actually want, and in particular, with regards to what’s next in the LEGO Technic theme.

There are 11 simple questions to answer, asking fans for what particular IP brand would they like to see translated into LEGO Technic, the types of vehicles they wish to see rendered in LEGO Technic, reasons for buying LEGO Technic sets, and if adding Control+ functions will make fans more likely to buy these sets. Fans are also encouraged to share what kind of future technologies they wish to be added into LEGO Technic sets.

The survey will probably take around 5 minutes to complete, so if you can spare a few minutes, you may proceed with the survey right here. This survey link will be available until March 7 so I hope you can find time to fill it in until then. I just hope that LEGO will also find time to release its survey results. It will be interesting to see what other LEGO fans have in mind regarding future LEGO Technic sets.

LEGO Technic Sets
The LEGO Technic Liebherr R 9800 (42100) is the first-ever LEGO Technic set to incorporate the Control+ system. What other future technologies will this LEGO theme will incorporate? 

For the latest LEGO Technic sets available, and even upcoming ones, be sure to check them out over at LEGO Shop@Home.

WATCH: The Making of LEGO White Noise

If you recall earlier this month, The LEGO Group has launched its very first LEGO White Noise album aimed to promote mindfulness and general wellness among LEGO fans. The playlist – which can be found over at 15 different music streaming platforms including Spotify and iTunes – features a collection of ASMR (Autonomous Sensory Meridian Response) tracks that helps listeners to slow down and be relaxed while doing their next building project or any mentally demanding task in particular.

This time around, LEGO brings us behind the scenes to see how such amazing, one-of-a-kind tracks were made and engineered using the various sounds created from more than 10,000 LEGO pieces. Watch the video below.

Practically created for LEGO grown-up fans, the track was initially designed to accompany the LEGO Creator Expert Botanical Collection but it can eventually be listened to whatever task you are working on.

I can just imagine the level of meticulous detail (not to mention the arduous tasks of cleaning up 10,000 LEGO pieces, lol) that went in designing, experimenting and engineering this LEGO White Noise playlist. To be honest, I never thought hearing the sound of LEGO clicks to be so relaxing.

The LEGO White Noise album and playlist runs for almost 3 hours and a half of pure LEGO soundscape that consists of clicking LEGO bricks, swirling studs, falling LEGO pieces, and much more.

Be sure to check with your favorite music streaming service to find out more about this beautifully crafted mindful mix.

ICYMI: You May Want to Pick-Up This 2022 LEGO Wall Calendar

It has been a long time since LEGO Stores gave out their official LEGO Calendar. And without any indication of making a comeback, it’s nice to know that we can still have some LEGO-themed calendars adorning our walls and rooms anytime soon. Thanks to Chronicle Books, we can look forward to a copy of the 2022 LEGO Wall Calendar.

This Chronicle Books offering is a collection of postcard-like images of everyday things transformed impressively into LEGO bricks. For $15, you’ll get 24 pages of vibrant brick artworks similar to what we can find from LEGO Still Life With Bricks: 100 Collectible Postcards. Besides the monthly LEGO builds that are showcased for each month, this eye-catching calendar also has additional pages for September to December of this year.

This latest offering from Chronicle Books is still slated to be released on July 27, but you can pre-order your copy as early as now over at their website. Just click on the link below to know more.

2022 LEGO Wall Calendar

This vibrant, easy-to-read monthly wall calendar offers a full year of LEGO® inspiration and creativity.

Capturing the playfulness and creativity at the heart of the LEGO brand, the LEGO 2022 Wall Calendar reimagines everyday objects and scenes using LEGO bricks, transforming handfuls of bricks into minty toothpaste, eggs and bacon, lush houseplants, and more.

  • 24-page 12 x 12 inch month-by-month calendarPerfect for hanging at home or over an office desk
  • Features unique art made out of LEGO bricks
  • Must-have for LEGO fans and thoughtful present for design and art lovers