The LEGO Group Takes Over Bricklink

In a rather surprising turn of events this morning, The LEGO Group has officially announced that it will be taking over Bricklink – the world’s largest online marketplace by AFOLs for AFOLs – with the intent of “strengthening engagement” across its growing community of adult fans.

Bricklink

The announcement came in the form of an official press release issued by the company. Bricklink has been in existence for almost two decades when it began as a brainchild of LEGO fan Dan Jezek. Since then it has grown to be the world’s largest LEGO fan-based market place consisting of more than 10,000 stores across 70 countries. It was then acquired by NXMH LLC in 2013 by Korean entrepreneur Jung-Ju Kim.

According to LEGO top brass Niels B Christiansen, Bricklink’s acquisition of the LEGO Group will further deepen collaboration between the company and its growing number of brick fans. It is yet to be seen, however, on how this will be spelled out in actuality. Together with Bricklink, LEGO has also included in its acquisition Sohobricks – a clone brand that specializes in creating bricks that cater to artists and businesses.

Though I would like to give the benefit of the doubt on all of LEGO’s good intentions in taking over Bricklink, I couldn’t help but think about the repercussions that it may have on the many sellers out there on the Bricklink platform. As a fan-based and fan-driven LEGO marketplace, it has always thrived because of its decentralized nature without any corporate influence. So we’ll just have to see how LEGO will live up to its word in creating a more positive experience and engagement to all buyers and sellers in the marketplace. Hopefully, all of the details will be ironed out by the end of this year.

Here’s the complete press release as announced by LEGO, and feel free to comment down below on what you think will happen to Bricklink with the LEGO Group taking over.

The LEGO Group acquires BrickLink, the world’s largest online LEGO® fan community and marketplace to strengthen ties with adult fans

BILLUND, Denmark, November 26, 2019: The LEGO Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world. It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve BrickLink’s digital studio which allows our talented fans to take their creativity to the next level.”

Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years. I am grateful to the community for being so welcoming, supportive and constructive. I am constantly amazed by everyone’s endless creativity and their love for building. I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”

The LEGO Group’s Chief Marketing Officer, Julia Goldin, said: “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences. We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick. We learned a lot and are keen to explore more ways of working together to create value. We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”

The acquisition also includes Sohobricks which makes small batches of building elements. Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.

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LEGO Star Wars Creativity Sets Now Available via Amazon

For those of you who missed out on this year’s first wave of LEGO Star Wars polybags, then this might be the best time to get all three of them. Amazon currently lists three LEGO Star Wars Creativity Sets that include three of these LEGO Star Wars polybags plus some nice LEGO stationaries that are worth keeping.

These Creativity Sets include the LEGO Star Wars Naboo Starfighter (30383), Podracer (30461) and TIE Fighter (30381) polybags. Each of these sets is bundled together with a premium, 198-page notebook with a 4×4 plate, and a black gel pen accentuated with 2, 1×4 plates that can be connected on to the notebook or stylized with any minifigure or LEGO piece of your fancy.

Each of these LEGO Star Wars Creativity Sets retails for $24.99 USD and is currently available via Amazon. It’s a great holiday gift for anyone, plus the fact that it comes with these early 2019 LEGO Star Wars polybags is a plus if you’re the completionist type for these microscaled sets. If you recall, the Naboo Starfighter (30383) is a sort of shoutout to one of the earliest LEGO Star Wars sets released in the late 90s. The Podracer (30461) is one of the 20th-anniversary LEGO Star Wars sets that were released to commemorate the release of the early LEGO Star Wars sets. The TIE Fighter (30381) on the other hand, was released in connection with 2018’s May the 4th celebrations.

If you wish to grab these polybags while wanting to have these authentic LEGO stationaries, then be sure to check the details through these Amazon affiliate links.

LEGO Star Wars Naboo Starfighter Creativity Set

LEGO Star Wars Creativity Sets

  • Official LEGO Licensed Products
  • Premium Notebook with 4×6 LEGO Plate, rounded spine and corners, 192 pages, eye-ease colored paper, page marker & Elastic closure.
  • Black Gel Pen with 2-1×4 LEGO plates, medium point
  • Includes LEGO Star Wars Naboo Starfighter (30383) recruitment set which contains 48 LEGO bricks. Build your own LEGO Naboo Starfighter!
  • Great gift for LEGO Star Wars Fans!

 

LEGO Star Wars Pod Racer Creativity Set

LEGO Star Wars Creativity Sets

  • Official LEGO Licensed Products
  • Premium Notebook with 4×6 LEGO Plate, rounded spine and corners, 192 pages, eye-ease colored paper, page marker & Elastic closure.
  • Black Gel Pen with 2-1×4 LEGO plates, medium point
  • Includes LEGO Star Wars Pod Racer (30461) recruitment set which contains 58 LEGO bricks. Build your own LEGO Pod Racer!
  • Great gift for LEGO Star Wars Fans!

 

LEGO Star Wars TIE Fighter Creativity Set

LEGO Star Wars Creativity Sets

  • Official LEGO Licensed Products
  • Premium Notebook with 4×4 LEGO Plate, rounded spine and corners, 192 pages, eye-ease colored paper, page marker & Elastic closure.
  • Black Gel Pen with 2-1×4 LEGO plates, medium point
  • Includes LEGO Star Wars Imperial TIE Fighter (30381) recruitment set which contains 42 LEGO bricks. Build your own LEGO Imperial TIE Fighter!
  • Great gift for LEGO Star Wars Fans!

LEGO Relaunches Its #BuildtoGive Holiday Campaign

The LEGO Group relaunches its charitable campaign from last year in line with the holiday season. #BuildtoGive is LEGO’s way of giving back and sharing to the world the gift of playing with LEGO bricks. If you recall, LEGO began this philanthropic endeavor last year with the goal of sharing 1 million LEGO sets to needy children across the globe.

#BuildtoGive

The idea is simple: build a holiday-inspired ornament either at home or at select LEGO stores and upload and share a picture of it via social media with #BuildtoGive. For every qualifying uploaded image with the necessary hashtag, the LEGO Group will donate 1 LEGO set. It’s a great way to spread the joy of playing with LEGO bricks among children who are in need.

Here’s LEGO’s full press release and other details regarding the #BuildtoGive Holiday Campaign. For more details about this noteworthy campaign, you may head over at LEGO.com/BuildToGive.

The LEGO Group donates 1 million LEGO® boxes to children in need

Through LEGO® Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.

Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.

Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”

The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/BuildToGive.

WATCH: What Can You Do With the LEGO Technic Liebherr R 9800 Excavator (42100)?

This month marks the official release of the largest LEGO Technic around which is the LEGO Technic Liebherr R 9800 Excavator (42100). For those who are excited to have their try on this mammoth-sized LEGO set, this premium LEGO set definitely comes with all the leveled-up perks of a typical LEGO Technic set, and with a rather hefty price tag. Retailing for $449.99 USD, it’s one serious investment that any fan of the LEGO theme should seriously consider.

So it begs the question: what can you actually do with an extremely sophisticated LEGO set such as the Liebherr R 9800 Excavator (42100)? Well, if you want some straightforward but silly answer to this question then I guess watching the recent YouTube video from Sariel’s LEGO Workshop will give you a list of things to do (or not do) with this set. Its a humorous take on the many things that this set can do. However, if you are wondering how LEGO can live up with its LEGO Technic tagline of “building for real”, then I have to say that this recent promotional video from the brick company is really pushing the envelope on what LEGO Technic sets can do.

To answer the question of what a LEGO Technic set such as the Liebherr can do in real-world tasks, a group of engineers, together with Sariel’s LEGO Workshop, came up with perhaps the most ingenious way of making use of this set. Watch this.

Amazing isn’t it? Using the parts from the LEGO Technic Liebherr R 9800 Excavator (42100) set, they managed to come up with mechanical arms and legs that actually controls and operates this 800+ ton of engineering wonder. The best part of it? They actually used the LEGO Technic Control+ app to remotely control the set’s Bluetooth-controlled smart hubs which in turn operated the arms and legs that maneuvered the biggest excavator in the world. That’s one heck of a real-world application using LEGO bricks.

Liebherr R 9800 Excavator

Here are some awe-inspiring details about the real-life Liebherr R 9800 Excavator to give you perspective on how complex this LEGO Technic project is.

  • 810 tonnes, approx. 3 times more than a large passenger aircraft
  • 4,000 HP (2x V16 diesel engine – 60L each – 2,000 HP each)
  • Bucket size is 42m3 = 80 tonnes of material in one bucket or 300 bathtubs
  • Max travel speed = 2,6 km/h
  • 10 meters high – 25 meters long – 9 meters wide
  • Designed to work from -50° to +50°
  • 1 trackpad weighs more than a small passenger car
  • 12 weeks are required to assemble a R 9800
  • 28 trucks are required for the shipment of one R 9800
  • The R 9800 is manufactured in the Liebherr mining equipment production site in Colmar, France

Just thinking how a LEGO set was able to interact with its larger counterpart and makes the latter operable simply blows my mind. If you’re still looking forward to having the LEGO Technic Liebherr R 9800 Excavator (42100) set, added to your collection, then you may need to be more patient since this set is currently listed for backorders at LEGO Shop@Home. Nevertheless, be sure to check with LEGO’s online shopping portal for updates on its availability.

Upcoming LEGO Hidden Side Guide to Ghost Hunting Book Reveals Tie-In TV Series

It seems that LEGO intends its new LEGO Hidden Side theme to have a tie-in TV series as well. This piece of info came from an unlikely source – a still yet to be released LEGO-themed book, the LEGO Hidden Side Guide to Ghost Hunting Book. The idea of having a dedicated TV series to help promote a newly launched LEGO theme is not entirely new to LEGO. We saw how LEGO came up with original content in the likes of Ninjago, Nexo Knights, and LEGO City just to name a few. And if you recall during SDCC 2019, LEGO animation producer Tommy Andreasen revealed a LEGO Hidden Side trailer that could easily pass as an introduction of sorts for a larger, wider TV series.

The LEGO Hidden Side Guide to Ghost Hunting Book is yet to appear at Amazon US, but here’s a quick blurb about the book as listed by Amazon UK and some of the interesting things that it reveals as well.

The LEGO Hidden Side Guide to Ghost Hunting Book

Step into the haunted town of Newbury and become an expert ghost hunter in this in-world guide based on LEGO Hidden Side toys and TV show! Plus, it includes a Hidden Side minifigure!

The LEGO Group’s newest IP, LEGO Hidden Side hits stores in fall 2019 with eight toy sets, followed by a TV series and even more toys in 2020! Kids can interact with these building sets using an augmented reality app that brings the models to life, using a smartphone or tablet camera to reveal a hidden world of interactive mysteries and challenges to solve. It’s a whole new world of play!

Welcome to the haunted town of Newbury, home of the LEGO Group’s newest original IP. In this new series of adventures, kids will join brother-and-sister duo Jack and Parker as they work to track down and reveal ghosts in order to turn their haunted town back to normal, one ghost at a time. This guide will be narrated by the main characters of the toys and TV show, and work with the LEGO app for an interactive reading experience all about finding and capturing ghosts! Plus, it comes with a LEGO minifigure!

Other than the announcement of the tie-in TV series, the book will also include an exclusive LEGO Hidden Side minifig. Though the book is slated to be launched in August next year, we can expect the series to air on an earlier date. The way I see it, a LEGO Hidden Side TV series is a great way to explore the many backstories in Newbury, and how our junior ghost hunters can bring back their ghost-riddled town back to normal.

The LEGO Hidden Side sets are now available at LEGO Shop@Home, featuring a new, AR-powered interactive play that kids will find fun and challenging. If you’re still holding back on purchasing these sets, then you might be interested to know that the LEGO Hidden Side Paranormal Intercept Bus 3000 (70423) and Newbury Haunted High School (70425) both comes with Double VIP points throughout the month of September. This is a great opportunity to stack up on those VIP points and take advantage of LEGO’s new VIP Rewards Program.

Avoid This LEGO Star Wars Skywalker Saga Fake Download

Yep, you read it right. It seems that there will always be those group of people who will not miss out an opportunity to trick people in doing their bidding. Rebelscum raises the warning flag when a fraudulent claim from a shady site claims to already have a copy of the upcoming LEGO Star Wars Skywalker Saga which is yet to be officially released on December 31, 2020. This recent posting came from GamerHQ.com, where it claims that you can download the said game from their site – for free. Now I’m quite positive that I am NOT hitting that download button for any reason at all. Read on for what this site has to say about this unholy early release. Be warned though, you might find the English tad confusing.

LEGO Star Wars Skywalker Saga

LEGO STAR WARS THE SKYWALKER SAGA PC GAME FULL VERSION DOWNLOAD

Traveler Tales and Warner Bros.. has presented, 15 years after the first Lego Star Wars appeared, what they define as another generation of games in the franchise. In E3 2019 we’ve made it clear: it is not a movie, but it is not a remastering, but a completely new game based on the 9 movies of this saga: the first trilogy, the prequels not to mention the brand new trilogy, that will finish in Christmas using Star Wars Ep. IX Rise of Skywalker.

They’ve shown Us the level corresponding to the Return of the Lego Jedi Star Wars The Skywalker Saga. But which makes it clear that we have liberty To proceed to any world to fighting against the boats, or devote Of the Empire (which is what they’ve shown to the controllers of the Millennium Falcon). Each of those planets has places. From the Demonstration of E3, they have proven Tatooine’s surface, which will feature The Jabba Palace, Mos Eisley (the spaceport of this first movie ), Mos Espa Or the pod racing circuit of Episode I.

Reading this ‘product description’ makes me think that I’m either reading from a poorly translated text, or an AI-powered droid is just tripping on me. In any case, do remember that this claim is FAKE. And for the love of the brick, do yourself a favor by not downloading anything from this site. Or else you will be taking the unnecessary risk of turning your PC into a nice, hefty piece of paperweight.  Be sure to do your research and check with legitimate sites before you believe in anything that you see or read over the internet. It will also help if you add our Brick Show blog to your feed so you can immediately be notified with the latest legit news in this side of the LEGO Star Wars galaxy. Here’s the announce trailer once again for the LEGO Star Wars Skywalker Saga video game.

 

The LEGO Group Announces LEGO Audio and Braille Building Instructions

The LEGO Group is now taking the play and build experience a step higher. With its goal of making the LEGO system of play accessible to all, TLG today announced a new initiative that will allow children and individuals with visual impairments enjoy the experience of playing with LEGO bricks. The LEGO Audio and Braille Building Instructions utilize artificial intelligence in interpreting visual building instructions in a usable verbal and tactile format. This initiative was first developed by long-time LEGO fan Matthew Shifrin who also happens to be blind. This was later picked up by LEGO where the latter took the initiative of coming up with a soft launch of LEGO Audio Instructions.

 

The LEGO Audio and Braille Building Instructions are still in its early stages, with four easy-to-build sets receiving its first resources for the blind. LEGO promises to release more building instructions for the visually impaired by 2020, and for other future LEGO sets to be released with such similar free support. Just click on the following links below to know more how this is done.

 LEGO Audio and Braille Building Instructions

If you recall, LEGO is very much intentional in making sure that all children benefit from the value of playing with LEGO bricks. Earlier this year, we saw the launch of LEGO Braille Bricks where the LEGO Group aims to develop the love for using Braille among children with visual disabilities. And having an accompanying set of LEGO audio and Braille building instructions and other resources for the blind will give children an opportunity for a new way to build, and to make playing with LEGO bricks more inclusive.

You can read the LEGO Group’s full press release right here.

New LEGO Magnets Set Spotted

Most of us are no stranger to the LEGO lifestyle. We know very well what it means to live out our love for the brick, and LEGO knows that as well. From wall hangers to minifigure-head containers, and an assortment of brick boxes, LEGO seems to be intent in making sure that the LEGO brick has conquered every nook and cranny of our everyday lives. This time around, we have a pair of LEGO Magnets to deck our fridge, designed after the most ubiquitous brick elements of all: the iconic stud, and 1×1 plate.

Tagged as set number 4010, this pair of magnetic decors comes in two-tone color schemes as listed by Room Copenhagen. They’re quite sizeable in fact, with both the round and 1×1 plate magnets measuring at 3.7×3.09×1.85 inches. Here’s a brief rundown on these new pair of decorative goodies.

Decorative and colorful magnets are shaped as round and square LEGO elements. They are ideal for display of drawings, postcards or notes. The classic design links perfectly to the creative universe of LEGO and it extends the the LEGO adventure.

LEGO Magnets

LEGO Magnets

Currently, they are not yet listed at LEGO Shop@Home and over at Amazon. However, while waiting for these new LEGO-inspired magnets to appear, you may want to check LEGO’s other offerings which include the LEGO 4×4 Brick Magnets (853900) that comes in new-for-2019 colors. If you’re fond of the classic colored bricks, then there’s the LEGO xtra 4×4 Magnets Classic (853915). And since we’re almost about to enter the holiday season, then you might want to pick-up the LEGO Iconic Holiday Magnet (853663) as well.

The Newsweek: LEGO—The World’s Favorite Toy Special Edition Available Now

After the successful release of last year’s Newsweek Special Edition: LEGO-The Toy That Changed Our Lives, Topix Media Lab is back with another Newsweek edition that covers everything that we love about the iconic brick. Now available in newsstands and online, the Newsweek: LEGO—The World’s Favorite Toy Special Edition celebrates the LEGO brick, some of its greatest builds of all time, and the colorful history of the LEGO Group. Through interviews with some of the key persons inside the LEGO Company, this special Newsweek limited edition will also show us the direction of where LEGO is planning to go through the scouting lens of its leadership.

The Newsweek: LEGO—The World’s Favorite Toy Special Edition will retail for $12.99 USD and is now available online. Check out this quick blurb courtesy of Topix Media Lab.

Newsweek: LEGO—The World’s Favorite Toy Special Edition

LEGO—The World's Favorite Toy Special Edition

Opening the box of a new LEGO set is a cultural touchstone in countries all over the world. In that moment, an adventure lies ahead before every child, every parent, as well as every grown-up finding that old inspirations can become new again. In this Official Collector’s Edition, created in concert with The LEGO Group, Newsweek explores the greatest playsets and builds in history, and reveals that perhaps the best is still yet to come.

Read exclusive interviews with members of The LEGO Group leadership team, including CEO Niels B. Christiansen and VP of Innovation William Thorogood and see where the future of the brand is headed. Plus, this issue features a special section celebrating the 20th anniversary of LEGO Star Wars, a partnership that has transformed playtime.

More Details on the IKEA BYGGLEK Line Revealed

Around this same month last year, IKEA has announced a working partnership with the LEGO Group to come up with storage solutions that are practical, while promoting creative play at the same time. Information was a bit sparse back then on how this partnership will specifically look like, and after more than a year, IKEA has shed light on what to expect from their collaboration with LEGO. To be clear, they haven’t revealed any specific product or storage line yet that is specifically made for LEGO, save for the fact that it will be dubbed as a BYGGLEK line of LEGO-inspired products. Thankfully, the press release below will somehow point us to the direction where these developments will take IKEA and LEGO. Read on for more details about this IKEA BYGGLEK line which will launch sometime next year, 2020.

BYGGLEK

IKEA and LEGO Group to Introduce BYGGLEK for More “Yes” to Play

Playing is crucial for the well-being of both adults and children. Together, LEGO Group and IKEA explore and develop solutions to stimulate play all around the home. The collaboration will result in BYGGLEK.

One year ago, IKEA and LEGO Group partnered up to be creative, exchange knowledge and experiment together with the ambition to develop new solutions to facilitate play in every corner of the home. Research from IKEA and LEGO Group has shown that there’s a demand among children for more playtime with their parents. At the same time, parents believe that playing is essential to their children’s well-being and happiness. Despite this, children and adults encounter several barriers and challenges when it comes to making play happen. Busy schedules and homework are a couple of obstacles, other restrictions like finding the space to play are more evident for adults than for children.

“There’s a conflict between how grown-ups look at organising and how children look at the creative play. Every grown-up has stepped on a LEGO brick at night time. But organising LEGO bricks the grown-up way also means ending the play sometimes. Adults sort by typology – socks going into one drawer and belts into another. Kids sort by story, clustering it into different pieces, where you can have a half-built space ship. And in that, you can find the one piece that you need. What if we could turn that perceived mess into something wonderful?”, says Rasmus Buch Løgstrup, designer at LEGO Group.

The different perspectives might lead to that children experience rules, carried out by their parents, stops them from being as creative and playful as they wish. Parents, on the other hand, feel that playing can be a bit too messy at home, making it harder to fulfil other commitments of the everyday. The overlaying ambition between the collaboration between LEGO Group and IKEA is to overcome these kinds of obstacles. The hope is to move away from “no” to “yes” to play, and at the same time show respect to duties of the everyday.

“To do this, systematic thinking becomes key. We know that children continue the story building in their minds long after they have stopped playing with their toys. So we asked ourselves, couldn’t pause and play be a way to enable quick play? We know that children are playing with screens because it’s easy to get started. So what if we could make the LEGO play continue? That would make quick play easier and then build on the play that is continuing in the child’s mind anyway”, says Andreas Fredriksson, designer at IKEA.

To enable playing throughout the home with pauses, a solution across generations is needed. Also, different rooms need different solutions that can change after different phases in life.

“Bringing people together over play and enable more play are things that are key for both us and LEGO Group based on our respective visions, missions and values. That is why we want to explore what can happen when we work together, trying to get more of the many people to say yes to play”, says Andreas Fredriksson, designer at IKEA.

The aim is to sale start the first BYGGLEK products during 2020.