150+ LEGO Brand Stores to Close Amidst COVID-19 Pandemic

These are trying times indeed, and as the world frantically struggles to put an end to this modern-day pandemic, the LEGO Group is now doing its share to combat this scourge labeled as COVID-19. After announcing the temporary closure of the famed LEGO House in Denmark (one of the countries in the EU region severely hit by this pandemic), TLG is now making the sad but necessary move of closing its approximately 150 LEGO Brand Stores worldwide, with the exception of those located in China particularly in Shanghai and Beijing.

The said LEGO Brand Stores will be closed until March 27, or until such time that local health authorities see it fit to lift any bans or restrictions due to the novel coronavirus outbreak. Though LEGO assures us that their online store is still operational, I’m still not quite sure how the deliveries will commence if strict quarantine procedures are now in place in your respective communities.

Here’s what Niels Christiansen, CEO of the LEGO Group has to say about this news.

An open letter from Niels B Christiansen, CEO, The LEGO Group

The health and safety of children and communities worldwide is our top priority.

We are working extremely hard to protect our colleagues, our customers and of course, our youngest fans.

To reduce the risk of the virus spreading further, we’ve rapidly stepped up our efforts in every country where we operate.

We’ve temporarily closed the approximately 150 LEGO® Brand Retail stores we own and operate until at least March 27 in all countries except China. Our online store on LEGO.com remains open. Our retail store colleagues will receive their scheduled wages until this time.

Every colleague whose job allows them to work from home must do so. For colleagues whose job requires them to come to work, we are taking extraordinary measures to safeguard their health. For example, we will conduct temperature checks on employees and implement mandatory hand washing and sanitizing. We’ve rearranged our workplaces to ensure that colleagues do not gather in large groups and practice social distancing. Naturally, we have canceled all travel.

We’re monitoring the situation continuously and will take whatever steps are necessary to promote well-being.

One thing I am certain of is the awesomeness of the people who work at the LEGO Group and our fans. One of our company values is caring. The way everyone is looking after each other is truly inspiring. We’re listening to you, and we take strength from the fact that play and learning can bring families together for moments of joy, even at the most uncertain times.

We will get through this together.

Stay safe, stay home and stay strong.

Niels

 

As I write this post, our national government has placed our larger community in lockdown until the middle of April. And I’m sure that as you read this, you might be going through the same unpleasant experience of having your movements curtailed and extremely limited. With plenty of time in our hands as we stay home, I’m thankful that our LEGO bricks are here to somewhat lift our spirits. So in case you missed out on that one LEGO set that you so are so eager to have because of this outbreak, then just hang on tight and remember that things can still be pretty awesome wherever you are.

Keep safe everyone and keep on building!

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The LEGO House Closes Due to COVID-19 Pandemic

It’s not really easy writing this one, especially when your mind is occupied with so many things going on around the world, specifically in connection with COVID-19. Because as it turns out, all of us are vulnerable from this menacing, silent disease and The LEGO Group (TLG) understands that very well. In its recent announcement via its LEGO House website, TLG advises those who have plans to visit the LEGO House anytime soon to defer their plans for the time being now that Denmark is virtually on lockdown because of this pandemic. Here’s the official press release:

LEGO House is closed due to COVID-19

Based on the Danish authorities’ announcement of the closure of Denmark, LEGO House is unfortunately closed up till and including Sunday 29 March 2020. We are concerned about the situation and very sad to have to disappoint all of you who were looking forward to enjoying the world’s best play date.

If you have purchased a ticket for LEGO House from now until Sunday, March 29, 2020, we will refund your ticket automatically. If your ticket is valid after March 29, 2020, we would like to move to another date, but the ticket is non-refundable for the time being.

Our team is working hard on the reimbursement process and within 2-3 business days, you’ll receive the refunds in your account.

Since we are in contact with many guests, we ask you to have patience if you experience delay in our replies.

We will continue to monitor the situation closely and will update as soon as new information is available.

Updated Thursday, March 12 at 2.30 pm

This is a welcomed move from The LEGO Group in support of the Danish government to help curb the spread of the COVID-19 virus. As of press time, Denmark is essentially on lockdown, with a total number of 514 confirmed cases of COVID-19 patients and 1,303 in quarantine. Let’s all hope and pray that this will all be over soon. Keep safe everyone!

Lepin Loses in Court – Final Decisions in Favor for The LEGO Group

After a seemingly long road of protecting its copyrights, The LEGO Group and fans of the brand have another reason to celebrate. Since news of TLG’s legal actions against Chinese counterfeit brand, Lepin, came out two years ago, the Guangzhou Intellectual Property Court in China has now laid out its final decisions in favor of LEGO. Ultimately, Lepin loses in court and consumers once again are protected from fake LEGO products.

After the November 2018 ruling against Shantou Meizhi Model Co., Ltd, the company responsible for the production and proliferation of Lepin products both locally and internationally, has filed several appeals in court. However, in its final decision, the courts have found the defendant guilty of 18 counts of copyright infringement against the LEGO brand.

Furthermore, Shantou Meizhi Model Co. is ordered to pay The LEGO Group the total amount of RMB 4.7 million, around DKK 4.5 million (approximately $700,000) for damages, make a public apology on the country’s most widely recognized toy organization websites, and to finally cease the production of such LEGO counterfeit products.

Lepin Loses in Court
Image credit: Shanghai Police via Weibo

Here’s the complete press release that details what will happen next now that Lepin loses in court. For authentic LEGO products and sets, be sure to check with LEGO Shop@Home or at your nearest LEGO brand store.

The LEGO Group wins final decisions in major intellectual property lawsuits against Lepin manufacturer in China

The LEGO Group announced today that it has received favourable final decisions from the Guangzhou Intellectual Property Court against the appeals raised by defendants of multiple intellectual property infringement cases in China. It marks a significant legal victory for the LEGO Group to combat against imitators.

The court decided to uphold all of the first-instance rulings on the 18 copyright infringement and one unfair competition cases, which were handed down in favour of the LEGO Group in November 2018. These second-instance decisions are final and have entered into legal effect immediately upon issuance.

In these cases, Shantou Meizhi Model Co., Ltd. and its affiliates are liable of manufacturing and selling the infringing Lepin products. The 18 LEGO® sets and corresponding LEGO minifigures at dispute, are ruled as artworks protected under China Copyright Law belonging to the LEGO Group. Unauthorized copies of the same constitute copyright infringement, said the court.

The LEGO NINJAGO, NEXO KNIGHTS, and LEGENDS OF CHIMA series of toy sets are recognized by the court as products of certain influence in China. The trade dress for these products (and packaging) as well as the characters of LEGO NINJAGO are protected under the Anti-Unfair Competition Law in China, the court said in the final ruling.

Meizhi Model and all other defendants are ordered to cease infringement immediately, and to pay the LEGO Group a total of RMB 4.7 million (around DKK 4.5m) as damages. They are also ordered to make a public apology on the websites of China Toy and Juvenile Products Association and Guangdong Toy Association to the LEGO Group for Lepin infringement.

Robin Smith, Vice President and General Counsel, China & Asia Pacific, The LEGO Group, said “[i]ntellectual property rights are very important to the LEGO Group, and we constantly strive to enforce and protect our LEGO trademarks, copyrights, designs and patents. We are pleased with the court’s final decision and appreciate the efforts from all stakeholders in this case. It also shows the Chinese authorities’ commitment in creating a favourable business environment for multinational companies.”

The LEGO Group will follow up with the court on the collection of damages granted and enforcement of public apologies by Meizhi Model. It will also continue to support Shanghai police and procuratorate in the ongoing criminal case against executives of Meizhi Model who were arrested during the police’s raid against Lepin factories in April 2019.

The LEGO Group is dedicated to enforcing intellectual property rights against copiers and infringers and to protect its consumers. It has obtained many positive outcomes in its intellectual property enforcement actions in China in the past several years. In October 2017, the LEGO Group won a case at Shantou Intermediate Court against Bela, a Chinese toy manufacturer, for infringing the copyrights of the LEGO Group and for unfair competition. In another case decided earlier in July 2017, the LEGO logo and the LEGO word mark were recognized by the Beijing Higher Court as “well-known” trademarks in China.

The LEGO Group Takes Over Bricklink

In a rather surprising turn of events this morning, The LEGO Group has officially announced that it will be taking over Bricklink – the world’s largest online marketplace by AFOLs for AFOLs – with the intent of “strengthening engagement” across its growing community of adult fans.

Bricklink

The announcement came in the form of an official press release issued by the company. Bricklink has been in existence for almost two decades when it began as a brainchild of LEGO fan Dan Jezek. Since then it has grown to be the world’s largest LEGO fan-based market place consisting of more than 10,000 stores across 70 countries. It was then acquired by NXMH LLC in 2013 by Korean entrepreneur Jung-Ju Kim.

According to LEGO top brass Niels B Christiansen, Bricklink’s acquisition of the LEGO Group will further deepen collaboration between the company and its growing number of brick fans. It is yet to be seen, however, on how this will be spelled out in actuality. Together with Bricklink, LEGO has also included in its acquisition Sohobricks – a clone brand that specializes in creating bricks that cater to artists and businesses.

Though I would like to give the benefit of the doubt on all of LEGO’s good intentions in taking over Bricklink, I couldn’t help but think about the repercussions that it may have on the many sellers out there on the Bricklink platform. As a fan-based and fan-driven LEGO marketplace, it has always thrived because of its decentralized nature without any corporate influence. So we’ll just have to see how LEGO will live up to its word in creating a more positive experience and engagement to all buyers and sellers in the marketplace. Hopefully, all of the details will be ironed out by the end of this year.

Here’s the complete press release as announced by LEGO, and feel free to comment down below on what you think will happen to Bricklink with the LEGO Group taking over.

The LEGO Group acquires BrickLink, the world’s largest online LEGO® fan community and marketplace to strengthen ties with adult fans

BILLUND, Denmark, November 26, 2019: The LEGO Group today announced it has acquired BrickLink Ltd (www.bricklink.com), the world’s largest online community of adult LEGO fans from NXMH to strengthen its connection with its important adult fan base.

The BrickLink platform has more than one million members and comprises an online marketplace of more than 10,000 stores from 70 countries; a digital building software where builders can design and showcase their creations; and a vibrant online community where fans share ideas and builds.

The platform was founded in 2000 by Dan Jezek as a way to connect like-minded adult LEGO fans from around the world. It was acquired in 2013 by NXMH, which is owned by Korean entrepreneur Jung-Ju “Jay” Kim. BrickLink is headquartered in Irvine, California.

The LEGO Group CEO, Niels B Christiansen said: “Our adult fans are extremely important to us. They are passionate, committed and endlessly creative. We have worked closely with the community for many years and look forward to deepening our collaboration. We plan to continue to support BrickLink’s active marketplace and evolve BrickLink’s digital studio which allows our talented fans to take their creativity to the next level.”

Jung-Ju “Jay” Kim, owner of NXMH, said: “It has been a privilege to lead the transformation of BrickLink during the past six years. I am grateful to the community for being so welcoming, supportive and constructive. I am constantly amazed by everyone’s endless creativity and their love for building. I am confident the platform will be in good hands with the LEGO Group. As a fan myself, I can’t wait to see what’s next.”

The LEGO Group’s Chief Marketing Officer, Julia Goldin, said: “BrickLink provides the LEGO Group with a unique opportunity to connect with adult fans through new channels and exciting experiences. We’ve recently collaborated with BrickLink on a range of crowd-sourced sets to celebrate the 60th anniversary of the brick. We learned a lot and are keen to explore more ways of working together to create value. We look forward to collaborating further with our adult fans, while retaining and nurturing the independent spirit of the digital platform.”

The acquisition also includes Sohobricks which makes small batches of building elements. Financial terms of the acquisition were not disclosed. Closing is expected to occur before the end of 2019.

LEGO Star Wars Creativity Sets Now Available via Amazon

For those of you who missed out on this year’s first wave of LEGO Star Wars polybags, then this might be the best time to get all three of them. Amazon currently lists three LEGO Star Wars Creativity Sets that include three of these LEGO Star Wars polybags plus some nice LEGO stationaries that are worth keeping.

These Creativity Sets include the LEGO Star Wars Naboo Starfighter (30383), Podracer (30461) and TIE Fighter (30381) polybags. Each of these sets is bundled together with a premium, 198-page notebook with a 4×4 plate, and a black gel pen accentuated with 2, 1×4 plates that can be connected on to the notebook or stylized with any minifigure or LEGO piece of your fancy.

Each of these LEGO Star Wars Creativity Sets retails for $24.99 USD and is currently available via Amazon. It’s a great holiday gift for anyone, plus the fact that it comes with these early 2019 LEGO Star Wars polybags is a plus if you’re the completionist type for these microscaled sets. If you recall, the Naboo Starfighter (30383) is a sort of shoutout to one of the earliest LEGO Star Wars sets released in the late 90s. The Podracer (30461) is one of the 20th-anniversary LEGO Star Wars sets that were released to commemorate the release of the early LEGO Star Wars sets. The TIE Fighter (30381) on the other hand, was released in connection with 2018’s May the 4th celebrations.

If you wish to grab these polybags while wanting to have these authentic LEGO stationaries, then be sure to check the details through these Amazon affiliate links.

LEGO Star Wars Naboo Starfighter Creativity Set

LEGO Star Wars Creativity Sets

  • Official LEGO Licensed Products
  • Premium Notebook with 4×6 LEGO Plate, rounded spine and corners, 192 pages, eye-ease colored paper, page marker & Elastic closure.
  • Black Gel Pen with 2-1×4 LEGO plates, medium point
  • Includes LEGO Star Wars Naboo Starfighter (30383) recruitment set which contains 48 LEGO bricks. Build your own LEGO Naboo Starfighter!
  • Great gift for LEGO Star Wars Fans!

 

LEGO Star Wars Pod Racer Creativity Set

LEGO Star Wars Creativity Sets

  • Official LEGO Licensed Products
  • Premium Notebook with 4×6 LEGO Plate, rounded spine and corners, 192 pages, eye-ease colored paper, page marker & Elastic closure.
  • Black Gel Pen with 2-1×4 LEGO plates, medium point
  • Includes LEGO Star Wars Pod Racer (30461) recruitment set which contains 58 LEGO bricks. Build your own LEGO Pod Racer!
  • Great gift for LEGO Star Wars Fans!

 

LEGO Star Wars TIE Fighter Creativity Set

LEGO Star Wars Creativity Sets

  • Official LEGO Licensed Products
  • Premium Notebook with 4×4 LEGO Plate, rounded spine and corners, 192 pages, eye-ease colored paper, page marker & Elastic closure.
  • Black Gel Pen with 2-1×4 LEGO plates, medium point
  • Includes LEGO Star Wars Imperial TIE Fighter (30381) recruitment set which contains 42 LEGO bricks. Build your own LEGO Imperial TIE Fighter!
  • Great gift for LEGO Star Wars Fans!

LEGO Relaunches Its #BuildtoGive Holiday Campaign

The LEGO Group relaunches its charitable campaign from last year in line with the holiday season. #BuildtoGive is LEGO’s way of giving back and sharing to the world the gift of playing with LEGO bricks. If you recall, LEGO began this philanthropic endeavor last year with the goal of sharing 1 million LEGO sets to needy children across the globe.

#BuildtoGive

The idea is simple: build a holiday-inspired ornament either at home or at select LEGO stores and upload and share a picture of it via social media with #BuildtoGive. For every qualifying uploaded image with the necessary hashtag, the LEGO Group will donate 1 LEGO set. It’s a great way to spread the joy of playing with LEGO bricks among children who are in need.

Here’s LEGO’s full press release and other details regarding the #BuildtoGive Holiday Campaign. For more details about this noteworthy campaign, you may head over at LEGO.com/BuildToGive.

The LEGO Group donates 1 million LEGO® boxes to children in need

Through LEGO® Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.

Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.

Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”

The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/BuildToGive.

WATCH: What Can You Do With the LEGO Technic Liebherr R 9800 Excavator (42100)?

This month marks the official release of the largest LEGO Technic around which is the LEGO Technic Liebherr R 9800 Excavator (42100). For those who are excited to have their try on this mammoth-sized LEGO set, this premium LEGO set definitely comes with all the leveled-up perks of a typical LEGO Technic set, and with a rather hefty price tag. Retailing for $449.99 USD, it’s one serious investment that any fan of the LEGO theme should seriously consider.

So it begs the question: what can you actually do with an extremely sophisticated LEGO set such as the Liebherr R 9800 Excavator (42100)? Well, if you want some straightforward but silly answer to this question then I guess watching the recent YouTube video from Sariel’s LEGO Workshop will give you a list of things to do (or not do) with this set. Its a humorous take on the many things that this set can do. However, if you are wondering how LEGO can live up with its LEGO Technic tagline of “building for real”, then I have to say that this recent promotional video from the brick company is really pushing the envelope on what LEGO Technic sets can do.

To answer the question of what a LEGO Technic set such as the Liebherr can do in real-world tasks, a group of engineers, together with Sariel’s LEGO Workshop, came up with perhaps the most ingenious way of making use of this set. Watch this.

Amazing isn’t it? Using the parts from the LEGO Technic Liebherr R 9800 Excavator (42100) set, they managed to come up with mechanical arms and legs that actually controls and operates this 800+ ton of engineering wonder. The best part of it? They actually used the LEGO Technic Control+ app to remotely control the set’s Bluetooth-controlled smart hubs which in turn operated the arms and legs that maneuvered the biggest excavator in the world. That’s one heck of a real-world application using LEGO bricks.

Liebherr R 9800 Excavator

Here are some awe-inspiring details about the real-life Liebherr R 9800 Excavator to give you perspective on how complex this LEGO Technic project is.

  • 810 tonnes, approx. 3 times more than a large passenger aircraft
  • 4,000 HP (2x V16 diesel engine – 60L each – 2,000 HP each)
  • Bucket size is 42m3 = 80 tonnes of material in one bucket or 300 bathtubs
  • Max travel speed = 2,6 km/h
  • 10 meters high – 25 meters long – 9 meters wide
  • Designed to work from -50° to +50°
  • 1 trackpad weighs more than a small passenger car
  • 12 weeks are required to assemble a R 9800
  • 28 trucks are required for the shipment of one R 9800
  • The R 9800 is manufactured in the Liebherr mining equipment production site in Colmar, France

Just thinking how a LEGO set was able to interact with its larger counterpart and makes the latter operable simply blows my mind. If you’re still looking forward to having the LEGO Technic Liebherr R 9800 Excavator (42100) set, added to your collection, then you may need to be more patient since this set is currently listed for backorders at LEGO Shop@Home. Nevertheless, be sure to check with LEGO’s online shopping portal for updates on its availability.

Upcoming LEGO Hidden Side Guide to Ghost Hunting Book Reveals Tie-In TV Series

It seems that LEGO intends its new LEGO Hidden Side theme to have a tie-in TV series as well. This piece of info came from an unlikely source – a still yet to be released LEGO-themed book, the LEGO Hidden Side Guide to Ghost Hunting Book. The idea of having a dedicated TV series to help promote a newly launched LEGO theme is not entirely new to LEGO. We saw how LEGO came up with original content in the likes of Ninjago, Nexo Knights, and LEGO City just to name a few. And if you recall during SDCC 2019, LEGO animation producer Tommy Andreasen revealed a LEGO Hidden Side trailer that could easily pass as an introduction of sorts for a larger, wider TV series.

The LEGO Hidden Side Guide to Ghost Hunting Book is yet to appear at Amazon US, but here’s a quick blurb about the book as listed by Amazon UK and some of the interesting things that it reveals as well.

The LEGO Hidden Side Guide to Ghost Hunting Book

Step into the haunted town of Newbury and become an expert ghost hunter in this in-world guide based on LEGO Hidden Side toys and TV show! Plus, it includes a Hidden Side minifigure!

The LEGO Group’s newest IP, LEGO Hidden Side hits stores in fall 2019 with eight toy sets, followed by a TV series and even more toys in 2020! Kids can interact with these building sets using an augmented reality app that brings the models to life, using a smartphone or tablet camera to reveal a hidden world of interactive mysteries and challenges to solve. It’s a whole new world of play!

Welcome to the haunted town of Newbury, home of the LEGO Group’s newest original IP. In this new series of adventures, kids will join brother-and-sister duo Jack and Parker as they work to track down and reveal ghosts in order to turn their haunted town back to normal, one ghost at a time. This guide will be narrated by the main characters of the toys and TV show, and work with the LEGO app for an interactive reading experience all about finding and capturing ghosts! Plus, it comes with a LEGO minifigure!

Other than the announcement of the tie-in TV series, the book will also include an exclusive LEGO Hidden Side minifig. Though the book is slated to be launched in August next year, we can expect the series to air on an earlier date. The way I see it, a LEGO Hidden Side TV series is a great way to explore the many backstories in Newbury, and how our junior ghost hunters can bring back their ghost-riddled town back to normal.

The LEGO Hidden Side sets are now available at LEGO Shop@Home, featuring a new, AR-powered interactive play that kids will find fun and challenging. If you’re still holding back on purchasing these sets, then you might be interested to know that the LEGO Hidden Side Paranormal Intercept Bus 3000 (70423) and Newbury Haunted High School (70425) both comes with Double VIP points throughout the month of September. This is a great opportunity to stack up on those VIP points and take advantage of LEGO’s new VIP Rewards Program.

Avoid This LEGO Star Wars Skywalker Saga Fake Download

Yep, you read it right. It seems that there will always be those group of people who will not miss out an opportunity to trick people in doing their bidding. Rebelscum raises the warning flag when a fraudulent claim from a shady site claims to already have a copy of the upcoming LEGO Star Wars Skywalker Saga which is yet to be officially released on December 31, 2020. This recent posting came from GamerHQ.com, where it claims that you can download the said game from their site – for free. Now I’m quite positive that I am NOT hitting that download button for any reason at all. Read on for what this site has to say about this unholy early release. Be warned though, you might find the English tad confusing.

LEGO Star Wars Skywalker Saga

LEGO STAR WARS THE SKYWALKER SAGA PC GAME FULL VERSION DOWNLOAD

Traveler Tales and Warner Bros.. has presented, 15 years after the first Lego Star Wars appeared, what they define as another generation of games in the franchise. In E3 2019 we’ve made it clear: it is not a movie, but it is not a remastering, but a completely new game based on the 9 movies of this saga: the first trilogy, the prequels not to mention the brand new trilogy, that will finish in Christmas using Star Wars Ep. IX Rise of Skywalker.

They’ve shown Us the level corresponding to the Return of the Lego Jedi Star Wars The Skywalker Saga. But which makes it clear that we have liberty To proceed to any world to fighting against the boats, or devote Of the Empire (which is what they’ve shown to the controllers of the Millennium Falcon). Each of those planets has places. From the Demonstration of E3, they have proven Tatooine’s surface, which will feature The Jabba Palace, Mos Eisley (the spaceport of this first movie ), Mos Espa Or the pod racing circuit of Episode I.

Reading this ‘product description’ makes me think that I’m either reading from a poorly translated text, or an AI-powered droid is just tripping on me. In any case, do remember that this claim is FAKE. And for the love of the brick, do yourself a favor by not downloading anything from this site. Or else you will be taking the unnecessary risk of turning your PC into a nice, hefty piece of paperweight.  Be sure to do your research and check with legitimate sites before you believe in anything that you see or read over the internet. It will also help if you add our Brick Show blog to your feed so you can immediately be notified with the latest legit news in this side of the LEGO Star Wars galaxy. Here’s the announce trailer once again for the LEGO Star Wars Skywalker Saga video game.

 

The LEGO Group Announces LEGO Audio and Braille Building Instructions

The LEGO Group is now taking the play and build experience a step higher. With its goal of making the LEGO system of play accessible to all, TLG today announced a new initiative that will allow children and individuals with visual impairments enjoy the experience of playing with LEGO bricks. The LEGO Audio and Braille Building Instructions utilize artificial intelligence in interpreting visual building instructions in a usable verbal and tactile format. This initiative was first developed by long-time LEGO fan Matthew Shifrin who also happens to be blind. This was later picked up by LEGO where the latter took the initiative of coming up with a soft launch of LEGO Audio Instructions.

 

The LEGO Audio and Braille Building Instructions are still in its early stages, with four easy-to-build sets receiving its first resources for the blind. LEGO promises to release more building instructions for the visually impaired by 2020, and for other future LEGO sets to be released with such similar free support. Just click on the following links below to know more how this is done.

 LEGO Audio and Braille Building Instructions

If you recall, LEGO is very much intentional in making sure that all children benefit from the value of playing with LEGO bricks. Earlier this year, we saw the launch of LEGO Braille Bricks where the LEGO Group aims to develop the love for using Braille among children with visual disabilities. And having an accompanying set of LEGO audio and Braille building instructions and other resources for the blind will give children an opportunity for a new way to build, and to make playing with LEGO bricks more inclusive.

You can read the LEGO Group’s full press release right here.