Towards the end of January, the LEGO Group announced one of the first big promotional shots of this year, highlighting the company’s 60th Anniversary celebrations of the patented LEGO brick. In partnership with Wal-Mart, LEGO has made exclusively available with the retail giant a line of retro-styled basic LEGO brick sets and one big, classic box collection.
If you’re still expecting to get the commemorative 60 Years of the LEGO Brick (40290) set as a free gift with purchase, then you’ll be a bit disappointed to know that the highly in-demand promotional set is no longer available at shop.LEGO.com. In just less than a week, it seems that LEGO has ran out of stock of this commemorative set, even weeks before the end of its planned promotional period from January 28 to February 14. It is now replaced with the very rudimentary LEGO City Dragster (30358).
LEGO and Star Wars together have done so many wonderful things together in several decades of licensing partnership. Look no further than the epic UCS Millennium Falcon (75192) that’s been a sought-after prize for collectors. The fact that it comes with a black LEGO VIP membership card is a bonus.
Hey, it’s the second day of February. You know what that means? LEGO fans and followers of The Brick Show would. It’s that time of the month when LEGO would’ve put up the schedule for their important promotions and events in their LEGO Store calendar, for the month following this.
Our coverage of the many events relating to the 60th anniversary of the LEGO brick continues, this time, with more news of the partnership between LEGO and Walmart. We covered in a previous article some awesome retro LEGO sets now made available in Walmart stores, and now more details have surfaced.