Wal-Mart Announces LEGO Brick Set Deals for Black Friday 2017.

We only have ten days to go before Thanksgiving, and Black Friday, of course, comes in the next day, where retail businesses get crowded by frenzied waves of holiday shoppers.  As expected, the biggest names in retail have started their promotions and pitches already.

As of to date, Wal-Mart has brought out its Black Friday 2017 ads, and as expected, they have a special treat or two lined up for solid fans of LEGO, either in the Classic line or the younger-geared Duplo series. Check these out:

For the regular LEGO range, Wal-Mart offers the LEGO Classic Creative Box (10704), a set of 900 bricks and assorted pieces with which young builders can create basically anything that they fancy: from space ships to boats, and race cars to flying monsters. The many possibilities with a LEGO brick is practically endless.

This is a perfect gift for a budding LEGO fan of at least age 4, especially if you’d like him to start really big with a pile of pieces to work with.

Next on the Wal-Mart Promos is the LEGO Duplo Creative Box (10854), the even younger version of set 10704, perfect for constructive tykes between ages 2 to 5.

It’s got 120 pieces, not much in comparison to its larger sibling. The variety of shapes and colors will definitely help young builders enjoy every second of their building experience. Set 10854 even comes with some minifigures of a boy and his cat for added fun with any resulting creations.

Both of these sets are normally priced at $39.99, but on Black Friday, Wal-Mart is offering them at a flat $20 each, whether they are in-store or purchased online. The offer’s good while supplies last, and there might be a chance it won’t. So happy building!


Email Notifications Confirm Shipping of LEGO Star Wars VIP Cards to Lucky Buyers of UCS Millennium Falcon (75192).

The frenzy for the LEGO Star Wars UCS Millennium Falcon (75192) continues to build even as stocks continue to sell out thanks to the flood of pre-orders. For a LEGO set as huge as this, it should only be expected to come bundled with exclusives and freebies.

As part of the parcel, buyers of the UCS Millennium Falcon will also get a limited-edition LEGO Star Wars VIP Card offering a stream of related LEGO Star Wars benefits and perks for a one-year membership period. The one that goes with the 75192 is considered to be extremely special on account of its Darth Vader-esque black color scheme.

Unless you bought the UCS Millennium Falcon right off from the LEGO Store in Leicester Square, London when it first debuted on September 13, then the only chance to have this exclusive VIP card is by mail. As of now, the card is not included in the box but will be mailed to buyers of the UCS Millennium Falcon, fully personalized and (if applicable) linked to already existing LEGO VIP accounts for old members.

While the LEGO website info notes that delivery of the card by mail might take six weeks, some proud new owners of the 75192 have reported receiving an email advisory, informing them that their VIP cards will actually be arriving at the end of November, if they got their Falcons by this month at the latest. One of them actually sent a screenshot of his notification.

These customers may well be the lucky ones. It’s been very hard going to keep the UCS 75192 kit stocked anywhere on both sides of the Atlantic, and the LEGO Star Wars VIP Card is said to be available only to in-store and online buyers of the massive Millennium Falcon model before the end of this year.


Odds are becoming slimmer though, for those who desire to bring home this set. While the details of the perks that a LEGO Star Wars VIP cardholder will get are still yet to be announced, the mere possession of this jet black VIP is seen as the important thing, for bragging rights. All that’s left now is to wish those who haven’t gotten the 75192 yet the best of luck.

Exclusive Target LEGO Star Wars Micro Millennium Falcon Polybag Now Available – Sold Out in Some Areas.

Since the launch of this year’s Target Toy Book a few weeks ago, some leery eyed collectors were closely eyeing on a relatively, unappealing piece of promotion, or so as we thought. For a minimum purchase of any LEGO Star Wars products worth $30 and above at any Target stores starting today and throughout the whole week, entitles you to a free LEGO Star Wars Micro Millennium Falcon Polybag. Alternately, you may also opt to purchase this polybag separately for $4.99.

The polybag promo comes with 20 LEGO grey pieces including a clear bar piece and a printed minifigure stand. If not for the printed plate and bar, I guess this one will be sitting on store shelves for a long, long, time. However, what happened next is quite the contrary. We’ve received reports that the said Micro MF polybags are now sold-out in some Target stores.

Image courtesy of Stephen.

Apparently, the polybag was a hit for more unconventional reasons. LEGO Star Wars minifig collectors may have struck gold with these minifigure baseplates – a good way to flaunt their prized collection. However for a price point of $5 per polybag for a single LEGO piece, I think it is too much of a haul for me.

Well, I guess even LEGO collectors have different tastes and preferences. I just hope that this poly will not suffer the same fate as that of its way larger sibling, the UCS Millennium Falcon (75192). Be sure to check out with your local Target store first if they still have the LEGO Star Wars Micro Millennium Falcon polybag (DPCI# 204-00-0266) lying around in the LEGO section. Thanks to FBTB for sharing these images.

UK Bookseller The Book People is Having a LEGO Book Flash Sale

As any fan of LEGO knows, the global brand has already grown far beyond toys for decades now. They are just as much a formidable multimedia presence as anything else, with TV shows (animated series on Cartoon Network for instance) and also feature films with Warner Bros.

They also have published a number of books, both novels and illustrated guides and encyclopedias exploring their various set and minifigure themes. These latter books are often huge and hardbound, which usually means a higher price than paperbacks. But over in the UK, discount bookseller Book People has an offer for LEGO bookworms.

Starting from Wednesday, November 8, until Thursday, November 9, Book People is having a flash sale on their selection of handpicked LEGO books from various publishers. During these two days they will be selling at knockdown affordable bargain prices that would make discount hunting bibliophiles drool.

This is no exaggeration. The Ultimate LEGO Star Wars hardback (Dorling Kindersley Ltd.) is 320 pages of minifigure characters and creatures, vehicles, equipment and locations as rendered by LEGO. Even the sweet UCS Millennium Falcon set (75192) is depicted there. Usually priced at £69.90 in the UK, Book People is offering it for £13.00. Awesome!


The bargains don’t end there. UK LEGO fans can also avail of the following official books:

  • The LEGO Visual History, RRP £25.00, now £9.00
  • Ultimate LEGO Star Wars, RRP £30.00, now £8.00
  • LEGO DC Comics Super Heroes: Build Your Own Adventure, RRP £17.99, now £8.00
  • LEGO Nexo Knights: Build Your Own Adventure, RRP £17.99, now £8.00
  • LEGO Everything You Ever Need to Know, RRP £17.99, now £5.00

They would make excellent companion gifts with the latest LEGO sets and minifigure collections coming out on British markets for the Holidays. If you’re in the UK, better order your choice books now.

Registration Now Open for Tour Dates of LEGO Inside Tour 2018.

When a company has such a rich and vibrant history behind it, they can certainly put that to good use by inviting their loyal fans and followers to tour that history with them.

That’s pretty much the main deal with The LEGO Company and their LEGO Inside Tour, a wondrous excursion that the company describes as a once-in-a-lifetime experience. They’ve got several tour schedules set up for next year, and registration is open.

Yes, there’s already a  LEGO Live event happening in New York in February next year, but for longtime and dedicated LEGO fans with some money saved up, the LEGO Inside Tour 2018 could stand to be another pinnacle of their total lifetime experience with LEGO and their products.


Throughout the following year, The LEGO Group will be guiding five groups of about 80 or so attendees at a time through some of the most memorable locations in the company’s long history as one of the world’s major toy brands.

It all takes place in LEGO’s home, the town of Billund in Denmark, and will include tours of the house of LEGO founder Ole Kirk Kristiansen, exhibits of original 1930s LEGO sets and models, and an excursion through a modern factory with chances to meet personally meet LEGO personnel and set designers. Each tour session lasts 3 days, so groups will be staying at Billund’s Hotel LEGOLAND in between company visits.

At the end of the tour, participants will receive an exclusively numbered set produced specifically as a gift for the LEGO Inside Tour, and in close collaboration with Kjeld Kirk Kristiansen. This year, tour participants received the LEGO House Tree of Creativity (4000024), a shout-out to the grandiosity of the actual  15-meter, brick-built Tree of Creativity nestled right in the middle of LEGO Square.

2017’s LEGO Inside Tour Exclusive Gift Set – The Tree Of Creativity (4000024)

Here are the five LEGO Inside Tour schedules throughout next year, for your reference:

  • May 23-25
  • May 30-June 1
  • June 13-15
  • September 12-14
  • September 19-21

Note however, that the registration period to join one of these tour groups is really short. It starts November 6 2017 at 10 am until Friday November 10 2017 at 10 am. All dates and times are at Continental Europe Time.

Do note that participants will need to arrange their own travel to Billund, as the LEGO Inside Tour only kicks off from the starting point at Hotel LEGOLAND, not far from the town’s international airport. Visit LEGO.com for more information, and then sign up for registration here.

LEGO Live Coming to New York City on February 2018!

This is somewhat of a revival from LEGO, but with a different twist. Reminiscent of the LEGO Truck Show marketing tour of the late 90s, LEGO will offer once again a unique, family-oriented event that will literally feature millions of LEGO bricks, tons of hands-on building events, life-size builds, workshops from renowned LEGO Master Builders and much more. The LEGO Live inaugural event will run from February 16-18, where the show promises a fully immersive, one-of-a-kind experience that will appeal to LEGO fans of all ages. Some of the highlights of the LEGO Live event include a range of interactive play zones, a Master Lab Help Desk, a huge selection of LEGO sets for sale, and a selection of ‘show only’ souvenirs.

If you wish to book as early as now, tickets are already available for purchase online.  Check out the full press release below. Will give you updates as soon as more information comes in.


 Inaugural show will feature 65,000 square feet of immersive experiences, hands-on building activities, live performances and demonstrations for families and visitors of all ages at Pier 36 in Manhattan.

NEW YORK (November 6, 2017) – LEGO® LIVE will debut a unique blend of imagination, creativity and play for the first time in the United States with a major family event February 16-18, 2018 in New York City. This new official LEGO event will transform Pier 36 in Manhattan into a brick-built family adventure filled with playful activities, performances and more for both kids and kids at heart. Tickets are now on sale at legolive.frontgatetickets.com.

A must-attend event for any LEGO fan, LEGO LIVE NYC will include a range of interactive themed play zones, each offering a distinct experience – from classic building challenges to using coding and robotic technology to program a multifunctional model. Fans will also be able to meet LEGO Master Builders at the Master Lab Help Desk, where builders can get one-on-one advice and show off their creations. Show guests can explore the latest LEGO building sets, compete in exciting building challenges, and take photos with LEGO models based on beloved characters from iconic films and LEGO properties such as Star Wars™ and NINJAGO®. Among the many experiences, families will find:

LEGO® Life: Maximize your show experience via the LEGO Life app, a safe, social network for kids who love to build. The app will offer details on show activities and insider tips, and the LEGO Life team will host exclusive opportunities to build, capture and share unique LEGO creations made at the show with the broader community of LEGO fans in the app.

Meet the Masters on the Main Stage: Meet a LEGO Master Builder and learn building tips and tricks in live demonstrations, competitions and Q&A sessions.

LEGO Architecture: Build together to create the iconic skyscrapers that make up the Manhattan skyline in this community building area.

LEGO Minecraft™: Journey with Steve to build your way through the iconic and ever-popular Minecraft universe with the thousands of specialty LEGO pieces found in this creative building zone.

Coding Corner: Build, code and play with the new LEGO BOOST and heritage LEGO MINDSTORMS® toolkits to test your skill in creating your own LEGO robot.

LEGO Shop: Browse a huge selection of LEGO sets for builders of all ages, or select from an assortment of “show only” souvenirs.

“New York City is home to many of the world’s most dedicated, creative and passionate LEGO fans, so we are thrilled to debut this one-of-a-kind experience with families in the tri-state area,” said Michael McNally, senior director, brand relations at LEGO Systems, Inc. “We can’t wait to see how that inherent creativity comes to life as we engage New Yorkers and visitors alike in memorable hands-on, minds-on LEGO play experiences for the entire family.”

Tickets are now available and can be purchased at legolive.frontgatetickets.com. $30 General Admission, $45 VIG (Very Important Guest) and $75 VIK (Very Important Kid) ticketing options are available.

Be sure to follow @LEGO on Facebook and Instagram and @Lego_Group on Twitter to stay up-to-date with the latest information on LEGO LIVE. Follow along and join the conversation using #LEGOLIVENYC.

For more information on LEGO LIVE, and to plan your visit, please visit liveevent.lego.com.

LEGO LIVE NYC is organized by Parallel Live in partnership with LEGO Systems, Inc.

Amazon Takes 20% Off Their Price for the 2017 LEGO Star Wars Advent Calendar (75184).

The holiday season is almost here; the frenzy to get some seasonal shopping done is starting to build up into a fever pitch. Brands like LEGO make it a point to release their seasonal products quite early, like their various Advent Calendar sets that were put on their online shop, and Amazon, as early as September.

They have calendar sets themed after their City line (60155) and their girls-geared Friends line (41326), but for franchise fan-boys there can be no better acquisition than the LEGO Star Wars Advent Calendar (75184), and Amazon has deemed it right to slash its price.

For those who feel that the $39.99 retail price of the LEGO Star Wars Advent Calendar 75184 could do with a sale discount, Amazon is getting its Santa Claus hat on for them. They are slashing a good 20% off that number and offering the advent calendar to buyers for only $31.99, Prime shipping included.

Fans of Star Wars and LEGO ought to take up this offer now, if buying from Amazon, as this is likely the lowest the 75814 set will get this year. The advent calendar set from 2016 never went below $31.95 in discount price on Amazon.

The LEGO Star Wars Advent Calendar contains 24 sweet mini-gifts of vehicles and minifigures of characters from the famous galaxy far, far away. The featured mini-spaceships include the Millennium Falcon (naturally), the Ghost from Star Wars: Rebels, Kylo Ren’s shuttle from The Force Awakens, a Y-Wing fighter and a TIE Striker among many.

Minifigures range from brave Rebels, to Stormtroopers from both the Galactic Empire and the First Order, with five blaster weapons among them. The unbelievably cute BB-8 droid is also part of the set, which includes a foldout play-mat featuring scenes from Episode VII. This Amazon bargain is calling to you, so follow General Leia Organa’s advice and “let it in.”

UK LEGO Online Shoppers Can Avail £5 Discount When Paying With PayPal.

As a truly global brand, LEGO has got plenty of special deals for their regular and loyal customers wherever they may be in the world. This is most excellently facilitated by the various options available on the online LEGO Shop, depending on region.

For instance, LEGO UK is offering a two-for one special offer for customers in the form of a free set and a generous discount for one particular payment option during checkout. It looks to be shaping up to be a great time of the year for British online shoppers who depend on the net payment platform PayPal.

So there it is. British costumers to the UK LEGO Shop website are guaranteed a £5 discount whenever they choose PayPal as their online payment method for their order. It’s a remarkable partnership between LEGO and PayPal Holdings, currently one of the largest and most trusted internet payment companies around, and a Fortune 500 member since June of last year.

That five-pound discount can be a helpful money-saver for the oncoming Holiday Shopping rush, and will definitely encourage shoppers to look towards the online LEGO Shop for gift ideas. Remember though, the discount is effective until December 13 only.

This works quite nicely with the other seasonal Holiday treat that LEGO UK has for consumers. They are also giving away a free 2017 24-in-1 LEGO Christmas Build (42053) for a minimum purchase of £60 in products. This of course stacks with the aforementioned PayPal discount of £5 whenever their payment method is selected at checkout. It also works with LEGO VIP points for even more fantastic savings.

The LEGO Seasonal Christmas Build-Up (42053) is not the only holiday-themed set out now. Buyers can also check out Christmas Train Ride (40262) and Christmas Town Square (40263) for even more Holiday playtime cheer.

LEGO Opens Duplo Brick Names Personalized Set Ordering Service for US Customers.

The LEGO Group has always prided itself on being one of the most enjoyable and educational toy manufacturers around. Being educational, they also go to extra mile by covering as many play ages for children as possible, with proof being their Duplo product line.

LEGO Duplo bricks have been a particularly popular toy series for little tykes easing out of infancy until they start preschool. While Duplo has its own number of sub-themes including licensed properties like British franchises “Thomas the Tank Engine” or “Bob the Builder,” LEGO is looking to expand their line with a custom product ordering service.

This is the advent of LEGO Duplo Brick Names, an online service wherein customers, in particular parents with very young children aged 1½ to 5 years old, can order a custom set of bricks in two different colors that, when assembled, will spell out their child’s name.

Upon visiting the Brick Names website, customers can enter a name to be converted into a personalized Duplo set, followed by a choice of whichever two colors they want the bricks to be. The service is a collaborative effort by LEGO, Duplo and BuzzFeed Product Labs, and has the makings of a hit.

A sample Brick Names Duplo set would be several blocks in two colors that can be put together. Let’s say the child’s name is “Logan.” The bricks with one color can combine to form the letters L, O, G, A and N while bricks of second color can fill out the holes and spaces of the letters (the hole in O and A, and to emphasize the open areas in L, G and N. They certainly would look great on a shelf in a toddler’s nursery for instance.

For now, the LEGO Duplo Brick Names service is only available in the US, but customers availing of it on the official website can have their personalized set delivered to their doorstep in a few days.

MCU’s Thor: Ragnarok Poster – in LEGO!

The god of thunder and his “Revengers” have finally arrived in cinemas! MCU’s Thor: Ragnarok is now showing in theaters, and to celebrate the film’s tie-up with LEGO, the latter released via social media a legolized version of the film’s most recent poster. It’s a complete remake of the Hulk, Hela, Thor, Loki and Valkyrie in their minifigure forms. I placed these posters here, side by side, so you can appreciate all of its quirky, LEGO humor.







LEGO has gone all out in its promotions of Thor: Ragnarok, beginning with two particular LEGO sets dedicated to the film – The Ultimate Battle for Asgard (76084) and Thor VS Hulk: Arena Clash (76088). TT Games and Warner Bros. Interactive also came up with a pretty neat video game trailer of LEGO Marvel Super Heroes 2 that renders some of the most notable scenes in the film in LEGO bricks and minifigs. As it seems, MCU and LEGO fans will get to relive scenes from Thor: Ragnarok once the game rolls-out on November 14. In case you missed it, here’s the trailer once more.

Have you seen Thor: Ragnarok already? What do you think about this latest MCU film? Let us know in the comments below.