A Closer Look at 2017’s LEGO Inside Tour Commemorative Set – The LEGO House Tree of Creativity (4000024).

This year’s LEGO Inside Tour has already been concluded, and though it has been weeks since the last batch of tour participants left the LEGO Group’s headquarters in Billund, their experience during the tour and the things that LEGO has unveiled in the process, is of great significance even for us LEGO fans residing in this corner of the globe.

Since its beginnings in 2005, the LEGO Inside Tour offers a glimpse into the inner workings of the LEGO Group. From their staff and designers’ day-to-day activities, to the daily operations of their production plant where the iconic bricks are made, tour participants get to see a glimpse of how LEGO is devoted and passionate in creating the coolest toy ever created. At the end of the two-day tour, LEGO caps off the experience with a very unique gift that each participant gets to bring home that perfectly sums up the LIT experience.

Each LEGO Inside Tour commemorative gift is unique in itself, with a new one released every year thoughtfully designed under close collaboration with Kjeld Kirk Kristiansen, TLG’s current owner and grandson of LEGO founder Ole Kirk Kristiansen.  Needless to say, this commemorative gift represents everything that is close to the heart of LEGO as a respected company, and symbolizes TLG’s significant milestones throughout the years.

If you recall, last 2016’s LEGO Inside Tour saw the reveal of the LEGO Truck Show (4000022) as its gift to participants of the tour. The set looks back at LEGO’s marketing efforts back in the late nineties where they opted to go mobile in promoting the LEGO brand among children and adults. More like LEGO’s version of a travelling road show, the LEGO Truck Show has proved to be popular during its heyday, with children excitingly waiting for the famed yellow Volvo truck to appear in their neighborhood. It represented a significant milestone in the life of TLG where the company can get to bring the creative fun of the LEGO brand to kids across the globe.

Each LEGO Inside Tour set, like 2016’s LEGO Truck Show, represents a very important landmark for LEGO. This year, LEGO has invested a great deal in envisioning another very important event in the life of the company. Under the helm of LEGO’s current CEO Bali Padda, the LEGO House – whose construction began in 2014 – is expected to open to the public on September 28, 2017.

Things are gradually taking shape within the LEGO House, with three large-scale, brick-built dinosaur models stealing the scene. However, awesome as these builds are, they are eventually humbled in comparison to the colossal, Tree of Creativity which stands in the middle of LEGO Square. The Tree of Creativity stands at over 15 meters tall and is made mainly of standard brown, black, and green bricks totalling to more than 6.3 million pieces. It represents everything that is important to LEGO, its history, vision and aspirations. Check out the video below courtesy of Beyond the Brick that shows the fine details of the Tree of Creativity and the rest of the cool things inside the LEGO House.

In the midst of LEGO House stands one of the world’s most iconic LEGO models, at over 15m tall and packed full of details and surprises even the most avid LEGO enthusiast cannot fail to be impressed by the Tree of Creativity.

Originally the team had a few more ideas for alternative models, but in the end it was the tree that won because the idea was so strong. The base and roots of the tree represent the LEGO Group foundation in wooden toys and at the very top LEGO minifigure workers are building new branches using a giant crane. Just like LEGO House itself.

The unique LEGO model is built by hand from 6.316.611 standard LEGO bricks and took 24.350 hours to assemble.

2017 is a big year for LEGO, especially when the doors of the LEGO House open to public for the very first time come September 28. It is no wonder then that this year’s LEGO Inside Tour pays a fitting tribute to this magnificent tree, dedicating this year’s LIT commemorative set to this fitting metaphor. The LEGO House Tree of Creativity (4000024) set stands as a reminder of the strong and humble roots of LEGO, and the ever expanding horizon that its leaves and branches reach.

Since only a few blessed souls get to attend the LEGO Inside Tour on a yearly basis, we are thankful to the Brickfinder for sharing the following images for all of us to see and appreciate. These images give us a closer look at the miniature model of the Tree of Creativity of the LEGO House, plus some background information about the set.

Stuart Harris, Senior Experience Designer and overall responsible for the large-scale models that will go into the LEGO House, shares his thoughts about the LEGO Tree of Creativity.

The Tree of Creativity is beautiful in itself, but it is also a metaphor for the LEGO Group. It’s stood the test of time and has grown over many years, which represents the continual growth of the company. The base and roots of the tree represent our foundation in wooden toys and at the very top you’ll see the tree is ‘unfinished’. Minifigure workers can be seen building new branches using the giant crane sitting at the very top, representing the on-going renewal and development of the LEGO Group.

Credit goes to Mr. Robin Yeo and Brickfinder for sharing these images.

What do you think about this year’s LEGO Inside Tour Tree of Creativity set? Do you think LEGO made a right call in choosing this as a commemorative LIT set? Let us know what you think in the comments below.

 

 

Advertisements

The LEGO Ninjago Movie SDCC 2017 Giveaway Announced, Plus Other Promotional Items.

With less than two weeks before this year’s San Diego Comic Con, LEGO and Warner Bros. Pictures has announced its plans of setting up a panel to promote their latest brick-built film, The LEGO Ninjago Movie. Building on the phenomenal success of The LEGO Batman Movie, the LEGO Ninjago Movie is also expected to create waves once it hit theaters in September. To help promote the film, the stars and cast of TLNM will hold a panel at this year’s SDCC to take place in Room 6A of the Convention Hall of the San Diego Convention Center, as confirmed by film writers Kevin and Dan Hageman.

As it seems, there will be two LEGO Ninjago panels slated for SDCC 2017: one for the TV show and another for the theatrical release. To make the event more exciting, Cosmic Book News reports that attendees of the LEGO Ninjago Movie panel will receive an exclusive, mystery giveaway.

“On Thursday evening, attend a panel for “The LEGO® NINJAGO® Movie” in the convention hall’s room 6A, with stars Dave Franco, Justin Theroux, Abbi Jacobson, Olivia Munn, Kumail Nanjiani, Michael Peña and Zach Woods and producer Dan Lin. Attendees will receive an exclusive, movie-themed giveaway”.

If seeing the stars and cast of the film is not enough reason to attend the SDCC panel, then this free and exclusive giveaway will surely do the trick. We have no word yet on what this movie-themed exclusive item is, but we’re positive that more news will come in as we count the days before this year’s grandest comic fan convention on the planet.

In related news, LEGO has also revealed a handful of TLNM promotional polybags to gear up our excitement for the film. If you recall, we saw the film’s very first promotional with the reveal of the LEGO Ninjago Movie Kendo Lloyd (30608) polybag a few weeks ago which includes an unlocking code tied-up to The LEGO Ninjago Movie video game. This time, Brickset has updated its database to include three additional promotional polybags which you can find below.

The LEGO Ninjago Movie Movie Maker (5004394)

The LEGO Ninjago Movie Kai’s Dojo Pod (5004916)

The LEGO Ninjago Movie Wu Keychain (5004915)

 

We’ll wait for more news and info on when and where we can find these promotionals – our bet is that some of these might be specific to some retailers, or will come as a free item whenever you shop at LEGO stores both online and in-stores. So for the mean time, keep your ninja senses sharp for more TLNM updates only here at the Brick Show!

 

 

Another SDCC 2017 Exclusive LEGO Set Has Been Revealed: the LEGO BrickHeadz DC Supergirl and Martian Manhunter (41496).

Following yesterday’s reveal of the SDCC 2017 LEGO Brickheadz Marvel Spider-Man and Venom (41497), another pair of superheroes has been given the BrickHeadz treatment, drawing inspiration from CW’s rendition of these DC characters. As reported by Comicbook.com, the LEGO BrickHeadz DC Supergirl and Martian Manhunter (41496), both numbered 13 and 14 respectively, will be exclusively available at this year’s SDCC from July 21 to 23. Here’s a peek at what you can expect from the set.

LEGO® BrickHeadz construction characters bring you a brand new way to collect, build and display iconic characters from your favorite movies, TV series, games and comics.

Buildable Supergirl and Martian Manhunter LEGO® BrickHeadz construction characters feature authentic detailing, uniquely decorated BrickHeadz eyes, and a display baseplate. Each LEGO® BrickHeadz construction character comes with its own buildable collector’s baseplate, featuring series number and BrickHeadz icon.

This exclusive LEGO BrickHeadz set comes in at 234 pieces and will retail at $40 when purchased at the LEGO Booth at SDCC. This is a much better offer as compared to aftermarket prices which can soar up to more than a hundred dollars. Same as with last year’s lottery system, those who are interested to buy this set and other SDCC LEGO BrickHeadz exclusive must first visit the Pavillion Terrace to enter a random drawing which will begin at 6AM on July 21. Once your ticket has been selected, you can then proceed to the LEGO Booth to make your qualified purchase.

For those who cannot attend the SDCC (including myself), you still have the chance of having your very own SDCC LEGO BrickHeadz set by following LEGO’s official Twitter account and the hashtag #LEGOSDCC. Both Comicbook.com and Brickset have confirmed the said contest, so be sure to follow LEGO on Twitter and other social media sites for the full mechanics and details.

 

 

First Look at the LEGO Creator Expert London Bus (10258).

A couple of weeks ago, we received information that the next LEGO Creator D2C set will pay tribute to one of London’s iconic attractions. The LEGO Creator Expert London Bus (10258), also referred to as the Double Decker Bus, is July’s exclusive direct-to-consumer set which will be available for early VIP access from July 17-31, as teased in LEGO’s July Store Calendar, and LEGO fans in China and London may have the privilege of seeing this set earlier.

Based on our brick intel, a special event in all of 5 LEGO Stores in London within the M25 area is slated to take place on July 1 this Saturday, with the unveiling of the LEGO Creator Expert London Bus as its highlight. According to our sources, all 5 LEGO Stores in London will offer the abovementioned set retailing for £109.99 that also comes with a free gift upon purchase. Set 10258 is said to be at a minifig scale so it is interesting to see how this set will turn out.

Speaking of how it looks like, it seems that we don’t need to assume any longer. Promobricks recently reported that an image of a LEGO Store flyer in China for the months of July and August, 2017 is now making rounds over at Reddit. The image was shared by dylanchow over the anonymous file/image sharing platform. According to the Reddit post, the LEGO Creator Expert London Bus (10258) will come in 1,680 pieces measuring at 18 cm. in height, 34 cm. long and 13 cm. wide. It is reported to be at a minifigure scale, so this is one model that will perfectly house your minifigure passengers and tourist. Also seen on the flyer is the largest LEGO Minecraft set to date – The Mountain Cave (21137).

Since July 1 is just around the corner, we can expect LEGO’s official press release and images of the LEGO Creator Expert London Bus (10258) to be up anytime soon. This D2C set is expected to be available to the general public starting August 1 retailing in the US for $119.99.

 

 

 

 

SDCC 2017’s Exclusive LEGO Set Will Be the LEGO BrickHeadz Marvel Spider-Man and Venom (41497).

With just three weeks to go before the largest comic fan convention on the planet kicks in, The Hollywood Reporter has revealed that this year’s San Diego Comic Con LEGO exclusive is none other than the LEGO BrickHeadz Marvel Spider-Man and Venom (41497). These chibi-sized versions of the most popular names in comic book fandom have been quite popular recently. From Star Wars to Disney’s Inside Out, virtually all of your favorite characters can be given the LEGO BrickHeadz treatment.

Last 2016’s SDCC saw the debut of these fun, brick-built character sets that pay tribute to some of the icons of the comic book industry, including Superman & Wonder Woman (41490), Batman & Joker (41491), Iron Man & Captain America (41492), and Black Panther & Doctor Strange (41493). In continuing with the trend, LEGO will once more offer these exclusive BrickHeadz collectibles starting with our friendly neighborhood web-slinger and the alien symbiote Venom. Check out these images courtesy of THR.

Interestingly, the set number for this upcoming set (41497) suggests that this may just be the fourth in a series of SDCC 2017 LEGO Brick Headz that will be offered. We just have to wait and see if the gaps for set nos. 41494 to 41496 will also be revealed in connection to this year’s San Diego Comic Con.

Same as before, not all SDCC attendees may be able to avail of these highly popular exclusives. A lottery system will be set in place to determine who is eligible to purchase the 144-piece set retailing at $40 each from July 19 to 23, as THR reports.

Because the demand for exclusive Lego items has skyrocketed over the past few years (these items are only available for purchase on the Con), the company has instituted a lottery system. Attendees must first visit the Pavilion Terrace to participate in a random drawing to qualify to buy beginning as early as 6 a.m. Tickets to purchase must be redeemed on the same day or the purchase is forfeited.

Well, I think it’s about time that Spidey and Venom gets the LEGO BrickHeadz treatment.  So what do you say about these latest SDCC 2017 LEGO exclusives?  Who’s your bet to be added to this year’s BrickHeadz roster. Let us know in the comments below and join in the discussion at our official Facebook page.

 

 

 

LEGO Europe Store Calendar Reveals The Iconic Cave (5004936) Set.

Promo Bricks has recently spotted the LEGO Europe Summer Store Calendar, and with it comes a promotional find that most minifig collectors will find interesting. For a minimum purchase of £25 or 30€ from August 10 to August 30 both in-store and online, you can get to bring home the Iconic Cave (5004936) set for free. The promotional set contains two cave people minifigures very similar to LEGO’s Caveman and Cave Woman CMF from Series 1 and 5 respectively.

The Iconic Cave set follows the tradition of other similar re-bundled CMF promotionals like the Gingerbread Man and Chicken Suit Guy. We’re not sure yet if the Iconic Cave will find its way in the US and other countries, considering that we already know what’s in store for the month of July such as a pretty cool  LEGO BrickHeadz Wonder Woman Build Event, free Mini Piggy Bank (40251) promotional, and the rumored LEGO Creator Expert Double Decker Bus (10258).

 

 

 

We Heard that The LEGO Creator Double Decker Bus is Coming, and We Certainly Hope It’s True!

If you recall, the July LEGO Store Calendar already teased next month’s exclusive VIP set. We don’t have the faintest idea then on what it could be, considering that we already have the most recent LEGO Creator Expert Carousel (10257). But thanks to Hoth Bricks, we now have info on what this mystery set will be.

Already listed on Brickset, the LEGO Creator Expert Double Decker Bus (10258) is slated to be the next Advanced Model set that takes cue from its smaller cousin, the LEGO Creator London Bus (40220). It is expected that the July D2C exclusive will be a faithful representation of the iconic London Bus that may probably designed to be at a minifig scale.

Interestingly, the LEGO Creator Carousel (10257) designer video may have already hinted on the Double Decker Bus when it featured one the LEGO designers having a doppelganger of some sorts.

It also seems that LEGO intends to have this mini-versions and large set counterparts as main staple of its Creator line. In 2011, we saw the Volkswagen T1 Camper Van (10220) getting the LEGO treatment and two years later, having a mini-me version in the form of the Mini VW T1 Camper Van (40079) polybag. Then just last year, we have the Volkswagen Beetle (10252) and its smaller cousin the Mini Volkswagen Beetle (40252) LEGO Store promotional.

If this indeed our July LEGO Creator Expert Store exclusive, then we can expect an official word from LEGO anytime soon. The LEGO Creator Expert Double Decker Bus (10258) will be available for early VIP access from July 17-31, retailing at 129.99 Euros. What do you think about this set brick fans? Will you fancy building yourself a Double Decker Bus? Let us know in the comments below, or head over at our Facebook page to share your thoughts.

 

 

 

WB Games Launches LEGO Marvel Superheroes 2 E3 Sweepstakes.

Here’s another reason to be excited for this year’s Electronic Entertainment Expo (E3). Warner Bros Gaming has just announced on its official E3 LEGO Marvel Superheroes 2 Twitter page that it will be giving away an exclusive, 18-inch LEGO Marvel build valued at a whopping $2,875 via an electronic raffle. You can enter the sweepstakes raffle by simply following and retweeting their post with the hashtag #LEGOMarvelE3Sweepstakes. For the finer details of their contest rules, you may check it right here.

I absolutely have no idea who or what this brick-built mystery character is, save for the hint that it is ‘formerly frightful’. My quick guess is that it could be any of the members of the classic Frightful Four namely, Madame Medusa, The Wizard, Paste-Pot Pete, and the Sandman. First introduced in Marvel comics in 1965, they specifically banded together for the sole purpose of defeating the Fantastic Four.

This is just my guess by the way, but everything will be revealed eventually on Thursday, June 15. For the rest of WB Games’ E3 programming schedule, you may want to check my previous post. Be sure to keep tabs with us as we bring you the latest happenings in the world of LEGO gaming as revealed at this year’s E3.

Thanks to The Brick Fan for the heads up.

 

 

A Round-Up of What We Know So Far About the LEGO Ninjago Movie Sets, Polybags and More.

More and more news is starting to pour in with regards to LEGO’s next big film, the LEGO Ninjago Movie. Now that the LEGO Batman Movie’s digital HD version is officially out, and the 13th of this month marks the release of its Blu-ray counterpart (which is now at 31% discount over at Amazon), heads are gradually turning towards the heroes of Ninjago.

A lot has been revealed during the past weeks, with many info scattered here and there with regards to the film. Here’s a round-up of what we know so far about all the LEGO Ninjago Movie sets and other promotional stuff that you might find interesting.

 

The Launch of the Official LEGO Ninja Movie Microsite.

LEGO.com has updated their website to include a dedicated page or a microsite for the LEGO Ninjago Movie. Frankly, there is not much to be seen other than the official trailer and a downloadable movie poster. However, there is one link on the page where you get to play several missions, and one of which is to correctly identify the silhouette of the LEGO Ninjago Movie character being shown. If you hurdled the mission successfully, you’ll get to see several character shots of Kai, Jay, Zane, Cole, Nya, and Lloyd as you can see in the images below. I’m not sure if this game or mission is limited only to certain regions since it seems that I can’t access the game via LEGO’s US website. As of the moment it looks like it is available only in certain European regions and in the UK.

 

The LEGO Ninjago Movie Minifigure Promotionals.

Like all previous LEGO films, the LEGO Ninjago Movie will also come with an Activity Book which will likely sell out because of its exclusively bundled, free minifigure. Partnering once again with publisher Scholastic, The LEGO Ninjago Movie Garmadon Attack! Activity Book comes with an exclusive Cole minifigure. Though the activity book is now listed at Amazon for pre-order, it seems that LEGO would like to keep things under wraps for now, with the image of the minifig hidden. Fortunately, thanks to Bricks Fans, we have a closer look at this exclusive Cole minifig before Amazon replaced their posting with an intentionally blurred image.

Another minifigure promotional tied up with the film comes in a form of a polybag. First appearing on eBay, the LEGO Ninjago Movie Kendo Lloyd (30608) features Lloyd with several kendo training accessories. However, what makes this minifig promotional quite interesting is the fact that it comes with a sort of unlock code found at the lower left corner of its polybag. This suggests that LEGO may also have a video game tied up with the release of the film similar to other titles such as LEGO Marvel Avengers and LEGO Star Wars: The Force Awakens where you get to unlock a mystery character in the game when you enter the unlock code.

This is further confirmed when The Brick Fan reported that the polybag leaflet building instructions for the LEGO Ninjago Movie Lloyd (30608) minifigure is now listed at LEGO’s customer service site, tagged with a code 30608 CONF_TTGAMES. Again, the leaflet itself doesn’t offer ground breaking news, but the manner in which LEGO listed it is somehow intriguing, giving reference to long-time partner and gaming developer, TT Games.

 

More Polybags

As of this writing, other than the Kendo Lloyd minifig polybag, Brickset has also listed two additional polybags that hints on their larger cousins. First reported by Hoth Bricks, the LEGO Ninjago Movie Ice Tank (30427) polybag is a direct reference to the larger Ice Tank mech driven by Zane in the film. This polybag was first seen posted on eBay’s French website, which immediately sold out later on.

Another polybag slated under the LEGO Ninjago Movie goes by the name Quake Mech (30379), also listed by Brickset. It is unclear as of the moment if this is related to any other larger set, but what we do know is that it is one of the vehicles supposedly used by Cole in the film as you can see from the screenshot below.

 

And of course… The LEGO Ninjago Movie Sets!

Currently, there are thirteen (13) LEGO Ninjago Movie sets and 1 D2C exclusive lined up for release by August, and several images are now floating online that shows how these will look like. I’m posting it here since it is quite prevalent already, but if LEGO will give us a ring, then we will surely remove them and comply. The only exception is the Flying Jelly Sub (70610) which was officially posted at TRU’s Danish website only to be removed later on, and Amazon Japan’s posting of LEGO Juniors The LEGO Ninjago Movie Shark Attack (10739). So here it goes. Credit goes to Pricevortex for these images.

 

Spinjitzu Training (70606)

 

Ninjago City Chase(70607)

 

Master Falls (70608)

 

Manta Ray Bomber (70609)

 

Flying Jelly Sub (70610)

 

Water Strider (70611)

 

Green Ninja Mech Dragon (70612)

 

Garmadon’s Robo Shark (70613)

 

Lightning Jet (70614)

 

Fire Mech (70615)

 

Ice Tank (70616)No Available Image

 

Temple of the Ultimate Ultimate Weapon (70617)

 

Destiny’s Bounty (70618)

 

LEGO Ninjago Movie D2C Set (70620)No Available Image

 

LEGO Juniors The LEGO Ninjago Movie Shark Attack (10739)

 

Again, we don’t have any official images yet since the LEGO Ninjago Movie theme is still two months away before it is officially unveiled in August – a month before the film makes its public debut in September.

Do you think this current line-up looks promising? Will you be picking them up once they’re available in August? Let us know in the comments below or via our official Facebook page.

 

 

 

Take a Look at Some of the Highlights of the LEGO Store’s July Calendar.

Next month’s LEGO Store Calendar is now up, with all the events and promotions focused on testing your creativity with several building challenges both for kids and adult fans of the brick. Starting July 1, the largest LEGO Minecraft set ever made, the LEGO Minecraft Mountain Cave (21137), will be available for purchase to the general public, while VIPs get an early chance of having the next, exclusive LEGO D2C. Let’s take a look at some of the highlights of the LEGO Store’s July Store activities and promotionals.

July 1-31: Weekly Building Challenges.

Starting every Monday of July, LEGO Stores will introduce a new build activity. Participants will have the bragging rights of having their creation displayed in store for everyone to see. By participating, you also get to bring home a weekly Take Home Build Challenge leaflet with building tips and a LEGO Life mobile app building challenge to take part in.

July 1 onwards: Get the new and exclusive LEGO Minecraft Mountain Cave (21137) set.

Said to be the largest LEGO Minecraft set ever made coming in at 2,863 pieces, the Mountain Cave will be exclusively available both at LEGO’s in-store and online retail facilities for $249.99.

July 1-4: Double VIP Points on all purchases.

Earn twice the VIP points when you make your next purchase either at shop.LEGO.com or in-store during these dates.

July 1-16: Exclusive Adult LEGO BrickHeadz Wonder Woman Build Event. 

Be one of the first 80 people to make a $75 purchase in any LEGO Store between July 1-16, 2017 to register for an exclusive BrickHeadz Wonder Woman build event. Take note that only 1 registration slot is allowed per $75 purchase per person. This exclusive building event is open for participants 18 years old and above and will take place between July 17-31.

July 10-31: Free Mini Piggy Bank (40251) set for every purchase of $75 or more, while supplies last.

Valued at $15, this LEGO Creator freebie also comes as a 3-in-1 set, which you can also change to either a mouse or a dog or panda of sorts.

July 11-12: Free VIP Monthly Mini Model Build – Octopus.

Registration starts on June 15. To reserve a spot, visit shop.LEGO.com/Minibuild-Registration.

July 14 & 28: Family Game Night.

Get a chance to try out the What Am I? (40161) and LEGO Chess (40174) sets, and if you decide to buy them in-store, you get 50% off just for participating. Pretty cool, right?

July 17-31: VIPs get early access to a new exclusive LEGO set.

This one is completely under the wraps, so we just have to wait patiently for any info on this. Some has guessed it to be another LEGO Creator Expert set, being consistent with LEGO’s focus on the Creator and Classic themes for the month of July. What do you think this will be?

 

If you’re planning your next LEGO purchase during this month, specially taking advantage of the VIP points and freebies, be sure to check out some of the latest LEGO Creator sets around such as the Space Shuttle Explorer (31066), Modular Poolside Holiday (31067), and the lovely Fairground themed, Carousel (10257).