Boston Red Sox Announces Partnership With The LEGO Group, With Its LEGO Day At Fenway Park.

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Mark August 31 on your calendars as Red Sox just announced its latest, long overdue partnership with LEGO. Dubbed as the very first LEGO Day at Fenway Park, fans and baseball enthusiasts who will be purchasing tickets on August 31 when the Red Sox squares off with Tampa Ray Bays will be treated with a limited edition Red Sox LEGO brick built figure. Read on for the full announcement straight from RedSox.com.

The Red Sox and LEGO Systems, Inc. are proud to announce the first LEGO® Day at Fenway Park, Wednesday, August 31 at 1:35 pm when the Red Sox face the Tampa Bay Rays. The purchase of a game ticket through this special offer also includes a limited edition Red Sox themed player build, made with LEGO bricks. Additionally, this ticket package will include access to the pre-game LEGO Build Experience in the Kids Concourse from 11:00am-1:35pm – we are excited to have a LEGO Master Builder on hand to join us! During the LEGO Build Experience we will unveil a life-sized Red Sox player LEGO model for fans to see and take pictures with. Be there for this special moment as tickets are limited to the first 2,000 guests who order through this special offer.

For any questions or groups of 20+ please contact Travis Pollio at 617-226-6790 or tpollio@redsox.com.

As Brickset pointed out, this could be a start of a promising partnership with professional sports organizations, with its recent partnership with the German National Football Team and the release of the limited edition LEGO Team DFB Collectible Minifigures (71014). Historically, this is the second time that LEGO entered a deal with the Red Sox, with the first one back in 1999 where the Red Sox did a same promotional when they gave away an ultra rare Red Sox Minifigure, that now costs anywhere between $100 to $230 over at Bricklink.

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A quick browse also shows that LEGO has also once released a similar sports-themed minifig series with the LEGO NBA Basketball Series back in 2003, and the LEGO Team GB Minifigures (8909) released in 2012. Frankly, there has not been a lot of sports-themed minifigures that LEGO offered, so it is will really be great if LEGO can come up with a Red Sox themed minifigure collection sometime in the future. It will be a bit of a challenge though, since Oyo Sports now has claim over the collectible sports minifigure arena with license to produce its own set of customized minifigs for major sports association in the US such as the NFL, NHL, MLB, and MLS.

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We’ll see where LEGO goes with this, and be sure to get your tickets on the 31st of August to avail this exclusive treat from LEGO.

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