The Toy Association’s annual recognition for those who contributed a great deal in the toy industry has been concluded, and it’s great to know that out of 16 categories, LEGO managed to bag 3 wins for the 2020 Toy of the Year Awards. If you recall, 5 LEGO sets were shortlisted to be included as nominees across the various categories recognized by The Toy Association.
Held at the Ziegfeld Ballroom in New York City, the 20th Annual Toy of the Year (TOTY) Awards is like the “Oscars” of the toy industry where The Toy Association recognizes the best of the best among toys, games, and properties within the year. It also serves as a kick-off for the grandest toy fair on the planet, which is the North American International Toy Fair or better know as the New York Toy Fair. Check out The Toy Association’s full press release for the 2020 Toy of the Year Awards right here.
Though last year saw a better winning streak for LEGO during the 2019 Toy of the Year Awards where it received a total of four awards, this year is still considered a great achievement for the LEGO Group now that it marked its 4th win (since 2017) for the Specialty Toy of the Year Award Category.
And for 2020, LEGO beats the competition in three main categories:
Though LEGO wasn’t able to bag the 2020 Toy of the Year Award similar to its accomplishment back in 2017 with the LEGO Friends Amusement Park Roller Coaster (41130), being recognized across 3 out of 16 categories is an extraordinary achievement for the LEGO Group. It’s a testament to the company’s pursuit of providing the best possible play and building experience to children and adult fans as well.
Now that the red carpet is rolled out and the winners announced, be sure to stay tuned here in our blog site for more news coming from the LEGO Booth at this year’s New York Toy Fair. Will there be any new LEGO reveals? We’ll soon find out.