Last month, The LEGO Group introduced the first proof of concept for their adopted direction in toy manufacture, the use of sustainable materials for their plastic bricks and building elements. Said proof of concept is the special LEGO Plants from Plants (40320) set, containing vegetation props made of said sustainable materials. It’s already been a while since LEGO Plants from Plants (40320) has been available as a free giveaway for a minimum LEGO purchase, but that wasn’t going to last forever. And this Tuesday will be the last day for this particular giveaway online and in LEGO Stores in the US.
LEGO convention season continues apace across the US. One of these upcoming events is Brickworld, which is proud to name itself the premier LEGO fan experience in North America as a whole. Their next event is coming later this month, and its venue will have the distinct honor of playing host to Brickworld for the first time, over in Wisconsin.
It’s getting close to about two months before Warner Bros. Interactive and Traveller’s Tales unleash their latest “bad”, but seriously good videogame title, LEGO DC Super-Villains. A lot has already been revealed about the game, particularly the plot and gameplay elements as seen last month during the San Diego Comic Con. However, it’s been a while since a new preview of LDCSV came out, and though this latest tease is particularly not that much, but we do get a glimpse on the practical application of how the game’s player character minifigure will be customized into a super-villain that could rub elbows with the Joker, Lex Luthor, and all the rest.
Just how hard is it to clean up LEGO bricks after play? The answer to this question can vary it seems. There are those who claim it’s time-consuming; from this line of thought comes the concept of brick vacuum cleaners. LEGO made an April Fools’ joke of it, but some builders have actually made them. And then, there’s this “hack” brought up by a mother on the Facebook page “Kmart Mums Australia”, a group that offers some delightful household tips to make things easier for homemakers (it’s not actually affiliated with Kmart despite the name). One Aussie mum, Ange Dobbin, suggested using a LEGO pooper scooper to pick up those pain-on-the-foot ubiquitous pieces.
Leave it to LEGO to find a way to expand your total brand experience with them far beyond what you might expect from toys. They’ve already made significant forays into the decorative market with their line of accessory items like minifigure keychains. But now they’re kicking things up a notch with a talked about comeback of the short-lived LEGO Clikits from 2004, now rehashed and rumored to be LEGO iCreate. Apparently LEGO is cooking up this new product line based on jewelry, of all things, that might appeal to girls who might already be into sets like that of LEGO Friends. As mentioned, this would be the second attempt by LEGO to introduce a jewelry/accessory line for the said demographic following the likes of LEGO Clikits.