The LEGO Group Recreates Its LEGO 1980s Advert In Support of International Woman’s Day

The LEGO Group has now launched another initiative that will inspire budding builders and pioneers. Aside from offering a LEGO Amelia Earhart Tribute promotional set in celebration of International Women’s Day next week, LEGO now offers a cool way of sharing some LEGO nostalgia with your child – by recreating its classic LEGO 1980s advert.

Coming in with the tagline “What it is is beautiful”, the original LEGO 1980s advert features a young girl proudly displaying her LEGO creation. This was lauded to convey a daring and inspiring message to all young girls: that playing with LEGO bricks will always be gender-free and are designed to bring out the creative and innovative side in every person.

LEGO 1980s Advert

As a way of looking back at this empowering message, LEGO has set up its LEGO.com/futurebuilders website where parents or guardians, and their children can submit a similar photo, and LEGO, in turn, will provide them with a unique digital poster similar to the style of the classic LEGO 1980s advert. Here are some samples that show how this e-poster looks like.

Read on for the LEGO Group’s full press release and additional instructions on how you can have your child’s very own classic poster.

Celebrating the female leaders of tomorrow as the LEGO Group recreates iconic 1980s advert

The LEGO Group is calling on families to help celebrate the skills, interests, and creative potential of the next generation of female leaders by recreating its iconic 1981 LEGO® advert.

On the 40th anniversary of the ‘What it is is beautiful’ advert, the LEGO Group is launching the campaign to support this year’s International Women’s Day on March 8. The campaign is designed to encourage and champion today’s young women on their journey to becoming the decision-makers, role models, and changemakers of the future – whatever their interests, passions, or career aspirations may be.

By visiting LEGO.com/futurebuilders, parents and legal guardians can find inspiration and submit a photo of their child holding their LEGO creation, along with a few words that describe their child’s creative approach. A unique poster, in the style of the iconic 1980s advert, will then be emailed back(1) – ready to be proudly displayed or shared using #LEGOFutureBuilders.

Julia Goldin, Global Chief Product and Marketing Officer at the LEGO Group commented: “At the LEGO Group, we believe children are our role models. We look to them for inspiration every day and want to help them break down gender stereotypes and create opportunities for everyone. Celebrating people helps empower people, and through this campaign, we, along with the help of parents and caregivers, want to celebrate the skills and creative potential of today’s young women – the next generation of amazing female leaders!”

Research from the latest LEGO Play Well Study shows that 73% of parents believe gender differences are driven more by societal expectations than biology(2) With many children seeking to positively challenge gender stereotypes in society, the LEGO Group is committed to supporting them and creating a more inclusive and diverse workforce that will live up to their ideals and expectations.

As well as recently introducing its Responsible Workplace initiatives, the LEGO Group has signed up to the UN Women’s Empowerment Principles to help guide how it can better empower women and girls, accelerate gender equality, and encourage more young girls to believe they can achieve anything they set their hearts on.

 

Exclusive LEGOLAND Water Park (40473) Set Revealed

LEGOLAND Parks has just revealed its next limited-edition set following last year’s LEGOLAND Fire Academy (40393). The LEGOLAND Water Park (40473) is slated to be offered exclusively at the LEGO Store located inside the theme park. This is good news actually, since it may suggest that LEGOLAND is already gearing up for its re-opening anytime soon. And like other tourist destinations, LEGOLAND is now trying to re-open as it tries to recover from the effects of the global pandemic. If you recall back in April last year, LEGOLAND was somewhat compelled to sell its exclusive sets due to its closure back then.

The LEGOLAND Water Park (40473) comes in at 359 pieces and is expected to retail for $29.99. It features a portion of the slides that can be found in the actual water park, a mini waterfall, a food cart, and a couple of poolside lounges with umbrella. It also comes with a selection of minifigures chilling out under the summer sun – a lady food cart vendor, a young boy with an ice cream accessory, a baby in a stroller, a mom with a baby bottle, and a guy in swimming attire.

If you and your family is a frequent visitor of LEGOLAND, then grabbing the LEGOLAND Water Park (40473) set is a great way to memorialize the experience. Plus, it’s a nice addition to your growing LEGOLAND collection which might include previous exclusive sets such as the LEGOLAND Castle (40306), LEGOLAND Driving School (40347), and the LEGOLAND Theme Park (40346). Just be sure to follow your local health protocols in your next visit. Keep safe everyone and happy building!

LEGO Amelia Earhart Tribute (40450) Gift-With-Purchase Set Now Available

The first LEGO Store promotional item for this month is now up. And in case you don’t want to miss it, you may need to do your next LEGO shopping ASAP. The LEGO Amelia Earhart Tribute (40450) gift-with-purchase (GWP) set is now up over at LEGO Shop@Home and your local LEGO brand stores while supplies last.

This brick tribute to one of aviation history’s most daring female pilots is also LEGO’s way of celebrating International Women’s Day on March 8. The LEGO Amelia Earhart Tribute (40450) will be added to your LEGO shopping cart for free once your purchases reach $100 or more. And as we expect that this GWP set will be quite popular among LEGO fans and collectors, I’m afraid that it is very likely that this collectible will be out of circulation even before its promo ends on March 14.

In the meantime, be sure to have your next LEGO shopping list ready and check out some of the features of this promotional set as you can see below. For the latest LEGO sets that are now available this month, be sure to check them out right here. And for more LEGO sets that are currently available, head over to LEGO Shop@Home.

LEGO Amelia Earhart Tribute (40450)

203 pieces | Valued at $19.99 | Gift-with-purchase set available from March 6 to 14 at all LEGO brand stores and LEGO Shop@Home.

Build and honor an iconic adventurer with this LEGO® Amelia Earhart Tribute set. Kids will learn about the first woman to fly solo across the Atlantic as they build a replica of Earhart’s plane, the Lockheed Vega 5B. Get this FREE gift with any purchase over $100. 3/6 – 3/14 or while supplies last.

LEGO Amelia Earhart Tribute

 

LOOK: LEGO Easter Bunny’s Carrot House (40449) Official Images

The LEGO Store Calendar for March 2021 has already been released, and if you recall, one of the promotional items that we can expect in the second half of this month is the LEGO Easter Bunny’s Carrot House (40449). Though the image that we have previously was less than desirable, we now have a few official images where we can see the finer details of this seasonal set.

LEGO Easter Bunny's Carrot House

To be precise, you can expect to have this limited-edition LEGO Easter Bunny’s Carrot House added to your cart when your next single-receipt LEGO purchase reaches $60 or more. Valued at $12.99, this promotional gift-with-purchase (GWP) set will be available starting March 15 to April 5 or until supplies last.

The build features a carrot-inspired house and a minibuild of a gray Easter bunny. Despite being relatively small, the carrot house is packed with details (though made up of stickers I think) in its interiors, with several Easter eggs adorning its garden. As an added treat, LEGO designers placed a hidden easter egg on top of the carrot house’s door for a bit of an Easter egg hunt surprise.

LEGO Easter Bunny's Carrot House

And in case you missed it, there is another promotional item that I think will be quite popular among LEGO collectors. In celebration of International Woman’s Day next week, LEGO will be offering another promo in the form of the LEGO Amelia Earhart Tribute (40450). This promotional freebie will be up from March 6 to 14 or while supplies last. Considering the details on this set and the first-ever Amelia Earhart minifigure that goes with it, you can expect that this GWP item will be quite popular among LEGO fans.

So better be ready with your LEGO wishlist this month and make sure that you plan your next LEGO purchase promptly. And for new LEGO sets available this March over at LEGO Shop@Home, be sure to check them out right here.

ICYMI: LEGO Marvel Superheroes Spider-Man Versus Venom and Iron Venom (40454) Revealed

No, this is not an advanced April Fools joke kind of a thing. Because in case you missed it, LEGO Shop@Home has been updated to include a rather quirky minifigure pack inspired by Marvel’s aniverse of Earth-8311. The LEGO Marvel Superheroes Spider-Man Versus Venom and Iron Venom (40454) minifigure pack is slated to arrive in April and comes with a rather interesting set of minifigs.

For the first time ever, it looks Spider-Ham from LEGO Venomosaurus Ambush (76151) has finally met his match in the likes of this minifig version of Pork Grind. Aside from this symbiote-powered hog, this pack also features a Venomized Iron Man with prints that are similar to its counterpart from last year’s Venom Crawler (76163). This set also includes a pair of Spider-Man and Venom minifigures plus a buildable black and white 4-wheel buggy. It comes in at 63 pieces and is expected to retail for $15 once it is available on April 1st.

In case you want to add this to your LEGO wishlist, head over to LEGO Shop@Home by clicking on the following affiliate link below.

LEGO Marvel Superheroes Spider-Man Versus Venom and Iron Venom (40454)

63 pieces | $14.99 | Available starting April 1, 2021. 

Marvel movie fans will love this action-packed playset with popular superhero characters and a supercool vehicle. The 4 LEGO® Marvel minifigures include the amazing Spider-Man, plus 3 awesome villains – Venom, Pork Grind and Iron Venom. The bad guys race around causing chaos in the Venom buggy. Spider-Man and Iron Venom are armed with power blasts – and Pork Grind has 2 hotdogs!

  • Includes 4 minifigures – Spider-Man, Venom, Pork Grind and Iron Venom – and a buildable, 4-wheel buggy.
  • Accessories include Spider-Man’s and Iron Venom’s power blasts and Pork Grind’s 2 hotdogs.
  • Fun construction toy for young superheroes aged 6 and up.

 

LEGO Ideas We Love Sports! Contest Crowd Vote Winners Announced

Last month, LEGO Ideas rolled out its list of finalists for its LEGO Ideas We Love Sports! building contest. And following the contest’s fan voting phase, we now have our grand prize winner based on what LEGO fans voted for.

If you recall, the LEGO Ideas We Love Sports! contest has a crowd vote phase where special prizes await the sports-themed LEGO MOC that received the most number of votes from February 15 to 25. And based on this pool of 10 finalists, the LEGO Idea Review Team will select one entry that will go on to become an official LEGO Ideas set, similar to what we have with the Music to Our Ears contest and with its soon-to-arrive LEGO Ideas Legendary Stratocaster. Needless to say, bagging the grand prize for the crowd vote does not guarantee that it will be eventually chosen as the next LEGO Ideas set. But looking at this winners list, I’m really hoping that it will be any of them.

Let’s take a look at this roster of winners starting with the overall grand prize winner.

1st Place & Grand Prize Winner (1,244 votes)

Foosball Table by Constructions by Donat

LEGO Ideas We Love Sports!

2nd Place & Runner Up Winner #1 (599 votes)

The Soul of the Rings by theAmazingLegoBananalas

3rd Place & Runner Up Winner #2 (562 votes)

Tribute to Youth-Skateboarding by Hsinwei Chi

LEGO Ideas We Love Sports!

4th Place & Runner Up Winner #3 (553 votes)

Tour de France Lead Cyclist Mechanical Model by ConductionProductions

LEGO Ideas We Love Sports!

Here’s the rest of the contest entries ranked in order of their acquired votes.

5th Place – Ballerina (with Power Up Function) by Sebastian97

6th Place – FIFA World Cup (Full Size) by Estebrick

7th Place – Michael Jordan: Basketball Legend by Brixter

8th Place – Posable Olympic Statue by MRB

9th Place – Sumo by Cugram

10th Place – The Butterfly and the Bee by johannd

Aside from the bragging rights and a cool custom-built LEGO trophy, the Grand Prize Winner will receive the following LEGO goodies:

Likewise, the three runner-ups from this building contest will each receive their custom-made LEGO trophies and one of the following LEGO Ideas sets of their choice mentioned above. Congratulation to all of our winners!

So what do you think? Which of these finalists will go on to become the next LEGO Ideas set? Share your predictions in the comments below.

WATCH: LEGO Ideas Winnie the Pooh (21326) Designer Video

Now that the LEGO Ideas Winnie the Pooh (21326) has been officially revealed, LEGO brings us behind the scenes on the creative process that brought us our very first brick-version of this classic A.A. Milne story. LEGO Designer Ilia Gotlib, together with other LEGO graphic and element designers, share their experience in coming up with this nostalgic LEGO set. Watch the video below.

You may also find LEGO’s official press release right after the video. The LEGO Ideas Winnie the Pooh is now listed at LEGO Shop@Home and is expected to retail for $99.99 once it is made available on March 18 for LEGO VIP members and to the rest of the world of April 1.

RETURN TO THE HUNDRED ACRE WOOD WITH THE NEW LEGO® IDEAS WINNIE THE POOH SET

4th March 2021: Today, LEGO® is inviting Winnie the Pooh fans to embrace nostalgia and return to the picturesque Hundred Acre Wood with its new LEGO Ideas Winnie the Pooh set - based on original designs by LEGO builder and superfan Ben Alder. Beneath a large oak tree, complete with beehives and bees, Pooh’s house takes center stage. The house can be opened up to unveil a whole host of furniture and unique items, such as the “Pooh-coo” Clock, box of “Pooh sticks”, Tigger’s locket, and of course, plenty of honey pots – both full and empty! 

A. A. Milne’s wonderful tales of Christopher Robin’s adventures have amazed readers of all ages for almost a century and have become even more memorable thanks to the television and film adaptations that have truly brought the characters’ world to life. 

LEGO superfan Ben Alder originally submitted the concept to LEGO Ideas; a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turn them into reality. Based on Ben’s original designs, the set is the perfect project for adult builders to take time to relax and return to the halcyon days of youth, recalling the adventures of their favorite bear and his friends.

Discussing the design, Ben Alder commented “I love Winnie the Pooh and remember my parents reading it to me as a child. I now read the same Winnie the Pooh stories to my children, so it is certainly something dear to my heart. I decided to make the set so that my children could bring to life our bedtime stories but never quite expected the positive reaction it has received.”

The new set also includes five new molded characters, each with their own accessories. Pooh himself has his red balloon to collect honey from the bees in the branches above, Piglet is wrapped up in his scarf, and Tigger has just moved to the woods with his sack on a stick. Meanwhile, Rabbit has carrots ready for snacking, and Eeyore comes complete with his tail and a removable ribbon. 

Other notable inclusions to the set include; a campfire and log for Pooh to think about the things that he discovers, his front door complete with “Mr. Sanders” sign above it, his adorable blue bell to ring the front door, and finally, a signpost to the Hundred Acre Wood to make sure Pooh finds his way home.

LEGO Ideas Winnie the Pooh

Federico Begher, VP of Global Marketing at The LEGO Group commented, “Winnie the Pooh is a 95-year-old story that is loved globally, so seeing Ben’s design sparked a lot of nostalgia for us all.  Plus, his personal story about how he created the set for his family to play out the lovely Winnie the Pooh stories using LEGO bricks felt like a beautiful combination of family, LEGO bricks, and Winnie the Pooh that we wanted to share with others. 

We also had the rare treat of being able to create all-new characters for this LEGO Ideas set. We simply had to see how the line-up of Pooh, Tigger, Rabbit, and Piglet would look like in minifigure shape. As well as creating a brand-new Eeyore figure! 

The stories of the Hundred Acre Wood come to life with this set and there are plenty of intricate details for fans of both Disney and LEGO to discover.” 

The LEGO Ideas® platform is a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality. The LEGO® Ideas Winnie the Pooh set is available directly from LEGO Stores and LEGO.com from 18th March, 2021 for LEGO VIP members, and 1st April 2021 for all.

LEGO Ideas Winnie the Pooh (21326) Set Officially Revealed

LEGO fans can now nostalgically return to the classic 100 Acre Wood with the LEGO Ideas Winnie the Pooh (21326) set. After releasing a teaser on its arrival, LEGO Shop@Home has been updated to include this classic A. A. Milne tale-inspired-set that is fitting for the entire family.

LEGO Ideas Winnie the Pooh (21326)

The LEGO Ideas Winnie the Pooh (21326) is the brainchild of LEGO fan designer Ben Alder (aka benlouisa over at LEGO Ideas) that features Pooh’s iconic house beneath the oak tree. His product idea eventually won the support of more than 10,000 LEGO fans and was given the thumbs-up of the LEGO Ideas Review Team to become the next official LEGO Ideas set during the platform’s Second 2019 LEGO Ideas Review Stage.

The build itself opens to reveal the fine details of Pooh bear’s colorful abode, complete with its furniture and other familiar items.  The set also comes with new-for-2021 minifigure versions of Winnie the Pooh, Piglet, Tigger, Rabbit, and Eeyore together with their accessories. I’m glad how these new minifigure characters turned out, with LEGO taking the time to create new, insanely accurate moulds and prints for their headpieces.

The LEGO Ideas Winnie the Pooh set comes in at 1,265 pieces and will retail for $100 when it arrives on March 18 for LEGO VIP members, and to April 1 for all. Be sure to click on the following affiliate link below to add this set to your LEGO wishlist.

LEGO Ideas Winnie the Pooh (21326)

1265 pieces | $99.99 | Available beginning March 18 for LEGO VIP members

LEGO Ideas Winnie the Pooh (21326)

Take time out and rekindle joyful, childhood memories with this LEGO® Ideas set (21326) featuring Disney Winnie the Pooh and a delightful LEGO brick recreation of Pooh Bear’s house under a big oak tree in Hundred Acre Wood. Great to build alone or with family, the house opens at the back for easy access to the authentic details inside, including Pooh’s buildable armchair, Pooh-Coo clock, Poohsticks, honey pot elements, and much more. You can also create the effect of bees flying around beehives in the branches of the tree, like in the stories. Popular characters The model comes with Disney’s Winnie the Pooh, Piglet, Tigger, and Rabbit minifigures, plus an Eeyore LEGO figure. The friends each have an accessory, including Winnie the Pooh’s buildable red balloon, to recreate classic scenes. Special gift Part of a collection of premium-quality LEGO building kits for adults, this set makes a charming gift for yourself, a Disney Winnie the Pooh enthusiast, LEGO fan, or any hobbyist.

  • Enjoy me-time or quality family time and spark childhood memories with this LEGO® Ideas display set (21326) featuring Disney Winnie the Pooh and Pooh Bear’s house in Hundred Acre Wood.
  • Includes 5 characters: Winnie the Pooh, Piglet, Tigger, and Rabbit minifigures, plus an Eeyore LEGO® figure, each with iconic accessories, including Pooh Bear’s buildable red balloon.
  • The house opens at the back for easy access to the authentic accessories inside including a buildable armchair, Pooh-coo clock, and elements including a Pooh Bear storybook, honey pots, and Poohsticks.
  • Sit Pooh Bear on the log by the buildable fire and, with his balloon, help him ‘float’ up to see the bees ‘buzzing’ around the 2 beehives in the tree.
  • An ideal birthday or holiday gift for LEGO® fans, hobbyists, and anyone who loves Winnie the Pooh, this display model measures over 9 in. (24 cm) high, 7 in. (18 cm) wide, and 8 in. (22 cm) deep.

LEGO Ideas Winnie the Pooh (21326)

LEGO Teases the LEGO Ideas Winnie the Pooh (21326) Set

LEGO has released a teaser for its next LEGO Ideas set, and I’m sure that a lot of LEGO Disney fans will be very excited about this one. The LEGO Ideas Winnie the Pooh (21326) is releasing soon, and this teaser says it all.

If you recall, this next LEGO Ideas set is based on the approved product idea by LEGO fan designer benlouisa during the Second 2019 LEGO Ideas Review Stage along with the now-released LEGO Ideas Medieval Blacksmith (21325).

Pooh bear’s minifigure version is all set up and ready to play… but for some reason that red balloon is giving me the chills.

Brief as it may, the 16-second teaser is sufficient enough to assure us that similar to 123 Sesame Street (21324), we can expect several new moulded minifigure heads for this motley crew of 100 Acre Woods residents. Pooh Bear’s minifig head is spot on, as well as those from Piglet, Tigger, Rabbit, and Eeyore. I really can’t put my finger on it, but I think Pooh’s honey pot minifigure accessory also comes in as a new printed element.

LEGO Ideas Winnie the Pooh
Love the prints on this honey pot.

The LEGO Ideas Winnie the Pooh (21326) set is expected to come in 1,265 pieces and will retail for 99.99€. Be sure to stay tuned here on our blog site for the official reveal of this next LEGO Ideas set anytime soon.

The LEGO House The Brick Moulding Machine (40502) Exclusive Set Officially Revealed

LEGO has unveiled another LEGO House exclusive earlier today, following the likes of last year’s LEGO House The Wooden Duck (40501). And just like its predecessor, the LEGO House The Brick Moulding Machine (40502) celebrates another piece of LEGO history that highlights the company’s manufacturing process of the iconic brick.

LEGO House The Brick Moulding Machine

For those of you who have already visited the famed House of the Brick in Billund, Denmark, you have probably noticed that this LEGO House The Brick Moulding Machine (40502) set is the replica of the one that is found on the ground floor of the LEGO House. The set comes in a lime green color scheme similar to its larger real-life counterpart and comes at a sizeable 7.4 x 11.4 inches.

The actual LEGO Brick Moulding machine located on the ground floor of the LEGO House in Billund.

The LEGO House The Brick Moulding Machine (40502) comes in at 1,205 pieces and is expected to retail for 599 DK (around $100) starting March 4 when the doors of the LEGO House opens once again to the public. For more information about The LEGO House, you may visit their website right here.

Here’s LEGO’s official press release.

LEGO® House reveals new LEGO House Exclusive product:
40502 – The Brick Moulding Machine

LEGO House The Brick Moulding Machine

The newest product in the Limited Edition series of LEGO® House Exclusives is soon to be available at the LEGO House Retail Store in Billund, Denmark.

Ever since the opening of LEGO® House, it has been an important milestone for LEGO House to create exclusive products because we believe they add significantly to the experience of visiting LEGO House – the pinnacle LEGO experience.

The first three exclusive products were the LEGO House Architecture set, the LEGO House Tree of Creativity, and the LEGO House Dinosaurs.

One thing is remaking our iconic models in LEGO House into LEGO sets. But since we also want to tie the LEGO Group and not least the LEGO Group history closely to LEGO House it made a lot of sense for us to introduce this new series that we call: The LEGO House Limited Editions. The Wooden Duck is the first item in the series of LEGO House Limited Editions.

We are now happy to announce the latest product in our Limited Edition series – The Brick Moulding Machine!

The Brick Moulding Machine is representing an era in the history of the LEGO Group going from producing toys in wood into plastic. It is the story about putting all efforts into one focus and leaving your core competencies behind to explore the new possibilities and technologies in producing toys with plastic materials.

The first machine arrived in Billund in 1947 and it took up to four people to manually operate one single machine efficiently.

Today the LEGO Group has around 1,000 moulding machines operating all over the world and one LEGO employee can operate 32 machines. The Billund facility alone produces 1,360 LEGO elements each second from these machines.

In LEGO House guests can experience a real-life moulding machine up close. The green machine is identical to the moulding machines found at the LEGO production sites in Denmark, Hungary, Mexico, and China. The difference, however, is that it has a special custom-made mould designed to only contain six bricks. Standard moulds produce many more bricks.

Did you know?

• The first moulding machine is bought in 1946 after Ole Kirk Kristiansen attended a demonstration of a plastic injection moulding machine at a fair in Copenhagen.

• In 1949 the LEGO® Group’s plastics department manufactures various kinds of toys. Among these are the company’s first plastic bricks, which are marketed under the name “Automatic Binding Bricks”.

• On 28 January 1958 at 1:58 pm, the modern LEGO brick is born when a patent for the unique clutch power is secured.

• In 1960 the second-generation owner, Godtfred Kirk Christiansen decided to put all eggs in one basket and purely focus on the LEGO brick.

• A real-life moulding machine can be found in LEGO House where guests can see it up close. It is identical to the ones in other LEGO production sites but is custom-made to only produce six bricks at a time and run at a slower pace.

• In the 60s and 70s, Godtfred Kirk Christiansen initiated decommissioned moulds to be cast into the concrete foundations of new factories in Billund to prevent them from falling into wrong hands.

• In the History Collection in LEGO House, you can also find decommissioned moulds hiding in the floor for visitors to see.

Facts about 40502 Brick Moulding Machine

• The Brick Moulding Machine represents an era in the LEGO Group going from producing wooden toys into plastic toys.

• The 1205-piece model measurements are the following: 7.4” (19 cm) tall, 5.9” (15 cm) deep, and 11.4” (29 cm) wide. 

• Base comprises printed tiles with the words ‘LEGO® House’ and ‘The Brick Moulding Machine’. 

• Ideal for fans of LEGO® building and collectors of toy memorabilia.
Suitable for ages 10 and up. 

• Price: 599 DKK

• This set is only available in LEGO House.