There’s really no doubt now, that LEGO has fortuitously timed the introduction of so many elements of their total brand that their respective anniversaries – in multiples of ten – fall on the same year. Thus this 2018 they (and we) celebrated 60 years of LEGO bricks, 40 years of minifigures, 50 years of LEGOLAND (Billund’s opened in 1968), and 10 years of LEGO Ideas too.
That’s right; it’s been ten years since that wonderfully ingenious platform for the LEGO building community to submit designs that might become official LEGO sets came to be under its original name of LEGO Cuusoo.
Now, to celebrate yet another important milestone to the complete history of LEGO, a big exhibition is being held at LEGO House in Billund, Denmark. This exhibit showcases actual builds of the various models submitted throughout 10 years of LEGO Ideas, while not passing review, did receive 10,000 enthusiastic supporters needed.
The selection of 10K submissions, now called “Product Ideas” in the platform’s parlance, comes from 11 countries all over the world. The builds range from vehicles, to buildings, to creatures and robots galore, and a testament to the intense imaginations that fired up those who submitted them to LEGO Ideas.
LEGO House will keep the exhibit up until October 8, and it can be (thankfully) viewed in the Home of the Brick’s free-access area. Or you can view photos of the displays at LEGO Ideas’ official blog, alongside information and interviews with their respective creators.