Amazon Australia Names LEGO as The Best-Selling Toy Brand During The Holiday Season

Best-Selling Toy Brand

It’s now the post-Christmas period of the overall year-end Holiday season. As the days count down to the end of 2018, businesses and retailers start taking stock of their earnings even as they fire off some last-minute promo or other. And LEGO, according to Amazon Australia, was a major seller. The Australian arm of the global online retail giant Amazon has reported some new records in terms of online shopping following the major December Holiday occasions of Christmas and Boxing Day 2018. According to their estimates for the past several weeks, LEGO was deemed Amazon Australia’s best-selling toy brand overall.

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To further elaborate, among the most sought-after LEGO products in the year-end rush that endeared LEGO to be the best-selling toy brand are sets from the LEGO Harry Potter and Star Wars themes, both licensed LEGO lines that have had major set releases in this year, including the massive Hogwarts Castle (71043) and the Kessel Run Millennium Falcon (75212).

And on Amazon Australia’s Boxing Day Sale event, the best-selling toy was the LEGO Minifigures Harry Potter and Fantastic Beasts Collectible Series (71022). It just goes to show how strong the LEGO fandom is down under. One can optimistically hope that the same goes for LEGO in other Amazon markets.

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