LEGO Launches Its #RebuildTheWorld Holiday 2020 Campaign


LEGO launched its holiday 2020 ad campaign earlier today, breathing new life to its #RebuildTheWorld play advocacy. This new LEGO holiday campaign ad focuses on the creative talents of children and how families and adults, in general, can learn a thing or two. Check out this latest advert, shared earlier today via LEGO’s social media channels.

Set to the tone of Louis Armstrong’s iconic song, What a Wonderful World, this latest LEGO #RebuildTheWorld campaign, becomes even more relevant today considering that most of the world is now confined indoors due to the coronavirus pandemic. And LEGO provides that kind of creative, indoor play opportunity that allows us to explore the bright side of life via LEGO’s various licensed and non-licensed themes. From galaxy-spanning adventures aboard an X-wing and a TIE Fighter to ninjas, castles, and dragons, there’s a LEGO brick-building inspiration for every member of the family.


This year’s LEGO holiday #RebuildTheWorld ad campaign will be largely seen across various media platforms via TV and the internet, and of course in all LEGO brand stores starting today. Know more about this campaign from the LEGO Group’s official press release below, and watch out for more updates on upcoming LEGO offerings during the next few days. For the latest that LEGO has to offer, be sure to check with LEGO Shop@Home.

New LEGO® campaign sees children from around the world rebuild the Holidays

LEGO Brand Holiday Main Still

Billund, November 2nd, 2020: A new playful Holiday campaign from the LEGO Group celebrates the magic of the everyday as experienced by children through LEGO® play. The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild, and rebuild with LEGO products.

The LEGO system has long been the ultimate platform for creative expression and creative problem-solving. Children can build anything they can imagine, before taking it apart and building a new story, developing creative confidence and resilience that 9 in 10 parents say will help their child be successful in later life(1).

The new creative is part of the company’s Rebuild the World brand campaign. It journeys through a whimsical adventure created by families building and playing together in a world that only LEGO play could create. Every story, animal, and vehicle in the fun-filled celebration of children’s creativity is based on existing LEGO products; princess knights calm dragons, astronauts celebrate their marriage with dinosaurs and giant chicken, and a Star Wars™ AT-AT™ takes a nap mid-crusade.

The playful storyline is set to a bespoke reimagining of ‘What a Wonderful World’ remastered to celebrate the optimistic outlook of children. The instrumental was recorded with the City of Prague Philharmonic Orchestra.

Families will also be able to listen to Spotify-curated playlists inspired by some of their favorite hobbies, interests, and themes from the campaign as they explore LEGO building together. Examples include a galaxy-transporting LEGO Star Wars™ playlist, an adrenaline-fueled list inspired by vehicles, and a collection of music for animal lovers.

The holiday campaign was created by the LEGO Group’s internal agency, the LEGO Agency. The fully integrated global campaign will run across a variety of channels including TV, digital, Spotify, out of home, e-commerce channels, and in LEGO stores. 

The film was created by a multi-award-winning team including direction by The Bobbsey Twins from Homicide, production by BLINK, and post-production by Framestore London. Shoppable formats will be used to help parents easily purchase LEGO products that inspire children in the advert.

Author: Albert Balanza

Teacher, student, dad, AFOL, psych geek & everything in between. :)

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