LEGO Ideas Seinfeld (21328) Officially Revealed!


After providing a teaser on its imminent arrival, the LEGO Group has finally unveiled its next LEGO Ideas set. As one of the qualifying product ideas during the Third 2019 LEGO Ideas Review Stage, the LEGO Ideas Seinfeld (21328) set is now officially revealed, with early VIP access slated for July 21, and a general public release on August 1st.

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The LEGO Ideas Seinfeld (21328) is a fan-designed tribute (created by LEGO fan designer Brent Waller from Australia) to the iconic 90s show which began on July 5, 1989. It’s pretty neat for LEGO to consider this milestone as the official reveal date for this set. This commemorative set features Jerry Seinfeld’s apartment, a buildable stage for the stand-up comic and a Festivus pole to inspire builders to relive the most classic moments from the series. It comes in at 1,326 pieces and is expected to retail for $79.99 on its launch date.

Read LEGO’s official press release below, plus take a look at these official images. You may also click on the following affiliate link if you wish to add this set to your LEGO wishlist over at LEGO Shop@Home.

LEGO Ideas Seinfeld (21328)

1,326 pieces | $79.99 | Coming soon on July 21 for early VIP access, and August 1 in all LEGO Stores nationwide. 

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  • New LEGO ® Ideas Seinfeld set celebrates the iconic sitcom created by Jerry Seinfeld and Larry David
  • The set is revealed on the anniversary of the first episode of the iconic comedy show – July 5th, 1989
  • The LEGO Ideas set was designed by LEGO fan Brent Waller, from Brisbane, Australia, and features Jerry’s flat, a stand-up stage, and the five iconic characters

5th July 2021: Fans of classic 90s sitcom Seinfeld can now recreate some of the most iconic scenes from the series with the new LEGO® Ideas Seinfeld set from the LEGO Group. Featuring Jerry Seinfeld’s apartment, a buildable stage for the stand-up comic and a Festivus pole the set inspires builders to relive the most classic moments from the series.

The highly anticipated set was created by LEGO fan Brent Waller, from Brisbane, Australia, via his submission on the LEGO Ideas® platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turn them into reality. 

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So, whether you want to re-enact the Story of Festivus, the Wallet Scene, or the Fix Up, the set’s intricate props and features transport you directly back to New York in the 90s, enabling you to create your very own Show About Nothing in brick form.

LEGO fan designer, Brent, who is the co-founder of a video games company, loved LEGO as a kid but was re-introduced to it as an adult, and combined with his skill as a 3D artist he set about designing his own LEGO creations – including creating the Seinfeld set. Talking about the design, Brent said, “I loved Seinfeld in the 90s and recently re-watched them all. I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s Apartment and the gang that I could. The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard, and on the bench-tops. But I am very proud of how it turned out.”

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Some of the instantly recognizable features include the kitchen with buildable counter, fridge, microwave, oven, and more; living room with a sofa; tables; an office; a buildable stage for stand-up comedian Jerry and a Festivus pole, collectively inspiring memories of comical moments from the show’s 180 episodes!

The set features 5 minifigures inspired by the iconic main characters and one notable postal worker from the show; Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes, and Newman are all included decked out in iconic 90s outfits.

Federico Begher, VP of Global Marketing at The LEGO Group commented, “The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, but other fans also agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product.

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Seinfeld is a classic sitcom and a cultural icon that was huge in the 90s and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it. I am so excited to see how this has been brought to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

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LEGO® Ideas Seinfeld set is available for LEGO VIP members from 21st July and for all from LEGO Stores and from 1st August 2021 at the recommended retail price of €79.99 / $79.99 / £69.99

Author: Albert Balanza

Teacher, student, dad, AFOL, psych geek & everything in between. :)

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