Even as fans/collectors worldwide buy their products and make them a global toy giant, LEGO still has a big heart. Sometimes, they might encourage their fans to engage in an activity that they’ll then match in charitable action. But when the chips are down, The LEGO Foundation doesn’t hesitate to lend a helping hand. Promobricks.de has it that LEGO made a near-million-Euro donation to help German families and children affected by severe mid-2021 floods. The disaster, which gripped Europe throughout July, was considered the worst to hit Germany since 1962’s North Sea flood. But now, LEGO is helping them recover.
To support children and families affected by devastating flooding in parts of North Rhine-Whestphalia, Germany, The LEGO Foundation will donate 7.1 million Danish Kroner (960,000 Euros) to the German Red Cross, to support reconstruction of kindergartens and a family aid centre. pic.twitter.com/bInpU253yk
— LEGO (@LEGO_Group) November 23, 2021
As detailed on their Twitter November 23, LEGO donated 7.1 million Danish Kroner to the German Red Cross. That’s equivalent to €960,000 ($1,076,616 in direct conversion). LEGO’s donation will help rebuild 10 kindergartens damaged by July’s flooding in Germany’s North Rhine-Westphalia state. A new family aid center also counts among plans by the German Red Cross, made possible by LEGO’s charity. This is merely the latest in a series of 2021 donations by LEGO. Other beneficiaries this year include children in Afghanistan and Haiti. LEGO has also been prominent in helping address the COVID-19 pandemic. You can expect nothing less from one of the biggest brands ever in all-ages toys.