Ideally, the LEGO Ideas platform is a LEGO builder/set designer’s dream come true. When it comes to practice however, the whole thing has a once-in-a-blue-moon feel. Getting a product idea to 10-K support, then passing the review, sees plenty of submissions whittled down to a handful. And those handfuls of made-official LEGO Ideas sets can take months to years before being launched. In the meantime, many other product ideas languish unless their creators re-submit them (with edits). This news courtesy of The Brick Fan can offer hope to some selected failed Ideas submissions. LEGO’s offering this surprise comeback chance thanks to a major retailer’s partnership.
There’s a new entry to the LEGO Ideas Activity page. LEGO’s teaming up with Target to give one of three Ideas submissions which failed in review another chance. And to make sure, registered LEGO Ideas members will vote for their favored submission. The winner of the vote will become an official Ideas set. It’ll be exclusively available in North America at Target stores and online in LEGO.com US. LEGO Shops and Branded Stores will carry this item everywhere else globally.
For your consideration, check out the three chosen product ideas:
Working Mini Golf Course – Fully Playable by LEGOParadise
Viking Village by BrickHammer
Marine Life by Brick Dangerous
All chosen builders are 10K Club Members, and therefore somewhat regulars at LEGO Ideas Review Stages. Voting on the Activity Page (accessible only by registered Ideas members) lasts until May 31. The winning product idea gets announced in August. As for when the set actually hits Target and LEGO Stores, it’s all a matter of waiting for it.