Hey, we’re now two days into the year 2018 – at least in the Western or Gregorian calendar sense. To those who observe or at least join in with the celebration of the Chinese New Year, it won’t be until February 16 next month for the Year of the Earth Dog.
Leave it to LEGO to prove itself as a truly international brand by including a seasonal brick set to celebrate the new Dog Year. The 2018 Seasonal Year of the Dog (40235) depicts a smiling brown and white dog sitting at attention with its red tongue visible and tail wagging.
This seasonal consideration was started by LEGO back in 2013, when they announced building its first factory in China, geared to their Asian market. That had been the Year of the Snake (10250). Since then, Sheep (40148), Monkey (40207) and Rooster (40234) have gotten Seasonal sets of their own, and Dog (40235) won’t be long coming.
Originally available in Asian LEGO Stores, Seasonal Year of the Dog (40235) is going to be the first to be offered internationally, with one free for every minimum LEGO purchase of $88. The number 88 represents fortune and good luck in Chinese culture. It’s an appropriately symbolic promo price limit.
If you or anybody you know was born in the Year of the Dog (2006, 1994, 1982, 1970) then the LEGO Seasonal Year of the Dog (40235) will make for a wonderful Chinese New Year gift. The set is available from February 16 – Chinese New Year – to the 28th.