As July ends, two weeks have passed since a special edition of Newsweek magazine on LEGO was made available. Entitled LEGO – The Toy That Changed Our Lives this issue was loaded with articles and features on everything related to the world’s biggest toy brand, whether it’s on their milestone anniversaries, their various brick-set lines, or even their upcoming media offerings.
Now, this special Newsweek edition is published with the intent of being a media collector’s item. But its contents have been made available by Newsweek itself on its official website, for the benefit of those who can’t get a copy.
So far, at least three featured articles from the LEGO – The Toy That Changed Our Lives special issue have been posted on Newsweek online. They include a special on the 40th anniversary of the ubiquitous LEGO minifigure, an interview with a company executive regarding The LEGO Movie 2, and a spotlight on the LEGO Architecture model-building line.
All in all, they’ve been nice fluff pieces focusing on several different facets that cement the reputation of LEGO as a life-changing toy experience. From discussing the evolution of the minifigure, to getting inside perspective on how LEGO became a viable film franchise since the first cinematic installment in 2014, to a waxing lyrical of LEGO Architecture set 21017 – Tokyo Imperial Hotel, there’s something to catch dedicated LEGO enthusiasts’ fancy.
As of this posting, the Newsweek Special Edition: LEGO – The Toy That Changed Our Lives is currently sold-out online. So in the event that physical copies of this collector’s edition issue becomes really scarce in our local magazine shops, then the Newsweek website is the go to place. Be sure to check with them every now and then since more might be published soon.