Needless to say, LEGO is one of the most globally recognized brands around, even outside of its usual toys market. And The LEGO Group is boosting this recognition by establishing long-term, tangible presence in countries around the world. We’ve seen this in the multiple LEGOLAND theme parks and Discovery Centers they’ve opened nearly everywhere. For those places that have none of the above yet, LEGO has also been able to reach them with periodic shows. The latest location where LEGO SHOWS will be presenting for the benefit of children and families will be in the Middle East; to be precise, they’re going to Bahrain.
The wealthy island nation is cooking up a lot of special events in time with the festive religious occasion of Eid al-Adha, or Feast of Sacrifice, this coming August. Among these, the Bahrain Tourism and Exhibitions Authority (BTEA) had invited The LEGO Group to bring LEGO SHOWS to the country.
Yousef Mohamed Al Khan, the BTEA Director of Marketing and Tourism Promotion, announced that Bahrain is happy to welcome LEGO SHOWS as a family-friendly event as part of their Eid al-Adha festivities, which they hope will also bring visitors and tourist from their neighboring countries into Bahrain for the duration.
“By hosting such events,” said Al Khan, “the BTEA continues its efforts in achieving its long term strategy that aims to develop the tourism sector and position the Kingdom as the center for family tourism by hosting various events and festivals to visitors of all ages.”
LEGO SHOWS will be hosted at the Bahrain International Exhibition and Convention Center, running from August 22 – the day after Eid al-Adha – to the 31st. Visitors can expect brilliant LEGO exhibits of statues, dioramas and plenty activities and challenges, themed after popular LEGO lines like Ninjago, City, Friends, Duplo and even licensed properties like Star Wars. LEGO SHOWS will run part of the time alongside Cartoon Network Live! Heroes Unite at the same venue.