LEGO’s New Advertising Campaign Concept Invites Fans to Imagine and Build the Future

Being a well-established toy brand with a wide reach across the globe, LEGO makes sure that its brand and image remains easily remembered and recognizable the world over, not just for its wide variety of products but also for its distinctive spirit of play. That’s why they spare no expense when it comes to developing new advertising campaigns that are sure to grab everybody’s attention. And this new campaign, courtesy of the Ogilvy & Mather agency in Bangkok, looks beautiful, artistic and full of LEGO meaning. They were conceptualized by O&M Senior Art Director Asawin Tejasakulsin, and are divided into two slogans: Imagine and Build the Future.

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The Imagine LEGO ad posters feature some magnificent brick builds that are integrated into an ordinary room’s furniture, creating something more magical than mundane. See that LEGO King Kong brick-build turning a speaker tower into the Empire State? How about a dragon providing fire for that stock pot? With LEGO, imagination simply becomes reality.

Build the Future

Meanwhile, Build the Future gives an inspiring message for the little kids who love LEGO and whose time spent playing with them might inspire their careers tomorrow. The message can’t be any clearer with the children making brick-build “shells” of what they might want to be when they grow up.

Build the Future

While we’re looking forward to the day when LEGO will release these posters on a new ad campaign for their brand, you might as well want to check the rest of Asawin Tejasakulsin’s Imagine and Build the Future ads.


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