I guess shame and repentance are not in the list of words that Lepin learned in the process of doing business. Because in just less than two weeks after the release of the first Master Builders set, the LEGO Star Wars Betrayal at Cloud City (75222), Lepin has just released its own counterfeit version of this set and has made it available for sale via online selling platform AliExpress. This is in spite of the fact that the original set is slated to be released on September 13. This shameless act of copying and selling a fake LEGO Star Wars Betrayal At Cloud City (75222) is further magnified by the fact that Chinese courts has already declared Lepin guilty of violating copyright infringement against The LEGO Group.
LEGO has been actively fighting for its intellectual property rights for the past few years, with one fake LEGO dealer in South Korea receiving a court sentence for selling counterfeit LEGO products. And with its recent win over its legal battle against Lepin, I hope that the full extent of the law will be consistently applied against the copycat company. It hurts LEGO set designers who poured out their ingenuity and creative work in coming up with such excellent sets, and perhaps even more the LEGO fan community who are patiently waiting for the release of these upcoming sets.
So if you’re a true-blue LEGO fan, do not support this kind of blatant copyright violation and be sure to only purchase original LEGO sets from legitimate sources such as your local LEGO Store and at shop.LEGO.com, Thanks to Brick Fanatics for the heads up.