When it comes to American fast-food chains that have been known worldwide for so long, McDonald’s easily comes to mind. Considered one of the pioneers of modern fast-food restaurant service, McDonald’s stood out from the rest thanks to iconography. Foremost among the chain’s symbols are the so-called Golden Arches. At present the phrase means the stylized yellow “M” logo. But in earlier years they meant the actual gold-colored arches decorating McDonald’s restaurants since the 1950s. That original aesthetic is brought back to brick-built life in a product idea by adammark. His work is the latest 10-K supported LEGO Ideas submission.
The “McDonald’s Franchise 1955-1969” gives a nostalgic look at a piece of global Americana from earlier times. This McDonald’s building is a walk-up burger stand where motorists can park, order their burgers and drive off. Said building, and its roadside sign, sports the telltale golden arches identifying the franchise.
Ideas member adammark sought to make the 50s-60s design as authentic as possible. The interior reflects the “Speedee System” layout including burger grill, soda fountains, beverage multi-mixer, condiment lazy Susan and more. Five McDonald’s employees operate these facilities: two cashiers and three cooks.
But what’s a restaurant without customers? That part’s covered too, with adammark providing three patrons on two vehicles. A grizzled farmer grabs his midday snack on his pick-up truck. Two high-school sweethearts enjoy their burger date aboard their convertible. If that wasn’t era-authentic then we don’t know what is.
In summation, “McDonald’s Franchise 1955-1969” provides a new building to slot into a LEGO City neighborhood. The added two car mini-builds are a sweet bonus as well. This work by adammark totally deserves its 10-K support. Now we have another strong contender for passing the LEGO Ideas Third 2021 Review Stage.