LEGO Makes “Matrix” Teaser on IG; LEGO Matrix?

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The end of this year sees the thought-unlikely return of a film/media franchise that ruled that late 90s-early 2000s. December 22 sees the release of “The Matrix Resurrections,” the distant fourth installment of “The Matrix.” Keanu Reeves returns as Thomas Anderson/Neo as he once again enters a mind-bending adventure that questions one’s perception of reality. It’s shaping up to be another Warner Bros. hit, and could potentially reignite fan interest in the franchise-setting. What does this bit of entertainment news have to do with LEGO? If you check the toy brand’s social media you’ll find them riding the hype bandwagon.

According to Brick Fanatics, the official LEGO Instagram account just posted an epic reference to “The Matrix” December 21. It was an image of two hands, one with a blue brick and the other a red brick. If you’ve watched “The Matrix” you’d know this to be a sendup of the red pill/blue pill dilemma. You want to end your playtime with the blue brick? Or would you rather see how deep the LEGO pile is with the red brick? Is LEGO just indulging in some cross-company promotion? Or are we seeing the promise of a new licensed-IP theme line?

Indeed, many of the comments on Instagram interpret this post as the announcement of LEGO Matrix tie-ins. Best-case scenario, not only would “The Matrix Resurrections” be referenced, but the original “Matrix Trilogy” too. Time will tell however if the commenters were spot on, or if wishful thinking made them think too deeply. We can only wait for how LEGO follows up on this one-off promotion.

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