One of the biggest tools of companies, from manufacturers to media production, is the convention or con. What better way to entertain and inform customers and the public of their latest developments than a flashy media extravaganza? While they’re a tad late out the gate, LEGO’s also a part of the con bandwagon now. Their inaugural LEGO Con kicked off back in 2021 during the pandemic to notable success. It stands to reason that it’ll be a regular fixture for the standard LEGO year. In fact, LEGO.com now has a LEGO Con 2022 page up. But there’s more to it.
According to The Brick Fan, the LEGO Rewards Center for has some LEGO Con goodies for VIP members. They come in the form of building instructions for simple brick-builds themed after the LEGO Con event. LEGO VIPs can choose between downloading one-page instructions or page-by-page presentations for these easy-build items. Thus far, three builds are featured: an “ultimate device stand”, “brick box” and “couch caddy”. Young builders should have no problem putting these together according to instructions. All they need are the right bricks on the sheets. These activities would serve as a nice buildup for LEGO Con 2022 itself.
LEGO Con this year will be happening next month, on June 18. It will go on live from LEGO House in Billund and be accessible via live-stream on YouTube. Featured events include a LEGO Masters live show and a WB Studio London tour. But the real nitty-gritty will be the LEGO-related reveals. From videogames to upcoming sets to a heavily-hyped new partnership, LEGO Con’s shaping up to be sheer awesome. Check out the LEGO.com page for more details and a LEGO Con 2021 reveal review.