In a rather surprising turn of events, LEGO managed to build an unprecedented level of excitement for its upcoming LEGO Ideas BTS Dynamite set. In just 24 hours, LEGO’s official Twitter account exploded with 11 million views and more than 87 thousand retweets as of this posting.
🎶 Na-na-na, na-na, na-na, ayy!@bts_bighit @HYBE_MERCH pic.twitter.com/oOyt1jMBlM
— LEGO (@LEGO_Group) February 13, 2023
The teaser features the minifigure silhouettes of the 7-member South Korean boy band amidst the glow of stage lights. This next LEGO Ideas set was an instant hit among LEGO and K-pop fans when it was first introduced, supported, and approved during the LEGO Ideas Second 2021 Review Stage. The set is also expected to feature some of the imagery from their megahit song Dynamite which managed to amass 1 billion views in less than 8 months. Though we do not have official images yet, the set is expected to feature a studio setup, a diner, and the minifigure versions of Namjoon, Jin, Suga, J-Hope, Jimin, V, and Jungkook as envisioned by LEGO fan designer Josh Bretz (aka JBBrickFanatic).
And to add up to the excitement, LEGO.com has released a microsite dedicated to the release of the LEGO Ideas BTS Dynamite set which is expected to make its grand debut at 11 PM EST on February 15, 2023.
We’ll keep this under our radars and be sure to bookmark our site for more LEGO Ideas news related to this.