For most of us, we’ve always associated LEGO with creativity and out-of-the-box thinking, and a few days ago I stumbled upon the simple, creative genius of Junho Lee and Hyun Chul Choi, visual art students from the School of Visual Arts of New York. I’m quite sure that their fun and simple idea will never fail to turn heads for a second look. The simple attachments of minifig-like hands on the sides of a LEGO shopping bag create an illusion of minifigure walking among us. You just grab on to handles that are attached inside the bag, wear a long-sleeved shirt or a jacket for maximum effect and flaunt your LEGO shopping around. It is a good way of adding humor in promoting the LEGO brand.
It is still in its initial project stages and we hope that this concept will eventually take flight in all LEGO Stores. Visit Junho Lee’s website for their LEGO PlayBox concept for more details, and be on the lookout for any possible minifigure posing as a LEGO customer in the not-so-distant future.
Thanks to Bored Panda for the tip.