LEGO® Hidden Side™ is an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal–one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Activating the bespoke AR app brings LEGO models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun!
Jack and Parker are teenage bloggers who attend Newbury High School. Through an app on their mobile phones, they can see the unseen–and in this case, Newbury is overrun with ghosts!
The Building Sets
LEGO Hidden Side offers 8 building sets full of awesome functionality and secret surprises that offer the build and roleplay fun of any LEGO play theme. Each model can be built as it appears by day and has transforming functionality to become the haunted version of itself.
70418 Lab 174 pieces, $19.99 (USD)
70419 Boat 310 pieces, $29.99 (USD)
70420 Graveyard 335 pieces, $29.99 (USD)
70421 Truck 428 pieces, $39.99 (USD)
70422 Diner 579 pieces, $49.99 (USD)
70423 Bus 689 pieces, $59.99 (USD)
70424 Train 698 pieces, $89.99 (USD)
70425 School 1,474 pieces, $129.99 (USD)
The AR App
Kids assume a first-person perspective to join the lead characters, using their mobile phones to see and solve paranormal mysteries beneath the surface of their town. By holding their phones up to a physical LEGO model, “points of possession”are activated, releasing virtual ghosts that kids must then capture to stop the haunting. Kids must keep one hand in each world–physical and digital –to progress the play.A short digital game can be played independent of the building sets. The app will add new ghosts, game challenges, and randomization of gameplay to keep kids coming back to their models.
Specs: free download from the App Store and Google Playfor iOS6S and up and Android phones on the ARCore supported list.App works on tablets, however, the play experience is designed with phones in mind to facilitate kids’ ability to play with one hand in each world, which is easier to do with a phone. Ages 7 and up.
LEGO Friends, the girls-centric LEGO line based on the life adventures of a cute circle of girl-friends, is on quite a roll this year. One need only look at the series of character minifigure Pods they’ve slated for release in March to see how much of the Friends theme has been pushed lately.
Among other LEGO Friends products that have recently been released, there was a limited-edition polybag made available such as the Friendship Flower (30404). It was available only on Shop@Home, and was taken down shortly after the 14th. But for collectors who may have missed it, you might be getting a second chance.
It would seem that the LEGO Friends Friendship Flower (30404) will soon become available at Toys ‘R’ Us stores in the US. This was discovered unexpectedly by Allen Tran of The Brick Fan, after he caught sight of a box package of the polybags mistakenly shipped to the store he was working at.
The Friendship Flower (30404) is a small yet fairly intermediate-level build of a brick sunflower-like blossom in a slim purple pot with a heart logo. The petals are the most assembly intensive component, with petal pieces interlocking with stalks around a central stamen. It makes for a good tabletop décor.
No official word has yet come regarding when it will be available on Toys ‘R’ Us, but The Brick Fan lists its item number at the store as 564017, and priced at $3.99 per polybag. The set was revealed as early as last November.
There must be a number of LEGO fans to this day who must still be sore about the end of LEGO Dimensions, the action-adventure “toys-to-life” game that brought together a wide variety of franchises licensed by LEGO. Its closure virtually meant the end of the era of the toys-to-life genre.
While some of the franchises that were depicted in LEGO Dimensions, like The Powerpuff Girls (and reportedly, Back to the Future) have been given new life with new LEGO sets, there are still some who would much like to get the old Dimensions expansion pack versions of these various franchises.
In this, the price-point retailer 99 Cents Only Stores has come to the rescue, sort of. Early last year, before LEGO put the kibosh on LEGO Dimensions, the chain had offered Dimensions Fun Packs and Team Packs in their stores. The game’s gone now, but 99COS is repeating its sale.
By this time, a number of 99 Cents Only Stores will have started displaying what they have left of the LEGO Dimensions products. The Fun Packs and Team Packs will be available at their greatest price deals yet, costing only $1.99 per set. Apparently, Philippine LEGO Users Group member Renel Ebro managed to snap this image from his local 99COS.
It should be noted that the cancellation of LEGO Dimensions didn’t mean the end of the game itself. There’s merely no more new content coming out and the design team’s only doing server maintenance and customer support. The tie-in toys-to-life LEGO expansion sets should still work with the game however.
As for what Dimensions packs would be available at 99COS, each individual store would have different inventories available, therefore what you might find in one branch may not be there in another. If you’re looking to get a specific pack then we hope you find it in your nearest store. You may use this store locatorto check the nearest 99COS branch in your area.
Build Better Bricks (B3) is currently running a promo that is too good to resist. We’ve seen the Mad Titan Thanos rendered in LEGO bricks last month, and his custom LEGO bust really placed a smile on our face. This time, get ready to bask in Marvel awesomeness as Master Builders Tyler and Sean offer not just 1, but 9 custom LEGO Marvel busts to make you grin with delight. The best part of it, you’ll get more than 30% discount on all the building instructions needed to create these Marvel masterpieces now that they’re selling off from the site at an incredibly low price of $30 for the entire bundle.
Included in this custom LEGO Marvel B3 collection are the building instructions to create: Deadpool, Groot, Thanos, Black Panther, Rocket Raccoon, Yondu, Vision and the newly released Wolverine character busts. Plus, it also includes an exclusive instruction to build an MCU Mantis that is only available in this bundle and not in any other purchase.
Each custom LEGO bust measures from 2.5 to 3 inches wide to 4.5 to 5.5 inches tall depending on the character. Each custom bust comes with building instructions in PDF format, a parts list, and a Brinklink .io file for easy parts ordering at Bricklink.com. Want to know more about each of these LEGO Marvel custom busts and other Marvel-inspired builds that they have? Then head over to Build Better Bricks, or watch some of their videos below. These ones are my personal favorites – not just because of our master builders’ excellent aesthetic designs, but also their wacky attempt on voice characterization – I was literally laughing my heart out while watching this ‘Deadpool’ video. I just hope that the two LEGO geeks responsible for his dismemberment will be kind enough to build the rest of his awesome body.
Of all the technical-geared products that LEGO has rolled out over the years, it is the Boost line that’s been put at the forefront as of late. It started getting some new compatible sets after quite some time since its original launch, the latest being the LEGO Ninjago Stormbringer (70652).
Now, Boost has done The LEGO Group one great benefit. It has helped the company gain renewed prominence in business circles by being listed on the Top 10 Most Innovative Companies Consumer Electronics List by business publication Fast Company. Of the ten companies in the list, LEGO ranked number 6.
As stated, Fast Company put LEGO on its innovative companies in consumer electronics due to the impressive potential of LEGO Boost, the combined mechanical and electronic programming system behind its initial Creative Toolbox (17101). Its most impressive feature was having users coding motion data for Boost builds via mobile app.
On its public statement announcing their ranking of LEGO in their Top Ten list, Fast Company noted how LEGO Boost, introduced back in 2017, was an electronic innovation that would “further bridge the divide between physical and digital play”. Further praise was given to the simplicity of Boost’s coding software.
Aside from LEGO Boost, Fast Company also gave credit to the toy giant’s family-oriented social network, LEGO Life, where children could share their brick-built creations with friends. The LEGO Group’s chief marketing officer Julia Goldin said in response to their listing that LEGO’s play experiences are geared for “future innovators”.
This is a spot of good news for LEGO in light of reports that some of its global markets like Germany have suffered a sales decline, portending a possible slow loss of appeal for its products in their traditional bulwarks. They’ve been expanding in new areas like China in response.