LEGO Opens World’s Largest Flagship Store in Shanghai, China

Last Wednesday marked the opening of the world’s largest LEGO store in Shanghai Disney Resort in China with the hope of attracting more customers once the Disney theme park opens in June. According to LEGO Shanghai store’s General Manager Jacob Kragh, China had been one of the best performing markets last year that saw an increase of more than 30% of sales in LEGO products. LEGO’s presence is keenly felt in this part of China, especially considering that the company has plans of setting up its first factory in Jiaxing, which is expected to be operational by 2017 employing 2,000 personnel. Construction of the factory has already begun since 2014.

The massive two-storey, 1,000 square-meter Lego store features models ranging from a giant dragon, well-known Disney and Marvel characters, and the twelve signs of the Chinese zodiac. Here’s a look at some of the sights in and around the world’s largest LEGO Store courtesy of Reuters and China News.

A lion dance performance is carried out during the opening ceremony for a Lego store, the company's largest retail store in the world, near the Shanghai Disney Resort in Shanghai Tourists visit a Lego store during its opening ceremony, the company's largest retail store in the world, near the Shanghai Disney Resort in Shanghai Tourists take pictures at a Lego store during its opening ceremony, the company's largest retail store in the world, near the Shanghai Disney Resort in Shanghai People visit a Lego store during its opening ceremony, the company's largest retail store in the world, near the Shanghai Disney Resort in Shanghai A boy plays at a Lego store during its opening ceremony, the company's largest retail store in the world, near the Shanghai Disney Resort in Shanghai

Considering the amount of attention LEGO is giving to the Chinese market, it will not take long before we see other LEGO Stores setup in the country. This might be a good way of counteracting the selling and distribution of certain Chinese-made, LEGO-like knock-offs, especially if LEGO can lower the costs of their sets within the area. Here’s a look of some of the promotions as seen from the store’s May and June calendar, as uploaded by a local LEGO Store visitor Capitalism Village (I hope Google Translate got this right).

LEGO p1 LEGO p2 LEGO p3 LEGO p4 LEGO p5 LEGO p6 LEGO p7 LEGO p8

The store’s calendar didn’t hold back in its promotion, featuring some of the larger sets that LEGO has just released recently, including this year’s LEGO Star Wars UCS Attack on Hoth (75098), 2015’s LEGO Star Wars UCS Tie Fighter (75095), and  Imperial Assault Carrier (75106). It also featured sets from different names such as the DC Comics Batman Classic TV Series – Batcave (76052), Ninjago Temple of Airjitzu (70751), and Ghostbusters Firehouse Headquarters (75827). There’s also a promotion for what seems to be some Nexo Knights and Friends polybags, plus a corner for the LEGO Nexo Knights Merlok 2.0 app.

So what do you think about this development? Are you excited to pay this LEGO Store a visit? Share us your thoughts in the comments section below.

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Author: Albert Balanza

Teacher, student, dad, AFOL, psych geek & everything in between. :)

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