The LEGO Group Becomes a 2019 “Adopt-the-Pig” Toy Bank Sponsor

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The LEGO Group will never tire of its vision to spread the joys of building play for both fun and education, whether through their own campaigns or by linking up with educational and charitable foundations worldwide. Lately they have finalized a sponsorship with The Toy Foundation lasting nearly two years. And this time, the LEGO Group will be busy again since they are now named as TTF’s “Adopt-the-Pig” Toy Bank Sponsor for 2019.


The Toy Foundation, a children’s charity dedicated to giving toys and arranging fun playtime for children in need, has accepted LEGO as a sponsor for their Toy Bank initiative, for a period lasting from the rest of 2018 and the entirety of next year. To that effect, the Danish toy giant pledged it support by donating $10,000 to the charity, living up to its title of being an “Adopt-the-Pig” Toy Bank sponsor.

While the greater Toy Foundation primarily relies on privately donated toys for their charity work, their Toy Box program serves to receive bulk donations of toys from the very manufacturers themselves, which it then distributes to its various partner charities.

"Adopt-the-Pig" Toy Bank Sponsor

Jean Butler, executive director of The Toy Foundation, expressed the organization’s gratitude for the continuing generosity of The LEGO Group, which had made prior donations of its sets, minifigures and more to the Toy Box in years past.

“While the donation of toys is always critical, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get toys into the hands of deserving kids all over the world,” says Butler. “LEGO’s sponsorship will help The Toy Bank bring the magic of play to more than a million children in need throughout the coming year.”

Source: ToyNews Online

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