In this day and age, the public’s perception on anything and everything can come a long way towards the formation of opinions. Statistically gauging the reputation levels of businesses, organizations and even nations has been the work of the private research and advisory agency the Reputation Institute in Cambridge, Massachusetts. Recently, the Reputation Institute conducted a survey to determine who among Europe’s most reputable companies is considered first among the countries of the UK, Spain, France, Germany and Italy. A total of 87,000 general public respondents from those nations provided the data mined by RI.
According to the Reputation Institute’s “RepTrak” rankings, Denmark’s The LEGO Group is the company with the highest public reputation in the EU5. It’s followed on the list by German industrial firm Bosch GmbH and Swiss luxury watchmaker Rolex. The response to the survey on reputation is a measure of an everyday person’s “emotional bond” with a company that is quantified.
The RepTrak survey is the RI’s standardized framework that “reveals how this deep connection can drive supportive behaviour such as the intent to purchase, likelihood to recommend and willingness to work for the company” according to the Institute’s press release.
For completion’s sake, we will now include a Top 10 list of Europe’s Most Reputable Companies in 2018 as compiled by the Reputation Institute.
- Walt Disney Company
LEGO’s stellar corporate-level reputation according to RI is due to “commitment to building a strong corporate brand, investment in corporate social responsibility and a deep sense of purpose to drive greater levels of engagement among its key stakeholders.” Despite some hiccups in its recent earning reports, LEGO does just that.