There have been some rumors going around that The LEGO Group (TLG) may have finally considered pulling the plug on its recently introduced LEGO Vidiyo theme. Quite frankly, I find it rather difficult to believe considering that we only have two waves of sets released in the first half of this year. And to finally address these concerns, LEGO went out of its way to shed light on these rumors.
Below is the company’s official statement on the matter. Which is, to be honest, speaking more like corporate speaking to its investors rather than to the faithful fans that supported the theme since day 1. Whatever is the case, TLG seems to say that LEGO Vidiyo sets will still be around and that we can still expect its existing line of products to be available in LEGO Stores and online. However, it is possible that we might not receive any new LEGO Vidiyo sets in 2022 since they will be doing a lot of pilot testing on new play features that include not just the sets but their integration with the Vidiyo app itself. If there is anything to expect, we can look forward to 2023 instead, where we hope to see a roll-out of its next wave of offerings. Whatever is the reason behind this corporate decision about LEGO Vidiyo, I just hope that LEGO will stay true to its promise of making the theme better and more appealing to younger LEGO fans. I guess only time can tell.
Here’s the official word from LEGO if in case you want to hear it straight from the horse’s mouth. And for the latest and currently available LEGO Vidiyo sets, be sure to visit LEGO Shop@Home. What do you think of this announcement from TLG? Share your thoughts in the comments section below.
We wanted to provide you with an update regarding LEGO VIDIYO.
As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.
We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.
LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.
Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.