Last year, the LEGO Group opted to skip the highly celebrated annual London Toy Fair and other toy exhibits which it traditionally attended to. Though there were no official reasons that the company mentioned, it was speculated that the reason for such is the slight decline in sales that LEGO experienced in general, and the significant change in leadership that it needed to go through. However, for this year, LEGO returns to the floor of the London Toy Fair 2019 or to be exact, at one of the venue’s showroom to flaunt its latest sets. According to the event’s floor plan, LEGO will not be setting up a booth at the floor area like it usually does but will be presenting in the Olympia Room, near the Visitors Entrance at the West Ground side of the venue. The choice of having an enclosed room as an exhibit area could mean that LEGO is gearing up to exhibit a significant number of sets, mostly coming from the LEGO Movie 2 tie-ins.
There is no information yet as of this posting if new and still, yet-to-be-revealed sets will be featured by LEGO inside the Olympia Room, and if ever media outlets will be allowed to take images. Traditionally, there are sets that can be photographed during these events, while others are off limits from camera lens.
Whatever is the case, it’s a great comeback for LEGO after a year of hiatus from these events. And I hope that the London Toy Fair 2019 is just the start of a series of toy exhibits that LEGO will actively participate in this year. We still have the Nuremburg Toy Fair in Germany to be held from January 30 to February 3, and the New York Toy Fair from February 16 to 19. Keep tabs with our blog site for updates regarding LEGO’s announcements during these toy fair events. Be sure to subscribe by clicking on the red notification bell at the bottom of this page.