There are two ways to enjoy the LEGO Ninjago theme. One is to collect and build their massive selection of sets and minifigures. The other is to watch their 3D-animated adventures on TV. For most territories “Ninjago: Masters of Spinjitzu” is part of the regular lineup on Cartoon Network; but for Denmark, LEGO’s home country, it is aired on Nickelodeon.
It is this connection with the other pillar of international children’s entertainment on TV that has led to a new campaign to have “LEGO Ninjago” sponsor a major Nickelodeon event. Said event is none other than the Kids’ Choice Awards.
Of course, Nickelodeon has such a big international presence that their KCA ceremony has several international versions that honor celebrities from their respective countries too. The LEGO Group however is making sure that their Ninjago line will be acknowledged as the global sponsor for the 32nd KCA later this March.
According to The Drum, there will also be an animated short that will serve as “custom branded programming” to show LEGO Ninjago’s Nickelodeon Kids’ Choice Awards global sponsorship. Its short story will see evil Lord Garmadon steal the KCA’s iconic slime cannon, with the Ninjas having to foil his plot.
The animated spot will launch on Nickelodeon March 7, and will also be made available on the network’s YouTube channels. LEGO Group VP and marketing head for the Americas, Amy Pascal, says that their company is excited to be a global sponsor of the KCA, describing it as “a truly global celebration of kids and creativity across the entertainment industry.”
LEGO Ninjago will be acknowledged as sponsor for the 2019 Nickelodeon KCA in the US, and its international versions in the UK, Netherlands (and Flanders, Belgium), Germany, Argentina, Colombia, Mexico, Australia, Indonesia and the Philippines.