Potentially Non-Expiring Points, and Other Changes to LEGO VIP Program

Earlier this March, LEGO announced what might be the most significant developments to their VIP program yet. This involved the introduction of a digital VIP card version, already being tested with selected existing VIP members. That’s merely the beginning, if the LEGO emails being sent to members is any indication.

Our fellow LEGO news source, The Brick Fan, has made public the contents of this message from LEGO regarding upcoming changes to the VIP program. We already know about the implementation of digital cards, but LEGO’s now stressing the importance of having all existing (physical card) VIP accounts registered online.

The biggest part of the news is the new duration of earned LEGO VIP points before they expire. Originally they can only be kept every two years before a member’s point-count is reset to zero.

Two months from now, they’ll only last one-and-a-half years, but potentially they can remain valid “forever.” How is that so? It’s because LEGO VIP’s online digital point meter will reset the 18-month validity of VIP points every time you make a purchase and use your LEGO VIP card doing it.

So even if you buy LEGO only once every 18 months, that’ll restart the “validity clock” all over again. Technically that means what points you don’t use will remain okay to use forever; awesome, right?

One last thing: LEGO recommends that registering multiple VIP accounts in your name be done with a unique email address for each. Otherwise you might see different accounts using the same email address end up being merged by the online VIP system. Conversely, if a single registered VIP account has more than one email address registered to it, it might be split into separate ones.

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