LEGO Launches LEGO Insiders Treasure Hunt!

Are you ready for an adventure like no other? The LEGO Group is thrilled to introduce the LEGO Insiders Treasure Hunt, an exhilarating journey where LEGO fans, young and old alike, can have the chance to unlock a treasure trove of prizes!

The LEGO Insiders Treasure Hunt Lets You Embark on an Augmented Reality Quest

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In case you haven’t yet caught wind of this monumental transformation, it’s time to acquaint yourself with LEGO Insiders. LEGO’s revamped loyalty program is designed to offer a world of rewards for all LEGO fans out there. Replacing the previous LEGO VIP program, LEGO Insiders simply multiplies the fun of being a LEGO enthusiast. And it becomes even better with more exciting ways to earn points with every LEGO set purchase from any LEGO Store and But the fun doesn’t stop there – by registering your collection, you can see your LEGO Insider points multiply exponentially. The all-new LEGO Insiders seamlessly streamlines account management, elevates your points journey, and unlocks exclusive offers.

LEGO brings together all the exciting aspects of the new LEGO Insider program and wraps it around its extraordinary and tech-savvy LEGO Insiders Treasure Hunt. Whether you’re nestled at home or exploring a LEGO store, the LEGO Insider Treasure Hunt offers an innovative and engaging augmented reality experience. The goal is to uncover the revered golden LEGO brick that grants you access to an array of prizes accompanying each discovery. With the added thrill of being able to embark on this hunt multiple times a day, the LEGO Insiders Treasure Hunt enhances children’s (and adults) playtime enjoyment significantly.

A Chance to Become a LEGO Millionaire Through the LEGO Insiders Treasure Hunt

lego insiders treasure hunt

Imagine the dream of becoming a LEGO millionaire turning into reality. From August to September, a remarkable opportunity awaits each participating country. Six fortunate individuals in each region can achieve the coveted title of LEGO millionaire by winning [£7,000 / US$9000 / €8,200 / CAD$12,000 / AUD$13,250 / NZD$14,500 / DKK 60,500 / KRW 11475000] worth of points. These points open the doors to the exclusive LEGO Insiders Reward Center, where discounts on captivating sets, exclusive member merchandise, and entry into sweepstakes (available in select countries) for enchanting collectibles and more await.

An Abundance of Prizes to Uncover

While the ultimate jackpot may be elusive for some, rest assured that a plethora of prizes awaits your discovery. From groundbreaking digital comic book creators to unlocking hidden surprises within LEGO games, the rewards are boundless. Immerse yourself in the cherished history of LEGO with digital downloads of iconic images, adding a layer of nostalgia to your remarkable journey.

Diving into a Sea of Prizes of the LEGO Insiders Treasure Hunt

It’s an opportunity of a lifetime when an astonishing 2,000,001 prizes are up for grabs within a shared prize pool spanning across participating countries. These captivating LEGO Insiders Treasure Hunt prizes include:

  • 1,600,000 x Digital Download of a Randomly Allocated LEGO Coloring Sheet
  • 100,001 x Exclusive Torso Code Redemption in the LEGO Tower App
  • 100,000 x Digital Comic Book – LEGO Star Wars
  • 100,000 x Digital Comic Book – LEGO Spider-man
  • 100,000 x Digital Comic Book – LEGO Batman

The Evolution of LEGO Insiders from LEGO VIP

For those already a part of the LEGO VIP family, rest assured that you’re in for a seamless transition. Your LEGO VIP membership automatically evolves into LEGO Insiders, making the process effortless. There’s no need for any action on your part – all the changes are skillfully integrated, bringing together accounts from platforms like LEGO Ideas and more, bringing them under a unified membership. And the best part? Your membership status remains free of charge, offering more value than ever before.

The LEGO Insiders Treasure Hunt is much more than a mere quest; it’s an innovative fusion of augmented reality and unparalleled rewards. Just be sure to unlock the illustrious golden LEGO brick, to have the chance to become one of the highly esteemed LEGO millionaires. With the opportunity to claim this title and a myriad of prizes waiting to be uncovered, any LEGO Insiders journey promises to make the LEGO hobby more enjoyable.

Be sure to check out the full terms and conditions of the LEGO Insiders Treasure Hunt which you can find here.

The LEGO Space Adventure Ride VIP Reward Now Available!

After an initial reveal last week, the LEGO VIP Reward Center has been updated to now include the Bricktober-themed LEGO Space Adventure Ride.

The LEGO VIP Rewards Center has just made good on its promise by releasing the first of the two final LEGO Bricktober 2022 sets. The LEGO Space Adventure Ride set is now up for grabs, offering an extraordinary experience for those who have accumulated 2400 points. This exclusive set comes with a special code that can be redeemed on with your next order. Let’s delve into the thrilling details of this extraordinary LEGO adventure.

The LEGO Space Adventure Ride is the Next Bricktober Collectible Set That You May Want to Have

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This remarkable set, packaged in a striking yellow box, promises to transport LEGO fans into the depths of an intergalactic adventure. Following the footsteps of its predecessors, the Pirate Adventure Ride and Dragon Adventure Ride sets, the LEGO Space Adventure Ride is poised to leave enthusiasts with its playful design and captivating features. Plus, as part of LEGO’s Bricktober-themed sets, you may want to make sure that this is added to your LEGO collection as well.

Limited Stock Alert for the LEGO Space Adventure Ride

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In case you missed it, two similar sets released last year, the Pirate Adventure Ride and Dragon Adventure Ride, sold out in record time. Therefore, if you have been diligently collecting these sets, I strongly suggest seizing this opportunity and redeeming your points now. Remember, you have a 60-day window to utilize the code on your upcoming purchase at the LEGO Shop.

Coming Up Next:  The LEGO Fantasy Adventure Ride

Be sure to mark your calendars. On July 11, LEGO VIP Rewards members can look forward to the release of the anticipated final set in the series, the LEGO Fantasy Adventure Ride. Similar to its predecessors, this LEGO VIP freebie offers another entry to this highly collectible series.

It is important to note that the VIP Rewards program may not be accessible in all regions. The availability of reward items may vary depending on your location. To avoid any disappointment, make sure to check the program’s availability in your area.

The LEGO Space Adventure Ride simply invites you to bring out that LEGO kid in you, as it encourages you to embark on an unforgettable space adventure. Now that this freebie is available for redemption, you can bring home the excitement of exploring a piece of the brick cosmos. Just be sure not to miss out on this exclusive opportunity to complete your LEGO Bricktober collection. Remember to stay tuned for the final set by keeping tabs here on our blog. Happy building!

New LEGO Batcave Shadowbox 76252 Set Officially Unveiled

The LEGO Group has teamed up once more with DC to bring you an incredible addition to the LEGO Batman Collection – the LEGO Batcave Shadowbox 76252. Officially revealed earlier today, this amazing set is packed with intricate details and iconic features that will bring back the 90s nostalgia for all devoted Batman fans.

Explore the LEGO Batcave Shadowbox 76252 from “Batman Returns”

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Inspired by the popular 1992 Warner Bros. Pictures’ movie “Batman Returns,” the LEGO Batcave Shadowbox 76252 captures the essence of the Batcave in stunning detail. Housed within a display box shaped like the iconic Batman emblem, the Batcave takes center stage. Step into the world of Batman as you uncover clever functions and gadgets, just like the ones found in his secret lair.

Unleash Your Imagination with the LEGO Batcave Shadowbox 76252 Set.

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The highlight of the set is the iconic Batmobile, a pop culture symbol of Batman’s crime-fighting tech. The cut-out Batcave in itself is filled with exciting features and surprises. You can rearrange the furniture, change the images on the big screen, discover hidden treasures in the vault, open secret doors. The LEGO Batcave Shadowbox 76252, and even light up the LEGO scene with a special brick.

Brand New Minifigures of the LEGO Batcave Shadowbox 76252 Set

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Alongside the Batcave and Batmobile, the LEGO Batcave Shadowbox 76252 includes new minifigure iterations that bring the Batman universe to life. Other than the Caped Crusader, this LEGO 18+ set also comes with newer versions of the enigmatic Catwoman and the cunning Penguin. You’ll also find familiar faces like Bruce Wayne, Alfred Pennyworth, and Max Shreck among the rest of the set’s seven minifigures.

When and Where to Get the LEGO Batman Shadowbox 76252.

The highly anticipated LEGO Batman Shadowbox set will be available exclusively for LEGO VIP members starting June 5, 2023, at LEGO’s home shopping portal, and at any LEGO Store nearest you. While on June 8, 2023, it will be released to the general public, with a price tag of $399.99.

Don’t Miss Out on the LEGO “Batman Returns” Batcave Shadowbox!

Make sure to secure your very own LEGO set that brings the world of Batman Returns to life. Explore the secrets of the Batcave, embark on exciting missions with the Batmobile, and collect the exclusive minifigures. Whether you join the LEGO VIP program for early access or wait until June 8th, 2023, get ready for an adventure like no other in the LEGO Batman universe.

Check out the set’s official product description below. Click on the link below if you want to add it to your LEGO wishlist.

LEGO Batcave Shadowbox 76252 Product Details

3,981 pieces | Includes Max Shreck, The Penguin, Catwoman, 2 versions of Batman, Alfred Pennyworth and Bruce Wayne minifigures | $399.99 | Coming Soon on June 8, 2023

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Adult enthusiasts can recreate the iconic Batcave™ from 1992’s Batman Returns™ movie with the LEGO® DC Batman™ Batcave – Shadow Box (76252). This 3,981-piece tableau incorporates movable items, minifigures and a feature-rich Batmobile™ to produce a detailed and dynamic display piece that will captivate all who see it.

Batman drama in a display case

Measuring over 20 in. (51 cm) wide, this Batcave tableau contains an assortment of authentic details, including movable items that can be controlled from the rear. Users can turn the chair, change the computer screen and open and close the tool store and illuminated Batsuit™ vault. For extra realism, a Batmobile with a variety of hands-on features is included along with 7 minifigures: Max Shreck, The Penguin™, Catwoman™, 2 versions of Batman, Alfred Pennyworth™ and Bruce Wayne™. For added convenience, a digital version of the set’s building instructions can be found on the LEGO Builder app.

  • A Batman™ tableau – Adult enthusiasts can capture the drama and style of the Batcave™ from 1992’s Batman Returns™ movie with the LEGO® DC
  • Batman Batcave – Shadow Box (76252) active display model
  • Authentic details – The scene includes a feature-rich Batmobile™ and 7 minifigures: Max Shreck, The Penguin™, Catwoman™, 2 versions of Batman™, Alfred Pennyworth™ and Bruce Wayne™
  • Dynamic action – Movable items can be controlled from the rear: turn the chair, change the computer screen and open and close the tool store and illuminated Batsuit™ vault
  • Realistic Batmobile™ – The roof opens for the Batman™ minifigure with the fabric cape to enter. Turning the cog on the side causes 2 hidden shooters to appear. A flame element attaches to the exhaust
  • Gift for adults – Experienced model-makers and Super Hero movie enthusiasts will find this rewarding build-and-display project provides pleasure long after the construction work is over
  • Collectible curio – Measuring over 11 in. (29 cm) high, 20 in. (51 cm) wide and 5.5 in. (14 cm) deep, this celebration of Batman™ style will add interest to any home or workplace

September LEGO VIP Reward: Retro-Ad Tin Lunchbox

LEGO collectors who haven’t signed up for their VIP program might ask: why join? Those in the know might answer: why not join? Being able to accumulate VIP points to invest in a future LEGO set makes for one advantageous perk. And there’s also the matter of rewards the program gives out. Products exclusively available on LEGO VIP are major points of pride for serious collectors. After all, some of them aren’t even brick sets but cool LEGO-themed merchandise to broadcast your FOL-ness. It just so happens that LEGO VIP has got a new reward coming for its loyal membership.

According to Brickset, next on the LEGO VIP Rewards block is a cool retro-style tin lunchbox. Now that’s one item to fancy yet another sector of the collectors’ community. The lunchbox art evokes 1965, since it’s an advertisement for Basic Building Set in Cardboard (050), released that year. That “Today in 2065” blurb must’ve seemed like the distant future so long ago. The actual box art for Basic Building Set is even replicated on the tin. LEGO and lunchbox collectors with VIP membership can get this reward for 2500 VIP points starting on September 1.

LEGO Explains Further Target’s VIP Points Availability Promo

When the month of August started, LEGO made waves with collectors regarding their latest deal with retail giant Target. This involves the initiative making points from LEGO’s VIP program available when buying sets at Target stores. It’s an impressive deal considering that, while limited-time only, the promo lasts until the end of January next year. If US LEGO shoppers have Target stores nearby, they can earn VIP points (if members) over a six-month period. But for all the convenience there are of course some conditions regarding the LEGO VIP-Target availability.

Brick Fanatics brings us some additional specifics regarding being able to get VIP points buying LEGO from Target. One caveat, actually revealed upon the announcement, was the $=point difference between purchases direct from LEGO and from Target. Where $1 becomes 6.5 VIP points when buying from or LEGO Stores, Target has a $1=1 point rate. This is rather mitigated when one considers Target’s many discount possibilities with their LEGO set offerings. One new condition concerns the buyers. The VIP points promotion is effective within US Target stores only. Specifically, those availing the offer must have VIP accounts from US, not elsewhere. That’s unfortunate as Canadians or Mexicans can’t just travel stateside to join.

To avail VIP points from LEGO products bought at Target, VIP members must snap a picture of their Target receipt. Provided it has a LEGO item listed, sending the image to VIP Rewards Center will credit the VIP points. LEGO hasn’t said anything yet. But perhaps if the test with Target in the US is successful, they could partner with other retailers worldwide. It may not follow soon enough after Target, but it could happen perhaps in the future.

LEGO VIP Offers Pirates and Treasures (40515) Polybag as GWP

It’s been years since the last prominent instance of pirate-themed AV media, in film, TV series or videogames. The same goes perhaps for LEGO, with the Pirates of Barracuda Bay (21322) Ideas set launching last 2020. But does this mean that pirates have lost its luster in popular imagination, much less LEGO building? Probably not if this new gift with purchase from LEGO is any indication. True, it’s only a polybag and also a VIP member exclusive. But its contents could enhance a LEGO collector’s pirate-themed building time. As Stone Wars has it, here’s LEGO VIP’s latest GWP giveaway promo.

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The Pirates and Treasure VIP Add-On Pack (40515) is exactly what it says on the polybag. It’s a massive pile of pirate accessories and accouterments. Add these to any brick-built project to give it an undeniable pirate-y flair. From Jolly Rogers to tricorne hats, treasure chests to minifig skeletons, cannons to sharks, this pack’s got it all. And it can be had by VIP members for LEGO purchases of at least $50. The promo runs until September 30 or supplies of VIP Add-On Pack 40515 last. So Arrrrrh, what’re ye VIP Cap’ns still waitin’ for?

Target Offers LEGO VIP Points on Store-Bought Sets

While LEGO products are available in most major toy outlets, there are advantages to buying direct from LEGO. Be it from Shop or LEGO Stores, buyers can get an advantage by joining LEGO’s VIP program. Why pass on a chance for extra freebies and offers, and saving VIP points for future purchases? Of course, that’s the deal only when you purchase your sets from LEGO Stores and LEGO online. But what if your LEGO VIP membership can earn points even when buying somewhere else? Over the weekend a retail brand’s been getting attention after news that they’ve made VIP points available at their stores.

The Brick Fan reports that LEGO VIP points can be earned at Target Stores for an extended yet still-limited time. Those holding VIP membership can earn a point for every dollar spent buying a LEGO set from Target. Well, that’s the simplified version. The updated Target webpage explains the whole deal. To avail of this offer, one need to be a LEGO VIP for starters. They must take a photo of their Target receipt (with a LEGO purchase). Then they can upload it on the VIP members page. Every LEGO bought at Target with receipt can be uploaded at the VIP Page for points.

Now we said the Target VIP points are limited. Short-term, it means LEGO shoppers at Target can only accumulate 1,000 points max in a calendar month. They can still earn more buying from LEGO Stores. Long-term, the Target VIP point period lasts only until January 31 next year. That’s about six months availability. Too bad the arrangement’s not permanent. But for LEGO VIPs any other place to earn points is welcome, however brief it is.

May the 4th LEGO Star Wars GWPs Revealed

April 2022 has just about run its course, and we’ve got new LEGO stuff to look forward to. While that primarily lies in the new sets launching come May 1, they’re not the only things to look out for. Mere days later, we’ve got a prime period for LEGO Star Wars collectors. In light of the franchise’s “May the 4th” celebration, LEGO’s springing for some cool collectibles as part of the fun. What can we expect? A polybag’s rather obvious. There might even be a non-brick item too. But an event-exclusive set’s something to shoot for. LEGO’s got all these.

Stone Wars from Germany has just given us a lowdown on the LEGO Star Wars May the 4th 2022 GWPs. The prime item for this batch of sets would be a diorama of a “Star Wars Episode IV” location. That would be the Kitchen (40531) of Luke Skywalker’s Tatooine home, with a minifigure of his Aunt Beru. If you’re a “Mandalorian” fan you can try for a keychain with a Beskar tag (5007403). Finally, if you’re not spending much on LEGO Star Wars, you can at least grab an AT-ST (30495) polybag. All items are featured on Shop now:

Lars Family Homestead Kitchen (40531)

Age 18+ | 195 pieces | 1 minifigure | worth $19.99 | get for minimum $160 LEGO Star Wars purchase


The Mandalorian Beskar Key Chain (5007403)

Age 6+ | worth $15.99 | LEGO VIP Exclusive, get for minimum $70 LEGO Star Wars purchase


AT-ST polybag (30495)

Age 6+ | 79 pieces | worth $4.99 | get for minimum $40 LEGO Star Wars purchase


These GWPs are up for grabs from May 1 to 8, so collectors have enough time. May the 4th be with you on Star Wars Day 2022.

LEGO VIP Double-Points Period Clarification (Feb, Mar)

It’s times like this when we can’t help but miss the old LEGO store calendars. Just days ago LEGO sent out online alerts for a VIP double-points event period. The thing was, one advisory said it will run this week, February 24 to 28. Another version noted it’ll be from March 12 to 14 instead. There was also some confusion on the regions where the 2x-Point would apply. US and its UK/Europe counterpart can have different dates after all. And indeed, we now have clarification on the event courtesy of The Brick Fan. If you’re LEGO shopping, listen up.

The February 24-28 LEGO VIP double-points event period applies to UK, Europe and Australia. The March 12-14 VIP period on the other hand is for US. Thankfully that clears up any possible confusion. It’s strange however that the Euro-Australian edition has more days to get double VIP points than North America. Then again, double points are double points. And if you haven’t joined LEGO’s VIP by now, then you really should consider. Happy LEGO VIP shopping then over there in Europe and Australia. The other greeting will have to wait until next month.

LEGO Announces Feb-24 2x VIP Event…And Again for March

This week there’s been something of a mess when it comes to LEGO alerting people online regarding their promotions. Some confusion may be understandable. Until last year, LEGO informed customers of promos and special offers via official store calendars. Unfortunately they were phased out by the end of 2021. Instead, LEGO would try to make online announcements via or email/newsletters. Earlier this week there was a LEGO alert for a 2x VIP points period this coming Thursday. But as the date approached, LEGO Shop didn’t update its upcoming offers. Now, a second email alert says that LEGO VIP event will be next month instead.

Brick Fanatics has it that the LEGO VIP double-points event may have shifted dates from February to March. On February 22 LEGO announced to its newsletter subscribers via email that the double-points period will run February 24-28. This seemed to debunk earlier rumors of the same event happening in the middle of next month. But shortly afterwards another email alert from LEGO gave the VIP double-points date as March 12-14. Interestingly, the new date came from an alert courtesy of US. UK-based Brick Fanatics believes this might be a regional difference, but The Brick Fan thinks this is universal.

Perhaps the simple thing to do is to wait until February 24 to confirm if the earlier dates check out. If there’s no change in the active offers at the online LEGO Shop, then it’s on for March. Of course, it may still depend if you’re checking US or UK. The March VIP 2xPoints rumor, pre-LEGO announcement/s, noted a possible GWP simultaneously releasing. It supposedly depicts primatologist and chimpanzee expert Jane Goodall. The promo period was also pegged as ending March 15 instead of 14.