When we in The Brick Show would feature the LEGO VIP program, what sort of news excites you most? The early access for new upcoming sets might be a strong possibility; why wait after all? Or maybe you look forward more to promos on VIP points. That’s good, especially when LEGO decides to double VIP points for a limited period of time. In fact, our announcing double points used to happen more frequently until LEGO stopped advertising them on store calendars. Now we have to catch them on Shop@Home updates, or perhaps the occasional rumor.
The Brick Fan would have it that LEGO UK might be planning double VIP points next week. This month of October tended to be the usual period for 2x VIP promos, so the timing can be considered appropriate. This double-point period apparently runs from Monday the 11th to Sunday the 17th. Only LEGO UK looks to be gearing up for this, understandable perhaps given their cheaper VIP discount vouchers. Furthermore, compared to past 2x VIP events, the duration on this rumored period falls short. There’s a 2x graphic in the VIP page for LEGO Shop@Home US, but that doesn’t seem to be connected at all.
October 1 is the next big date in 2021 for LEGO collectors. Quite the number of new and sought-after sets will be debuting next-next-next Friday. For some the wait is already bordering on unbearable. Then again, some lucky LEGO buyers might even get early access to some of those October 1 releases. You know them as the VIPs, and joining the program is one of the greatest benefits for LEGO shoppers. Last week we featured the Holiday seasonal set LEGO Creator Expert Santa’s Visit (10293). A LEGO VIP won’t have to wait for October 1st. He can get it now.
Indeed, the VIP mark is on at the LEGO Shop@Home listing for the Santa’s Visit set (10293). Its availability on the LEGO VIP program started September 16. And at $99.99 it’s a sweet and early deal. A Christmas-themed house to add to a LEGO winter village with four minifigures is a go for seasonal collectors. With a nicely laid-out interior and a chimney big enough to fit a Santa Claus minifig, the house of LEGO Santa’s Visit (10293) is one seasonal set that mustn’t be missed. It’s available for LEGO VIPs now, and for everyone else this coming October 1.
Being a LEGO VIP is awesome. We’ve given readers that song and dance before, but it’s one that we’ll keep repeating. After all, why not become a LEGO VIP? Early access to new sets, gifts-with-purchases, VIP points and Sweepstakes for cool stuff is nothing to sneeze at. And every now and then, LEGO doubles the points for selected LEGO sets for limited periods. That’s great if you’re planning on buying a set that was awarded double-points. This month, two videogame-related LEGO sets are carrying this bonus for you LEGO VIPs.
LEGO Shop@Home is shining the spotlight on two sets from LEGO Minecraft, released in May. Take a gander at The Sky Tower (21173) and The Modern Treehouse (21174). Both LEGO Minecraft sets are worth double the VIP points for all of September.
“Minecraft” aficionados who love LEGO will appreciate the uncommon brick items and minifigure variants both sides offer. Who can say no to brick-built Flying Phantoms (Sky Tower) or a Charged Creeper (Modern Treehouse)?
On Shop@Home US the LEGO Minecraft Sky Tower (21173) is normally estimated at 390 points. Modern Treehouse (21174) meanwhile has about 780. At double points for September, LEGO VIPs can earn 780 for buying 21173 online, or 1,560 points for 21174. This only lasts until September 30 so don’t delay. If you happen to join the VIP program now then you’ll also receive a free minifigure keychain. This gift’s available until the end of the year, or while supplies last.
Sky-high Minecraft creativity Kids use cool, authentic Minecraft features to fly into the sky and build a floating blacksmith’s house, a soaring tower and a garden island. The play possibilities range from growing vegetables to battling flying phantoms. This accessory-packed playset is infinitely reconfigurable so kids can rebuild, reimagine and enjoy endless adventures – just like in the online game, but with hands-on, creative construction.
LEGO® Minecraft™ The Sky Tower (21173) incorporates a diverse range of buildable environments that reconfigure in infinite ways to inspire Minecraft adventures that never end.
Includes a Pilot figure with elytra wings, netherite helmet, firework rocket and trident; 2 flying phantoms; an orange tabby cat; and lots of authentic accessories.
This fantastically versatile playset encourages kids to continually adapt their creations and explore new adventures. It’s just like the video game, but with hands-on, creative construction.
Minecraft™ players and creative builders aged 8 and up will enjoy endless hands-on, immersive pleasure with this imagination-inspiring playset.
Measuring over 7 in. (18 cm) high, 6 in. (15 cm) wide and 5 in. (12 cm) deep, this reconfigurable set is ideal for imaginative play, creative display and combining with other LEGO® Minecraft™ sets.
The colorful playset contains many authentic Minecraft™ accessories, including a crafting table, anvil, grindstone, soul lanterns, potatoes, beetroots and a barrel of fish.
Endlessly reconfigurable Minecraft treehouse Kids build 4 very different rooms – kitchen, library, study and bedroom – then add a variety of authentic Minecraft accessories – from furniture and bedding to tools and TNT. The set invites kids to rebuild and reconfigure again and again and to explore imaginative play-and-display possibilities that never end. Rooms don’t even have to be attached to the tree. The set is ideal for children whose imaginations stretch beyond the walls of a traditional dollhouses.
LEGO® Minecraft™ The Modern Treehouse (21174) is a large, detailed and extremely versatile playset featuring 4 endlessly reconfigurable rooms packed with authentic Minecraft features.
Includes a charged Creeper™ figure and a panda skin, ocelot skin, zombie, cat and chicken from the online Minecraft™ game, plus lots of authentic accessories.
Children will rebuild and reconfigure this wonderfully convertible and customizable playset again and again to explore imaginative play-and-display possibilities that never end.
This build-and-display modular treehouse is ideal for any Minecraft™ or model-making enthusiast aged 9 and up. It makes an ideal birthday present, holiday gift, or special treat.
Measuring over 11 in. (29 cm) high, 7 in. (20 cm) wide and 6 in. (17 cm) deep, this impressive set is perfect for imaginative play, creative display and combining with other LEGO® Minecraft™ sets.
The colorful playset contains many authentic Minecraft™ accessories, including tools,furniture and TNT.
LEGO has now made available the LEGO Ideas Seinfeld (21328) for early VIP access starting today. And if you are looking forward to adding this to your collection, now is the best time to probably do so as a LEGO VIP.
Like its predecessors, the LEGO Ideas Seinfeld (21328) is expected to have a following among AFOLs and has a good chance to be temporarily out of stock anytime soon. You may add this set to your list of LEGO favorites by clicking on the affiliate link below or purchase the set for $80.
Seinfeld was ‘the show about nothing’ that made everyone laugh, and now you can celebrate the legendary TV sitcom with this collectible LEGO® Ideas Seinfeld display model (21328) of Jerry’s apartment. It’s packed with authentic details to delight fans, such as the kitchen/living room where Jerry and friends would hang out and the hallway from where neighbor Kramer would burst in. Accessory elements include a blue statue, muffin top, painting of Uncle Leo, Prognosis Negative videotape, Commando 8 air conditioner, and Festivus pole.
Comedy icons There are LEGO minifigures of 5 beloved Seinfeld characters, Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes, and Newman, to spark nostalgic memories of sidesplitting scenes. The set also includes a small, buildable stage for stand-up comedian Jerry.
Top gift This model kit is part of a collection of LEGO sets for creative adults. It makes a wonderful 1990s nostalgia gift for yourself or for Seinfeld fans or LEGO enthusiasts in your life.
Relive scenes from the classic 1990s TV sitcom about nothing with this fantastic LEGO® Ideas Seinfeld display model (21328), featuring a brick-built recreation of Jerry’s apartment.
Includes 5 minifigures: Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes, and Newman, with accessory elements including a microphone, pretzel, fishing rod, slice of bread, and fish in a bag.
Jerry’s apartment features a kitchen with a buildable counter, fridge with Superman™ sticker, microwave, oven, and more, a living room with a sofa, armchair, and tables, plus an office area.
Also includes a buildable stage and accessory elements inspired by the show, including a statue, muffin top, Prognosis Negative videotape, Commando 8 air conditioner, and Festivus pole.
The model measures over 5.5 in. (14 cm) high, 13 in. (33 cm) wide, and 7 in. (18 cm) deep. A delightful display piece for your home, the set is also a super gift idea for Seinfeld and LEGO® fans.
The set is fun to build solo or with friends and family to pass on your love of the Seinfeld TV show – you’ll want to photograph and share pictures of this charming, collectible item of memorabilia.
This 1,326-piece set comes with an illustrated booklet about Seinfeld, the set’s fan creator and LEGO® designers, plus step-by-step instructions to make the building process a pleasure.
In case you haven’t noticed, the LEGO VIP Rewards Center is currently running not one, but two cool LEGO VIP sweepstakes for all LEGO VIP members. For 50 VIP points each, you can get a raffle entry to join in the sweepstakes where you can get the chance of winning an amazing LEGO Lady Liberty Statue and/or a pair of Adidas Superstars sneakers bundled with a LEGO Adidas Originals Superstar (10282) set.
Here are the details of the contest.
Lady Liberty Model VIP Giveaway
Cost: 50 VIP points per raffle entry
Enter for a chance to win the best NYC LEGO® souvenir ever; a spectacular Lady Liberty LEGO model designed and built by LEGO Master Builders to celebrate the grand opening of the LEGO® Flagship Store 5th Avenue! This sweepstake is only open to LEGO VIP members to win this amazing model (Measures: 15 1/8″ x 15 1/8″ x 25 5/8″). No purchase is necessary. To enter this Competition you must be 18 years of age or older and be a resident of the United States of America. Entries will be accepted from 6/25/2021 through 7/31/2021 within the VIP rewards center at https://www.lego.com/en-us/vip/rewards-center/rewards. Void where prohibited.
Sweepstakes: Win a LEGO Superstar Set
Cost: 50 VIP points per raffle entry
Enter now for your chance to win one of 2 special-edition LEGO® Superstar Collection sets, each featuring one pair of wearable sneakers and a version to build.
Maximum of 50 entries per VIP Member – please see full terms and conditions for details and eligibility requirements. Sweepstakes closes on 22nd July 2021. Eligible countries: Canada (excluding Quebec), Estonia, France, Greece, Hungary, Republic of Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Austria, Switzerland, Slovakia, Sweden, United Kingdom, United States. Please note, you are not eligible to enter from the following locations: Canada: Quebec is ineligible.
I have to say that these are pretty impressive sweepstakes raffle prizes. It will be nice to see that 2-feet tall, brick-built LEGO Lady Liberty Statue become the centerpiece of any LEGO collector’s room. LEGO even based this statue on the actual Lady Liberty minifigure included in 2012’s LEGO Collectible Minifigures Series 6 (8827). Even the LEGO Adidas Superstar promo is quite a great catch where you get not just the brick-built replica, but also a pair of the original classic sneakers.
In any case, be sure to check out these VIP sweepstakes if you haven’t yet, and who knows, you may turn out to be the luckiest LEGO VIP member around.
Just in case you forget, today is the last day to avail LEGO’s latest LEGO Double VIP points to all sets that are currently on sale. The VIP promo is both available online via LEGO Shop@Home and in-store at your local LEGO brand store.
If you’re familiar with these kinds of promos coming from LEGO, you’re probably aware of the advantages of these exclusive VIP offerings. LEGO Double VIP points allow you to have as much as 10% cashback in your LEGO purchases, giving you some additional bucks to spend on that next LEGO set you’re so much eyeing for.
And if you’re not a LEGO VIP member yet, LEGO is also adding an enticing incentive for first-time registrants. LEGO is giving out the exclusive LEGO VIP Blue Key Chain (854090) for those who will register for the LEGO VIP program throughout the year. And as I’ve mentioned before, there is plenty of gift-with-purchase (GWP) sets that you can also expect from LEGO this July. You have the LEGO Charles Dickens Tribute (40410) promo which also expires today. And the free LEGO Friends Emma’s Magical Box (30414) or LEGO City Skater (30568) polybags, available until July 25 or until supplies last. Check out this month’s LEGO store calendar for more information about this promo’s qualifying purchases. And if by chance you haven’t made up your mind yet about your next LEGO purchase, then perhaps taking a look at some of LEGO’s most recent offerings right here might help. Just in case you need to know, we partner with LEGO by providing affiliate links here on our site. Any purchase that you make via these links helps us keep our blog site up.
So, what LEGO set are you planning to get asap? Let me know in the comments section below.
The LEGO Customer Service Portal has been updated to include several building instructions place holders that hint at the possibility of certain LEGO VIP Add-On packs to be released soon. To be precise, this listing does not include any building instructions, but images of what we can expect from these offerings.
Thanks to Brickset, we now have initial images of these LEGO VIP Add-On Packs and the elements and pieces that go along with them. Frankly, the concept is somewhat similar to the LEGO xtra theme, with the Add-On packs basically offering significantly more LEGO elements and pieces that revolve around a particular theme.
There’s no word as of now on how LEGO VIP members can avail of these add-ons. It might be a form of freebie that will be featured in next month’s LEGO Store Calendar, or perhaps as a reward via the LEGO VIP Rewards Center. We just have to wait and see. For now, it will be helpful if you can keep tabs on our blog site for future updates. Let’s take a look at what we can expect from these expansions packs.
Fun and Funky VIP Add On Pack (40512) – 148 pieces
Spooky VIP Add On Pack (40513) – 119 pieces
Image not yet available.
Winter Wonderland VIP Add On Pack (40514) – 139 pieces
Pirates and Treasure VIP Add On Pack (40515) – 103 pieces
Every single-receipt purchase of any LEGO sets or products worth $85 during the promo period, will entitle you to this nice Children’s Day giveaway. The set clocks in at 152 pieces with a retail value of $13, and features a movable swing ship on what seems to be an 8×8 base. It also comes with a 2×4 tile with a message, Happy Children’s Day 2021. I’m not quite sure if the tile is printed, but it will be nice if LEGO can throw in an exclusively printed piece.
If you also noticed, the June 2021 LEGO Store Calendar has initially shown that the tile piece mentions a LEG GODT 2021 message (which means Play Well in Danish). Frankly, I prefer this particular version since it captures the essence of what it means to play with LEGO bricks. In any case, I guess that there might be regional variations with regards to this LEGO Swing Ship Ride (5006746) GWP considering that Children’s Day in the US is usually celebrated in June.
Whatever message it carries, the Swing Ship Ride is still a great freebie to have this month. Feel free to share in the comments below your first impression of this set, especially if you already received yours.
The June 2021 LEGO Store Calendar has now been uploaded via LEGO’s servers and it looks like there’s plenty to expect at your local LEGO store at LEGO Shop@Home starting next week. The month of June marks the availability of most of LEGO’s H2 (or 2nd half of the year) offerings, and LEGO is throwing in a handful of promotional items as an incentive to tick that that next LEGO wishlist. Let’s take a look.
Offer valid from June 1 to June 30, 2021; in-store only.
It looks like Ninjago is now given the official BrickHeadz treatment, and the timing couldn’t be better. LEGO Ninjago now marks its 10th anniversary making it one of LEGO’s longest-running themes. And aside from the various exclusive LEGO Ninjago minifigures and sets that were announced to celebrate the occasion, LEGO is now throwing in its first BrickHeadz rendition of some of the most iconic characters of the theme. It is not exactly a freebie, but this 3-in-1 set comes in at a discounted price of $10 if you happen to have a single-receipt purchase of any LEGO Ninjago sets worth $85 and more from June 1 to June 30. Originally valued at $29.99, this BrickHeadz trio includes a rendering of Golden Lloyd, Nya Samurai X, and the Firstbourne Dragon. Please take note that this is an in-store offer, so better plan for your next LEGO Store visit.
Free LEGO Speed Champions McLaren Elva (30343) polybag
Offer valid from June 7 to June 20, 2021.
To celebrate the release of its larger cousin, the LEGO Speed Champions McLaren Elva (76902), LEGO is also throwing in a polybag for every single-receipt purchase of any LEGO set worth $40 or more, both in-store and online. You may also want to check out the next wave of LEGO Speed Champions to see what they have to offer.
Free LEGO Swing Ship Ride (5006748) for VIP Members
Offer valid for LEGO VIP members only from June 21 to 30, 2021.
Here’s a treat for LEGO VIP members. Any single-receipt, LEGO purchases worth $85 from June 21 to 30, 2021 will entitle you to this free LEGO Swing Ship Ride (5006748) set. We have little information about this freebie, especially about its piece count. But judging from its initial photos, we can see that the Swing Ship Ride comes on an 8×8 base that features a swing mechanism and a sticker that echoes LEGO’s founding principle of “LEG GODT” or “play well”. I’ll give you updates once more info comes in.
Free LEGO Blue VIP Keychain (854090)
Offer valid when you sign-up for the first time to become a LEGO VIP member. Promo runs from June 1 to December 31, 2021.
Throughout the second half of the year, LEGO is giving out the exclusive LEGO Blue VIP Keychain as an incentive for signing up as a LEGO VIP member. Its a great way to start your journey on great LEGO discounts, rewards, and other cool LEGO giveaways.
Free LEGO Bob Minion with Robot Arms (30387)
Offer valid from June 24 to July 11, 2021.
To mark the long-overdue release of Universal Pictures’ Minions: The Rise of Gru animated film, LEGO is also giving out incentives for those who will make their next LEGO Minions purchase. From June 24 to July 11, any single-receipt purchase of any LEGO Minions sets worth $40 will entitle you to this Bob Minion polybag. It’s a nice way to build your army of little yellow minions if you ask me.
I have to say that the offerings and promos listed in the June 2021 LEGO Store Calendar are pretty exciting. So be sure to check with LEGO Shop@Home for the latest and upcoming LEGO sets next month.
If you are following the saga of this latest LEGO VIP Rewards hype, then you’ve probably felt the frustration of many LEGO fans on this side of the planet earlier today. I understand LEGO’s intention of providing incentives to loyal LEGO fans through VIP rewards points, but this latest debacle of the LEGO NASA Ulysses Space Probe VIP Reward was met with a lot of site glitches and a good number of upset LEGO fans.
I have to admit that I was never really a fan of LEGO VIP rewards for the obvious reason that this customer rewards system is not available in my region. On top of that, I have a certain bias against the “exclusivity” of certain LEGO sets which should be otherwise be made available for all LEGO fans to enjoy. I would rather have the offer of GWPs or gift-with-purchase sets than having these exclusive VIP freebies.
If you recall, the intention was to release the LEGO NASA Ulysses Space Probe to attract and draw attention towards its latest LEGO NASA Space Shuttle Discovery (10283). Though the latter was smoothly released without any problems or shortage of sets since the start of this month, the launching of the LEGO NASA Ulysses Space Probe was met with plenty of site glitches and hair-pulling loading errors as shared by LEGO fans across the internet. And in a matter of 15-20 minutes, the entire thing is already sold out over at VIP Rewards Center.
The experience of getting this relatively unattractive LEGO freebie in my opinion truly frustrates and perplexes me. I would like to echo the frustration of most LEGO fans since as I’ve mentioned earlier, I’m not really a fan of these “VIP-only exclusives”. And second, having LEGO, a highly respected and established company with all the means and resources at its disposal to ensure a smooth digital transaction for LEGO fans, to fail big time in making this set accessible to LEGO VIP fans, truly leaves me scratching my head.
If LEGO opted for the GWP route on the LEGO NASA Ulysses Space Probe and has it as a tie-in specifically for the LEGO NASA Space Shuttle Discovery (10283), then this LEGO VIP Reward tragedy could have been averted. I know I might sound harsh about this, but the truth of the matter is, such marketing promo just left a lot of legitimate LEGO fans disappointed with only those uncaring scalpers having a field day over at eBay. Just look at these outrageous prices for such a tiny LEGO set.
As far as I can remember, this issue of scalping for such rare LEGO sets has always been decried by the LEGO fan community and I do hope that LEGO will somehow be proactive in addressing this issue. And in my opinion, it can start by having these kinds of sets available for all LEGO fans to enjoy and perhaps re-evaluating the value and necessity of the LEGO VIP Rewards system from the perspective of the LEGO fan community.
For now, I’ll just be looking forward to that next LEGO project that I am itching to build. After all, that’s what got me into LEGO in the first place – the freedom to creatively build and to freely select the sets that interest me.