The LEGO Group relaunches its charitable campaign from last year in line with the holiday season. #BuildtoGive is LEGO’s way of giving back and sharing to the world the gift of playing with LEGO bricks. If you recall, LEGO began this philanthropic endeavor last year with the goal of sharing 1 million LEGO sets to needy children across the globe.
The idea is simple: build a holiday-inspired ornament either at home or at select LEGO stores and upload and share a picture of it via social media with #BuildtoGive. For every qualifying uploaded image with the necessary hashtag, the LEGO Group will donate 1 LEGO set. It’s a great way to spread the joy of playing with LEGO bricks among children who are in need.
Here’s LEGO’s full press release and other details regarding the #BuildtoGive Holiday Campaign. For more details about this noteworthy campaign, you may head over at LEGO.com/BuildToGive.
It’s time to use your creativity for good! Help us donate 1,000,000 LEGO sets to children in need of play this season 🎁 Watch for more info or check out https://t.co/RriEwmdul9! #BuildtoGive #RebuildTheWorld #LEGO #christmas #christmasdecor #christmastree #holidays pic.twitter.com/f0H74yFOhZ
— LEGO (@LEGO_Group) November 4, 2019
The LEGO Group donates 1 million LEGO® boxes to children in need
Through LEGO® Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.
Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.
Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”
The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/BuildToGive.
